Latest news with #EnergizerBunny


Entrepreneur
4 days ago
- Business
- Entrepreneur
Duracell Sues Energizer, Alleges False Advertising Campaign
Duracell and Energizer have been suing each other over advertising claims for years. Duracell, the company known for its copper-and-black-colored batteries, is suing rival Energizer, known for its bunny mascot, over what it claims is a "confusing and misleading" television and online advertising campaign. The complaint, which Duracell filed in federal court in Manhattan last week, took fault with Energizer's statement in a new ad campaign that Energizer Max batteries last 10% longer than Duracell Power Boost batteries. Related: Reddit Sues $61.5 Billion AI Startup Anthropic for Allegedly Using the Site for Training Data Duracell claims that Energizer only took one industry standard into account when making the statement, and that battery performance is also determined through other standards. Duracell claims to have suffered "irreparable reputational harm" due to the ad campaign, which Energizer launched earlier this month on TV, YouTube, Facebook, and Instagram. "The Energizer Max false advertising is a clear effort by Energizer to expand its market share — at Duracell's expense — by confusing and misleading consumers about the comparative performance of Energizer Max batteries and Duracell Power Boost batteries with blatantly false advertising in a transparent, and unfair, effort to drive sales," the complaint read. One YouTube ad from Energizer from June 2 shows the company claiming: "There's no competition. Energizer Max outlasts Duracell Power Boost by 10%." Duracell wants Energizer to pay monetary damages and stop running the ads. This is the latest legal battle between Duracell and Energizer — the companies have been suing each other over advertising claims for years. Energizer sued Duracell in September 2019 over Duracell's claim that its Optimum batteries lasted longer than rival batteries. Duracell filed a legal complaint against Energizer a year later over claims that Energizer Max batteries lasted up to 50% longer than other batteries. In December 2020, Duracell and Energizer agreed to voluntarily dismiss their lawsuits. Related: 'Extraordinarily Expensive': Getty Images Is Pouring Millions of Dollars Into One AI Lawsuit, CEO Says Energizer brought in revenue of $2.887 billion in 2024 compared to Duracell's $2 billion. However, Duracell claims to have a greater U.S. market share. The company said in 2020 that it had a 45% share of the U.S. market for alkaline household batteries compared to Energizer's 26% share, per Reuters. Duracell is owned by Warren Buffett's Berkshire Hathaway, which bought Duracell from Procter & Gamble in 2014. The deal added Duracell to Berkshire's portfolio of more than 60 businesses, including Dairy Queen ice cream, Geico auto insurance, and Benjamin Moore paint.


CNN
5 days ago
- Business
- CNN
Duracell sues Energizer, claiming ad campaign features ‘misleading' battery life claims
America's top battery brands are locked in a power struggle over battery life claims. Duracell has filed a lawsuit against Energizer, accusing the rival battery maker of running a deceptive advertising campaign. In a complaint filed in federal court in Manhattan on June 13, Duracell — which is owned by Warren Buffett's Berkshire Hathaway — alleged that Energizer's new ad campaign falsely states that its Energizer MAX batteries outlast Duracell Power Boost batteries by 10%. The ad's claims have caused Duracell to suffer 'irreparable reputational harm, including the tarnishing of its brand and loss of goodwill,' Duracell said in the complaint. Duracell alleged that the sole basis for Energizer's 10% claim is a comparison of the two brands' AA batteries under one industry standard, but battery performance is also measured by other standards, the company said. 'The Energizer MAX False Advertising is a clear effort by Energizer to expand its market share – at Duracell's expense – by confusing and misleading consumers about the comparative performance of Energizer MAX batteries and Duracell Power Boost batteries with blantantly false advertising in a transparent, and unfair, effort to drive sales,' the complaint said. Energizer's new ad campaign, which launched earlier this month, has been featured on numerous television channels, as well as on Facebook, Instagram and YouTube, the lawsuit said. One YouTube ad features Energizer's mascot, the Energizer Bunny, engaging in a head-to-head showdown with a battery that looks like a Duracell battery. 'There's no competition. Energizer MAX outlasts Duracell Power Boost by 10%,' the ad says. 'No fluff, just facts.' Duracell is seeking to halt Energizer's ads and for Energizer to pay monetary damages. Energizer did not immediately respond to CNN's request for comment.
Yahoo
15-05-2025
- Business
- Yahoo
Household Products Stocks Q1 Results: Benchmarking Energizer (NYSE:ENR)
Quarterly earnings results are a good time to check in on a company's progress, especially compared to its peers in the same sector. Today we are looking at Energizer (NYSE:ENR) and the best and worst performers in the household products industry. Household products stocks are generally stable investments, as many of the industry's products are essential for a comfortable and functional living space. Recently, there's been a growing emphasis on eco-friendly and sustainable offerings, reflecting the evolving consumer preferences for environmentally conscious options. These trends can be double-edged swords that benefit companies who innovate quickly to take advantage of them and hurt companies that don't invest enough to meet consumers where they want to be with regards to trends. The 10 household products stocks we track reported a slower Q1. As a group, revenues missed analysts' consensus estimates by 2.2% while next quarter's revenue guidance was in line. While some household products stocks have fared somewhat better than others, they have collectively declined. On average, share prices are down 3% since the latest earnings results. Masterminds behind the viral Energizer Bunny mascot, Energizer (NYSE:ENR) is one of the world's largest manufacturers of batteries. Energizer reported revenues of $662.9 million, flat year on year. This print fell short of analysts' expectations by 1%. Overall, it was a slower quarter for the company with EPS guidance for next quarter missing analysts' expectations. "We are proud of our performance in the quarter, as our investments have enabled continued momentum in our top-line and the operating flexibility to effectively offset the impact from tariffs to our fiscal 2025 results." said Mark LaVigne, Chief Executive Officer. Unsurprisingly, the stock is down 10.4% since reporting and currently trades at $23.19. Read our full report on Energizer here, it's free. Formed after the 1928 combination between toothpaste maker Colgate and soap maker Palmolive-Peet, Colgate-Palmolive (NYSE:CL) is a consumer products company that focuses on personal, household, and pet products. Colgate-Palmolive reported revenues of $4.91 billion, down 3.1% year on year, outperforming analysts' expectations by 0.6%. The business had a satisfactory quarter with a solid beat of analysts' EBITDA estimates but a miss of analysts' organic revenue estimates. Colgate-Palmolive delivered the biggest analyst estimates beat among its peers. Although it had a fine quarter compared its peers, the market seems unhappy with the results as the stock is down 5.5% since reporting. It currently trades at $87.57. Is now the time to buy Colgate-Palmolive? Access our full analysis of the earnings results here, it's free. A leader in multiple consumer product categories, Spectrum Brands (NYSE:SPB) is a diversified company with a portfolio of trusted brands spanning home appliances, garden care, personal care, and pet care. Spectrum Brands reported revenues of $675.7 million, down 6% year on year, falling short of analysts' expectations by 2.2%. It was a disappointing quarter as it posted a significant miss of analysts' adjusted operating income estimates. Interestingly, the stock is up 5.1% since the results and currently trades at $65. Read our full analysis of Spectrum Brands's results here. Best known for its aluminum foil, Reynolds (NASDAQ:REYN) is a household products company whose products focus on food storage, cooking, and waste. Reynolds reported revenues of $818 million, down 1.8% year on year. This print was in line with analysts' expectations. More broadly, it was a slower quarter as it recorded a miss of analysts' gross margin and EBITDA estimates. The stock is down 4.3% since reporting and currently trades at $22.68. Read our full, actionable report on Reynolds here, it's free. Founded in 1913 with bleach as the sole product offering, Clorox (NYSE:CLX) today is a consumer products giant whose product portfolio spans everything from bleach to skincare to salad dressing to kitty litter. Clorox reported revenues of $1.67 billion, down 8% year on year. This number missed analysts' expectations by 3.3%. It was a softer quarter as it also produced a miss of analysts' adjusted operating income and organic revenue estimates. Clorox had the slowest revenue growth among its peers. The stock is down 2.4% since reporting and currently trades at $135.00. Read our full, actionable report on Clorox here, it's free. In response to the Fed's rate hikes in 2022 and 2023, inflation has been gradually trending down from its post-pandemic peak, trending closer to the Fed's 2% target. Despite higher borrowing costs, the economy has avoided flashing recessionary signals. This is the much-desired soft landing that many investors hoped for. The recent rate cuts (0.5% in September and 0.25% in November 2024) have bolstered the stock market, making 2024 a strong year for equities. Donald Trump's presidential win in November sparked additional market gains, sending indices to record highs in the days following his victory. However, debates continue over possible tariffs and corporate tax adjustments, raising questions about economic stability in 2025. Want to invest in winners with rock-solid fundamentals? Check out our Hidden Gem Stocks and add them to your watchlist. These companies are poised for growth regardless of the political or macroeconomic climate. Join Paid Stock Investor Research Help us make StockStory more helpful to investors like yourself. Join our paid user research session and receive a $50 Amazon gift card for your opinions. Sign up here. 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Yahoo
13-05-2025
- Business
- Yahoo
1 Stock Under $50 to Keep an Eye On and 2 to Question
Stocks in the $10-50 range offer a sweet spot between affordability and stability as they're typically more established than penny stocks. But their headline prices don't guarantee quality, and investors should exercise caution as some have shaky business models. These dynamics can cause headaches for even the most seasoned professionals, which is why we started StockStory - to help you separate the good companies from the bad. Keeping that in mind, here is one stock under $50 with huge potential and two that could be down big. Share Price: $23.09 Masterminds behind the viral Energizer Bunny mascot, Energizer (NYSE:ENR) is one of the world's largest manufacturers of batteries. Why Do We Steer Clear of ENR? Core business is underperforming as its organic revenue has disappointed over the past two years, suggesting it might need acquisitions to stimulate growth Projected sales growth of 1.3% for the next 12 months suggests sluggish demand 4.6 percentage point decline in its free cash flow margin over the last year reflects the company's increased investments to defend its market position Energizer's stock price of $23.09 implies a valuation ratio of 6.3x forward P/E. Check out our free in-depth research report to learn more about why ENR doesn't pass our bar. Share Price: $37.99 Created to provide high-quality, affordable RVs to the post-war American family, Winnebago (NYSE:WGO) is a manufacturer of recreational vehicles, providing a range of motorhomes, travel trailers, and fifth-wheel products for outdoor and adventure lifestyles. Why Is WGO Risky? Products and services are facing significant end-market challenges during this cycle as sales have declined by 21.4% annually over the last two years Incremental sales over the last five years were much less profitable as its earnings per share fell by 15.2% annually while its revenue grew Waning returns on capital imply its previous profit engines are losing steam At $37.99 per share, Winnebago trades at 8.4x forward P/E. To fully understand why you should be careful with WGO, check out our full research report (it's free). Share Price: $37.94 Getting its start in daily fantasy sports, DraftKings (NASDAQ:DKNG) is a digital sports entertainment and gaming company. Why Is DKNG Interesting? Number of monthly unique players has surged, pointing to elevated demand Market share will likely rise over the next 12 months as its expected revenue growth of 33% is robust Earnings growth has easily exceeded the peer group average over the last five years as its EPS has compounded at 20.7% annually DraftKings is trading at $37.94 per share, or 23.3x forward P/E. Is now the right time to buy? Find out in our full research report, it's free. Donald Trump's victory in the 2024 U.S. Presidential Election sent major indices to all-time highs, but stocks have retraced as investors debate the health of the economy and the potential impact of tariffs. While this leaves much uncertainty around 2025, a few companies are poised for long-term gains regardless of the political or macroeconomic climate, like our Top 9 Market-Beating Stocks. This is a curated list of our High Quality stocks that have generated a market-beating return of 176% over the last five years. Stocks that made our list in 2020 include now familiar names such as Nvidia (+1,545% between March 2020 and March 2025) as well as under-the-radar businesses like the once-small-cap company Exlservice (+354% five-year return). Find your next big winner with StockStory today for free. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
06-05-2025
- Business
- Yahoo
Energizer (NYSE:ENR) Reports Sales Below Analyst Estimates In Q1 Earnings, Stock Drops
Battery and lighting company Energizer (NYSE:ENR) fell short of the market's revenue expectations in Q1 CY2025, with sales flat year on year at $662.9 million. Next quarter's revenue guidance of $694.4 million underwhelmed, coming in 2.7% below analysts' estimates. Its non-GAAP profit of $0.67 per share was in line with analysts' consensus estimates. Is now the time to buy Energizer? Find out in our full research report. Energizer (ENR) Q1 CY2025 Highlights: Revenue: $662.9 million vs analyst estimates of $669.7 million (flat year on year, 1% miss) Adjusted EPS: $0.67 vs analyst estimates of $0.68 (in line) Adjusted EBITDA: $140.3 million vs analyst estimates of $137.5 million (21.2% margin, 2.1% beat) Revenue Guidance for Q2 CY2025 is $694.4 million at the midpoint, below analyst estimates of $713.9 million Management lowered its full-year Adjusted EPS guidance to $3.40 at the midpoint, a 4.2% decrease EBITDA guidance for the full year is $620 million at the midpoint, below analyst estimates of $632 million Operating Margin: 5.5%, down from 13.1% in the same quarter last year Free Cash Flow was -$55.6 million, down from $10.3 million in the same quarter last year Organic Revenue rose 1.4% year on year (-2.7% in the same quarter last year) Market Capitalization: $1.87 billion "We are proud of our performance in the quarter, as our investments have enabled continued momentum in our top-line and the operating flexibility to effectively offset the impact from tariffs to our fiscal 2025 results." said Mark LaVigne, Chief Executive Officer. Company Overview Masterminds behind the viral Energizer Bunny mascot, Energizer (NYSE:ENR) is one of the world's largest manufacturers of batteries. Sales Growth Reviewing a company's long-term sales performance reveals insights into its quality. Any business can have short-term success, but a top-tier one grows for years. With $2.90 billion in revenue over the past 12 months, Energizer carries some recognizable products but is a mid-sized consumer staples company. Its size could bring disadvantages compared to larger competitors benefiting from better brand awareness and economies of scale. As you can see below, Energizer's demand was weak over the last three years. Its sales fell by 1.3% annually, a tough starting point for our analysis. Energizer Quarterly Revenue This quarter, Energizer missed Wall Street's estimates and reported a rather uninspiring 0.1% year-on-year revenue decline, generating $662.9 million of revenue. Company management is currently guiding for a 1% year-on-year decline in sales next quarter.