Latest news with #ESN
The Independent
4 days ago
- Sport
- The Independent
I tried a Hyrox world champion's one-move workout to improve my time – and it's challenging but brilliant
Which Hyrox station strikes the most fear into athletes? Some lose sleep over the heavy sled push, while others are wary of the final 100 wall balls. But, from those I've spoken to, the burpee broad jumps are the most widely worried about. In a recent chat with 2024 Hyrox world champion and ESN athlete Alexander Roncevic, I decided to do my fellow recreational competitors a favour by asking how to make this fourth station slightly less daunting. His advice: 'I would recommend people work on each station separately, even if that means doing shorter sessions. Even if you do 30 minutes, just focus these 30 minutes on your weakness.' At his elite level, Roncevic is unlikely to make up much time on the stations, so he focuses most of his training on improving his running. But when he first found the sport in 2018, he used these sorts of sessions to fine-tune his abilities on each of the eight stations. Below, he shares a burpee workout which will soon have you floating through your burpee broad jumps in the easiest of breezes. How to do Alexander Roncevic's Hyrox burpee workout EMOM (every minute, on the minute) for 20 minutes perform: Burpee x10 'In each minute, you're done after about 30 seconds, but continue for 20 minutes and you've done 200 burpees,' Roncevic says. 'That's a quality session, and means you have done your burpee work for the week, almost, in 20 minutes. This approach means you can work on specific Hyrox stations with less time but more quality.' If you are unable to do this, you can adjust the number of minutes and the target number of repetitions in each minute to suit your fitness level. As you get fitter, you can increase the target number of burpees per minute to continually test yourself and progress. And if you're struggling to find time to train for your next Hyrox race? Roncevic has a simple but brutal solution. 'If people are struggling on the burpees, do five minutes of burpees every day,' he says. 'You can't tell me you don't have five minutes.' 'The burpee broad jump is one of the only stations where it's you versus you – you don't have to overcome a resistance like on the sled or lunges – so it's very simple.' What happened when I tried Alexander Roncevic's Hyrox burpee workout This quick workout is equipment-free, so I took the opportunity to enjoy an al fresco session at the park while walking the dog. I ditched my shoes, set a running clock on my phone, then dropped to my chest to start the first repetition. I set out fast and, as Roncevic predicted, worked through the first 10 burpees in just shy of 30 seconds. However, the resulting 30-second rest was more than enough to catch my breath. Everything remained hunky dory until minute five, when I noticed myself beginning to breathe heavily. Over the next few rounds, my shoulders and quads grew heavy and by minute 10, sweat was falling from my forehead. It was only then that an awful realisation dawned on me: I'm only halfway there. The second half was a slog, and my burpees started to slow. But this is where the value of the workout lies. Not only can this challenge lead to physiological changes desired by Hyrox fans, but I also noticed I was tweaking my technique with each passing round to make my movements more efficient – something which could prove invaluable come race day. By minute 16, I had picked up the pace again and knuckled down to finish strong, with the last couple of rounds proving to be my fastest. Then I dropped to my knees, enjoyed a congratulatory cuddle from my ever-patient pup, and headed home. Benefits of Alexander Roncevic's Hyrox burpee workout The human body adheres to the SAID principle, which stands for 'specific adaptations to imposed demands'. Simply put: it will adapt to get better at the things you consistently ask it to do. That is why this workout works. To get better at burpees, you are doing burpees, and plenty of them. If you progress this over time by increasing the number of burpees or number of burpees per minute, your work capacity for this exercise will increase. There are many other potential benefits to this workout. It can increase the muscular endurance of your shoulders and quadriceps, and it is guaranteed to raise your heart rate, leading to elevated calorie burn and possible cardio perks.
Yahoo
6 days ago
- Business
- Yahoo
McDonald's and ESN reach settlement over advertising litigation
McDonald's USA and Entertainment Studios Network/The Weather Group (ESN) have settled a pending advertising litigation. The settlement of a $10bn lawsuit by media entrepreneur Byron Allen averts a trial that was scheduled for 15 July 2025 in Los Angeles federal court, as reported by Reuters. Allen, the owner of Entertainment Studios Network and The Weather Group, had accused McDonald's of "racial stereotyping" by not including Black-owned media in a significant portion of its advertising budget. Allen's allegations pointed towards McDonald's categorising Entertainment Studios as a media outlet targeting solely Black viewers, thereby relegating it to a smaller advertising budget instead of the general ad budget. He also claimed that McDonald's was dishonest about its 2021 pledge to increase national advertising spending with Black-owned media from 2% to 5% by 2024. According to Allen, he sought business from McDonald's based on this commitment, but his proposals were rejected. The confidential agreement involves McDonald's continuing its advertising purchases from ESN, aligning with its strategic and commercial goals. McDonald's USA said in a statement: 'We are pleased that Allen has come to appreciate McDonald's unwavering commitment to inclusion, and has agreed to refocus his energies on a mutually beneficial commercial arrangement that is consistent with other McDonald's supplier relationships. 'Our company's unique three-legged stool model relies on mutual respect, and we look forward to ESN's contributions to the betterment of our system.' ESN will also drop its lawsuit against the fast-food giant in the US District Court for the Central District of California. The terms of the settlement remain confidential, and McDonald's has not admitted to any wrongdoing. Entertainment Studios Network/The Weather Group stated: 'During the course of this litigation, many of our preconceptions have been clarified, and we acknowledge McDonald's commitment to investing in Black-owned media properties and increasing access to opportunity.' The advertising space purchased by McDonald's from ESN will be priced at market value. "McDonald's and ESN reach settlement over advertising litigation" was originally created and published by Verdict Food Service, a GlobalData owned brand. The information on this site has been included in good faith for general informational purposes only. It is not intended to amount to advice on which you should rely, and we give no representation, warranty or guarantee, whether express or implied as to its accuracy or completeness. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our site. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
14-06-2025
- Business
- Yahoo
McDonald's Settles $10B Discrimination Lawsuit Brought by Byron Allen's Media Company
McDonald's reached a settlement in the $10 billion lawsuit brought by Byron Allen's Allen Entertainment Studios, in which the media mogul accused the fast food company of discriminating against Black-owned media companies. Allen's companies and McDonald's released a joint statement on Friday, revealing that they'd come to 'an agreement to settle pending litigation between them.' At the tailend of last year, U.S. District Judge Fernando Olguin found that McDonald's may have violated federal and state civil rights laws by keeping a separate advertising tier for companies who create content target toward Black audiences. More from The Hollywood Reporter Byron Allen Puts His Local TV Stations Up for Sale Byron Allen's 'Comics Unleashed' Gets the Post-Colbert Time Slot on CBS - Again Byron Allen's $10B Discrimination Lawsuit Against McDonald's Over Ad Spend to Go to Trial 'We are pleased to find a resolution that maintains our business relationship,' Allen's Entertainment Studios and The Weather Channel said in a statement. 'During the course of this litigation, many of our preconceptions have been clarified, and we acknowledge McDonald's commitment to investing in Black-owned media properties and increasing access to opportunity. Our differences are behind us, and we look forward to working together.' The news comes after McDonald's was set to go to trial for the lawsuit. Financial terms of the deal were not disclosed. Later in the release, it was noted that 'The parties reached a confidential commercial agreement whereby McDonald's will continue to purchase advertising from ESN in a manner that aligns with its advertising strategy and commercial objectives and ESN will dismiss its lawsuit against McDonald's in the United States District Court for the Central District of California.' Additionally, they noted, 'Under the terms of the agreement, which are confidential, McDonald's is not admitting any wrongdoing, and the ads sold will, as per all such commercial deals, be priced at market value. 'We are pleased that Mr. Allen has come to appreciate McDonald's unwavering commitment to inclusion, and has agreed to refocus his energies on a mutually beneficial commercial arrangement that is consistent with other McDonald's supplier relationships,' McDonald's USA, LLC said. 'Our company's unique three-legged stool model relies on mutual respect, and we look forward to ESN's contributions to the betterment of our system.' Best of The Hollywood Reporter How the Warner Brothers Got Their Film Business Started Meet the World Builders: Hollywood's Top Physical Production Executives of 2023 Men in Blazers, Hollywood's Favorite Soccer Podcast, Aims for a Global Empire
Yahoo
14-06-2025
- Business
- Yahoo
Byron Allen Reaches Settlement With McDonald's In Lawsuit Claiming Racial Bias In Advertising
Byron Allen's Entertainment Studios and The Weather Group have reached a settlement with McDonald's in a lawsuit over the fast food giant's alleged lack of support for Black-owned media companies. McDonald's defeated the complaint in 2024 in the U.S. District Court for the Central District of California, but Allen appealed. The parties announced the settlement Friday, though no financial details were disclosed. More from Deadline Paramount Says Abrupt Dismissal Of Longtime Media Agencies WPP Media And Horizon Was Driven In Part By Push For "Greater Efficiency" - Update AMC Says New NCM Preshow Ads Don't "Negatively Influence Moviegoing Habits" Tastes Great, Less Filling? Report On Meta Plan For Cheaper, Fully AI-Made Ads Boosts Tech Giant's Stock As Media Agency Shares Slump Under the settlement, McDonald's will still buy ads from ESN, which controls a range of broadcast and streaming properties, 'in a manner that aligns with its advertising strategy and commercial objectives,' a press release said. and ESN will dismiss its lawsuit against McDonald's The fast food company is not admitting any wrongdoing and the press release affirmed that the ads sold will be priced at market value. 'We are pleased that Mr. Allen has come to appreciate McDonald's unwavering commitment to inclusion, and has agreed to refocus his energies on a mutually beneficial commercial arrangement that is consistent with other McDonald's supplier relationships,' McDonald's said in a statement. 'Our company's unique three-legged stool model relies on mutual respect, and we look forward to ESN's contributions to the betterment of our system.' The presumed injection of capital into Allen's companies comes as they face the same pressures hitting all media companies due to cord-cutting and declines in advertising. He recently enlisted Moelis & Co. to explore a sale of his local TV stations. 'We are pleased to find a resolution that maintains our business relationship,' ESN and The Weather Co. said. 'During the course of this litigation, many of our preconceptions have been clarified, and we acknowledge McDonald's commitment to investing in Black-owned media properties and increasing access to opportunity. Our differences are behind us, and we look forward to working together.' Best of Deadline 2025 TV Series Renewals: Photo Gallery 2025 TV Cancellations: Photo Gallery 2025-26 Awards Season Calendar: Dates For Tonys, Emmys, Oscars & More
Yahoo
13-06-2025
- Business
- Yahoo
McDonald's USA, LLC and Entertainment Studios Network/The Weather Group Announce Settlement to Pending Litigation
CHICAGO, June 13, 2025 /PRNewswire/ -- McDonald's USA, LLC and Entertainment Studios Network/The Weather Group today announced an agreement to settle pending litigation between them. The parties reached a confidential commercial agreement whereby McDonald's will continue to purchase advertising from ESN in a manner that aligns with its advertising strategy and commercial objectives and ESN will dismiss its lawsuit against McDonald's in the United States District Court for the Central District of California. Under the terms of the agreement, which are confidential, McDonald's is not admitting any wrongdoing, and the ads sold will, as per all such commercial deals, be priced at market value. McDonald's USA, LLC said: "We are pleased that Mr. Allen has come to appreciate McDonald's unwavering commitment to inclusion, and has agreed to refocus his energies on a mutually beneficial commercial arrangement that is consistent with other McDonald's supplier relationships. Our company's unique three-legged stool model relies on mutual respect, and we look forward to ESN's contributions to the betterment of our system." Entertainment Studios Network/The Weather Group said: "We are pleased to find a resolution that maintains our business relationship. During the course of this litigation, many of our preconceptions have been clarified, and we acknowledge McDonald's commitment to investing in Black-owned media properties and increasing access to opportunity. Our differences are behind us, and we look forward to working together." View original content: SOURCE McDonald's USA Sign in to access your portfolio
