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Value-hungry Aussies will benefit from even more auto brands, says BYD
Value-hungry Aussies will benefit from even more auto brands, says BYD

Perth Now

time14-06-2025

  • Automotive
  • Perth Now

Value-hungry Aussies will benefit from even more auto brands, says BYD

Australia is already home to more automotive brands than any other country, making it one of the world's most competitive auto markets as well as one of the smallest, but Chinese giant BYD says value-focused local consumers will benefit from even more of them as brand loyalty disappears amid the cost of living crisis. 'Australia has the most brands available in any market, but I think what we're seeing is a shift in understanding as well,' BYD Chief Marketing Officer (CMO) Kate Hornstein told CarExpert. 'The walls are coming down to new brands. I think brand loyalty is somewhat disappearing, and I think Australians are very driven, especially in today's climate, by value and what their own personal family needs. Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now. Supplied Credit: CarExpert 'By being able to give them choice and more options, it's only going to be better for the customer.' BYD launched in Australia in 2022 and has since announced it will bring its Denza luxury brand – which will play a similar role for BYD as Lexus does for Toyota – to showrooms before the end of 2025. While it hasn't announced any others, BYD also has its Yangwang and Fangchengbao brands in China, and models from each are on the cards for Australia – although they will likely be sold as BYD or Denza models. Other Chinese automakers have also brought several brands to Australia, including Chery which recently launched its Omoda Jaecoo brand and potentially has more to come. Supplied Credit: CarExpert The first Geely-badged model – the EX5 mid-size electric SUV – went on sale here in March 2025, adding to other Geely owned or controlled brand already present locally including Volvo, Polestar, Smart and Zeekr. While many more are coming here, Australia currently has about 70 auto brands, despite the exit of several in relatively recent years including Holden, Daewoo, Daihatsu, Dodge, Chrysler, Citroen, Opel and Alpine, which will make a comeback in 2026 with the Alpine A390 hatch. In the space of less than five years, Australia will have added about a dozen new Chinese brands, providing more choice for consumers than ever, but also forcing each automaker to fight over a relatively small sales pie – 1.2 million total sales across all brands in 2024. That compares to roughly 30 million new vehicle sales annually in China, 16 million in the US, 2.8 million in Germany and 1.95 million in the UK. Supplied Credit: CarExpert Chinese automaker MG became a top-10 selling brand for the first time Down Under in July 2021. It's now firmly entrenched here and will launch its IM Motors premium electric brand here later this year. IM Motors is to MG what Denza is to BYD, which previously stated plans to eclipse local market leader Toyota by 2027. Ms Hornstein says Denza will be another alternative to luxury marques primarily from Germany. 'When we look at Denza, the [luxury car] segment is largely populated by European brands and I think when we look at cost of ownership, initial outlay, cost of extended ownership, it's incredibly expensive for Australians just given where we are geographically,' she said. 'So I think what this provides is another option for customers to explore when they are in the market for a car.' MORE: Everything BYD

Value-hungry Aussies will benefit from even more auto brands, says BYD
Value-hungry Aussies will benefit from even more auto brands, says BYD

7NEWS

time14-06-2025

  • Automotive
  • 7NEWS

Value-hungry Aussies will benefit from even more auto brands, says BYD

Australia is already home to more automotive brands than any other country, making it one of the world's most competitive auto markets as well as one of the smallest, but Chinese giant BYD says value-focused local consumers will benefit from even more of them as brand loyalty disappears amid the cost of living crisis. 'Australia has the most brands available in any market, but I think what we're seeing is a shift in understanding as well,' BYD Chief Marketing Officer (CMO) Kate Hornstein told CarExpert. 'The walls are coming down to new brands. I think brand loyalty is somewhat disappearing, and I think Australians are very driven, especially in today's climate, by value and what their own personal family needs. Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now. 'By being able to give them choice and more options, it's only going to be better for the customer.' BYD launched in Australia in 2022 and has since announced it will bring its Denza luxury brand – which will play a similar role for BYD as Lexus does for Toyota – to showrooms before the end of 2025. While it hasn't announced any others, BYD also has its Yangwang and Fangchengbao brands in China, and models from each are on the cards for Australia – although they will likely be sold as BYD or Denza models. Other Chinese automakers have also brought several brands to Australia, including Chery which recently launched its Omoda Jaecoo brand and potentially has more to come. The first Geely -badged model – the EX5 mid-size electric SUV – went on sale here in March 2025, adding to other Geely owned or controlled brand already present locally including Volvo, Polestar, Smart and Zeekr. While many more are coming here, Australia currently has about 70 auto brands, despite the exit of several in relatively recent years including Holden, Daewoo, Daihatsu, Dodge, Chrysler, Citroen, Opel and Alpine, which will make a comeback in 2026 with the Alpine A390 hatch. In the space of less than five years, Australia will have added about a dozen new Chinese brands, providing more choice for consumers than ever, but also forcing each automaker to fight over a relatively small sales pie – 1.2 million total sales across all brands in 2024. That compares to roughly 30 million new vehicle sales annually in China, 16 million in the US, 2.8 million in Germany and 1.95 million in the UK. Chinese automaker MG became a top-10 selling brand for the first time Down Under in July 2021. It's now firmly entrenched here and will launch its IM Motors premium electric brand here later this year. IM Motors is to MG what Denza is to BYD, which previously stated plans to eclipse local market leader Toyota by 2027. Ms Hornstein says Denza will be another alternative to luxury marques primarily from Germany. 'When we look at Denza, the [luxury car] segment is largely populated by European brands and I think when we look at cost of ownership, initial outlay, cost of extended ownership, it's incredibly expensive for Australians just given where we are geographically,' she said. 'So I think what this provides is another option for customers to explore when they are in the market for a car.'

Geely's first model in Australia gets its first running updates over the air
Geely's first model in Australia gets its first running updates over the air

Perth Now

time12-06-2025

  • Automotive
  • Perth Now

Geely's first model in Australia gets its first running updates over the air

Geely Auto Australia has announced the first over-the-air (OTA) update for its inaugural model, the Geely EX5 mid-size electric SUV, which will be progressively rolled out to customers across the country. In a media release issued this week, Geely says its first OTA update will change the low-speed pedestrian alert sound 'to a more traditional humming tone, which will be less prominent in the [vehicle's] cabin'. Further, the update also brings 'enhancements to the vehicle's software, including optimised CarbitLink performance and improved range calculation when route planning in the Navigation app'. Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now. Supplied Credit: CarExpert Geely Auto Australia CEO Lei Li said this first set of running changes are in response to initial customer feedback. 'Our team has analysed feedback direct from our customers and dealer network, and worked on an update that we're sure will make experiences with the Geely EX5 even more enjoyable,' Mr Li said. 'Geely actively listens to feedback so we can provide the right products for the local market; this step is one of the many actions that we can take in order to provide high value vehicles to our ever-dynamic Australian customers.' To access and apply this update, owners should navigate to the 'My Car' menu on their EX5's infotainment screen. The company recommends connecting to Wi-Fi or a smartphone hotspot before initiating the update 'to ensure a stable connection during download'. More information can be accessed at the Geely Auto Australia website. Supplied Credit: CarExpert The Chinese brand has already confirmed the next OTA update will be the addition of Apple CarPlay functionality, expected to become available mid-way through the third quarter of 2025 (July-September). Android Auto will follow, 'with anticipated delivery in late 2025'. To the end of May 2025, Geely has registered 1023 new EX5 vehicles in Australia. It's the first model to be launched as part of the Chinese brand's renewed assault on the Australian market. Next cab off the rank for the Chinese brand is expected to be a plug-in hybrid version of the EX5 – a direct rival for the top-selling Tesla Model Y – known abroad as the Geely Galaxy Starship 7. The SUV is powered by a 1.5-litre four-cylinder petrol engine and an electric motor that is fed by either an 8.5kWh or 19.09kWh lithium iron phosphate (LFP) battery. EV range is claimed to be 55-120km depending on battery variant. Supplied Credit: CarExpert Stay tuned to CarExpert for all the latest MORE: Everything Geely EX5

Geely's first model in Australia gets its first running updates over the air
Geely's first model in Australia gets its first running updates over the air

7NEWS

time12-06-2025

  • Automotive
  • 7NEWS

Geely's first model in Australia gets its first running updates over the air

Geely Auto Australia has announced the first over-the-air (OTA) update for its inaugural model, the Geely EX5 mid-size electric SUV, which will be progressively rolled out to customers across the country. In a media release issued this week, Geely says its first OTA update will change the low-speed pedestrian alert sound 'to a more traditional humming tone, which will be less prominent in the [vehicle's] cabin'. Further, the update also brings 'enhancements to the vehicle's software, including optimised CarbitLink performance and improved range calculation when route planning in the Navigation app'. Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now. Geely Auto Australia CEO Lei Li said this first set of running changes are in response to initial customer feedback. 'Our team has analysed feedback direct from our customers and dealer network, and worked on an update that we're sure will make experiences with the Geely EX5 even more enjoyable,' Mr Li said. 'Geely actively listens to feedback so we can provide the right products for the local market; this step is one of the many actions that we can take in order to provide high value vehicles to our ever-dynamic Australian customers.' To access and apply this update, owners should navigate to the 'My Car' menu on their EX5's infotainment screen. The company recommends connecting to Wi-Fi or a smartphone hotspot before initiating the update 'to ensure a stable connection during download'. More information can be accessed at the Geely Auto Australia website. The Chinese brand has already confirmed the next OTA update will be the addition of Apple CarPlay functionality, expected to become available mid-way through the third quarter of 2025 (July-September). Android Auto will follow, 'with anticipated delivery in late 2025'. To the end of May 2025, Geely has registered 1023 new EX5 vehicles in Australia. It's the first model to be launched as part of the Chinese brand's renewed assault on the Australian market. Next cab off the rank for the Chinese brand is expected to be a plug-in hybrid version of the EX5 – a direct rival for the top-selling Tesla Model Y – known abroad as the Geely Galaxy Starship 7. The SUV is powered by a 1.5-litre four-cylinder petrol engine and an electric motor that is fed by either an 8.5kWh or 19.09kWh lithium iron phosphate (LFP) battery. EV range is claimed to be 55-120km depending on battery variant. Stay tuned to CarExpert for all the latest

Geely's first model in Australia gets its first running updates over the air
Geely's first model in Australia gets its first running updates over the air

The Advertiser

time12-06-2025

  • Automotive
  • The Advertiser

Geely's first model in Australia gets its first running updates over the air

Geely Auto Australia has announced the first over-the-air (OTA) update for its inaugural model, the Geely EX5 mid-size electric SUV, which will be progressively rolled out to customers across the country. In a media release issued this week, Geely says its first OTA update will change the low-speed pedestrian alert sound "to a more traditional humming tone, which will be less prominent in the [vehicle's] cabin". Further, the update also brings "enhancements to the vehicle's software, including optimised CarbitLink performance and improved range calculation when route planning in the Navigation app". Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now. Geely Auto Australia CEO Lei Li said this first set of running changes are in response to initial customer feedback. "Our team has analysed feedback direct from our customers and dealer network, and worked on an update that we're sure will make experiences with the Geely EX5 even more enjoyable," Mr Li said. "Geely actively listens to feedback so we can provide the right products for the local market; this step is one of the many actions that we can take in order to provide high value vehicles to our ever-dynamic Australian customers." To access and apply this update, owners should navigate to the 'My Car' menu on their EX5's infotainment screen. The company recommends connecting to Wi-Fi or a smartphone hotspot before initiating the update "to ensure a stable connection during download". More information can be accessed at the Geely Auto Australia website. The Chinese brand has already confirmed the next OTA update will be the addition of Apple CarPlay functionality, expected to become available mid-way through the third quarter of 2025 (July-September). Android Auto will follow, "with anticipated delivery in late 2025". To the end of May 2025, Geely has registered 1023 new EX5 vehicles in Australia. It's the first model to be launched as part of the Chinese brand's renewed assault on the Australian market. Next cab off the rank for the Chinese brand is expected to be a plug-in hybrid version of the EX5 – a direct rival for the top-selling Tesla Model Y – known abroad as the Geely Galaxy Starship 7. The SUV is powered by a 1.5-litre four-cylinder petrol engine and an electric motor that is fed by either an 8.5kWh or 19.09kWh lithium iron phosphate (LFP) battery. EV range is claimed to be 55-120km depending on battery variant. Stay tuned to CarExpert for all the latest MORE: Everything Geely EX5 Content originally sourced from: Geely Auto Australia has announced the first over-the-air (OTA) update for its inaugural model, the Geely EX5 mid-size electric SUV, which will be progressively rolled out to customers across the country. In a media release issued this week, Geely says its first OTA update will change the low-speed pedestrian alert sound "to a more traditional humming tone, which will be less prominent in the [vehicle's] cabin". Further, the update also brings "enhancements to the vehicle's software, including optimised CarbitLink performance and improved range calculation when route planning in the Navigation app". Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now. Geely Auto Australia CEO Lei Li said this first set of running changes are in response to initial customer feedback. "Our team has analysed feedback direct from our customers and dealer network, and worked on an update that we're sure will make experiences with the Geely EX5 even more enjoyable," Mr Li said. "Geely actively listens to feedback so we can provide the right products for the local market; this step is one of the many actions that we can take in order to provide high value vehicles to our ever-dynamic Australian customers." To access and apply this update, owners should navigate to the 'My Car' menu on their EX5's infotainment screen. The company recommends connecting to Wi-Fi or a smartphone hotspot before initiating the update "to ensure a stable connection during download". More information can be accessed at the Geely Auto Australia website. The Chinese brand has already confirmed the next OTA update will be the addition of Apple CarPlay functionality, expected to become available mid-way through the third quarter of 2025 (July-September). Android Auto will follow, "with anticipated delivery in late 2025". To the end of May 2025, Geely has registered 1023 new EX5 vehicles in Australia. It's the first model to be launched as part of the Chinese brand's renewed assault on the Australian market. Next cab off the rank for the Chinese brand is expected to be a plug-in hybrid version of the EX5 – a direct rival for the top-selling Tesla Model Y – known abroad as the Geely Galaxy Starship 7. The SUV is powered by a 1.5-litre four-cylinder petrol engine and an electric motor that is fed by either an 8.5kWh or 19.09kWh lithium iron phosphate (LFP) battery. EV range is claimed to be 55-120km depending on battery variant. Stay tuned to CarExpert for all the latest MORE: Everything Geely EX5 Content originally sourced from: Geely Auto Australia has announced the first over-the-air (OTA) update for its inaugural model, the Geely EX5 mid-size electric SUV, which will be progressively rolled out to customers across the country. In a media release issued this week, Geely says its first OTA update will change the low-speed pedestrian alert sound "to a more traditional humming tone, which will be less prominent in the [vehicle's] cabin". Further, the update also brings "enhancements to the vehicle's software, including optimised CarbitLink performance and improved range calculation when route planning in the Navigation app". Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now. Geely Auto Australia CEO Lei Li said this first set of running changes are in response to initial customer feedback. "Our team has analysed feedback direct from our customers and dealer network, and worked on an update that we're sure will make experiences with the Geely EX5 even more enjoyable," Mr Li said. "Geely actively listens to feedback so we can provide the right products for the local market; this step is one of the many actions that we can take in order to provide high value vehicles to our ever-dynamic Australian customers." To access and apply this update, owners should navigate to the 'My Car' menu on their EX5's infotainment screen. The company recommends connecting to Wi-Fi or a smartphone hotspot before initiating the update "to ensure a stable connection during download". More information can be accessed at the Geely Auto Australia website. The Chinese brand has already confirmed the next OTA update will be the addition of Apple CarPlay functionality, expected to become available mid-way through the third quarter of 2025 (July-September). Android Auto will follow, "with anticipated delivery in late 2025". To the end of May 2025, Geely has registered 1023 new EX5 vehicles in Australia. It's the first model to be launched as part of the Chinese brand's renewed assault on the Australian market. Next cab off the rank for the Chinese brand is expected to be a plug-in hybrid version of the EX5 – a direct rival for the top-selling Tesla Model Y – known abroad as the Geely Galaxy Starship 7. The SUV is powered by a 1.5-litre four-cylinder petrol engine and an electric motor that is fed by either an 8.5kWh or 19.09kWh lithium iron phosphate (LFP) battery. EV range is claimed to be 55-120km depending on battery variant. Stay tuned to CarExpert for all the latest MORE: Everything Geely EX5 Content originally sourced from: Geely Auto Australia has announced the first over-the-air (OTA) update for its inaugural model, the Geely EX5 mid-size electric SUV, which will be progressively rolled out to customers across the country. In a media release issued this week, Geely says its first OTA update will change the low-speed pedestrian alert sound "to a more traditional humming tone, which will be less prominent in the [vehicle's] cabin". Further, the update also brings "enhancements to the vehicle's software, including optimised CarbitLink performance and improved range calculation when route planning in the Navigation app". Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now. Geely Auto Australia CEO Lei Li said this first set of running changes are in response to initial customer feedback. "Our team has analysed feedback direct from our customers and dealer network, and worked on an update that we're sure will make experiences with the Geely EX5 even more enjoyable," Mr Li said. "Geely actively listens to feedback so we can provide the right products for the local market; this step is one of the many actions that we can take in order to provide high value vehicles to our ever-dynamic Australian customers." To access and apply this update, owners should navigate to the 'My Car' menu on their EX5's infotainment screen. The company recommends connecting to Wi-Fi or a smartphone hotspot before initiating the update "to ensure a stable connection during download". More information can be accessed at the Geely Auto Australia website. The Chinese brand has already confirmed the next OTA update will be the addition of Apple CarPlay functionality, expected to become available mid-way through the third quarter of 2025 (July-September). Android Auto will follow, "with anticipated delivery in late 2025". To the end of May 2025, Geely has registered 1023 new EX5 vehicles in Australia. It's the first model to be launched as part of the Chinese brand's renewed assault on the Australian market. Next cab off the rank for the Chinese brand is expected to be a plug-in hybrid version of the EX5 – a direct rival for the top-selling Tesla Model Y – known abroad as the Geely Galaxy Starship 7. The SUV is powered by a 1.5-litre four-cylinder petrol engine and an electric motor that is fed by either an 8.5kWh or 19.09kWh lithium iron phosphate (LFP) battery. EV range is claimed to be 55-120km depending on battery variant. Stay tuned to CarExpert for all the latest MORE: Everything Geely EX5 Content originally sourced from:

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