Latest news with #EDO
Associated Press
13-06-2025
- Business
- Associated Press
EDO and TelevisaUnivision Expand Partnership to Unlock Cross-Platform Convergent TV Outcomes
NEW YORK--(BUSINESS WIRE)--Jun 13, 2025-- EDO, the TV outcomes company, and TelevisaUnivision, the world's leading Spanish-language media company, have expanded their partnership to measure the consumer impact of TV ads on ViX, TelevisaUnivision's global streaming service. This partnership builds on the existing framework that delivers data-driven TV insights designed to optimize advertiser ROI across TelevisaUnivision's cross-platform campaigns, now including ViX. TelevisaUnivision will receive EDO's investment-grade TV intelligence to demonstrate the immense impact of a fast-growing, highly engaged Hispanic audience. According to EDO, ads on Spanish-language TV networks were 31% more effective than those on English-language TV in 2024, with leading brands like Walmart, Chevrolet, and Target achieving measurable engagement lifts by authentically integrating cultural relevance into their campaigns. 'TelevisaUnivision's deep connection with the Hispanic audience and culture, along with a growing content portfolio, makes them an ideal partner in today's convergent TV landscape,' said Kevin Krim, President & CEO, EDO. 'With EDO's predictive outcome measurement, they can demonstrate the powerful consumer response their linear and streaming platforms drive and help brands immediately optimize for TV outcomes across campaigns.' 'Brands need transparent and trusted insights into how their marketing investments perform among the most valuable growth segment: U.S. Hispanics. The reach and scale of TelevisaUnivision's industry-leading programming continues to drive growth for brands,' said Dan Riess, Chief Operating Officer of U.S. Advertising Sales and Marketing at TelevisaUnivision. 'With EDO's outcomes data, we can quantify and optimize audience engagement across our portfolio, and most importantly, help brands understand the impact of investing in Hispanic audiences.' In May, TelevisaUnivision announced that ViX is delivering incremental audiences, reaching 28 million U.S. video viewers across platforms and increasing streaming hours per user by over 70% year-over-year, driven by its largest library of Spanish-language content. Early cross-platform outcomes on ViX, as measured by EDO, indicate strong consumer engagement. Discover the strategies advertisers are using to drive over 50% more consumer engagement with Spanish-language media and ViX. Join TelevisaUnivision and EDO on Thursday, June 26, for ' Good, Better, and Best Approaches to Advertising with Impact. ' For deeper insights on the power of Spanish-language TV advertising, check out EDO's Spanish-language TV Outcomes Report. About EDO EDO is the TV outcomes company. Our leading measurement platform connects convergent TV airings to the ad-driven consumer behaviors most predictive of future sales. EDO empowers the advertising industry to maximize media impact, optimize creative performance, and know the fair value of every impression — across linear and streaming for an increasingly programmatic world. By combining immediate engagement signals with world-class decision science and vertical AI, EDO equips industry leaders with syndicated, investment-grade data that aligns media to business results — with detailed competitive, category, and historical insights. Leading brands, agencies, networks, streamers, and studios trust EDO's TV intelligence to know what works. About TelevisaUnivision TelevisaUnivision is the world's leading Spanish-language media company. Powered by the largest library of owned Spanish-language content and a prolific production capability, TelevisaUnivision is the top producer of original content in Spanish across news, sports and entertainment verticals. This original content powers all of TelevisaUnivision's platforms, which include market-leading broadcast networks Univision, Las Estrellas, Canal 5 and UniMás, and a portfolio of 38 cable networks, which include TUDN, Galavisión, Distrito Comedia and TL Novelas. The company also operates the leading Mexican movie studio, Videocine, and owns and operates the largest Spanish-language audio platform in the U.S. across 35 terrestrial stations and the Uforia digital platform. TelevisaUnivision is also the owner of ViX, the largest Spanish-language streaming platform in the world. For more information, please visit View source version on CONTACT: Media contactsKCSA for EDO [email protected] Anna Negron [email protected] KEYWORD: UNITED STATES NORTH AMERICA NEW YORK INDUSTRY KEYWORD: SOFTWARE ONLINE ENTERTAINMENT PROFESSIONAL SERVICES TECHNOLOGY ARTIFICIAL INTELLIGENCE OTHER COMMUNICATIONS DATA ANALYTICS TV AND RADIO MARKETING ADVERTISING COMMUNICATIONS SOURCE: EDO Copyright Business Wire 2025. PUB: 06/13/2025 01:59 PM/DISC: 06/13/2025 01:58 PM
Yahoo
13-06-2025
- Business
- Yahoo
EDO and TelevisaUnivision Expand Partnership to Unlock Cross-Platform Convergent TV Outcomes
TelevisaUnivision will leverage EDO's investment-grade CTV outcomes to measure and optimize ad effectiveness on ViX NEW YORK, June 13, 2025--(BUSINESS WIRE)--EDO, the TV outcomes company, and TelevisaUnivision, the world's leading Spanish-language media company, have expanded their partnership to measure the consumer impact of TV ads on ViX, TelevisaUnivision's global streaming service. This partnership builds on the existing framework that delivers data-driven TV insights designed to optimize advertiser ROI across TelevisaUnivision's cross-platform campaigns, now including ViX. TelevisaUnivision will receive EDO's investment-grade TV intelligence to demonstrate the immense impact of a fast-growing, highly engaged Hispanic audience. According to EDO, ads on Spanish-language TV networks were 31% more effective than those on English-language TV in 2024, with leading brands like Walmart, Chevrolet, and Target achieving measurable engagement lifts by authentically integrating cultural relevance into their campaigns. "TelevisaUnivision's deep connection with the Hispanic audience and culture, along with a growing content portfolio, makes them an ideal partner in today's convergent TV landscape," said Kevin Krim, President & CEO, EDO. "With EDO's predictive outcome measurement, they can demonstrate the powerful consumer response their linear and streaming platforms drive and help brands immediately optimize for TV outcomes across campaigns." "Brands need transparent and trusted insights into how their marketing investments perform among the most valuable growth segment: U.S. Hispanics. The reach and scale of TelevisaUnivision's industry-leading programming continues to drive growth for brands," said Dan Riess, Chief Operating Officer of U.S. Advertising Sales and Marketing at TelevisaUnivision. "With EDO's outcomes data, we can quantify and optimize audience engagement across our portfolio, and most importantly, help brands understand the impact of investing in Hispanic audiences." In May, TelevisaUnivision announced that ViX is delivering incremental audiences, reaching 28 million U.S. video viewers across platforms and increasing streaming hours per user by over 70% year-over-year, driven by its largest library of Spanish-language content. Early cross-platform outcomes on ViX, as measured by EDO, indicate strong consumer engagement. Discover the strategies advertisers are using to drive over 50% more consumer engagement with Spanish-language media and ViX. Join TelevisaUnivision and EDO on Thursday, June 26, for "Good, Better, and Best Approaches to Advertising with Impact." For deeper insights on the power of Spanish-language TV advertising, check out EDO's Spanish-language TV Outcomes Report. About EDO EDO is the TV outcomes company. Our leading measurement platform connects convergent TV airings to the ad-driven consumer behaviors most predictive of future sales. EDO empowers the advertising industry to maximize media impact, optimize creative performance, and know the fair value of every impression — across linear and streaming for an increasingly programmatic world. By combining immediate engagement signals with world-class decision science and vertical AI, EDO equips industry leaders with syndicated, investment-grade data that aligns media to business results — with detailed competitive, category, and historical insights. Leading brands, agencies, networks, streamers, and studios trust EDO's TV intelligence to know what works. About TelevisaUnivision TelevisaUnivision is the world's leading Spanish-language media company. Powered by the largest library of owned Spanish-language content and a prolific production capability, TelevisaUnivision is the top producer of original content in Spanish across news, sports and entertainment verticals. This original content powers all of TelevisaUnivision's platforms, which include market-leading broadcast networks Univision, Las Estrellas, Canal 5 and UniMás, and a portfolio of 38 cable networks, which include TUDN, Galavisión, Distrito Comedia and TL Novelas. The company also operates the leading Mexican movie studio, Videocine, and owns and operates the largest Spanish-language audio platform in the U.S. across 35 terrestrial stations and the Uforia digital platform. TelevisaUnivision is also the owner of ViX, the largest Spanish-language streaming platform in the world. For more information, please visit View source version on Contacts Media contacts KCSA for EDOedo@ TelevisaUnivisionAnna Negronanegron@
Business Wire
13-06-2025
- Business
- Business Wire
EDO and TelevisaUnivision Expand Partnership to Unlock Cross-Platform Convergent TV Outcomes
NEW YORK--(BUSINESS WIRE)-- EDO, the TV outcomes company, and TelevisaUnivision, the world's leading Spanish-language media company, have expanded their partnership to measure the consumer impact of TV ads on ViX, TelevisaUnivision's global streaming service. This partnership builds on the existing framework that delivers data-driven TV insights designed to optimize advertiser ROI across TelevisaUnivision's cross-platform campaigns, now including ViX. TelevisaUnivision will receive EDO's investment-grade TV intelligence to demonstrate the immense impact of a fast-growing, highly engaged Hispanic audience. According to EDO, ads on Spanish-language TV networks were 31% more effective than those on English-language TV in 2024, with leading brands like Walmart, Chevrolet, and Target achieving measurable engagement lifts by authentically integrating cultural relevance into their campaigns. 'TelevisaUnivision's deep connection with the Hispanic audience and culture, along with a growing content portfolio, makes them an ideal partner in today's convergent TV landscape,' said Kevin Krim, President & CEO, EDO. 'With EDO's predictive outcome measurement, they can demonstrate the powerful consumer response their linear and streaming platforms drive and help brands immediately optimize for TV outcomes across campaigns.' 'Brands need transparent and trusted insights into how their marketing investments perform among the most valuable growth segment: U.S. Hispanics. The reach and scale of TelevisaUnivision's industry-leading programming continues to drive growth for brands,' said Dan Riess, Chief Operating Officer of U.S. Advertising Sales and Marketing at TelevisaUnivision. 'With EDO's outcomes data, we can quantify and optimize audience engagement across our portfolio, and most importantly, help brands understand the impact of investing in Hispanic audiences.' In May, TelevisaUnivision announced that ViX is delivering incremental audiences, reaching 28 million U.S. video viewers across platforms and increasing streaming hours per user by over 70% year-over-year, driven by its largest library of Spanish-language content. Early cross-platform outcomes on ViX, as measured by EDO, indicate strong consumer engagement. Discover the strategies advertisers are using to drive over 50% more consumer engagement with Spanish-language media and ViX. Join TelevisaUnivision and EDO on Thursday, June 26, for ' Good, Better, and Best Approaches to Advertising with Impact. ' For deeper insights on the power of Spanish-language TV advertising, check out EDO's Spanish-language TV Outcomes Report. About EDO EDO is the TV outcomes company. Our leading measurement platform connects convergent TV airings to the ad-driven consumer behaviors most predictive of future sales. EDO empowers the advertising industry to maximize media impact, optimize creative performance, and know the fair value of every impression — across linear and streaming for an increasingly programmatic world. By combining immediate engagement signals with world-class decision science and vertical AI, EDO equips industry leaders with syndicated, investment-grade data that aligns media to business results — with detailed competitive, category, and historical insights. Leading brands, agencies, networks, streamers, and studios trust EDO's TV intelligence to know what works. About TelevisaUnivision TelevisaUnivision is the world's leading Spanish-language media company. Powered by the largest library of owned Spanish-language content and a prolific production capability, TelevisaUnivision is the top producer of original content in Spanish across news, sports and entertainment verticals. This original content powers all of TelevisaUnivision's platforms, which include market-leading broadcast networks Univision, Las Estrellas, Canal 5 and UniMás, and a portfolio of 38 cable networks, which include TUDN, Galavisión, Distrito Comedia and TL Novelas. The company also operates the leading Mexican movie studio, Videocine, and owns and operates the largest Spanish-language audio platform in the U.S. across 35 terrestrial stations and the Uforia digital platform. TelevisaUnivision is also the owner of ViX, the largest Spanish-language streaming platform in the world. For more information, please visit
Business Wire
10-06-2025
- Business
- Business Wire
EDO and The Trade Desk Bring New CTV Measurement Approach to Programmatic Media Buying
NEW YORK--(BUSINESS WIRE)-- EDO, the TV outcomes company, today announced the integration of its Convergent TV measurement with global advertising technology leader The Trade Desk (NASDAQ: TTD). The partnership marks the first time advertisers on The Trade Desk platform can access EDO's investment-grade data across all brand categories. The new solution empowers advertisers to measure and optimize their convergent TV investments within existing workflows. Agency and brand marketers can now seamlessly access EDO's predictive mid-funnel outcomes — such as brand searches and website visits — proven signals of consumer intent that correlate with future sales. The integration enables brands to compare performance to industry benchmarks, overlay their own first-party data, and make smarter bidding and optimization decisions. For the first time, this powerful dataset is available to advertisers across the open web without a direct integration with EDO. This turnkey access to outcomes data empowers advertisers to make strategic, well-informed decisions with the agility to navigate ongoing economic uncertainty. 'Marketers are under increasing pressure to prove the value of their CTV investments — and they demand predictive outcomes to do so,' said Kevin Krim, President & CEO, EDO. 'This partnership with The Trade Desk is a major step forward for our industry, bringing investment-grade outcome measurement directly into the platforms where decisions are made. This is about programmatic enablement for a streaming-first world — immediate, interoperable, and built for action.' 'As CTV continues to drive innovation across the open internet, there is growing demand to rethink traditional approaches to measurement. EDO's integration with The Trade Desk marks a key step in this evolution,' said Samantha Jacobson, Chief Strategy Officer, The Trade Desk. 'By integrating EDO's proprietary TV outcomes data, we're giving our clients the tools they need to drive smarter planning, measurement, bidding, and better results on CTV that meet the business objectives of their omnichannel campaigns.' "We're always seeking innovative and scalable measurement solutions that empower our clients to make real-time decisions that drive business impact," said Maureen Bosetti, U.S. Chief Investment Officer, IPG Mediabrands."As programmatic CTV remains one of the fastest-growing investment channels, it's critical we take an AI-driven approach. EDO's integration with The Trade Desk grants access to outcome-based signals, providing clarity on what's working and enabling us to deliver precision at scale." The partnership builds on EDO's momentum in integrating its predictive TV outcomes measurement across the media ecosystem, including recent partnerships with DoubleVerify Scibids AI™ and Chalice AI, which are available to build custom algorithms on The Trade Desk. These integrations enable AI-powered optimization, cross-platform planning, and more efficient media activation — all driven by outcomes data that ties ad exposures to actual consumer behavior. Discover how EDO can enhance your brand's Convergent TV investment strategy at About EDO EDO is the TV outcomes company. Our leading measurement platform connects convergent TV airings to the ad-driven consumer behaviors most predictive of future sales. EDO empowers the advertising industry to maximize media impact, optimize creative performance, and know the fair value of every impression — across linear and streaming for an increasingly programmatic world. By combining immediate engagement signals with world-class decision science and vertical AI, EDO equips industry leaders with syndicated, investment-grade data that aligns media to business results — with detailed competitive, category, and historical insights. Leading brands, agencies, networks, streamers, and studios trust EDO's TV intelligence to know what works. About The Trade Desk The Trade Desk™ is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia Pacific. To learn more, visit or follow us on Facebook, Twitter, LinkedIn and YouTube.
Observer
04-06-2025
- Business
- Observer
Oman advances diverse energy portfolio: EDO
MUSCAT, JUNE 4 Oman is set to undergo a major transformation in its energy sector over the next decade, with plans for broad-based expansion across both hydrocarbons and renewable energy sources, according to a key executive of the Sultanate of Oman's pivotal energy industry. Mazin Rashid al Lamki, CEO of Energy Development Oman (EDO)—the wholly government-owned energy sector holding company—said the evolving strategy reflects global energy shifts while maintaining a strong commitment to domestic needs and export potential. In an interview featured in the latest Oman-focused edition of Oxford Business Group (OBG), Al Lamki noted that nationwide assessments of the country's energy resources, currently nearing completion, indicate a 'stronger-than-expected' potential in oil and gas. Together with assessments of Oman's solar and wind capacity, a picture is emerging of a balanced energy mix catering to both domestic demand and exports. 'Overall, we are moving toward a more diversified and integrated energy portfolio. Once it reaches commercial scale, you will see Oman expanding oil, gas, renewables, and green hydrogen. It is not a transition away from hydrocarbons, but a strategic broadening to meet domestic needs and seize export opportunities in an evolving global energy landscape,' Al Lamki stated. In line with this strategic direction, renewable resources are targeted to account for 30% of electricity production by 2030—a figure that could rise to 40–45%, according to current indicators. Hydrocarbon production is also expected to grow in response to sustained global demand, he noted. Al Lamki also emphasized the need for greater investment in the country's energy infrastructure to meet the ambitious renewable energy targets by 2030. 'Oman must expand its electricity infrastructure to meet the 2030 renewable energy target. Today's grid is designed for 11 GW of capacity, but by 2030 we expect that figure to rise to 35–40 GW. This requires investment in transmission and distribution infrastructure,' he said. One key area of focus, he added, is the development of common-use infrastructure to support both green hydrogen and renewable energy projects—a move that would help lower costs and maximize efficiency. 'Public-private partnerships (PPPs) will be key to this process. We are looking at PPP models to support grid expansion, particularly in the northern regions. Existing oil and gas transport infrastructure may be adapted to move hydrogen and desalinated water. Coordinated planning across electricity, water, and hydrogen infrastructure will be essential—and shared investment models will make that feasible,' he explained. When asked about potential sources of foreign direct investment (FDI) to support Oman's energy infrastructure, Al Lamki cited countries in Asia and Europe as particularly promising. 'These countries are seeking reliable, long-term supplies of both clean and conventional energy, and Oman stands out as an appealing partner due to its geopolitical stability, rich resource base, and clear commitment to energy diversification,' he said. Affiliated with the Ministry of Finance, EDO owns 60% of the Block 6 concession operated by Petroleum Development Oman (PDO), 100% of Block 6's non-associated gas concession, and 100% of Hydrogen Oman (Hydrom), the master planner of the Sultanate's green hydrogen industry.
