Latest news with #Drybar
Forbes
09-06-2025
- Entertainment
- Forbes
Drybar Founder Alli Webb Is Changing How We Think About Hair With Her New Brand, Messy
Messy Co-Founder and Co-CEO Alli Webb Perfect. That was the word often used to describe Alli Webb. The perfect blowout—which she practically invented as the founder of Drybar, the perfect family, the perfect life. But a lot has changed for Webb since she launched Drybar in 2010. Her new hair brand is named to reflect that and the reality of life: Messy. 'In this age we're entering of being really vulnerable and authentic, it's messy,' Webb says. 'It's like, I'm a mess, and we're all a mess, but we're embracing it. It's not a bad thing—it's empowering.' Life isn't perfect, and your hair shouldn't have to be either. That's idea behind the brand, launching this month on and Sephora online and in stores. 'Drybar was my identity for so long,' Webb says. 'We sold it in 2020, moments before the world exploded. After I sold the company, I was dealing with an identity loss because Drybar was my life.' Unsure what to do next, Webb sunk her teeth into writing her book, The Messy Truth, which was part memoir, part business guide, a tongue-in-cheek take on building a business on what worked and what didn't, including her personal life, down to her divorce and teen son's rehab stint. 'It was this whole notion of messy—my mom died; it was the shit that happened,' Webb says. 'It was everything. It was so interesting because Drybar was this massive success and put me on the map, and then my life is falling apart behind the scenes. But it was also awesome. It's such an interesting juxtaposition in my life.' The Messy collection Like everyone else, COVID-19 majorly impacted Webb's life, but it also changed the way she approached her hair. 'I had blown out my hair forever and I was bleaching it blonde for the last 10 years, and that all came to a screeching halt when COVID happened,' she says. 'I stopped blow drying and bleaching, and I was taking much better care of my hair, and it started to grow and get healthy. I started to embrace my natural side. I just lost the taste for the perfect blowout.' That major change ultimately led to Webb's aha moment: Either women are getting flawless blowouts or they're leaving their hair completely au naturel. But what if there was something in between? After running the idea by her brother, Michael Landau, who was her Co-Founder and Co-CEO of Drybar and now Messy, she pitched the idea to Sephora. 'Obviously I have a long-standing, great relationship with them, and they signed off on it before there was even any product, which I don't know if they've ever done that or not before, but it was a real vote of confidence and felt great. We've been very much in the kitchen with them.' Messy raised their first round of funding with Unilever Ventures. 'I want to create a hair line that helps you embrace the hair that you have,' Webb says. 'What do you do when you don't have a blowout? The pendulum swings, right? Remember how makeup was the perfect pointy brows and then it swung back to more natural. That's what it felt like was happening to me.' Webb points out that there are countless products dedicated to making damaged hair healthier and healing it. But there aren't as many brands out there designed to stop the damage from happening in the first place. 'There's a gap in how we're thinking about hair,' she says. 'Every product out there is to make your hair better than it is. Our philosophy with Messy is don't fuck it up in the first place.' Messy I Can Begin Again Shampoo Messy fills the space in between a blowout and letting hair completely air dry naturally. 'It's a whole method, which we now call the Messy Method,' Webb says. Her Instagram has demonstration videos, and Messy's website and social channels will have plenty of educational how-tos as well. The Messy Method naturally reduces damage. 'What's interesting to me, as a longtime hairstylist, is when you get a blowout you're manipulating hair to do what you want it to do,' Webb says. 'When you're doing the Messy Method, I'm still manipulating it—it's just the drying process is longer, so I'm not actually putting all that heat on my hair. I'm using my fingers as a brush and get it 30 to 40% dry, and then twist sections all over, which is the only real time-consuming part of it, and then let them air dry.' Webb is aware that women often find it a challenge to embrace their natural texture, but she hopes that her personal hair journey will encourage them to follow her lead. 'I think Messy will be a pioneer in that,' she says. 'My hair is curly and my whole life I've been blowing it out. Only in the last few years I started wearing it like this but also learning how. It's been a lot of trial and error.' The entire line is meant to work with all hair textures, even straight hair. 'Our creative director has super straight hair and it's been so fun to watch how Messy has changed her hair,' Webb says. 'She's like, 'I feel like I'm so much more confident because my hair was always very straight.' She's got waves.' Messy I Am Enough Rough Dry Style Cream Messy is launching with five products, though they will eventually expand with more. Messy I Am Enough Rough Dry Style Cream has 450-degree heat protection and creates effortless waves with soft hold and shine while minimizing frizz. Infused with vegan silk, I Am Transformed Instant Silk Revival Spray works to refresh waves and texture on second day hair to help it look and feel fresh; Webb predicts it will be their hero product. Webb calls I Will Not Be Broken Overnight Repair Hair Serum a silk pillowcase in a bottle because the treatment prevents breakage and strengthens and nourishes hair while you snooze. I Can Begin Again Shampoo is deeply hydrating and fights frizz, with oat peptides for damage, olive stem cell extract for moisture and upcycled argan and watermelon oils to strengthen. I Am Soft I Am Strong Conditioner softens, smooths and adds shine. 'At the end of the day, all of these products are designed to embrace what you have,' Webb says. 'Our mantra is the magic is in the mess.' Even the packaging gets that across with a mantra on each one, such as 'I am enough.' 'Because of everything that I went through in the last few years, I've been on this major spiritual journey and have gone over to the woo-woo side a little bit. Every product says something inspiring on it.' Webb is proud that Messy encapsulates what she has gone through in life and hopes it will encourage women to be themselves on many levels. 'I wrote out this whole manifesto of my life was perfect—the perfect husband, the perfect boys with the perfect hair, and now it's not so fucking perfect,' she says. 'I'm embracing the messier side of my life. It's been this whole transformation for me personally. I get so many compliments on my hair now. The magic is in the mess and embracing what you have and the messiness of your life. I feel really driven to empower women and give them permission to not have a perfect blowout.'
USA Today
30-05-2025
- Entertainment
- USA Today
Want MomTok Waves? Drybar offering 'Secret Lives of Mormon Wives' hairstyle
Want MomTok Waves? Drybar offering 'Secret Lives of Mormon Wives' hairstyle Show Caption Hide Caption TikTok user goes viral for not washing her face Tia Zakher has gone viral for documenting her unique skincare journey on social media, her method involves not washing her face. Just in time for Season 2 of "The Secret Lives of Mormon Wives," Hulu and Drybar have partnered to give fans a highly sought-after look: the MomTok Waves. The second season of Hulu's hit series, "The Secret Lives of Mormon Wives," was released on May 15, and through June 8, salon chain Drybar is offering a limited number of MomTok Waves appointments. Yes, if you've ever wanted to look like the Mormon moms on screen, now is your chance. The MomTok Waves, also known as the "Utah Curl," is a hairstyle featuring a loose curl, like beach waves, with straight ends. The hairstyle has made waves − no pun intended − before "The Secret Lives of Mormon Wives," but it has experienced a resurgence over the past year. Where to watch: When does 'Secret Lives of Mormon Wives' Season 2 come out? How to book a MomTok Waves appointment To book a MomTok Waves appointment, create a Drybar account online and book an appointment virtually. Contact a Drybar location ahead of time to ensure they are offering the limited-edition hairstyle. What is 'The Secret Lives of Mormon Wives' about? The reality TV series features a group of eight Utah-based Mormon mom TikTok influencers, known as "MomTok." The first season of the series was released in 2024 and follows the fallout of a "soft-swinging" sex scandal among a Mormon couple. How to watch 'The Secret Lives of Mormon Wives' The first two seasons of "The Secret Lives of Mormon Wives" are available to stream on Hulu. A paid Hulu subscription is required to stream the seasons. Hulu's basic plan with ads is $9.99 per month. Hulu's no-ad plan is $18.99 per month. Is there a Drybar near you? To find a Drybar location near you, visit the Drybar website at Greta Cross is a national trending reporter at USA TODAY. Story idea? Email her at gcross@
Yahoo
30-05-2025
- Business
- Yahoo
Want MomTok Waves? Drybar offering 'Secret Lives of Mormon Wives' hairstyle
USA TODAY and Yahoo may earn commission from links in this article. Pricing and availability subject to change. Just in time for Season 2 of "The Secret Lives of Mormon Wives," Hulu and Drybar have partnered to give fans a highly sought-after look: the MomTok Waves. The second season of Hulu's hit series, "The Secret Lives of Mormon Wives," was released on May 15, and through June 8, salon chain Drybar is offering a limited number of MomTok Waves appointments. Yes, if you've ever wanted to look like the Mormon moms on screen, now is your chance. The MomTok Waves, also known as the "Utah Curl," is a hairstyle featuring a loose curl, like beach waves, with straight ends. The hairstyle has made waves − no pun intended − before "The Secret Lives of Mormon Wives," but it has experienced a resurgence over the past year. Where to watch: When does 'Secret Lives of Mormon Wives' Season 2 come out? To book a MomTok Waves appointment, create a Drybar account online and book an appointment virtually. Contact a Drybar location ahead of time to ensure they are offering the limited-edition hairstyle. The reality TV series features a group of eight Utah-based Mormon mom TikTok influencers, known as "MomTok." The first season of the series was released in 2024 and follows the fallout of a "soft-swinging" sex scandal among a Mormon couple. The first two seasons of "The Secret Lives of Mormon Wives" are available to stream on Hulu. A paid Hulu subscription is required to stream the seasons. Hulu's basic plan with ads is $9.99 per month. Hulu's no-ad plan is $18.99 per month. To find a Drybar location near you, visit the Drybar website at Greta Cross is a national trending reporter at USA TODAY. Story idea? Email her at gcross@ This article originally appeared on USA TODAY: Drybar offering 'Secret Lives of Mormon Wives' signature hairstyle
Indianapolis Star
30-05-2025
- Entertainment
- Indianapolis Star
Want MomTok Waves? Drybar offering 'Secret Lives of Mormon Wives' hairstyle
Just in time for Season 2 of "The Secret Lives of Mormon Wives," Hulu and Drybar have partnered to give fans a highly sought-after look: the MomTok Waves. The second season of Hulu's hit series, "The Secret Lives of Mormon Wives," was released on May 15, and through June 8, salon chain Drybar is offering a limited number of MomTok Waves appointments. Yes, if you've ever wanted to look like the Mormon moms on screen, now is your chance. The MomTok Waves, also known as the "Utah Curl," is a hairstyle featuring a loose curl, like beach waves, with straight ends. The hairstyle has made waves − no pun intended − before "The Secret Lives of Mormon Wives," but it has experienced a resurgence over the past year. Where to watch: When does 'Secret Lives of Mormon Wives' Season 2 come out? To book a MomTok Waves appointment, create a Drybar account online and book an appointment virtually. Contact a Drybar location ahead of time to ensure they are offering the limited-edition hairstyle. The reality TV series features a group of eight Utah-based Mormon mom TikTok influencers, known as "MomTok." The first season of the series was released in 2024 and follows the fallout of a "soft-swinging" sex scandal among a Mormon couple. The first two seasons of "The Secret Lives of Mormon Wives" are available to stream on Hulu. A paid Hulu subscription is required to stream the seasons. Hulu's basic plan with ads is $9.99 per month. Hulu's no-ad plan is $18.99 per month. To find a Drybar location near you, visit the Drybar website at
CNN
12-05-2025
- Lifestyle
- CNN
Ulta Beauty is secretly taking up to 30% off hair tools from Shark, Drybar and more
If you want to elevate your hairstyling routine, I found a golden opportunity to upgrade your arsenal at a fraction of the cost. Ulta Beauty secretly slashed up to 30% off a wide selection of hair tools and accessories, including popular brands like Drybar, T3 and Tangle Teezer. From salon-quality blow-dryers to versatile curling irons, the discounts span the Ghd Flat Iron, renowned for its sleek design and smoothing results, to the Shark Flexstyle, a favorite for its ability to dry and style simultaneously. Refresh your beauty collection with these limited-time deals on hair tools that we've tested or hail from brands we love. Shark HD430 Flexstyle Air Styling and Drying System for Straight and Wavy Hair Diffuse, curl, smooth — you name it, the Shark Flexstyle does it all. This multi-styling system has captivated our experts, editors and readers alike for years. At Ulta, it's down to just $240, a great value when you think about the hot tools it'll replace in the long run. Read our review Ghd 1-Inch Platinum+ Styler Flat Iron For sleek, pin-straight hair, look no further than this top-tier styler from one of our favorite flat iron brands. It's bolstered with tech that recognizes the thickness of your hair and the speed at which you are styling to adjust its power accordingly. Drybar The Double Shot Oval Blow-Dryer Brush The first-ever hair dryer brush I liked was the Double Shot from Drybar. It felt like the only one that excelled at drying my hair while creating voluminous, smooth strands rather than slightly damp and frizzy hair. Wet Brush Go Green Scalp First Exfoliator I need to double shampoo to feel a true clean, and on that first run, I go in with a scalp massager. This one from Wet Brush features a combination of thin and thick bristles to run gently through wet hair. It's also made with trace amounts of lavender oil for a total spa experience. Tangle Teezer The Chrome Ultimate Detangler in Champagne Gold Give your hair a break by reaching for these detangling brushes that landed the top spot in our best hairbrush testing. Many of our editors (me, included) keep it handy in their own rotation. Snag this chic chrome design while it's on sale. T3 Aire IQ Intelligent Hair Dryer This buzzy hair dryer has rocketed in popularity for its smart capabilities. For example, it automatically adjusts heat and airflow based on your hair texture. It also has a built-in memory storage to keep your personalized settings ready each time you pick it up. INH Triple Barrel Hair Waver Now that we're inching closer and closer to summer, mermaid waves will no doubt start rotating back into hair trends. Get ahead of the game while this triple-barrel crimper is maxing out the Ulta sale discount of 30% off. Bio Ionic Long-Barrel Curling Iron If you have extra-long hair, don't sacrifice your curly hairstyles. Bio Ionic's Long-Barrel Curling Iron is 2 inches longer than most curling irons, making it much easier to curl. I also appreciate that it comes with an automatic shutoff for those who are a little forgetful. L'ange Le Duo 360 Airflow Styler A great option for curly, thick hair types, according to hairstylists we consulted for our best flat irons roundup, this styler from L'ange is equipped with cooling air vents to better lock in hairstyles and boost shine. Get it for $59 exclusively online. Shark SmoothStyle Designed to simultaneously straighten and smooth hair, this heated comb and blow-dryer brush puts in the work for you. It also features a wet-to-dry volumizing effect with its ceramic-coated plates. It's all yours for 30% off at Ulta. It's quite rare to see such an impressive lineup of hair tools and accessories from top-tier brands marked down as much as 30% off. You'd usually expect these sorts of mass savings during a major sales holiday. While it may be too late to buy a gift for Mom, the sale was curated especially for Mother's Day. You can always treat yourself or snag a belated present, though, and with offerings this good, it's likely she won't mind the wait. Armed with years of experience testing and reviewing beauty products, plus expertise covering sales on said picks, our deals editor Jacqueline Saguin curated a list of only the best makeup, skin care, hair care and fragrance deals for your wallet, mostly including those products other CNN Underscored editors buy themselves.
