Latest news with #FIFA1904
Times
11 hours ago
- Entertainment
- Times
First football, now Fifa wants to be a global fashion brand
F orget this season's kit, with your favourite player's number on the back and a sponsor's logo splashed across the front; Fifa is heading for Paris Fashion Week. Yes, the tastemakers of, erm, football's governing body are behind a new clothing line. FIFA 1904, so named for the year Fifa was founded, celebrates the heritage of an organisation with its own Netflix documentary — although that focused more on the 24-year run of corruption in the organisation that ended in whistleblowing and FBI arrests. FIFA 1904 is being designed by the ex-Fenty design director Marcus Clayton and will be shown during Paris's menswear shows this month. The nexus between fashion and football is expanding and these days the world's biggest stars parlay their international profiles into lucrative sponsorship deals with fashion houses, including David Beckham modelling undies on billboards for Hugo Boss and Emporio Armani, Spain's Héctor Bellerin on the Louis Vuitton catwalk and America's Megan Rapinoe for Loewe. Last September, Arsenal's Declan Rice walked the Labrum catwalk during London Fashion Week at the Emirates Stadium, where Rice usually plays as a midfielder.
New York Times
3 days ago
- Entertainment
- New York Times
FIFA Struts Off the Pitch and Onto the Catwalk
Global soccer has a brand-new pitch. On Monday, just after the opening weekend of the Club World Cup, FIFA unveiled its latest innovation: a 'functional luxury' fashion line for men and women called FIFA 1904. Yes, the governing body of soccer is starting a clothing line. And not one featuring T-shirts and hoodies but, rather, cashmere overcoats, sheath dresses and crisp office-appropriate shirts and tailored blazers. Put another way: The suits are selling suits. Whether it is the next step in the increasingly intertwined relationship between fashion and sport or an own goal remains to be seen. Introduced at a starry dinner in Los Angeles where the actors Tiffany Haddish and Matt Bomer and the model Alton Mason schmoozed with the former soccer players Javier Pastore and Juan Pablo Angel, FIFA 1904 was created in collaboration with the masterminds of VFiles, the edgy fashion-music-pop-culture platform. Want all of The Times? Subscribe.
