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Top Hajj Hospitality Centres Honoured With New Excellence Award
Top Hajj Hospitality Centres Honoured With New Excellence Award

CairoScene

time5 hours ago

  • Business
  • CairoScene

Top Hajj Hospitality Centres Honoured With New Excellence Award

The Ministry of Hajj and Umrah has launched the Ekram Excellence Award to encourage innovation and service quality among hospitality centres serving Arab pilgrims during the 2025 Hajj season. The Ministry of Hajj and Umrah has launched the first edition of the Ekram Excellence Award for the 2025 Hajj season, a new initiative aimed at recognising outstanding hospitality centres affiliated with Ekram Al-Dayf—a division of Ashraqat company focused on serving Arab pilgrims. The award seeks to promote administrative and operational excellence among Hajj service providers, aligning with the ministry's broader Vision 2030 objectives and the Pilgrim Experience Program. By highlighting performance benchmarks and best practices, the initiative aims to foster healthy competition and improve service delivery during the pilgrimage. In addition to operational quality, the award criteria emphasise innovation, social responsibility, and volunteer engagement. These standards reflect a commitment to sustainable development and elevate the role of hospitality centres in shaping the overall pilgrim experience.

New award honors top Hajj hospitality centers
New award honors top Hajj hospitality centers

Arab News

time2 days ago

  • Business
  • Arab News

New award honors top Hajj hospitality centers

MAKKAH: Amr Al-Maddah, undersecretary for Hajj and Umrah services at the Ministry of Hajj and Umrah, has launched the inaugural Ekram Excellence Award for Hajj season 2025. The award recognizes top-performing hospitality centers affiliated with Ekram Al-Dayf, a division of Ashraqat company serving Arab pilgrims, the Saudi Press Agency reported. Adnan Saleh Al-Shehri, adviser for excellence and awards at Ekram Al-Dayf, said the initiative aims to inspire excellence in administration and operations. It seeks to deliver high-quality, sustainable services in line with Vision 2030, the ministry's goals, the Pilgrim Experience Program, and Ekram Al-Dayf's strategy. The award honors outstanding centers, promotes a culture of quality and commitment, and encourages compliance with service standards. It also aims to boost competition among providers, improve performance indicators, and support innovation, according to the SPA. The initiative further promotes social responsibility, volunteerism, and enhances the overall pilgrim experience. It aligns with the ministry's broader efforts to raise hospitality standards and ensure an exceptional Hajj journey.

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