Latest news with #DrSquatch
Yahoo
15 hours ago
- Entertainment
- Yahoo
Sydney Sweeney Sports a Cowboy Hat for Heydude ‘Country' Campaign
Sydney Sweeney recently partnered with footwear brand HEYDUDE shoes for their latest global campaign, HEYDUDE Country, aimed at Gen Z and millennial consumers. The actress, who is the footwear maker's newest global ambassador, serves as the face of the campaign. This new venture follows the actress' partnership with soap company Dr. Squatch, which resulted in the release of her bathwater soap. Here is Sydney Sweeney and HEYDUDE's Country campaign explored. On June 17, 2025, HEYDUDE shoes took to Instagram to announce their partnership with Sydney Sweeney for the HEYDUDE Country campaign. They uploaded a poster of the actress, wearing a brown top, white sneakers, and a black cowboy hat, while relaxing on a chair. The poster included a slogan that read, 'Wish you were here.' HEYDUDE also uploaded a video of the Euphoria artist greeting viewers with the aforementioned slogan. '@sydney_sweeney wishes you were here in HEYDUDE Country…,' they captioned the post. Subsequently, the shoemaker uploaded a short advertisement featuring Sweeney. In the ad, she tells viewers as she is walking to her beach setup, 'You can take the dude out of the country, but you can't take the country out of the dude.' This new advertisement was followed by another video from HEYDUDE. In this video, Sweeney, in a catchy tone, stated the various things she did as a 'country DUDE.' She ends the video by asking viewers, 'Why are you a country DUDE?' As part of efforts to promote HEYDUDE Country, the shoemaker is launching a diverse range of digital and real-world experiences. One of these experiences is the '100 Days of Giveaway.' In this promotion, 100 pairs of shoes will be given out on a daily basis to celebrate 'Good Dudes.' Moreover, the footwear brand is preparing surprise city events and meet-and-greets. They are also coming up with a challenge, where fans must complete the sentence 'I'm a country dude because __________ .' Furthermore, HEYDUDE has also launched a CapCut challenge, wherein fans can take a picture with a digitally recreated version of Sweeney and show off their personal HEYDUDE Country style. Additionally, HEYDUDE is dropping new products over the summer for men, women, and children. They are also engaging in a brand collaboration with Pabst Blue Ribbon. (via PR Newswire) Originally reported by Abdul Azim Naushad on ComingSoon. The post Sydney Sweeney Sports a Cowboy Hat for Heydude 'Country' Campaign appeared first on Mandatory.
Yahoo
4 days ago
- Entertainment
- Yahoo
The internet has a wild obsession with Sydney Sweeney's body. So she got in on the joke.
What's more shocking: That an A-list celebrity made soap with her bathwater, or that the soap is now re-selling for thousands of dollars online? The internet is divided over a recent marketing gimmick involving Sydney Sweeney, who, in collaboration with the men's personal care company Dr. Squatch, authorized the creation and sale of bars of soap containing, among other things, her bathwater. Yes, this is real. In fact, the actress told E! News at the "Echo Valley" premiere earlier this month it was actually her idea. "I think that's it's more fun to see everybody else talk about it," Sweeney said, when asked for her reaction to the soap. Dr. Squatch made 5,000 bars of the soap − dubbed Sydney's Bathwater Bliss − and sold them online for $8 each. They quickly sold out, and now those bars are getting re-sold for much, much more on eBay. Some are priced as high as $1,600. The soap clearly has its fans, but not everyone's amused by it. "Sad day for humanity," one person wrote on Instagram. "Everyone who bought this is an absolute vile form of human," wrote another. Sweeney clearly wanted to get people talking with her soap, and she's obviously succeeded. But could she also be making a point that her critics are missing? Sweeney has been open before about society's rampant sexualization of her and the challenges this has brought to her life. By selling soap made with her bathwater, could she be calling attention to a deeper issue? "Our culture polices women's sexuality, profits off it at the same time and shames them for profiting from it themselves − especially when it comes to young, beautiful, talented stars like Sydney Sweeney," Shira Tarrant, a women's, gender and sexuality studies professor and the author of "The Pornography Industry: What Everyone Needs to Know." In short: Sweeney's soap is a statement in more ways than one, intentional or not. Sweeney said she got the idea for the soap after seeing the internet's reaction to an advertisement she did with Dr. Squatch last year. That ad, which showed a nearly nude Sweeney sitting in a bathtub, got over 1.7 million likes on Instagram, along with plenty of comments inquiring about how to buy the actress' bathwater from the commercial shoot. What health & wellness means for you: Sign up for USA TODAY's Keeping It Together newsletter Sweeney said she and Dr. Squatch decided to give the people what they want. 'When your fans start asking for your bathwater, you can either ignore it, or turn it into a bar of Dr. Squatch soap,' the actress said in a press release. It seems that, no matter what she does, Sweeney can't escape scrutiny over her body. More recently, the actress stirred buzz for gaining 30 pounds to play boxer Christy Martin in an upcoming biopic. Some have noted that Sweeney's soap stunt seems especially odd, given what the actress has said before about being objectified. Sweeney opened up about the scrutiny surrounding her body last year in an interview with Variety. "I see it, and I just can't allow myself to have a reaction," she told the outlet. "I don't know how to explain it — I'm still trying to figure it out myself. People feel connected and free to be able to speak about me in whatever way they want, because they believe that I've signed my life away. That I'm not on a human level anymore, because I'm an actor. That these characters are for everybody else, but then me as Sydney is not for me anymore. It's this weird relationship that people have with me that I have no control or say over." More: Sydney Sweeney promotes her own bathwater in new soap collab. The internet has thoughts. It's not just Sweeney who's come under fire recently either. Last week, Sabrina Carpenter received similar backlash when she unveiled the cover of her upcoming album 'Man's Best Friend.' The cover shows the pop star on her knees as a man off-camera holds her by the hair. Some defended the cover, while others called it degrading. "It's always so funny to me when people complain. They're like, 'All she does is sing about this.' But those are the songs that you've made popular," Carpenter told Rolling Stone about the controversy. "Clearly you love sex. You're obsessed with it." According to gender and sexuality experts, there are many ways to interpret Sweeney's intentions. On the one hand, it's possible she's acquiescing to society's mistreatment of her. If this is the case, it's something that, unfortunately, many women can relate to, says Leora Tanenbaum, author of the book "Sexy Selfie Nation: Standing Up for Yourself in Today's Toxic, Sexist Culture." "I heard the narrative so many times of 'I may as well monetize my sexuality because everyone else is already exploiting and objectifying me'," Tanenbaum says. On the other hand, it's also possible that Sweeney may be leaning into parody and satire in order to call out this objectification. Unless she states her intentions, we can't know for sure. "Sydney Sweeney just found a brilliant way to literally package her own reputation — and sell it," Tarrant says. "Is this simply a money-making publicity stunt or a provocative statement about larger issues? The answer is both." Perhaps the bigger question isn't what Sweeney is trying to say with her soap, but rather what her soap says about us. Tanenbaum says the soap's popularity raises more questions about the people buying it than it does about Sweeney. Degrading or empowering? Why people can't stop talking about Bianca Censori's naked dress. The conversation around Sweeney's soap presents an opportunity for reflection. What does sexual empowerment really look like? There's nothing wrong with wanting to feel sexy − but it's important to know where this desire is coming from and why. "I don't believe it's a good idea to engage in sexual behavior just to fulfill a script that's handed to you, or to prove a point to other people," Tanenbaum says. "When you take ownership over your sexuality to meet the expectations of other people, you actually lose your autonomy because it's about other people, not you." This article originally appeared on USA TODAY: Sydney Sweeney and the real message of her bathwater soap
Daily Mail
11-06-2025
- Entertainment
- Daily Mail
Who is Sydney Sweeney's brother Trent? Inside the private life of her rarely-seen sibling
As a famous actress, people know a lot about Sydney Sweeney. They know about her filmography, her relationship history (including a pretty recent broken engagement), and some people even know what it's like to lather themselves in her bathwater thanks to her latest collaboration with Dr. Squatch. But what many people might not know about the 27-year-old Anyone But You actress is that she has a lesser-known younger brother, Trent Sweeney. Trent, who is Sydney's sole sibling, was recently thrust into the spotlight after attending the premiere for Echo Valley - a thriller that features Sydney and Julianne Moore - alongside the star and girlfriend Samayre Soto. In 2020, Sydney touched on her relationship with her brother, as she discussed whether it was similar to the sibling rivalry depicted in her film Nocturne. She admitted: 'Not so much the competitive side, but I roughed him up and tried to push him to do more.' Sydney previously opened up about how she and Trent had to live in a Holiday Inn for nine months after her parents - a criminal defense lawyer and a hospitality worker -were declared bankrupt. In 2013 when she was 16, her parents who are now divorced, sold their home in Washington, with the family of four living in a one-bedroom hotel room for months. During the somewhat turbulent upbringing, and after a few minor acting gigs in his childhood, Trent ultimately opted not to follow in his sister's footsteps - but it is clear that there are no hard feelings. Because his recent rare red carpet appearance isn't the first time Trent has supported his actress sister - in fact, his Instagram is a testament to the cheerleader role he plays for Sydney as often as possible. The 25-year-old has posted several pictures with Sydney over the years, which also include other premiere pictures, promotional posts for her projects, and a can of Coke that says 'Superstar' that he tagged her in. In his social media bio Trent writes, 'I gotta become a zookeeper,' no doubt referencing his love of animals that can be seen throughout his posts. He also states, 'Not extremely active but you'll see me around.' In 2020, he began military training for the United States Air Force, with Sydney showing her support at the time on Instagram with a slew of throwback photos of the pair as kids. In a sweet tribute, she captioned the post: 'My little bro leaves for basic training tomorrow. Wishing you luck bud when the going gets tough just remember your sister is tougher than you.' Trent has since been stationed in several countries including Korea and England. When he's not deployed, he likes to spend time with his girlfriend Samayre, take pictures of his cat, and listen to metal, including the song Popular Monster by Falling in Reverse. Trent has also recently picked up gardening - something he wrote on his Instagram that he used to do as a kid. Since rehashing his old hobby, he has grown carrots, squash, potatoes, tomatoes, and corn. It also appears that Trent enjoys skiing, going out with his friends, and streaming on Twitch. But Trent's Instagram is full of more than just his hobbies and Sydney. His social media caught negative attention before due to photos he posted of his mother's 60th birthday party in 2022, where fans assumed guests were wearing Make America Great Again hats in support of President Donald Trump. Trent then had to edit his Instagram caption to say, '(The hats say "Make Sixty Great Again" btw).' Still, Sydney was photographed with a family member who donned a Blue Lives Matter logo on his shirt, sparking further outrage. Trent has stayed pretty low-profile since then but continues to have a verified account. He often posts pictures of food he's made in his slow cooker, his friends whenever he visits back home, and of course any accomplishments his sister achieves.
South China Morning Post
11-06-2025
- Entertainment
- South China Morning Post
All the outfits Sydney Sweeney wore on her Echo Valley press tour: the White Lotus actress went into style icon mode as she rocked 5 outfits in a single day, including looks by Burberry and Vera Wang
Recently single and turning heads for her upcoming collaboration with Dr Squatch – limited edition soap bars made with her bath water – Euphoria actress Sydney Sweeney is booked and busy! Recently, she was spotted in five different outfits in a single day as she was ferried across New York City to promote her upcoming Apple TV+ psychological thriller, Echo Valley. Playing the on-screen daughter of actress Julianne Moore, Sweeney's character shows up at her mother's doorstep one night, covered in someone else's blood. The film premieres on Apple TV+ on June 13; here's a look at Sweeney's outfits leading up to the film's release. Sydney Sweeney in a beige Burberry dress on June 3. Photo: GC Images Advertisement Arriving to New York, Sweeney looked autumn-ready in this beige Burberry dress on June 3. She paired the dress with the brand's Knight Arc bag in olive green, and mules. Sydney Sweeney in a black vest and white skirt on June 4, 2025. Photo: GC Images On June 4, Sweeney kicked off her five-outfit changes with a cute and casual Coperni outfit for an appearance on Good Morning America, as per Elle. The look featured a black vest with sailor-inspired collars and a white skirt. She paired the look with knee-high black boots and oversized sunglasses. Sydney Sweeney in an all-brown power suit later that day. Photo: GC Images Hours later, the White Lotus actress was photographed leaving the studio in an all-brown no-pants power suit blazer accompanied by a matching tie. The trouserless outfit is an archival Jean Paul Gaultier look from the designer's autumn/winter 2005 collection. Sweeney accessorised with tinted racing glasses to complete the look. Sydney Sweeney in another all-brown ensemble. Photo: GC Images Sweeney's third outfit of the day was another all-brown ensemble, this time by Oscar de la Renta.
Screen Geek
10-06-2025
- Entertainment
- Screen Geek
Sydney Sweeney Bathwater Hits eBay For Thousands Of Dollars After Selling Out
The announcement that Dr. Squatch would be collaborating with Sydney Sweeney to sell a new scent of soap made with her bathwater just about broke the internet. Following that, after listing the soap for sale – named ' Sydney's Bathwater Bliss ' – the product immediately sold out within seconds. Dr. Squatch put up as many as 5,000 bars of soap for sale. Each bar was priced at $8.00. As shared via NBC New York, they were listed for sale at 12 PM ET, and they were immediately out of stock. Users were said to have an 'estimated wait time to check out […] listed at nearly 250 minutes,' while 'others complained the website crashed.' It seems as though scalpers beat the average consumers to the punch, with listings now appearing on eBay following the sale. Prices on the reseller website range anywhere from $300 to $2,000. It's an unfortunate problem that has plagued similar online drops for the last few years. Of course, soap made from Sydney Sweeney's used bathwater was always destined to be a high seller. After all, Sweeney and Dr. Squatch already got consumers interested with their collaborative marketing campaign, it made sense that selling soap with Sweeney's more direct involvement would be the next step. Now that all 5,000 bars of soap have sold out, however, it remains to be seen what direction Sydney Sweeney and Dr. Squatch will take their collaboration in next, if at all. After all, it's going to be difficult to beat ' Sydney's Bathwater Bliss ' as a legitimate product. Additionally, Sweeney has been enjoying a rather successful boost in her career over the last few years, with several major projects lined up including an adaptation of the hit video game Split Fiction and a remake of the sci-fi cult classic Barbarella . Clearly this new line of soap was just a quick detour while she prepares to move onto even bigger and better things.
