Latest news with #ExecutiveRegulation
Broadcast Pro
04-06-2025
- Business
- Broadcast Pro
UAE announces new media law introducing major reforms to digital content sector
The new system aims to unlock potential, stimulate investment, and empower content creators through a flexible environment, streamlined procedures, incentivising exemptions, and strategic partnerships at both local and international levels. The UAE Media Council has launched a comprehensive new system designed to regulate, empower, and drive sustainable growth across the media sector. This initiative marks a significant step forward in the country's efforts to modernise its media landscape and builds upon the foundation established with the Council's formation in February 2023 and the subsequent enactment of the Media Regulation Law and its Executive Regulation. Announced at a press conference held at Creators HQ in Emirates Towers, Dubai, the launch was led by Mohammed Saeed Al Shehhi, Secretary-General of the UAE Media Council, and Maitha Al Suwaidi, CEO of the Strategy and Media Policies Sector. Both emphasised that the new framework is in line with the UAE leadership's vision for an innovative, future-ready media environment that not only keeps pace with global developments but also asserts the UAE's leadership on the regional and international stage. Al Shehhi described the new media system as transformative, combining updated legislation with streamlined services and inclusive policies designed to enhance operational efficiency and promote sustainable development. He pointed to the Media Regulation Law—hailed as the first comprehensive media legislation in over four decades—as a turning point for the UAE's media sector. The law addresses modern challenges and opportunities, including digital media, artificial intelligence, on-demand platforms, gaming, and other emerging fields. Developed over two years in collaboration with federal and local entities, media professionals, content creators, and international experts, the system is rooted in a partnership-based approach. Al Shehhi highlighted its flexibility and responsiveness to change, its capacity to empower local talent, and its potential to attract investment and foster innovation. He also underscored the centrality of content to the system, noting the importance of clear standards for responsible and balanced media that reflect Emirati values while encouraging creative impact. The ultimate objective, Al Shehhi said, is to transform the media sector into a powerful contributor to the national economy, capable of boosting GDP and enhancing the UAE's global competitiveness. Through a combination of strategic partnerships, flexible regulations, and incentivised exemptions, the system is designed to create an enabling environment for content creators and media businesses alike. Echoing this vision, Maitha Al Suwaidi said the UAE Media Council is spearheading a comprehensive transformation of the national media framework. She highlighted a legislative roadmap tailored to the evolving needs of the sector, ensuring a dynamic and globally aligned media ecosystem. According to Al Suwaidi, this roadmap extends beyond legal texts to include policies and decisions that respond to the realities of modern media while remaining anchored in national values. Among the notable elements of the new system is a resolution to regulate social media advertising by individuals. Aimed at building trust and elevating content quality, this measure includes a three-year exemption from permit fees for content creators. Another key component is the introduction of a unified age rating system for media content, developed to protect children and adolescents amid the rising consumption of digital content. In addition, Al Suwaidi revealed that the Council is working on a new licensing policy for digital news platforms. The goal is to establish clear standards that enhance journalistic credibility and accountability. Further regulatory advancements include the adoption of Cabinet resolutions on media service fees and administrative penalties, which aim to create a transparent, accessible, and integrated service system aligned with the UAE's digital government vision. She also stressed the importance of the local content empowerment policy, which supports Emirati creatives and prioritises national content. This includes fee exemptions for selected services to encourage local production and storytelling that reflects the country's identity and values. In closing, Al Suwaidi described the new legislative system as a defining moment in the evolution of the UAE's media landscape. By promoting transparency, professionalism, and quality, the framework offers media institutions and content creators a robust platform for production, innovation, and international competitiveness.
CairoScene
04-06-2025
- Business
- CairoScene
New Media Regulations Set to Guide Content & Creators in the UAE
A new media framework sets standards for content, creator support, and audience protection in line with UAE values. Jun 03, 2025 A comprehensive regulatory framework has been introduced to modernise the media sector and reinforce public trust and national identity in the UAE. The new system establishes clear guidelines for social media advertising, introduces an age-rating mechanism for content, and revises professional standards across various platforms. Designed to support growth and ensure responsible practices, the framework aligns with the UAE's broader vision for a globally competitive and digitally adaptive media landscape. Among the core elements of the framework is a resolution governing social media advertising, which now applies to individuals as well as organisations. The resolution aims to enhance content quality, protect audiences, and build greater trust in online platforms. Under this new rule, content creators will be exempt from permit fees for a period of three years. Additionally, an age-rating system has been implemented to safeguard children and adolescents from inappropriate material, particularly in light of increasing digital content consumption. To further ensure credibility and professional standards in journalism, a licensing policy for digital news platforms is currently being developed. These initiatives are part of the broader Media Regulation Law and its Executive Regulation, which together represent the most significant legislative update in more than four decades. For the first time, the law addresses emerging fields such as artificial intelligence, gaming, and on-demand broadcasting.
Campaign ME
02-06-2025
- Business
- Campaign ME
UAE Media Council reveals regulation for social media ads, age-rating for content
The UAE Media Council has launched a comprehensive system to regulate, empower and stimulate growth in the media sector. This includes a new resolution regulating social media advertising, support for content creators, an age-rating system for media content, and updated professional and regulatory guidelines to enhance credibility and adherence to journalistic standards. The announcement was made during a press conference, held at the Creators HQ in Emirates Towers, Dubai, in the presence of Mohammed Saeed Al Shehhi, Secretary-General of the UAE Media Council, and Maitha Al Suwaidi, CEO of Strategy and Media Policies Sector at the UAE Media Council, as reported by the state-run Emirates News Agency (Wam). Al Suwaidi explained that this roadmap goes beyond traditional legal frameworks, as it includes not only the Media Regulation Law and its Executive Regulation but also a series of policies and regulatory decisions reflecting a deep understanding of the challenges and opportunities presented by new media, with the aim of enhancing media practices to ensure they align with the UAE's core values. A key element of this system is a new resolution regulating social media advertising by individuals. This measure aims to build public trust, protect audiences and improve the quality of online media content. It also offers concrete support to content creators through a three-year exemption from permit fees, she stated. Furthermore, Al Suwaidi stated that the Council is implementing a comprehensive age rating system for media content to safeguard children and adolescents from inappropriate material, particularly crucial given the rise in digital content consumption. She also noted a new policy for licensing digital news platforms is also being developed, to establish clear professional and regulatory guidelines to enhance credibility, ensure adherence to journalistic standards, and promote responsible practices within a balanced legal framework. 'A transformative shift in the UAE's media sector' Mohammed Saeed Al Shehhi emphasised the Council's ongoing commitment to launching a new media system that embodies the UAE leadership's vision for a modern and integrated media landscape. This system aims to drive a transformative shift in the development of the UAE's media sector, ensuring its continued regional and global leadership, as envisioned by the UAE's leadership. Al Shehhi stated, 'The new system transforms the way the media sector is regulated and developed, as it combines updated legislation, comprehensive media service, and policies covering various sectors to enhance efficiency and sustainable growth.' Al Shehhi highlighted the Media Regulation Law and its Executive Regulation as a milestone for a new era of competitiveness and leadership for the UAE media sector. As the first media law issued in over 40 years, it establishes a solid foundation for a future-proof media landscape, addressing advancements in digital media, artificial intelligence, gaming, on-demand broadcasting, and other evolving fields. He added, 'This system was developed over two years, through close collaboration with federal and local entities, media organisations, content creators, and international experts, reflecting a belief in partnership-based legislation grounded in practical application. This approach ensures responsiveness to change, empowers talent, fosters innovation, and attracts investment.' Furthermore, Al Shehhi noted that the new media system goes beyond establishing frameworks, focusing on content as the core of the industry. 'We ensured that it incorporates clear standards for responsible, balanced content that respects values and identity while promoting creativity and impact,' he said, emphasising the importance of creative individuals as the foundation of effective media. Al Shehhi concluded, 'The goal is to empower the media sector to become a driving force for development and a vital economic engine contributing to the national GDP and enhancing the UAE's regional and global competitiveness. The new system aims to unlock potential, stimulate investment, and empower content creators through a flexible environment, streamlined procedures, incentivising exemptions, and strategic partnerships at both local and international levels.' Regulatory structure for UAE media organisations and content creators Maitha Al Suwaidi stated that the UAE Media Council is spearheading a transformation of the national media landscape, achieved through a comprehensive legislative roadmap designed to modernise the sector's regulatory framework and create a flexible, contemporary environment. She noted that this environment will both keep pace with global media trends and foster a more impactful and sustainable media industry. Regarding regulations, Al Suwaidi highlighted the adoption of the Cabinet's resolution on media service fees and the resolution on violations and administrative penalties, representing a significant step towards a unified, flexible and transparent media services system. This user-friendly system aligns with the UAE government's vision for proactive and integrated digital services, streamlining processes for media organisations and content creators within a growth-oriented regulatory environment. She emphasised that the local content empowerment policy is central to this system, prioritising Emirati talent and creative projects within the national media strategy, with fee exemptions for several media services to support local producers, writers and creatives, and encourage content that reflects national identity and elevates the quality of the media message. In conclusion, Al Suwaidi stated that this new legislative system represents a pivotal moment in the development of a modern Emirati media landscape founded on transparency, professionalism, and quality. It provides media organisations and content creators with a robust regulatory structure that enhances their production capabilities and unlocks opportunities for growth and global competitiveness.
Dubai Eye
31-05-2025
- Business
- Dubai Eye
UAE introduces regulations on social media advertising under new system
Individuals advertising on social media will need to follow new rules under the UAE Media Council's latest comprehensive system that aims to "build public trust, protect audiences and improve the quality of online media content". That's according to an announcement from the UAE Media Council, which said it will also offer support to content creators through a three-year exemption from permit fees. The system aims to regulate, empower and stimulate growth in the media sector and builds on the Media Regulation Law and its Executive Regulation - issued last year. The Council will also implement an age rating system to ensure children and adolescents don't see "inappropriate" content. A new policy for licencing digital news platforms is also being developed that will establish "guidelines to enhance credibility, ensure adherence to journalistic standards, and promote responsible practices within a balanced legal framework". Those who caught violating the regulations could face warnings and fines of up to Dh1 million. With penalties doubled to Dh2 million for repeated violations. Additionally, temporary closure of up to six months or permanent closure may be enforced, along with the revocation of licences or permits. "The new system transforms the way the media sector is regulated and developed, as it combines updated legislation, comprehensive media services, and policies covering various sectors to enhance efficiency and sustainable growth," highlighted Mohammed Saeed Al Shehhi, Secretary-General of the UAE Media Council. In addition, it emphasises resolutions on media service fees, violations and administrative penalties. The system is also prioritising Emirati talent and creative projects within the national media strategy, with fee exemptions for several media services to support local producers, writers and creatives, encouraging content that reflects national identity.
Gulf Today
30-05-2025
- Business
- Gulf Today
UAE plans 3-year fee exemption for content creators, age rating system for media content
The UAE Media Council launched a comprehensive system to regulate, empower, and stimulate growth in the media sector. This initiative builds upon the transformative journey initiated with the Council's establishment in February 2023 and the subsequent issuance of the Media Regulation Law and its Executive Regulation. The announcement was made during a press conference, held on Thursday at Creators HQ in Emirates Towers, Dubai, in the presence of Mohammed Saeed Al Shehhi, Secretary-General of the UAE Media Council, and Maitha Al Suwaidi, CEO of Strategy and Media Policies Sector at the UAE Media Council. Mohammed Saeed Al Shehhi emphasised the Council's ongoing commitment to launching a new media system that embodies the UAE leadership's vision for a modern and integrated media landscape. This system aims to drive a transformative shift in the development of the UAE's media sector, ensuring its continued regional and global leadership, as envisioned by the UAE's leadership. Al Shehhi stated, "The new system transforms the way the media sector is regulated and developed, as it combines updated legislation, comprehensive media services, and policies covering various sectors to enhance efficiency and sustainable growth.' Al Shehhi highlighted the Media Regulation Law and its Executive Regulation as a milestone for a new era of competitiveness and leadership for the UAE media sector. As the first media law issued in over 40 years, it establishes a solid foundation for a future-proof media landscape, addressing advancements in digital media, artificial intelligence, gaming, on-demand broadcasting, and other evolving fields. He added, "This system was developed over two years, through close collaboration with federal and local entities, media organisations, content creators, and international experts, reflecting a belief in partnership-based legislation grounded in practical application. This approach ensures responsiveness to change, empowers talent, fosters innovation, and attracts investment.' Furthermore, Al Shehhi noted that the new media system goes beyond establishing frameworks, focusing on content as the core of the industry. "We ensured that it incorporates clear standards for responsible, balanced content that respects values and identity while promoting creativity and impact," he said, emphasising the importance of creative individuals as the foundation of effective media. Al Shehhi concluded, "The goal is to empower the media sector to become a driving force for development and a vital economic engine contributing to the national GDP and enhancing the UAE's regional and global competitiveness. The new system aims to unlock potential, stimulate investment, and empower content creators through a flexible environment, streamlined procedures, incentivising exemptions, and strategic partnerships at both local and international levels." Maitha Al Suwaidi stated that the UAE Media Council is spearheading a transformation of the national media landscape, achieved through a comprehensive legislative roadmap designed to modernise the sector's regulatory framework and create a flexible, contemporary environment. She noted that this environment will both keep pace with global media trends and foster a more impactful and sustainable media industry. Al Suwaidi explained that this roadmap goes beyond traditional legal frameworks, as it includes not only the Media Regulation Law and its Executive Regulation but also a series of policies and regulatory decisions reflecting a deep understanding of the challenges and opportunities presented by new media, with the aim of enhancing media practices to ensure they align with the UAE's core values. A key element of this system is a new resolution regulating social media advertising by individuals. This measure aims to build public trust, protect audiences, and improve the quality of online media content. "It also offers concrete support to content creators through a three-year exemption from permit fees," she stated. Furthermore, Al Suwaidi stated that the Council is implementing a comprehensive age rating system for media content to safeguard children and adolescents from inappropriate material, particularly crucial given the rise in digital content consumption. She also noted a new policy for licensing digital news platforms is also being developed, to establish clear professional and regulatory guidelines to enhance credibility, ensure adherence to journalistic standards, and promote responsible practices within a balanced legal framework. Regarding regulations, Al Suwaidi highlighted the adoption of the Cabinet's resolution on media service fees and the resolution on violations and administrative penalties, representing a significant step towards a unified, flexible, and transparent media services system. This user-friendly system aligns with the UAE government's vision for proactive and integrated digital services, streamlining processes for media organisations and content creators within a growth-oriented regulatory environment. She emphasised that the local content empowerment policy is central to this system, prioritising Emirati talent and creative projects within the national media strategy, with fee exemptions for several media services to support local producers, writers, and creatives, and encourage content that reflects national identity and elevates the quality of the media message. In conclusion, Al Suwaidi stated that this new legislative system represents a pivotal moment in the development of a modern Emirati media landscape founded on transparency, professionalism, and quality. It provides media organisations and content creators with a robust regulatory structure that enhances their production capabilities and unlocks opportunities for growth and global competitiveness. WAM
