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New RSA ad shows blood on the hands of those who promote drink driving
New RSA ad shows blood on the hands of those who promote drink driving

The Journal

time11-06-2025

  • Automotive
  • The Journal

New RSA ad shows blood on the hands of those who promote drink driving

A NEW AD campaign by the Road Safety Authority shows blood on the hands of those who drink drive, as well as those who don't call it out. It's reminiscent of the shocking early-2000s road safety ads, which the RSA had departed from in recent years. It centres a man who enters a pub and sits with his friends, putting his car keys on the table. One person in the group asks if he'll have a pint and the man nods and says: 'Sure, I can always take the quiet road home.' He sits drinking with his friends and their hands gradually become covered in more and more blood. Advertisement The Journal / YouTube The man gets up to leave and walks out, leaving bloody footprints behind him before getting in his car and driving away. 'Drink driving kills. Don't let your friends drink and drive,' the caption reads. In the latest international E-Survey of Road Users' Attitudes (ESRA, 2023), 9% of drivers in Ireland admitted to driving within one hour of taking drugs at least once in the previous 30 days. This is higher than the EU average of 7%. Drink-driving reports in Ireland are lower than the EU average – 10% compared to 15% – but alcohol continues to play a role in crashes. The RSA analysed coronial data of driver fatalities between 2016 and 2020 and found that 35% of drivers with toxicology results available tested positive for alcohol. The figure jumps to 70% for driver fatalities that occurred late at night and into the early morning (between 10pm-6am) The new ad premiered at the RSA's Annual International Road Safety Conference, where Seán Canney, Minister of State for the Department of Transport, said the campaign 'challenges us all to take responsibility'. 'Whether at the pub, at a party, or any social gathering … say no to drink driving and call it out.' The RSA aims to eliminate road deaths completely by 2050. While there was a 4% decrease in 2024 compared to the previous year, the trend shows a gradual increase in road deaths over the last decade. Readers like you are keeping these stories free for everyone... A mix of advertising and supporting contributions helps keep paywalls away from valuable information like this article. Over 5,000 readers like you have already stepped up and support us with a monthly payment or a once-off donation. Learn More Support The Journal

From drunk driving to skipping the seatbelt: Which EU country has the most reckless drivers?
From drunk driving to skipping the seatbelt: Which EU country has the most reckless drivers?

Yahoo

time27-03-2025

  • Automotive
  • Yahoo

From drunk driving to skipping the seatbelt: Which EU country has the most reckless drivers?

Latvia has been ranked as having the EU's highest quotient of reckless drivers, tallying with high road fatality rates of 75 deaths per million people each year and alarming levels of phone usage while driving. That's according to a new study by motorway toll seller that analysed six key metrics, including road fatality rates, drunk driving, speeding on freeways, driving while sleepy, phone use while driving, and not wearing a seatbelt. Austria ranks second in the EU, with 22.1% of drivers admitting to driving after consuming alcohol. Greece rounds out the top three, with nearly 28% of its drivers failing to wear seatbelts — the highest rate in the EU. The data were gathered from the European Commission's official road fatality statistics and the Vias Institute's E-Survey of Road Users' Attitudes (ESRA). Finnish drivers have also shown some concerning behaviours, with over 40% talking on hand-held phones while driving — the highest rate among the countries surveyed. In Luxembourg, nearly four in 10 drivers admit to driving after consuming alcohol. "What's particularly alarming is that in countries like Luxembourg and Finland — nations known for their high standards of living and infrastructure — we're seeing extremely high rates of specific dangerous behaviours," said Mattijs Wijnmalen, CEO of Vignette Switzerland. By contrast, Sweden has the lowest road fatality rate in Europe, with just 22 deaths per million inhabitants — significantly below the European average. Related London, Paris, Dublin: Which European city has the most congested roads? Despite these results, the European Commission reported a 3% year-on-year drop in EU road fatalities in 2024, reflecting 600 fewer lives lost across the bloc. However, the Commission believes this decline remains insufficient. "The overall pace of improvement remains too slow, and most Member States are not on track to meet the EU's goal of halving road deaths by 2030," said a press release published on 18 March. According to the Commission, rural roads continue to present the greatest risk, accounting for 52% of fatalities. Men represent the majority of road deaths (77%), while older adults (65+) and young people (18-24) are particularly vulnerable road users. Among different types of road users, car occupants account for the largest share of fatalities, followed by motorcyclists (20%), pedestrians (18%), and cyclists (10%). Vulnerable road users, including pedestrians, cyclists, and motorcyclists, make up nearly 70% of urban fatalities.

From drunk driving to skipping the seatbelt: Which EU country has the most reckless drivers?
From drunk driving to skipping the seatbelt: Which EU country has the most reckless drivers?

Euronews

time26-03-2025

  • Automotive
  • Euronews

From drunk driving to skipping the seatbelt: Which EU country has the most reckless drivers?

ADVERTISEMENT Latvia has been ranked as having the EU's highest quotient of reckless drivers, tallying with high road fatality rates of 75 deaths per million people each year and alarming levels of phone usage while driving. That's according to a new study by motorway toll seller that analysed six key metrics, including road fatality rates, drunk driving, speeding on freeways, driving while sleepy, phone use while driving, and not wearing a seatbelt. Austria ranks second in the EU, with 22.1% of drivers admitting to driving after consuming alcohol. Greece rounds out the top three, with nearly 28% of its drivers failing to wear seatbelts — the highest rate in the EU. The data were gathered from the European Commission's official road fatality statistics and the Vias Institute's E-Survey of Road Users' Attitudes (ESRA). Finnish drivers have also shown some concerning behaviours, with over 40% talking on hand-held phones while driving — the highest rate among the countries surveyed. In Luxembourg, nearly four in 10 drivers admit to driving after consuming alcohol. "What's particularly alarming is that in countries like Luxembourg and Finland — nations known for their high standards of living and infrastructure — we're seeing extremely high rates of specific dangerous behaviours," said Mattijs Wijnmalen, CEO of Vignette Switzerland. By contrast, Sweden has the lowest road fatality rate in Europe, with just 22 deaths per million inhabitants — significantly below the European average. Related London, Paris, Dublin: Which European city has the most congested roads? What is the European Commission's insight? Despite these results, the European Commission reported a 3% year-on-year drop in EU road fatalities in 2024, reflecting 600 fewer lives lost across the bloc. However, the Commission believes this decline remains insufficient. "The overall pace of improvement remains too slow, and most Member States are not on track to meet the EU's goal of halving road deaths by 2030," said a press release published on 18 March. According to the Commission, rural roads continue to present the greatest risk, accounting for 52% of fatalities. Men represent the majority of road deaths (77%), while older adults (65+) and young people (18-24) are particularly vulnerable road users. Among different types of road users, car occupants account for the largest share of fatalities, followed by motorcyclists (20%), pedestrians (18%), and cyclists (10%). Vulnerable road users, including pedestrians, cyclists, and motorcyclists, make up nearly 70% of urban fatalities.

From drunk driving to skipping the seatbelt: Which EU country has the most reckless drivers?
From drunk driving to skipping the seatbelt: Which EU country has the most reckless drivers?

Yahoo

time26-03-2025

  • Automotive
  • Yahoo

From drunk driving to skipping the seatbelt: Which EU country has the most reckless drivers?

Latvia has been ranked as having the EU's highest quotient of reckless drivers, tallying with high road fatality rates of 75 deaths per million people each year and alarming levels of phone usage while driving. That's according to a new study by motorway toll seller that analysed six key metrics, including road fatality rates, drunk driving, speeding on freeways, driving while sleepy, phone use while driving, and not wearing a seatbelt. Austria ranks second in the EU, with 22.1% of drivers admitting to driving after consuming alcohol. Greece rounds out the top three, with nearly 28% of its drivers failing to wear seatbelts — the highest rate in the EU. The data were gathered from the European Commission's official road fatality statistics and the Vias Institute's E-Survey of Road Users' Attitudes (ESRA). Finnish drivers have also shown some concerning behaviours, with over 40% talking on hand-held phones while driving — the highest rate among the countries surveyed. In Luxembourg, nearly four in 10 drivers admit to driving after consuming alcohol. "What's particularly alarming is that in countries like Luxembourg and Finland — nations known for their high standards of living and infrastructure — we're seeing extremely high rates of specific dangerous behaviours," said Mattijs Wijnmalen, CEO of Vignette Switzerland. By contrast, Sweden has the lowest road fatality rate in Europe, with just 22 deaths per million inhabitants — significantly below the European average. Related London, Paris, Dublin: Which European city has the most congested roads? Despite these results, the European Commission reported a 3% year-on-year drop in EU road fatalities in 2024, reflecting 600 fewer lives lost across the bloc. However, the Commission believes this decline remains insufficient. "The overall pace of improvement remains too slow, and most Member States are not on track to meet the EU's goal of halving road deaths by 2030," said a press release published on 18 March. According to the Commission, rural roads continue to present the greatest risk, accounting for 52% of fatalities. Men represent the majority of road deaths (77%), while older adults (65+) and young people (18-24) are particularly vulnerable road users. Among different types of road users, car occupants account for the largest share of fatalities, followed by motorcyclists (20%), pedestrians (18%), and cyclists (10%). Vulnerable road users, including pedestrians, cyclists, and motorcyclists, make up nearly 70% of urban fatalities.

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