Latest news with #DiriyahCompany
Mid East Info
2 days ago
- Business
- Mid East Info
Diriyah Company Launches London Experience Center at One Hyde Park, Knightsbridge - Middle East Business News and Information
Diriyah House Experience Center to operate through a co-branding partnership with Sotheby's International Realty DIRIYAH,June 2025: Diriyah Company is launching a new marketing initiative at one of London's most prestigious locations to showcase the project. The Diriyah House Experience Center will be hosted at One Hyde Park, a premier business address in Knightsbridge near Harrods. It will provide an immersive experience for those interested in opportunities in Diriyah, one of Saudi Arabia's giga-projects located on the outskirts of Riyadh. The Diriyah House Experience Center's official opening is scheduled for the beginning of July 2025. The center will operate as a co-branded hub operated by Sotheby's International Realty, the UK company originally founded by Sotheby's art dealers. Sotheby's International Realty has recently entered the Saudi market and chosen Diriyah as a key launchpad, already marketing branded residences for prestigious hospitality names such as The Ritz-Carlton, Corinthia, and Baccarat—all part of the landmark developments taking shape in Diriyah. The Diriyah House Experience Center will include a state-of-the-art marketing suite featuring a masterplan model and flexible model display. It will bring The City of Earth to life for a wider global audience. Diriyah Company Group CEO Jerry Inzerillo said 'We are delighted to open this high-profile and prestigious experience centre in the heart of London.' 'This prestigious London address enables us to share Diriyah's story on a global stage in a truly world-class setting, strengthening our international outreach as we build one of the world's greatest gathering places, rooted in the history, heritage and culture of the Kingdom.' George Azar, Chairman & CEO of Dubai, United Kingdom, and Saudi Arabia Sotheby International Realty, added: 'We are proud to collaborate with Diriyah Company on this landmark initiative and to support the launch of the Diriyah House Experience Center at One Hyde Park. As their partners, we are pleased to offer our experience and expertise in presenting ultra-prime real estate to a global audience. With a strong foothold in the UK's super-prime market, this collaboration allows us to do what we do best — represent the world's most exceptional properties while acting as local experts with global reach. Through this partnership, we look forward to connecting discerning investors and stakeholders in the UK with the extraordinary vision and opportunities emerging in Diriyah.' The announcement of the Diriyah Experience Center follows a successful month-long activation by Diriyah Company at Harrods in London in July 2024. The campaign featured a showcase of Diriyah's masterplan models and a supporting out-of-home marketing campaign across the city. This international engagement reflects the growing global appetite for investment in The City of Earth and reinforces Diriyah's commitment to connecting with the international investment community. Located on the outskirts of Riyadh and backed by Saudi Arabia's Public Investment Fund, Diriyah is an integrated urban development project covering 14 square kilometers. It includes building homes for around 100,000 residents and is expected to create nearly 180,000 jobs. Its ambition is to attract approximately 50 million visits annually, contributing an estimated SAR 70 billion (£16.6 billion) to Saudi Arabia's GDP. Diriyah Company does not have any permanent establishment or a place of business in the UK. The Diriyah House Experience Center is operated by Sotheby's International Realty for the sole purpose of marketing Diriyah' s projects. About Diriyah: Diriyah, Saudi Arabia's premier historical, cultural, and lifestyle destination, is a key component of Saudi Arabia's 2030 Vision. A short 15-minute drive from Riyadh's city center, this 14-square-kilometre development holds historical significance as the birthplace of the Kingdom of Saudi Arabia, dating back to 1727. Currently being developed by Diriyah Company, Diriyah is undergoing a transformation into an authentic Najdi-style mixed-use urban community. Diriyah's centerpiece is At-Turaif, the UNESCO World Heritage Site inscribed in 2010, showcasing the ancient adobe capital city of the First Saudi State, dating back to 1766. Upon completion, Diriyah will host 100,000 residents, workers, students, and visitors, offering a diverse range of cultural, entertainment, retail, hospitality, educational, and residential spaces. The first of those spaces include Bujairi Terrace, Riyadh's new premium dining hub with over 20 global and local restaurants and cafes that enjoy uninterrupted views of At-Turaif. Bab Samhan, a Luxury Collection Hotel is the first hospitality offering in Diriyah, providing a tranquil experience with panoramic views of Wadi Hanifah. Diriyah's development provides a dynamic environment that celebrates Saudi Arabia's rich cultural history. About Diriyah Company: Diriyah Company was established in 2023 and joined the Public Investment Fund's (PIF) portfolio of giga projects. The Company is responsible for developing the Diriyah project, the birthplace of the Kingdom of Saudi Arabia and its foremost historical, cultural and lifestyle destination. A dynamic mixed-use developer, Diriyah Company is redefining urban planning to develop Diriyah, 'The City of Earth', while adhering to the highest design, development, and preservation standards. The company ensures Diriyah's cultural landmarks are complemented by world-class retail offerings, fine-dining experiences and leading hospitality brands. As a PIF company, its mission focuses on opportunities in development, hospitality, investment, retail and office leasing, along with strategic asset management, underscoring the commitment to ensuring successful business outcomes and sustainable growth under the strategic direction of Vision 2030. The Diriyah Company actively forges long-term partnerships to realize its vision of establishing Diriyah as one of the world's greatest gathering places. About Sotheby's International Realty: United Kingdom Sotheby's International Realty takes pride in upholding a name renowned for its expertise and successful sales of prestigious properties. Part of the Sotheby's International Realty network of 1,100 offices worldwide and 26,100 global property experts, United Kingdom Sotheby's International Realty possesses unique insights into international real estate markets. The network provides a powerful marketing and referral programme for luxury properties worldwide, which gives United Kingdom Sotheby's International Realty an unparalleled advantage in operating in the top-tier markets to represent the most luxurious homes in the UK. Building on quality and heritage, United Kingdom Sotheby's International Realty has emerged as a thought leader in the luxury property market with a singular and bespoke offering.
Arab News
2 days ago
- Entertainment
- Arab News
Immersive ‘Diriyah experience' to open in London's Knightsbridge
JEDDAH: A pavilion hoping to attract investment in the development of historic Diriyah will open in London's prestigious Knightsbridge borough next month. The Diriyah Experience House, at One Hyde Park, will feature the project masterplan for the city, which is projected to welcome more than 50 million visitors annually by 2030. Interactive content will allow visitors to explore the scheme in more detail. Jerry Inzerillo, group CEO of Diriyah Company, said: 'We are thrilled to launch the Diriyah Experience House in the heart of London. Through this global platform, our team will share the story of Diriyah in a way that reflects its stature on the world stage — supporting our international outreach as we build one of the world's most iconic destinations rooted in the Kingdom's deep history and rich cultural heritage.' The pavilion is set to have its official opening in early July, in collaboration with Sotheby's International Realty, which will operate the venue. It follows a successful month-long event held in London in July 2024, which highlighted the plans for Diriyah and was accompanied by an intensive promotional campaign across the British capital. The efforts aim to elevate Diriyah's global profile as the birthplace of Saudi Arabia and attract increased international interest in its investment potential. Diriyah Art Futures also recently concluded 'The Light Footprint' exhibition at Venice's Querini Stampalia Foundation. Held in collaboration with Italian architecture firm Schiattarella Associati, it coincided with the opening of the Venice Biennale of Architecture 2025. Curated by Marta Francocci, the exhibition explored the design and conceptual development of DAF's innovative Riyadh headquarters, an architectural landmark inspired by Najdi tradition and sustainable design. It highlighted the fusion of cultural heritage with technological advancement through models, sketches, videos and archive materials. Developed by the Saudi Museums Commission, DAF is envisioned as a global hub for art, science and education. 'The Light Footprint' was also featured in the collective exhibition, 'Intelligens Naturale, Artificiale,' curated by Carlo Ratti as part of the biennale's official program.
Zawya
2 days ago
- Business
- Zawya
Diriyah Company launches London Experience Center at One Hyde Park, Knightsbridge
DIRIYAH: Diriyah Company is launching a new marketing initiative at one of London's most prestigious locations to showcase the project. The Diriyah House Experience Center will be hosted at One Hyde Park, a premier business address in Knightsbridge near Harrods. It will provide an immersive experience for those interested in opportunities in Diriyah, one of Saudi Arabia's giga-projects located on the outskirts of Riyadh. The Diriyah House Experience Center's official opening is scheduled for the beginning of July 2025. The center will operate as a co-branded hub operated by Sotheby's International Realty, the UK company originally founded by Sotheby's art dealers. Sotheby's International Realty has recently entered the Saudi market and chosen Diriyah as a key launchpad, already marketing branded residences for prestigious hospitality names such as The Ritz-Carlton, Corinthia, and Baccarat—all part of the landmark developments taking shape in Diriyah. The Diriyah House Experience Center will include a state-of-the-art marketing suite featuring a masterplan model and flexible model display. It will bring The City of Earth to life for a wider global audience. Diriyah Company Group CEO Jerry Inzerillo said 'We are delighted to open this high-profile and prestigious experience centre in the heart of London.' 'This prestigious London address enables us to share Diriyah's story on a global stage in a truly world-class setting, strengthening our international outreach as we build one of the world's greatest gathering places, rooted in the history, heritage and culture of the Kingdom.' George Azar, Chairman & CEO of Dubai, United Kingdom, and Saudi Arabia Sotheby International Realty, added: 'We are proud to collaborate with Diriyah Company on this landmark initiative and to support the launch of the Diriyah House Experience Center at One Hyde Park. As their partners, we are pleased to offer our experience and expertise in presenting ultra-prime real estate to a global audience. With a strong foothold in the UK's super-prime market, this collaboration allows us to do what we do best — represent the world's most exceptional properties while acting as local experts with global reach. Through this partnership, we look forward to connecting discerning investors and stakeholders in the UK with the extraordinary vision and opportunities emerging in Diriyah.' The announcement of the Diriyah Experience Center follows a successful month-long activation by Diriyah Company at Harrods in London in July 2024. The campaign featured a showcase of Diriyah's masterplan models and a supporting out-of-home marketing campaign across the city. This international engagement reflects the growing global appetite for investment in The City of Earth and reinforces Diriyah's commitment to connecting with the international investment community. Located on the outskirts of Riyadh and backed by Saudi Arabia's Public Investment Fund, Diriyah is an integrated urban development project covering 14 square kilometers. It includes building homes for around 100,000 residents and is expected to create nearly 180,000 jobs. Its ambition is to attract approximately 50 million visits annually, contributing an estimated SAR 70 billion (£16.6 billion) to Saudi Arabia's GDP. Diriyah Company does not have any permanent establishment or a place of business in the UK. The Diriyah House Experience Center is operated by Sotheby's International Realty for the sole purpose of marketing Diriyah' s projects. About Diriyah Diriyah, Saudi Arabia's premier historical, cultural, and lifestyle destination, is a key component of Saudi Arabia's 2030 Vision. A short 15-minute drive from Riyadh's city center, this 14-square-kilometre development holds historical significance as the birthplace of the Kingdom of Saudi Arabia, dating back to 1727. Currently being developed by Diriyah Company, Diriyah is undergoing a transformation into an authentic Najdi-style mixed-use urban community. Diriyah's centerpiece is At-Turaif, the UNESCO World Heritage Site inscribed in 2010, showcasing the ancient adobe capital city of the First Saudi State, dating back to 1766. Upon completion, Diriyah will host 100,000 residents, workers, students, and visitors, offering a diverse range of cultural, entertainment, retail, hospitality, educational, and residential spaces. The first of those spaces include Bujairi Terrace, Riyadh's new premium dining hub with over 20 global and local restaurants and cafes that enjoy uninterrupted views of At-Turaif. Bab Samhan, a Luxury Collection Hotel is the first hospitality offering in Diriyah, providing a tranquil experience with panoramic views of Wadi Hanifah. Diriyah's development provides a dynamic environment that celebrates Saudi Arabia's rich cultural history. About Diriyah Company Diriyah Company was established in 2023 and joined the Public Investment Fund's (PIF) portfolio of giga projects. The Company is responsible for developing the Diriyah project, the birthplace of the Kingdom of Saudi Arabia and its foremost historical, cultural and lifestyle destination. A dynamic mixed-use developer, Diriyah Company is redefining urban planning to develop Diriyah, 'The City of Earth', while adhering to the highest design, development, and preservation standards. The company ensures Diriyah's cultural landmarks are complemented by world-class retail offerings, fine-dining experiences and leading hospitality brands. As a PIF company, its mission focuses on opportunities in development, hospitality, investment, retail and office leasing, along with strategic asset management, underscoring the commitment to ensuring successful business outcomes and sustainable growth under the strategic direction of Vision 2030. The Diriyah Company actively forges long-term partnerships to realize its vision of establishing Diriyah as one of the world's greatest gathering places. Social Handles: X | @DiriyahCo / Instagram | @diriyahco / LinkedIn | Diriyah-Company / Diriyah Company About Sotheby's International Realty: United Kingdom Sotheby's International Realty takes pride in upholding a name renowned for its expertise and successful sales of prestigious properties. Part of the Sotheby's International Realty network of 1,100 offices worldwide and 26,100 global property experts, United Kingdom Sotheby's International Realty possesses unique insights into international real estate markets. The network provides a powerful marketing and referral programme for luxury properties worldwide, which gives United Kingdom Sotheby's International Realty an unparalleled advantage in operating in the top-tier markets to represent the most luxurious homes in the UK. Building on quality and heritage, United Kingdom Sotheby's International Realty has emerged as a thought leader in the luxury property market with a singular and bespoke offering.
Leaders
2 days ago
- Business
- Leaders
‘Diriyah House' Launched in London to Enhance Global Presence
Diriyah Company has announced the opening of Diriyah House at One Hyde Park in Knightsbridge, London—an initiative aimed at expanding its international footprint and attracting global investment. Positioned as a dynamic marketing hub, Diriyah House offers immersive experiences for investors and stakeholders interested in Diriyah, a premier cultural destination in Riyadh, Saudi Arabia, which is expected to welcome over 50 million visits annually by 2030. Diriyah Company The space includes a state-of-the-art marketing suite featuring the Diriyah Masterplan, along with interactive displays that allow visitors to engage with the project's vision and components in an innovative, globally appealing format. 'Our team is proud to unveil Diriyah House in the heart of London, bringing Diriyah's story to a global audience through a compelling, immersive experience that honors its heritage,' said Jerry Inzerillo, Group CEO of Diriyah Company. 'This initiative represents a significant step in strengthening our international presence as we develop one of the world's most iconic cultural destinations rooted in Saudi Arabia's history and identity.' Diriyah House is scheduled to officially open in early July 2025 in collaboration with Sotheby's International Realty, which will manage the facility. Related Topics : Diriyah Celebrates Eid Al-Adha with Vibrant Festivities Layali Diriyah: Immersive Cultural and Culinary Experiences Saudi Coffee Company Launches New Competition in Southern Region Saudi Arabia Showcases Mining Exploration Opportunities to Leading UK Firms Short link : Post Views: 53 Related Stories
Asharq Al-Awsat
2 days ago
- Business
- Asharq Al-Awsat
Diriyah Company Unveils ‘Diriyah House' in London to Expand Global Reach
Diriyah Company announced the launch of "Diriyah House" in London's One Hyde Park in Knightsbridge, marking a strategic move to strengthen its global presence and attract international investment, reported the Saudi Press Agency on Wednesday. Diriyah House serves as a marketing platform designed to deliver immersive experiences for investors and stakeholders interested in Diriyah, a cultural destination in the Saudi capital, Riyadh, projected to welcome more than 50 million visits annually by 2030. The house features a marketing suite showcasing the Diriyah Masterplan and offers interactive content that enables visitors to explore the vision and components of the masterplan in a modern and engaging format aligned with global investor expectations. Commenting on the occasion, Diriyah Company Group CEO Jerry Inzerillo said: 'We are thrilled to launch the Diriyah House in the heart of London, where our team will present Diriyah's story on a global stage through a distinctive experience worthy of its heritage.' 'This step advances our international reach as we build one of the world's most iconic destinations rooted in the Kingdom's history, culture, and identity.' Diriyah House is set to officially open in early July 2025 in partnership with Sotheby's International Realty, which will operate the facility.
