Latest news with #DongjoonLim
Fashion Network
11 hours ago
- Entertainment
- Fashion Network
Post Archive Faction hits home run in Pitti
Add Post Archive Faction (PAF) to the list of brands smartly endorsed by Pitti, the giant menswear salon in Florence, where this new South Korean marque made its Italian debut on Thursday afternoon. Not quite a-star-is-born moment, but certainly the biggest hit of all the shows this week in Pitti. Post Archive Faction is all about techy urban wear, all-weather clubbing gear that's very dark, rather moody and definitely very cool, which all felt very now. 'The brand's name comes from the fact that our generation is very lucky in that we can access all these beautiful archives from art, fashion or cinema, or any movement anywhere, thanks to the Internet. So, we can drift around those archives, exploring and making our own new one,' explained co-founder Dongjoon Lim, in a preview. Where what stood out was the remarkable hand of many fabrics: stiff dandy pajama suits in putty-hued toweling material; chiffon mesh crepe blazers that felt like light scouring pads; or desert dry linen shirts. The tailoring was deconstructed yet somehow punchy – everything anchored by some great footwear: sprayed over Chelsea boots, brogue/clog assemblages; and saddle-stitch lace-ups. PAF had shown before in Paris, with some well-admired hyper avant-garde Yeti-style concept clothes, though without making a giant impact. But by scaling up for this show, the brand suddenly took on another dimension. PAF's arrival in Pitti comes in the wake of Kolon, a very large Korean conglomerate, buying a significant stake in the house. Looks like Kolon got the timing of that investment right. Notably, as a recent collab' with happening sneaker brand On underlined – some 90% of the collection sold out on the first day. On a day in Florence where temperatures hit 37 degrees celsius, Lim insisted: 'I don't really like hot weather! Though it's very hard to find cool lightweight clothing for spring. But what I was want is very classic, but practical.' Presented inside the looming former train station, Stazione Leopoldo, the cast marched out to the dramatic sounds of "Buka" by pianist Hania Rani. Full marks for some simple but highly effective staging, courtesy of veteran show producer Thierry Dreyfus. Using the full length the station, each figure silhouetted before a light-filled back wall. On the runway multiple trickles of sand – like from an hourglass – fell to create small islands to circumnavigate. Asked how he wanted his audience to react, Lim responded: 'I'd like to think that they will be drifting both physically and in their imagination.' Which they very probably were.
Fashion Network
a day ago
- Entertainment
- Fashion Network
Post Archive Faction hits home run in Pitti
Add Post Archive Faction (PAF) to the list of brands smartly endorsed by Pitti, the giant menswear salon in Florence, where this new South Korean marque made its Italian debut on Thursday afternoon. Not quite a-star-is-born moment, but certainly the biggest hit of all the shows this week in Pitti. Post Archive Faction is all about techy urban wear, all-weather clubbing gear that's very dark, rather moody and definitely very cool, which all felt very now. 'The brand's name comes from the fact that our generation is very lucky in that we can access all these beautiful archives from art, fashion or cinema, or any movement anywhere, thanks to the Internet. So, we can drift around those archives, exploring and making our own new one,' explained co-founder Dongjoon Lim, in a preview. Where what stood out was the remarkable hand of many fabrics: stiff dandy pajama suits in putty-hued toweling material; chiffon mesh crepe blazers that felt like light scouring pads; or desert dry linen shirts. The tailoring was deconstructed yet somehow punchy – everything anchored by some great footwear: sprayed over Chelsea boots, brogue/clog assemblages; and saddle-stitch lace-ups. PAF had shown before in Paris, with some well-admired hyper avant-garde Yeti-style concept clothes, though without making a giant impact. But by scaling up for this show, the brand suddenly took on another dimension. PAF's arrival in Pitti comes in the wake of Kolon, a very large Korean conglomerate, buying a significant stake in the house. Looks like Kolon got the timing of that investment right. Notably, as a recent collab' with happening sneaker brand On underlined – some 90% of the collection sold out on the first day. On a day in Florence where temperatures hit 37 degrees celsius, Lim insisted: 'I don't really like hot weather! Though it's very hard to find cool lightweight clothing for spring. But what I was want is very classic, but practical.' Presented inside the looming former train station, Stazione Leopoldo, the cast marched out to the dramatic sounds of "Buka" by pianist Hania Rani. Full marks for some simple but highly effective staging, courtesy of veteran show producer Thierry Dreyfus. Using the full length the station, each figure silhouetted before a light-filled back wall. On the runway multiple trickles of sand – like from an hourglass – fell to create small islands to circumnavigate. Asked how he wanted his audience to react, Lim responded: 'I'd like to think that they will be drifting both physically and in their imagination.' Which they very probably were.
Fashion Network
a day ago
- Entertainment
- Fashion Network
Post Archive Faction hits home run in Pitti
Add Post Archive Faction (PAF) to the list of brands smartly endorsed by Pitti, the giant menswear salon in Florence, where this new South Korean marque made its Italian debut on Thursday afternoon. Not quite a-star-is-born moment, but certainly the biggest hit of all the shows this week in Pitti. Post Archive Faction is all about techy urban wear, all-weather clubbing gear that's very dark, rather moody and definitely very cool, which all felt very now. 'The brand's name comes from the fact that our generation is very lucky in that we can access all these beautiful archives from art, fashion or cinema, or any movement anywhere, thanks to the Internet. So, we can drift around those archives, exploring and making our own new one,' explained co-founder Dongjoon Lim, in a preview. Where what stood out was the remarkable hand of many fabrics: stiff dandy pajama suits in putty-hued toweling material; chiffon mesh crepe blazers that felt like light scouring pads; or desert dry linen shirts. The tailoring was deconstructed yet somehow punchy – everything anchored by some great footwear: sprayed over Chelsea boots, brogue/clog assemblages; and saddle-stitch lace-ups. PAF had shown before in Paris, with some well-admired hyper avant-garde Yeti-style concept clothes, though without making a giant impact. But by scaling up for this show, the brand suddenly took on another dimension. PAF's arrival in Pitti comes in the wake of Kolon, a very large Korean conglomerate, buying a significant stake in the house. Looks like Kolon got the timing of that investment right. Notably, as a recent collab' with happening sneaker brand On underlined – some 90% of the collection sold out on the first day. On a day in Florence where temperatures hit 37 degrees celsius, Lim insisted: 'I don't really like hot weather! Though it's very hard to find cool lightweight clothing for spring. But what I was want is very classic, but practical.' Presented inside the looming former train station, Stazione Leopoldo, the cast marched out to the dramatic sounds of "Buka" by pianist Hania Rani. Full marks for some simple but highly effective staging, courtesy of veteran show producer Thierry Dreyfus. Using the full length the station, each figure silhouetted before a light-filled back wall. On the runway multiple trickles of sand – like from an hourglass – fell to create small islands to circumnavigate. Asked how he wanted his audience to react, Lim responded: 'I'd like to think that they will be drifting both physically and in their imagination.' Which they very probably were.
Fashion United
06-05-2025
- Entertainment
- Fashion United
Post Archive Faction named guest designer of Pitti Uomo
Florentine trade show Pitti Uomo has announced that South Korean menswear brand Post Archive Faction (PAF) will be a guest designer for the upcoming 108th edition, which will take place from June 17 to 20. The South Korean avant-garde sportswear and outerwear brand, founded by young Korean designers Dongjoon Lim and Sookyo Jeong, will stage a special event 'conceived specifically for Pitti Uomo and its international audience'. Its presentation will be supported by Pitti Immagine and the Korea Creative Content Agency. Lapo Cianchi, director of communications and events at Pitti Immagine, said in a statement: 'For several seasons now at Pitti, we've been paying particular attention to the culture and aesthetic of South Korea. 'It's a growing market, highly significant for Italian fashion and for the fair – considering the strong turnout of journalists and business professionals at Pitti Uomo – but also a fertile ground for scouting the new generation of fashion designers and young creatives who stand out for their versatility and ability to connect different artistic languages and disciplines.' PAF has become known in recent seasons for pushing the boundaries, exploring new techniques, materials, and silhouettes, and developing an aesthetic that blends archival references, asymmetrical cuts, sportswear-inspired solutions and experimental design. The event conceived for Pitti Uomo 'will serve as a window into the new desires of young consumers, capturing the pulse of the freshest trends in the global market,' explains the South Korean brand. PAF showcased its first collection in 2018 and has presented during Milan and Paris Fashion Weeks over the past years. Its collections are available in 75 stores worldwide, including Dover Street Market, SSense, GR8, and online at and PAF flagship store in Seoul. The announcement follows Homme Plissé Issey Miyake being named as guest of honour at the menswear trade show in March.
Fashion Network
06-05-2025
- Entertainment
- Fashion Network
Florence's Pitti Uomo selects South Korean label Post Archive Faction as Guest Designer
Florence's Pitti Uomo, one of the world's premier menswear trade fairs, has selected Post Archive Faction as Guest Designer for its June 2025 edition. The emerging South Korean label, founded by designers Dongjoon Lim and Sookyo Jeong, is recognized for its avant-garde aesthetic and experimental approach to menswear. For the occasion, the brand will curate an exclusive event tailored for Pitti Uomo's international audience. 'Over the past few seasons, we've placed special focus at Pitti on South Korea's culture and aesthetic,' said Lapo Cianchi, Director of Communications and Events at Pitti Immagine. 'It's a growing market that holds significant importance for Italian fashion and the fair—particularly given the strong presence of journalists and industry professionals at Pitti Uomo. It's also a rich territory for scouting new generations of fashion designers and creative talents who stand out for their versatility and ability to connect different artistic languages and fields.' Often abbreviated as PAF, Post Archive Faction has gained recognition in recent seasons for redefining menswear with innovative materials, experimental techniques, and asymmetrical silhouettes. The brand's visual language moves beyond K-pop and viral trends, favoring a distinct identity that blends archival references, sportswear elements, and conceptual design thinking. The exclusive project designed for Pitti Uomo will reflect the shifting preferences of younger consumers and spotlight the creative momentum shaping the global menswear market.
