Latest news with #Drift
Forbes
2 days ago
- Business
- Forbes
In A World Of AI, A Great Domain Means You're Building For Real
Right now, it feels like there's a new product launch every hour. You can't blame people. The tools are all there. With AI, you can spin up a landing page, write copy, generate a logo, create a promo video, even build a semi-working MVP. You can go from idea to something that looks like a real business in a weekend. That used to take months. But the strange part is, the more polished things look, the less believable they feel. That's the downside of speed and scale. When anyone can create anything, trust becomes the scarce resource. A name might seem like a small detail. A domain might feel like a technicality. But when people are deciding what feels real, what's worth their time, their trust, or their money, your name is often the first and strongest signal they get. We've seen this again and again. And we've felt it ourselves. Logos can be templated. Copy can be AI-generated. Testimonials can be written by ChatGPT. Even team pages can be faked with stock images and made-up bios. But your domain? That's real. You don't accidentally own a strong domain. You don't fake your way into a name like Drift, Loop, Slack or even Atom, which we chose when we rebranded. Great names feel clean and timeless. They carry weight. They tell people: we're serious. We're staying. We rebranded from Squadhelp to not long ago. Squadhelp had served us well. We built a strong business under that name. But over time, we outgrew it. We weren't just helping people come up with names anymore. We were evolving into a full brand platform, with our own marketplace, AI tools, and other building blocks for startups. We needed a name that matched that shift. Something broad, modern, and foundational. When became a possibility, we knew it would be a big investment. But we didn't hesitate. Almost immediately after the switch, we saw the difference. Organic traffic went up. CPCs dropped. And across the board, we saw more trust — from customers, partners, even cold leads. People stayed longer. They took us more seriously. The shift in perception was real. And when perception changes, outcomes follow. A good name reduces friction. You don't have to explain where the hyphen goes. You don't have to clarify the spelling. You don't have to keep reminding people what your company does. The name does some of the work for you. It gets you attention. It earns a second look. And over time, it builds brand memory. The kind that compounds. I've never met a founder who bought a great name early and regretted it. But I've met plenty who waited too long, lost the name they wanted, and now spend every day working around it. At Atom, we're seeing more demand for one-word domains that feel human. Not robotic. Just clean, intuitive words that sound like something people already trust. Names like - all of which recently sold on AI can generate endless combinations. But human language feels rare now, and that rarity makes it valuable. Founders aren't just buying names. They're buying identity. Something to build on, something that lasts. Right now, AI is making it easier than ever to build. But that also means more of the same. The same naming patterns, the same page structures, the same GPT-written headlines. Most startups feel like variations of each other. That's why the ones with strong identity, real voice, real positioning, and real presence stand out even more. A great domain name won't make your company. But it will make people pause. It gives you a shot at being remembered, and that shot is getting harder to come by. AI is going to keep changing how we build. That's not a bad thing. But as creation becomes cheaper and faster, the things that can't be copied — trust, clarity, conviction — become more valuable. Your name sits at the center of all of that. It's not just what people type in their browser. It's what they feel when they hear about you for the first time. It's how they remember you later. It's what gets passed along in conversations you're not in. And in this moment, with more noise and speed than ever, a great name might be the most human thing you have.
CTV News
13-06-2025
- Entertainment
- CTV News
Three Nova Scotia restaurants recognized in list of top Canadian outdoor dining spots
Drift has been named as one of the top outdoor dining spots in Canada. (Source: Facebook/Drift Halifax) Anyone looking for a national-level outdoor dining experience should check out Dartmouth and Halifax this summer, according to a new list. OpenTable, a restaurant booking site, has compiled a list of the 100 best outdoor dining places in Canada for the summer, and three Nova Scotia spots made the cut. 'Each year, OpenTable looks at diner reviews and metrics to determine the perfect outdoor restaurants for summer across the country,' the website reads. The highlighted restaurants are Drift, Salt and Ash, and Mic Mac Bar and Grill. Drift, located at Lower Water Street in Halifax, opened in 2021 and focuses on East Coast ingredients. Salt and Ash, also found on Lower Water Street, launched in 2023 and offers 'familiar coastal fare and live-fire cooking,' according to its website. The Mic Mac Bar and Grill, positioned on Waverley Road in Dartmouth, has been in the community since 1963 and is well known for its homecooked meals. For more Nova Scotia news, visit our dedicated provincial page
Yahoo
11-06-2025
- Business
- Yahoo
Drift expands DeFi platform on Solana with perpetual, prediction markets, and institutional services
Drift expands DeFi platform on Solana with perpetual, prediction markets, and institutional services originally appeared on TheStreet. As DeFi matures, the race to offer capital-efficient, real-time trading experiences is intensifying — and one Solana-based protocol is pulling ahead by rethinking what decentralized finance can be. In a conversation on TheStreet Roundtable, Malak Albaw sat down with Cindy Leow, co-founder and CEO of Drift, to discuss how her team is transforming Drift from a perpetuals exchange into a full-stack platform designed for institutions, prediction markets, and sophisticated traders. 'We're not just building a place to trade perps,' said Leow. 'We're building a platform where crypto-native and real-world assets converge — with performance, UX, and capital efficiency at the core.' Built on Solana, Drift benefits from the network's high-speed, low-cost transactions, enabling a smooth trading experience comparable to centralized exchanges. The platform combines a virtual automated market maker (vAMM) with an order book system to provide traders with both capital efficiency and competitive pricing. Recognizing growing demand from professional traders, Drift introduced Drift Institutional, a service layer offering enhanced liquidity, advanced APIs, and customized onboarding to accommodate asset managers and trading firms. This strategic move aims to attract more sophisticated market participants to the platform. Drift recently closed a $25 million Series B funding round, fueling its expansion plans in the competitive DeFi ecosystem. With its diversified product suite—including derivatives, prediction markets, and yield optimization—Drift is positioning itself as a comprehensive DeFi hub on Solana. As DeFi continues to mature, Drift's multi-vertical strategy and institutional services highlight its commitment to building scalable, high-performance financial infrastructure. The platform's growth underscores Solana's rising prominence as a base for innovative decentralized applications. Drift expands DeFi platform on Solana with perpetual, prediction markets, and institutional services first appeared on TheStreet on Jun 11, 2025 This story was originally reported by TheStreet on Jun 11, 2025, where it first appeared.
Cision Canada
09-06-2025
- Automotive
- Cision Canada
DRIFT EXPANDS PREMIUM HOME AND CAR FRAGRANCE PRODUCTS TO CANADA, UK, AND AUSTRALIA
NEW YORK, June 9, 2025 /CNW/ -- Drift, the premium direct-to-consumer home and car fragrance brand known for its sleek, nature-inspired designs and clean scents, is expanding its global footprint with the launch of its product line in Canada, the United Kingdom, and Australia. This international expansion marks a significant milestone for Drift, as customers in these new markets can now experience the brand's thoughtfully designed home and car scent collections—previously only available in the U.S.—through localized online storefronts. "We've heard from our community around the world who want access to our elevated car and home products, and we're excited to finally bring Drift to these new regions," said Elena Lecue, Chief Marketing Officer at Drift. "Our mission is to elevate the everyday driving and living experience with simple, beautiful scent solutions—and now, more people can enjoy that no matter where they are." Available Exclusively Direct-to-Consumer In each international market, Drift will be available exclusively through its direct-to-consumer platform, ensuring a seamless, localized shopping experience. Consumers will be automatically redirected based on location at or can access the dedicated storefronts directly: Canada: United Kingdom: Australia: Product Availability and Pricing Drift's signature car fragrance collections—Wood, Stone, and Metal— will be available in all three markets, while Canadian customers will also enjoy access to Drift's popular Home Scent Diffuser. Canada Australia Wood: Starting at $20.95 AUD/month Stone: Starting at $28.95 AUD/month Metal: Starting at $26.95 AUD/month United Kingdom Wood: Starting at £9.95/month Stone: Starting at £16.00/month Metal: Starting at £13.95/month To explore the full product lineup or subscribe, visit About Drift Drift creates premium car and home fragrance products that combine minimalist design with high-quality, clean ingredients. Founded with the goal of redefining the fragrance experience, Drift offers convenient subscriptions and a rotating selection of seasonal scents for a personalized and elevated atmosphere—whether on the road or at home.
New Paper
24-05-2025
- Entertainment
- New Paper
Director Anthony Chen wrapping up the final film in his Singaporean trilogy
Local director Anthony Chen has almost completed the shoot for his latest movie We Are All Strangers, which began in Singapore at the end of March 2025. "We are in the last week of the film shoot and it's the longest I have embarked on," the 41-year-old tells The Straits Times. "It is set in contemporary Singapore as we have shot it entirely here." Chen's most recent movies, Drift (2023) and The Breaking Ice (2023), were shot in Greece and China respectively. We Are All Strangers is the third chapter of his Growing Up trilogy of dramas. The first, Ilo Ilo (2013), starred Yeo Yann Yann and Koh Jia Ler in a story about a boy (Koh) and his relationship with his mother (Yeo) and the family's domestic helper (played by Filipino actress Angeli Bayani). It won the Camera d'Or at the 2013 Cannes Film Festival, the first win by a Singapore feature film there. The second film in the trilogy is Wet Season (2019), also starring Yeo and Koh, as teacher and student respectively, coping with difficulties in their family relationships. It earned six nominations at the 2019 Golden Horse Awards, with Yeo winning Best Leading Actress. We Are All Strangers also stars Yeo and Koh, but Chen declines to reveal more about their characters or the film's plot. "I won't comment on the story now and will let audiences discover it in due time. This third film in the trilogy has been brewing in my head for several years. Each of these films is deeply personal to me. 2025 is when we will finally put this third film into production. It will be exactly 12 years since Ilo Ilo, and we will have come full circle," he says. He expects the film to be released in 2026. Chen, who lives in Hong Kong with his wife and seven-year-old son, says that making We Are All Strangers has been a tough and challenging ride. "I'm grateful to my entire team who believed and pushed on. It really takes a village to make a film. And it also takes a lot of goodwill and kindness that we received along the way to make the impossible possible. We were helped by strangers from all walks of life."
