Latest news with #Eurofragance
Zawya
3 days ago
- Business
- Zawya
Eurofragance appoints new General Manager for the Middle East
Oumayma Tabet will assume leadership of the region in January 2026 and Antoine de Riedmatten will remain connected to the company through the Middle East and India Regional Board The transition guarantees continuity and drive while retaining close ties with regional clients and partners Expanded production plant in Barcelona, Spain, triples capacity to meet growing demand from the Middle East region Barcelona - Spanish fragrance house Eurofragance announces a strategic leadership change in the Middle East in the running of the Gulf region, a key market for the business, with the appointment of Oumayma Tabet as the new General Manager for the region, effective January 2026. Antoine de Riedmatten, who has held this role for over a decade, will step down from operational duties while remaining actively involved with the company as a member of the Middle East and India Regional Board. The leadership of the region will now be structured under two distinct geographical areas: India, led by General Manager Mayur Kapse, and Middle East, under the leadership of Oumayma Tabet. 'This step allows us to consolidate a new phase in our regionalization strategy with solid foundations and a renewed approach. I am proud to remain linked to this extraordinary region from a new perspective, and to accompany Oumayma, whose talent, vision and knowledge of the market are unquestionable,' says Antoine de Riedmatten. Since his arrival at Eurofragance in 2014, Antoine has been a key figure in the professionalization and internationalization of the company. His career highlights include the creation and establishment of Eurofragance's Creative Center and regional headquarters in Dubai. This leadership transition coincides with the recent inauguration of the company's expanded manufacturing site in Spain. A €10 million investment has allowed Eurofragance to triple its production capacity, enhancing its ability to respond to increasing demand from the Middle East with greater agility, efficiency, and customization. 'Expanding our capacity in Spain directly supports our commitment to the Middle East, a region that continues to inspire us and drive our innovation,' said Clara Mena, Chief Operations Officer at Eurofragance. 'The site now represents half of our global production and is designed to respond to the scale and sophistication of market needs.' The upgraded plant integrates advanced robotics engineering, automating 80% of production processes and includes sustainability features such as solar panels supplying over one-third of its energy consumption. It also offers improved ergonomics and workspaces for enhanced employee well-being. These changes are part of the process of strengthening Eurofragance's business in the Middle East, which experienced extraordinary growth in 2024. In response to this favorable, but also highly competitive and fast-evolving environment, the company has restructured its regional board. This organizational shift is designed to support the company's sustained growth alongside clients and to implement Eurofragance's global strategies with relevance and agility. A strategic vision with a customer-first focus The appointment of Oumayma Tabet as the new head of the Middle East marks a new chapter for Eurofragance, reinforcing its commitment to internal talent, strategic continuity and client-centered leadership. With over 21 years of experience in the fragrance sector, Tabet brings a blend of technical expertise, market knowledge and creative sensitivity. Over her career she has worked in international companies such as Quest International and Mane, to name just a few. During the past two years, she has led Eurofragance's Creative Center in Dubai, establishing the team as a regional benchmark for innovation and teamwork. Under her leadership, the company has strengthened key partnerships and fostered a high-performance culture rooted in excellence, diversity and close client engagement. 'I embrace this new challenge with great excitement and responsibility. I believe in the power of people and the strength of shared ideas. My commitment is to drive growth in the region and build solid partnerships with our clients. The key ingredients for this are innovation, sustainability and our passion for fragrance, so we can continue to make a meaningful difference,' says Tabet. With this reorganization, Eurofragance bolsters its global growth strategy and moves forward with stronger structures and leadership fully equipped to meet the evolving demands of the industry. About Eurofragance Eurofragance manufactures and markets the highest quality fragrances for worldwide brands in fine perfumery, home, personal and air care. The company is a privately held B2B enterprise founded on family values in Barcelona in 1990 and currently has over 550 employees. Driven by a passion for perfume and the entrepreneurial spirit of its founders, Eurofragance first grew in Europe and the Middle East, before taking on the Far East and the Americas. The company is now represented on five continents; runs its own plants in Spain, Singapore and Mexico; and works with manufacturing partners in China and India. Eurofragance's international network of Creative Centers and outstanding manufacturing capabilities enable it to create and deliver fragrances around the world. Over the years, Eurofragance has cultivated lasting relationships and has grown hand in hand with its partners. Eurofragance is wholeheartedly invested in addressing sustainability issues and its decision-making process is built around strategic initiatives supporting this cause. The company spearheads activities around four major axes: safety, community, business ethics and resources.
Fashion Value Chain
30-05-2025
- Business
- Fashion Value Chain
Mayur Kapse Leads Eurofragance's Creative Rise in India
Mr. Mayur Kapse, General Manager of Eurofragance India, is leading the company's strategic expansion with the launch of its Creative Centre in Mumbai. With a Master's in Analytical Chemistry and experience across technical and commercial roles, he brings deep expertise in fragrance creation tailored to India's diverse market. Eurofragance is a global B2B fragrance house crafting high-quality scents for fine fragrance, personal care, and home care, with a strong focus on innovation and sustainability. The Mumbai centre enhances local agility and creativity by combining global expertise with Indian talent. India's role as both a key market and a source of natural ingredients is central to the company's growth, contributing significantly to its 2024 global success. Speaking to the TVC Media Team, Mr. Kapse emphasised cultural insight, speed, and social impact as core to their vision for perfumery in India. What prompted the launch of the creative centre in Mumbai? The decision to establish our new Creative Center in Mumbai stems from a combination of strategic, cultural, and operational factors. Mumbai is not only India's financial and commercial hub, but also a vibrant center of culture and creativity. This location places us in close proximity to many of our key clients and partners, enabling closer, more continuous collaboration. Additionally, the city offers strong business infrastructure, access to top-tier talent in perfumery, marketing, and product development, and excellent connectivity that supports both local and international operations. Being immersed in Mumbai's social and cultural environment also allows us to gain a deeper understanding of Indian consumers' scent preferences and co-create more relevant, market-tailored solutions. How does this strengthen Eurofragance's innovation capabilities in India? Our Mumbai Creative Center serves as a local innovation engine, allowing us to develop fragrances with greater agility and precision. By integrating the expertise of our global teams with local talent, we're accelerating development processes and improving our responsiveness to India's fast-evolving and highly diverse market. The center works in synergy with our global network—particularly our Creative Center in Dubai—enabling the exchange of know-how, proprietary fragrance technologies and ingredients (captives), and co-creation methodologies that add significant value. This collaborative approach helps us merge creativity, technology, and market intuition to deliver innovative and sustainable fragrance solutions aligned with Indian consumer expectations. Why is India positioned as one of your top global markets? India presents exceptional growth opportunities due to several key factors: its vast population, a rapidly expanding middle class, and its deep cultural richness. The country's fragrance and personal care market is booming, driven by rising disposable income, more informed and demanding consumers, and increasing appetite for high-quality, differentiated products. Moreover, India plays a crucial role in the supply of raw materials for the fragrance industry. Many of the natural essences and extracts used in our formulations originate here, reinforcing India's strategic value to our business. This dual role—as both a key market and a key source of ingredients—makes India a top priority in our global strategy. What role did India play in Eurofragance's 27% global sales growth in 2024? India contributed significantly to our global growth in 2024. The consolidation of our presence in the country through the launch of the Mumbai Creative Center, the partnership with a local manufacturer and the solid client relationships, all played a key role in expanding our footprint in categories such as fine fragrance, personal care and home care. In addition, the Indian consumer preferences we've deeply analyzed have helped us develop more accurate fragrance proposals and obtain new wins. This growth aligns perfectly with our strategy to expand in high-potential markets and demonstrates our ability to adapt and thrive in dynamic environments like India. Are you designing any India-specific product lines? We proactively develop customized scent solutions in close collaboration with our clients, particularly in fine fragrance, personal care and home categories. Our Mumbai Creative Center plays a key role in this process, acting as a bridge between consumer expectations and the creativity of our perfumers, both local and international. How are you identifying and mentoring perfumery talent in India? Identifying and nurturing local talent is one of our strategic priorities. In India, we are building a diverse creative team supported by continuous mentorship from major creative centers, mainly Spain and Dubai, where we have extensive experience in Middle Eastern perfumery and multicultural talent development. We support the professional growth of our talents through local trainings and international mobility programs from a creative center to another, with stays that can last a few years. We aim not only to attract top talent but also to help shape the next generation of perfumers and evaluators in India. What sustainability practices are currently active in your India operations? Sustainability lies at the core of our strategy, and in India we're implementing initiatives aligned with our global ESG (Environmental, Social, and Governance) commitments. These include: The use of sustainable and upcycled ingredients, such as those in our ICON program . Minimizing environmental impact through more efficient and responsible operations. Promoting olfactive technologies with positive impact, like EuroPure™ (for odor control), encapsulation technologies that extend fragrance longevity, and alcohol-free solutions adapted to local cultural sensitivities. CSR activities such as collaborating with EDUCO in India and COFVI, an initiative focused on helping blind students using the power of fragrances and developing a sense of smell. These actions aim not only to create a positive impact on our environment and people, but also to offer clients differentiated, effective and environmentally conscious fragrance solutions. Tell us more about the 'Empowering Women's Talent' initiative. At Eurofragance, we believe that sustainability is not only about protecting the environment—it's also about empowering people and supporting the communities we work with. In 2024, we took a meaningful step in that direction through our collaboration with Educo India and the People's Rural Education Movement (PREM). This initiative focuses on empowering children—especially young girls—by protecting their rights and giving them access to quality education. It also actively works to prevent child marriage and child labor, offering safe learning environments where adolescents can dream of and work toward a better future. Thanks to our support, the project was able to provide vocational training to 35 adolescents. In total, it helped 70 young people access professional training, supported 20 adolescents in returning to formal education, and raised awareness among 215 members of Child Protection Committees about their roles in ensuring child safety and development. Most importantly, it directly prevented seven child marriages in coordination with local authorities. Working with Educo and PREM has been an incredibly fulfilling experience. Seeing the real impact of our contribution on young girls' lives reinforces our belief that companies must go beyond business goals and play an active role in building a better society. We're proud to be part of this journey and remain fully committed to contributing to initiatives that uplift communities, nurture talent, and create lasting positive change What are your short-term and long-term priorities for India? In the short-term, our focus is on consolidating our operations through the Mumbai Creative Center and a brand-new factory to be opened in 2026, optimizing our local value chain and strengthening partnerships with key clients. We aim to be recognized as a strategic partner that understands the nuances of the Indian market and responds with agility, innovation and commitment. In the mid-term, we aim to position Eurofragance as a leading player in India across fine fragrance, personal care and home care. To achieve this, we will continue investing in talent, infrastructure, fragrance technologies and sustainable ingredients, with the goal of deeply integrating into India's business, cultural, and creative ecosystem. What lessons from other regions are you applying to the Indian market? Our experience in regions like the Middle East has taught us the importance of personalization, sensorial storytelling, and consideration for cultural traditions when creating fragrances. These insights are especially relevant in India, where scent is deeply tied to emotion, spirituality and heritage. The more you expand, the more you learn, and the more efficient you become at building your operational model around the globe. For example, renovating our factory in Spain laid a strong foundation for constructing our brand-new facility in Mumbai. The same process is occurring with our creative centers. The one in India is our fifth, so we already have experience in hiring the right professionals, designing the ideal office layout, and so on. The geographical mobility of professionals from different areas and business units has enriched, trained and educated our new local talents.
Arabian Business
16-05-2025
- Business
- Arabian Business
Dubai-made perfumes drive UAE's rise in global luxury fragrance market
The popularity of 'Made in Dubai' fragrances is on the rise globally, underscoring the UAE's surging status as a global epicentre for olfactive innovation and luxury perfumery, triggering a spate of high-bracket investment and expansion plans by some of the international players in the country, industry players said. The current super-high growth trajectory in the region – the fragrance market growth in the Middle East is estimated to be up to four times that in Europe and America – is also adding to the rising interest for global players in the region. While leading players such as the Barcelona-based Eurofragance have already indicated its plans to substantially step up its investments in the UAE further to expand its Creative Centre facilities at Dubai Science Park and to expand its market reach, industry watchers said a slew of international and regional companies are also eyeing entry or expansion in the region. 'The global appreciation for 'Made in Dubai' fragrances is on the rise, prompting us to invest further in our Creative Centre facilities at Dubai Science Park,' Antoine de Riedmatten, Chief Fine Fragrance & General Manager IMEA at Eurofragance, told Arabian Business. 'This investment underscores our confidence in the region's positive trajectory,' he said. Riedmatten also revealed that the UAE's dynamic market has significantly contributed to the company's unprecedented business expansion in 2024. The newfound attention of international players in the Gulf region comes even as the luxury scent culture in the region is evolving rapidly, with some of the local perfume majors, such as Ajmal Perfumes, coming up with new fragrance variants – the latest being ' Aurum Elixir ', launched on Wednesday – that reimagines opulence for the modern world. Industry insiders said the market could see the launch of several more innovative products in the segment in the coming months, which they describe as bridging instinctive sensuality with bold sophistication. Abdulla Ajmal, CEO of Ajmal Group, said the new products will also reflect the convergence of heritage, modernity and consumer appetite for niche fragrances. UAE fragrance market booms Sector experts said the rising fragrance market in the UAE and the region has been attracting more players recently, and several more are expected to enter or expand going forward. They said initiatives such as Dubai's ambition to be a luxury and retail hub and the Saudi Vision 2030 are playing a key role in positioning the region as a focal point for the fragrance industry. Riedmatten said of late, there is a noticeable surge in consumer demand for high-quality, premium and concentrated perfumes. Fragrances originating from the Middle East align well with these preferences, offering exceptional performance at competitive prices, he said. 'Historically, Paris and New York were the primary anchors of perfumery. Today, the Middle East stands prominently on the global fragrance map, as evidenced by the international success of regional brands such as Parfums de Marly, Kayali, Amouage, Lattafa, and Armaf,' Riedmatten said. Industry insiders said that while traditional Arabic fragrances remain popular and cherished by connoisseurs, of late there is a growing inclination towards fragrances that merge Western and Eastern olfactory profiles. Riedmatten said consumers are increasingly drawn to contemporary notes, including fruity, gourmand, coffee and chocolate accords. 'This fusion reflects a desire for innovative and diverse scent experiences.' High-growth perfume market Riedmatten said the Gulf region has emerged as an influencer market for the fragrances sector currently, with trends and products originating from the UAE gaining international acclaim. 'We are pleased to have recognised the potential of this region early on, as it continues to experience continuous growth and stands as a central hub in the perfumery industry,' he said. Riedmatten said the strategic importance of the region to international players is also on account of its high-decibel growth trajectory. While Europe and America are experiencing growth rates of 5-6 per cent, the Middle East market is growing at a rate three to four times higher, he said. 'The region has been instrumental in our global growth, enabling us to invest and expand worldwide. Our leadership position in the Middle East has been a cornerstone of our success for years,' Riedmatten said. The Barcelona-based fragrance house's record global sales in 2024 – it achieved €180 million in global sales last year – were driven largely by exceptional growth in the UAE and Saudi Arabia, placing the Gulf region at the forefront of the company's global success. Pointing out that Eurofragance was among the early players to establish a presence in the Middle East, Riedmatten said, 'We have successfully capitalised on the steady and significant development of different markets such as the UAE and, notably, Saudi Arabia, where more and more retailers are ramping up investments in new fragrance brands.' He said in Saudi Arabia, the fragrance landscape is evolving rapidly, with emerging retail brands entering the market, challenging traditional heritage brands. 'This competitive environment necessitates additional resources to meet the diverse and growing demands of our clients,' he said. Talking about the company's roadmap for the region, the Eurofragance regional chief executive said that as a market leader, the strategy will encompass both consolidating its position and expanding its market share – all while maintaining a client-centric approach. 'We are committed to investing in talent, enhancing our facilities and driving innovation to meet and exceed our clients' expectations,' he said.
Fashion Value Chain
06-05-2025
- Business
- Fashion Value Chain
Eurofragance Hits €180M in Sales with 27% Growth in 2024
Spanish fragrance manufacturer Eurofragance reported a record €180 million in like-for-like sales for 2024, reflecting a robust 27% year-on-year growth. The company's strategic investments, strong regional performances, and innovation-driven portfolio contributed to this surge across all categories and geographies. CFO Juan Ramón López Gil attributed the milestone to focused strategy and team dedication, while Chief Market Officer Joan Pere Jimenez highlighted growth in fast-developing markets like UAE, Saudi Arabia, India, Indonesia, and Turkey. Growth was notable across product lines, with Fine Fragrance up 28% and Home & Personal Care rising 20%. Strategically, Eurofragance expanded its footprint with a new creative center in Mumbai, boosted its workforce by 15%, and launched Euphorion™, a fresh addition to its ICON Captives synthetic ingredients line. CEO Laurent Mercier emphasized that investment in talent, innovation, and proprietary ingredients continues to secure Eurofragance's global leadership. On the sustainability front, the company earned EcoVadis Platinum and participated in inclusion and health initiatives, receiving accolades like the VPC Green Beauty Silver Award. With continued emphasis on sustainability, innovation, and talent development, Eurofragance is well-positioned for long-term global expansion.
Business Standard
02-05-2025
- Business
- Business Standard
Eurofragance Strengthens Market Position with EUR180M in Sales for 2024
BusinessWire India Mumbai (Maharashtra) [India], May 2: Spanish fragrance house Eurofragance releases its financial results for 2024, showing unprecedented growth. With a 27% sales increase reaching EUR180 million like-for-like, the company continues to build on its strong upward trajectory year after year. This performance underscores Eurofragance's strategic focus and commitment to excellence across all regions and product categories. Juan Ramon Lopez Gil, the company's CFO, says: "Achieving EUR180 million in sales is a testament to our initiatives and the dedication of our teams. Each region's contribution has been instrumental in achieving these results and our financial discipline and focused strategies will continue to drive our success." Widespread Expansion Across Categories and Regions Eurofragance's results were driven by strong performances in key regions and product categories. All regions experienced a significant increase, with growth ranging from 19% in the EAT region to 30% in IMEA. Joan Pere Jimenez, Chief Market Officer, adds: "We are capitalizing on the rapid development of dynamic markets such as UAE and Saudi Arabia, the latter of which continues to open up with substantial investments in beauty retail. We are also benefiting from positive market trends in India, Indonesia and Turkey where rising disposable income is fueling demand." The multinational's diverse product portfolio also helped shore up significant gains. The Fine Fragrance category experienced a 28% upswing, while the Home and Personal Care segments saw a 20% increase. This cross-category progress highlights Eurofragance's ability to meet the demand of its customers in their expansion when it comes to offering them the right fragrances to grow their brands. Expansion Fueled by Strategic Investments and Innovations In 2024, Eurofragance continued to invest in strategic initiatives to support its growth. The company opened a new creative center in Mumbai, reinforcing its position in India's fast-growing market. The fragrance house's expansion and optimism regarding the future are also evident in its commitment to talent. With new hires across all affiliates and substantial investment in its professional development academies and its talent management program, Eurofragance's workforce grew by 15% in 2024. The Spanish fragrance house also launched Euphorion™, its first synthetic addition to its ICON Captives collection, a perfumery ingredient that offers a new take on freshness in the perfumer's palette. Laurent Mercier, who has been at the helm of Eurofragance as CEO for the past seven years has played a key role in the accelerated development of the company and its foray into the design of proprietary fragrance ingredients. Mercier explains: "Our disciplined approach to growth and strategic investments in key areas have allowed us to maintain our reputation as a leading player in the fragrance industry. The strategies we have in place will ensure our sustained expansion, and our commitment to innovation will continue to drive our success in the years to come." Relentless Commitment to People and Planet Eurofragance remained steadfast in its commitment to sustainability, earning the highest possible rating from EcoVadis with a Platinum medal. The company's dedication to community engagement was and continues to be evident through its participation in programs such as "Empowering Women's Talent" and "Diversity Leading Company" both organized by the top-tier Human Resources media outlet in Spain Equipos & Talento. Additionally, Eurofragance collaborated with Hospital Sant Joan de Deu Barcelona and MartiDerm dermocosmetics company on a solution for fish odor syndrome, which received a silver medal award at the VPC Green Beauty Awards. Eurofragance's performance in 2024 reflects its strategic vision, innovative spirit and commitment to its people, sustainability and community. As the company looks to the future, it remains dedicated to driving growth and delivering value to its customers and stakeholders.
