Latest news with #DiljitDosanjh
Hindustan Times
3 hours ago
- Entertainment
- Hindustan Times
Did you know Detective Sherdil producer Ali Abbas Zafar made his OTT debut with THIS Ananya Panday film?
Streaming of Z5's newest original film, Detective Sherdil, starring Diljit Dosanjh, has begun today, June 20, 2025. Ali Abbas Zafar, the film's producer, who made his producing debut with 2020's Khaali Peeli, now made his return to Z5 (OTTplay Premium) after five long years. Catch Diljit Dosanjh at his entertaining best in Jatt & Juliet 3, Jodi, and Babe Bhangra Paunde Ne—now streaming on OTTplay Premium. Ali Abbas Zafar, who had previously directed blockbuster theatrical features like Sultan and Tiger Zinda Hai, made his digital production debut with the Z5 original Khaali Peeli, which featured Ananya Panday and Ishaan Khatter. A pioneer among mainstream audiences' first forays into direct-to-digital distribution, the film debuted during the COVID-19 pandemic when theatres were closed. In the time after, Zafar maintained a consistent rate of production and directing. He oversaw the production and directing of the historical drama Jogi in 2022, which starred Diljit Dosanjh and was based on the anti-Sikh riots of 1984. Due to its delicate treatment of the issue, the Netflix original film launched to positive reviews. An action film directed by Zafar and featuring Shahid Kapoor, Bloody Daddy debuted on now-JioHotstar in 2023. The stylised treatment and digital-first distribution of the high-octane thriller, which was adapted from the French film "Sleepless Night," garnered attention. In 2024, Zafar helmed the massive action entertainer Bade Miyan Chote Miyan that hit theatres. Returning to big-screen extravaganzas after a string of streaming releases, the film featured Akshay Kumar and Tiger Shroff. Detective Sherdil marks Zafar's return to the OTT, albeit this time he is producing genre-based stories rather than directing or producing big-budget films. Diljit Dosanjh brings a lighter side to Zafar's filmography with his comic-investigative part. Not only that, but it shows that he is still actively involved with digital platforms outside of his theatre work. While the film adds to his production credits, it also reflects the increasing overlap between theatrical names and streaming platforms—a trend that continues to shape release strategies across the industry.
Time of India
3 hours ago
- Entertainment
- Time of India
Mokobara's Diljit Dosanjh ad: A splash of sci-fi humor and deja vu
Mokobara , the travel and lifestyle brand, has stirred up a buzz with its latest advertisement featuring Diljit Dosanjh . In a quirky mix of sci-fi humor and Bollywood-style action, the ad follows Dosanjh as he receives an unexpected galactic invite from a fictional Elon Musk to perform on Mars. Amidst interplanetary chaos and Diljit's signature charm, Mokobara cleverly spotlights its standout feature i.e. a hassle-free, " no questions asked " 30-day trial policy . However, the ad's distinct style and plot have triggered a wave of comparisons to an older, equally memorable campaign for Carlton Luggage . Advertising pundits and social media users alike have pointed out striking similarities. The Carlton campaign was famous for launching their 'Carlton Edge' sub-range, which came with a lifetime warranty that even covered airline damage, all under a 'no questions asked' policy. The campaign, developed by Moonshot , fully embraces far-fetched humor and pop-culture parody , leveraging Dosanjh's charismatic persona to deliver a memorable, albeit outlandish, narrative. It's a clear attempt by Mokobara to position itself as a modern, design-forward brand that understands its audience's inclination. We reached out to both Moonshot and Mokobara for comment on the campaign's creative influences, but did not receive a response at the time of publishing. While Mokobara's ad with Diljit certainly stands out for its celebrity power and production value, the chatter around its resemblance to the Carlton campaign has added an unexpected layer to its reception. The brand officially announced Diljit Dosanjh as their brand ambassador in October 2024, a partnership that prominently featured his global 'Dil-luminati' tour.
Time of India
4 hours ago
- Entertainment
- Time of India
Unpacking Cannes' best & Aamir's bold cinema bet
Dear Readers, Hope you're all having a fantastic week! Here in Mumbai, the monsoon air is crisp, and so are the conversations swirling around the media and advertising world. We've got some really juicy topics to chew on this time, from the global stage of creativity to a truly bold move by one of India's biggest stars. Let's dive in! Media Moments of Truth: Cannes Lions Top Picks - BE Extraordinary This piece highlights some truly ingenious media campaigns from Cannes . Think about how brands are using data, real-time insights, and even subtle emotional cues to connect with audiences in incredibly smart ways. It's a masterclass in how media can be more than just a channel, but a creative canvas itself. Read here.. Why you should care: Cannes Lions is basically the Oscars for the global advertising and creative industry. These "top picks" aren't just pretty ads; they're the campaigns that are setting new benchmarks for innovation, effectiveness, and pushing boundaries. Understanding what wins here gives you a crystal ball into future marketing trends, consumer engagement strategies, and the kind of creativity that truly cuts through the noise. Cinema First: Aamir Khan's Bold OTT Rejection Aamir Khan, known for his unconventional choices, has reportedly turned down a huge sum by rejecting an early OTT release for his upcoming film. His stance? He believes shorter theatrical windows are "destroying cinema's long-term viability" and wants to ensure films get a fair chance to draw audiences to theatres. This is a bold gamble that could either revive the cinema experience or highlight the irreversible shift towards digital. Read the full story Why you should care: This isn't just about one superstar's decision; it's a potential seismic shift in the economics and cultural consumption of Indian cinema . Aamir Khan's refusal of a massive OTT deal to champion the theatrical experience could redefine the release window strategies for major films. It's a direct challenge to the perceived dominance of streaming and a reaffirmation of the magic of the big screen. Is Cannes the Creative Monarchy? This piece challenges the notion of Cannes as the ultimate, undisputed arbiter of creative excellence. It raises questions about the cost of participation, the representation of smaller agencies, and whether the focus on awards might sometimes overshadow real business impact. A timely and thought-provoking read that pushes us to look beyond the glamour. Click here to read Why you should care: While Cannes is celebrated, it's also a subject of debate. This article digs into the critical question of whether the festival truly represents the diverse, global creative landscape or if it's becoming an exclusive club. For anyone in the advertising or marketing space, it's crucial to understand these underlying dynamics. More from this week Mokobara's Diljit Dosanjh Ad: A Splash of Sci-Fi, Humour and Déjà vu Indian Pay DTH sees 1.3 mn subs drop in Jan-March: TRAI Box office grows 27% in 2025 but Bollywood remains worried Transparency is good but some opaqueness in audience data is essential to protect media value: Zee's Ashish Sehgal WPP media's EssenceMediacom wins Nilkamal's media mandate What a week it's been for the media in India and globally! From creative triumphs at Cannes to pivotal decisions in Bollywood's future, the conversations are as dynamic as ever. This is precisely why we love bringing these insights to our community – to collectively unravel what's next. Tag us on LinkedIn (ET BrandEquity) with your thoughts. Stay tuned for the next edition of the Media & Entertainment newsletter, coming to you every Friday. Until next time, stay sharp and keep creating! —Team ETBrandEquity
Mint
4 hours ago
- Entertainment
- Mint
Detective Sherdil OTT release: When and where to watch Diljit Dosanjh's mystery-comedy online
After being in the pipeline for years, Detective Sherdil, a quirky mystery-comedy led by Diljit Dosanjh, has finally found its way to streaming. Skipping a theatrical release, the film is now available to watch on ZEE5 starting June 20, 2025. Directed by debutant Ravi Chhabriya, who previously worked as an assistant director on major Bollywood hits like Sultan, Tiger Zinda Hai, and Bharat- Detective Sherdil combines elements of humour and suspense in a whodunit format. The script is co-written by Chhabriya, Ali Abbas Zafar, and Sagar Bajaj. Set against the picturesque backdrop of Budapest, the film follows Dosanjh in the titular role of an eccentric private detective whose unconventional methods set the tone for an unpredictable investigation. Blending comedy with suspense, Detective Sherdil explores a curious case tangled in secrets and offbeat suspects. Joining Dosanjh is a dynamic ensemble cast featuring Diana Penty, Boman Irani, Ratna Pathak Shah, Chunky Panday, Banita Sandhu, and Sumeet Vyas, adding depth and colour to the narrative. Detective Sherdil is now streaming exclusively on ZEE5. To view the film, users will need an active subscription. The platform also allows offline viewing through its mobile app. This long-awaited release is expected to appeal to fans of quirky mysteries and fans of Dosanjh's signature brand of charm and humour. Apart from Detective Sherdil, the digital space is buzzing with fresh content. Content lovers can binge-watch The Great Indian Kapil Show season 3 on Netflix, We Were Liars on Amazon Prime Video, Prince and Family on Zee 5, Olympo on Netflix and Kerala Crime Files Season 2 on Jio Hotstar. Meanwhile, Diljit Dosanjh is preparing for the shoot of Border 2 alongside Sunny Deol, Ahan Shetty, and Varun Dhawan. Dosanjh will also feature in Sardar Ji 3, which will be in cinemas on June 27.
Mint
4 hours ago
- Entertainment
- Mint
Diljit Dosanjh drops all songs of Sardaar Ji on Apple Music ahead of release date
Ahead of the release of Sardaar Ji on June 27, Diljit Dosanjh delighted his fans by releasing the full album of the movie on Apple Music. On June 20, the singer-actor shared on Instagram Story that the album has songs like Sohni Lagdi, Pasoorian and Daaru Mukgi. It also has Chill Mardi and Bahana, along with the title track. The film stars Diljit Dosanjh alongside Neeru Bajwa, Manav Vij, Gulshan Grover, Jasmin Bajwa and Sapna Pabbi. Directed by Amar Hundal, the story follows Diljit's return as a ghostbuster, now called to remove a ghost from a mansion in the UK. The teaser shows a group of armed men being defeated by a spirit, after which Diljit's character is called for help. The scenes are full of humour, including a funny moment where witches ask for a make-up kit and a medical box. In the end, Diljit is seen fighting a ghost and jokingly says it's because the ghost didn't say 'Ji' after calling him 'Sardaar'. Meanwhile, on June 20, Diljit Dosanjh had another OTT release. Detective Sherdil was released on Z5. The murder mystery, wrapped in comedy, has failed to impress many critics. 'There are enough adept actors in this ensemble, led by Dosanjh, for us to expect an engaging whodunit. But the treatment is flat, making the characters even flatter, as they come on to say their lines and disappear into the wings,' according to the Indian Express. Filmfare wrote, 'The film clearly wants to be in conversation with Knives Out. But while Knives Out was a witty deconstruction of Agatha Christie tropes, Detective Sherdil feels more like a parody of a parody.' 'His take on Sherdil is shrill, exhausting, and drenched in gimmick,' Moneycontrol wrote on Diljit's performance. ''Detective Sherdil' tries to be a clever caper but ends up being just a colourful distraction. With a sharper script and smarter humour, it might've worked. But as it stands, this mystery is one you won't mind leaving unsolved,' wrote The Times of India.
