Latest news with #DeepaSubramaniam
Yahoo
27-04-2025
- Entertainment
- Yahoo
I Demoed Adobe's Coolest New AI and Creative Tools. Here Are My Top Five Favorites
If you consider yourself at all arty and creative, you're pretty much guaranteed to have experimented with Adobe's software tools at one time or another. I'm more of a casual creative, mostly using Lightroom and occasionally dipping into Photoshop and Premiere. But at my first Adobe Max Creative Conference in London this week, I was impressed by how the many new features and tools that the company unveiled across its entire suite of products – from Firefly generative AI tools to Creative Cloud – make it easier than ever for people like me to tap into our artistic side. I'm not simply talking about the ability to use generative AI to do the heavy lifting of making art for us. Adobe is using AI to demystify the more technical aspects of its platforms, decrease the time and effort needed to complete the more repetitive and mundane tasks, and ultimately pick up the slack where our own lack of forethought or finesse has let us down. The debate about the role of AI in the creative process continues, and isn't likely to be resolved anytime soon. Adobe's approach is to support the creative professionals who rely on its software through the AI transition as well as possible. Deepa Subramaniam, vice president of creative cloud, summed up the company's philosophy in the keynote, saying: "If you use generative AI, you want it to complement, not replace, your skills and experience." At the conference, I witnessed many demos of Adobe's latest creative tools, and even got to try some out for myself. Here are the ones that stood out to me. The cutest demo of the day at Adobe Max came courtesy of Firefly. Adobe released its latest Firefly generative AI models at the event, including the Firefly Video Model. This tool can be used to create a range of different video types, but the demo that caught my eye was a claymation-style video generated from a combination of an image and a text prompt. The prompt read: "claymation character pushing a wheelbarrow through a Tuscan village," while the image already had a path for the figure to follow. Sure enough, the generated video saw a little clay guy with a broad-rimmed hat enter the scene, and push his wheelbarrow along the snaking cobblestone path. Adorable – and genuinely impressive. It elicited gasps from the crowd and I overheard people talking about it throughout the day. When I got the opportunity to try out the model for myself, I asked Firefly to make me a video of a giraffe wearing a fruit hat in Scotland. It struggled with the Scotland aspect of the prompt, but I was more than satisfied with how it interpreted the rest of the command. For some time now, you've been able to use Firefly to generate a new image based on the same structure or arrangement as a reference image. Now Adobe has brought this capability directly into Photoshop. In one example I saw, a photo of a sweeping horseshoe-shaped road was used as a reference along with the prompt "dark stormy winter snow." Photoshop generated a series of different romantic scenes, all of which maintained the structural integrity of the road from the original image. In a second example, I saw how a child's drawing of a monster could be imported into Photoshop and used as the basis to generate a cartoon-style version of that same monster. What a way to give your kid's scrappy doodles a second lease on life. If you've ever tried to remove the background from an image with lots of fine details in Photoshop, you'll appreciate how tricky and time-consuming the process can be. Trying to pick around certain objects can be like chipping away at a block of ice with a toothpick. But no longer. Thanks to Adobe deploying AI via its new Select Details tool to read a photo, Photoshop is now significantly better at distinguishing the details of an image. In a demo, I saw how, with a single click, it's now possible to isolate a tennis racket, strings and all, from its background. Each string had been perfectly defined, and each square in between cut away with precision. The same effect was successfully applied to a fish caught in a net. In another example, it was able to delineate the shape of a woman wearing a black turtleneck from a black background. To the naked eye, it was almost impossible to see where the woman's turtleneck ended and the background began, but Photoshop was able to segment the image perfectly. Adobe has reimagined Photoshop's Action Panel so that you now have access to 1,000 different actions – instructions such as "blur background" or "soft black and white" – to transform your image at the touch of a button. My favorite thing about this new feature is that Photoshop takes the guesswork out of which actions you might want to use by analyzing your image locally using a machine learning model and putting forward a list of suggestions. As someone who has felt intimidated by the vast array of options in Photoshop, the new Action Panel makes the software more accessible. The actions are also searchable, and I like the fact that you don't necessarily need to know the correct Photoshop terminology to achieve your desired results. For example, in the demo I saw, you could select the phrase "make the subject pop," which picked out the retro Italian car in the foreground of the image and boosted the contrast and saturation so that it stood out even more. Making something "pop" is not a technical photography term, but Photoshop is able to interpret natural language, making this the closest thing yet to an AI assistant embedded in the software. If you've ever been editing a video and realized the clip you've filmed isn't quite long enough, you'll love Generative Extend in Premiere Pro. The tool, which has been available in beta for a while, is available from today, and it can generate an extra few seconds of footage based on the clip you've uploaded. "It's super seamless, and it's up to 4K now," said Eric Snowden, senior vice president of design at Adobe, who listed it as one of his favorite new features across Creative Cloud, while speaking in a briefing. The tool can even generate sound, as long as it's not music or speech. Examples I saw included extended footage of flags waving in the wind and a clip of a woman continuing to smile and nod for two seconds after the real recording of her had ended. For producers who are just missing those extra few frames of B-roll, this feature will be an absolute lifesaver.
Yahoo
24-04-2025
- Business
- Yahoo
Adobe's New App Protects Your Creations From AI, and I Hope It Sticks
PCMag editors select and review products independently. If you buy through affiliate links, we may earn commissions, which help support our testing. At its London Max conference, Adobe announced several new AI models, including Firefly Image Model 4, Firefly Image Model 4 Ultra, and Video Model, all of which promise to make AI-generated content more realistic than ever. The company also said that its products will now be able to use generative AI models from other big players in the space, including Google and OpenAI. But one announcement at the event stood out to me, as its intention is not to foster unbridled AI content generation, but rather to rein it in. The company introduced the free , which lets creators protect their work by adding secure attribution metadata. It verifies the creators' identity and social media accounts and adds a signal as to whether AI models should use the work for training purposes. The app works by attaching metadata described by the Content Authenticity Initiative, which Adobe spearheaded but enjoys support from members like The Associated Press, Canon, Shutterstock, and The Wall Street Journal. I fully believe that this initiative is just as important as all the new AI models that can create ever-more-realistic images and video, and I don't see much about it from other AI companies. It reminds me of Mozilla's Do Not Track initiative for browsers from a decade ago, which was meant to protect user privacy. I desperately hope this content authenticity drive succeeds where Do Not Track failed, as it's the only way artists and digital creators can thrive in the age of AI. Adobe is smart to get involved with this issue. After all, its customers, the artists and designers who use Photoshop, Illustrator, and Premiere Pro, are among those most worried about AI stealing their work. At the London Max event, Adobe's VP of product marketing for Creative Cloud Deepa Subramaniam said, 'One of the biggest concerns we hear from the creative community today is the misuse and representation of their work online.' She positioned the Content Authenticity labels as the modern, secure equivalent of the way artists used to sign their work. When PCMag's senior security analyst Kim Key dug into this issue, she wrote that the Content Credential metadata 'reveal[s] cryptographic data that verifies the validity of an image and confirms when and how the content was created.' Andy Parsons, Adobe's Content Authenticity director, told Key that "math doesn't lie, people do." This makes a lot of sense. Previously, you could only apply the Content Credential metadata if you had an expensive Leica camera or exclusively used Adobe's Creative Cloud applications. The new app, now in public beta, allows anyone to apply them. The system applies a "pin" or clickable icon to view info about the contents' provenance and any subsequent edits. There's still one problem with the system: Adoption. The Content Credentials pin that the app applies is by no means universal. PCMag senior reporter Emily Forlini argues that the other AI vendors, including Apple, Google, and Microsoft, need to label as such, and I couldn't agree more. This was the downfall of the aforementioned Do Not Track initiative and the Electronic Frontier Foundation's . Both went nowhere because big tech didn't embrace them. Google, in particular, just about single-handedly killed Do Not Track by dissuading users from even turning it on in Chrome. Websites didn't respect the Do Not Track signal either, presumably in the interest of ad profits. This all seems awfully familiar with how AI trains on artistic works without permission. I can only hope that Adobe's Content Authenticity initiative doesn't suffer the same fate. Some rays of hope include the company's involvement with other interested parties. Subramaniam notes that Content Authenticity leverages LinkedIn's Verified on LinkedIn feature to let creators verify their identity in the new app, for instance. But AI vendors still need to buy in. That includes Google, Meta, Microsoft, OpenAI, and especially like Midjourney and Stable Diffusion. Unfortunately, Subramaniam had nothing to say on that front. If the big AI vendors don't respect Adobe's "do not train" tag, the initiative could be for naught. Let's hope history doesn't repeat itself, and that artists and designers get the protections they deserve.
Yahoo
24-04-2025
- Business
- Yahoo
Adobe Delivers Creative Pros Unparalleled Speed, Precision and Flexibility with New Creative Cloud Innovations and Firefly App
100+ Creative Cloud innovations and productivity upgrades equip creative professionals to work faster, with more control and precision over the finest details Firefly-powered innovations in Photoshop, Illustrator, Express and Premiere Pro bring creative professionals powerful, streamlined workflows to generate and edit graphics, extend video footage and animate images Creative pros can explore and ideate with the new Firefly app – including the new Firefly Boards for AI-first moodboarding – with Adobe's commercially safe Firefly models and choice in partner models to explore concepts and create images, vectors, audio and video LONDON, April 24, 2025--(BUSINESS WIRE)--Today, at its MAX London creativity conference, Adobe (Nasdaq:ADBE) unveiled over one hundred all-new innovations across its Creative Cloud apps which empower creative professionals to work faster, with greater precision and control. This release further advances the world's largest creative platform, with performance upgrades that work as much as 5x faster, and new innovations that span from creative exploration to execution. Creators can easily jumpstart their designs with Text to Pattern in Illustrator, instantly sift through terabytes of video footage with Media Intelligence in Premiere Pro, quickly edit with supercharged Remove Background in Photoshop and streamline font selection with more than 1,500 new popular fonts like Helvetica and Gotham. New Firefly-powered generative AI capabilities across Photoshop, Premiere Pro, Adobe Express, Illustrator and InDesign provide creators with superpowers for quickly generating images, videos, graphics and patterns, animating still images and turning long video footage into social-size clips. Adobe also announced the new Firefly app, which brings creative professionals an all-in-one home for AI-assisted content ideation, creation and production. Firefly incorporates Adobe's commercially safe creative AI models – including the new ultra-realistic Firefly Image Model 4 and new Firefly Video Model – and now gives creators the choice to explore in different aesthetic styles with models from partners including Google and OpenAI. New Firefly Boards, now in public beta in the Firefly app, offers an AI-first workspace for moodboarding, rapid concept exploration and collaborative ideation. Firefly's latest innovations empower creators to move from concept to delivery faster, with greater flexibility and precision. "Adobe is laser focused on empowering creative professionals with the best tools to do their best work, which means bringing them more speed, precision, control, flexibility and, of course, amazing creative superpowers," said Deepa Subramaniam, Vice President, Product Marketing, Creative Cloud at Adobe. "Today, we're bringing creative professionals major advancements in app performance, highly requested productivity features and all-new AI features powered by Firefly to give creators everything they need to bring their creativity to the world." Empowering Creative Professionals with New Tools and Productivity Upgrades in Creative Cloud Creative professionals around the globe – from photographers to designers, illustrators, video editors and beyond – trust Adobe's flagship Creative Cloud tools to tell their stories and do their best and most important work. Adobe is announcing powerful new AI innovations across Creative Cloud apps to empower creative pros with tools that deliver unprecedented speed, control and precision: Photoshop upgrades deliver a combination of greater speed, smarter suggestions and tools for working with precise details. They include Firefly-powered AI features like Composition Reference in Text to Image, which unlocks powerful creative controls for ideating by generating assets with the same structure and visual arrangement as a reference image; Select Details, which make it faster and more intuitive to select things like hair, facial features and clothing; Adjust Colors, which simplifies the process of adjusting color hue, saturation and lightness in images for seamless, instant color adjustments; and a reimagined Actions panel (beta), which delivers smarter workflow suggestions. Express upgrades deliver advanced video, animation and on-brand tools that empower creators to do more with their designs, illustrations and footage. These include Clip Maker to instantly convert long video footage into social-length clips; Dynamic Animation to animate still images with a single click; Enhance Speech to remove distracting background noise for polished, pro-quality sound; Generate Video using text and image prompts to generate custom, commercially safe b-roll or background footage; and Generate Similar to instantly generate a multitude of variations of a reference image. The new features help creative professionals work quickly across new mediums to extend the reach and impact of their content and make it easy for small business owners, teachers, marketers and others to elevate the quality and impact of their social, digital and in-real-life assets. Illustrator upgrades deliver new AI generation tools along with speedier performance. Firefly-powered Generative Shape Fill and Text to Pattern help designers jumpstart their design process and customize concepts in their own individual style. Menu access is now more responsive, so designers can start their projects more quickly and complete tasks faster than ever. Across the board, Illustrator's most popular effects are now up to five times faster. InDesign upgrades deliver new Firefly-powered image generation along with productivity boosts like easily converting PDFs to InDesign documents. Generative Fill (beta) transforms vector graphics into artwork from simple text prompts. Math Expressions empower creators to place complex mathematical notations directly in layouts. Lightroom upgrades deliver new tools for editing and sharing photos on both desktop and in the mobile app. All-new Select Landscape in Lightroom and Lightroom Classic helps photographers automatically detect and create masks for common landscape elements like water, plants, sky and more. Additionally, Lightroom Mobile and Web are introducing new sharing capabilities. Upgrades to Quick Actions make it simple to retouch group photos with precision and control. Premiere Pro upgrades deliver tools for generating, editing and searching footage at lightning speed. Firefly-powered Generative Extend is now generally available and production ready with support for 4K and vertical video; Media Intelligence helps editors find relevant clips by searching terabytes of footage in seconds; and Caption Translation instantly localizes captions in 27 languages. Adobe Fresco upgrades deliver a new "created without generative AI tag" which can be included in an image's Content Credentials to protect the author's rights and the capability to link exports directly to social media accounts. In addition, Adobe added more than 1500 of the most popular fonts to Creative Cloud applications through the Adobe Fonts library, including Arial, Gotham, Helvetica and Times New Roman. AI Agents in Creative Cloud Adobe believes AI agents will be powerful and productive tools for creative professionals similar to how generative AI assists them today. The company recently shared its vision for agentic AI and is working to bring creative professionals tools that can use natural language to access more than 1,000 one-click actions in Photoshop, help them learn new features and handle repetitive tasks with the creator in control and in the driver's seat. Photoshop's new reimagined Actions panel (beta) offers smart suggestions to creators that can inspire them to try out various creative directions and help them choose a series of multi-step edits to undertake. The Actions panel enables them to enact these edits with a single click. It is the foundation of what will become Photoshop's first creative AI agent. Adobe has also laid the foundation for agentic professional video workflows in Premiere Pro with Media Intelligence, which understands the content clips, automatically recognizing objects and the visual composition of shots in every frame. Adobe is also planning to bring agentic AI to Adobe Express, transforming it into a creative partner that helps users of all skill levels quickly and intuitively create standout visual content and bring ideas to life with ease. Supporting the Creative Community As it showcased its latest innovations, Adobe invited the creative community to participate in a new Creative Apprenticeship initiative, aimed at helping the next generation of creators establish themselves in their careers. Adobe has recruited hundreds of mentors and employers to the initiative, which provides participants with hands-on learning opportunities, mentorship and real-world experience. Adobe also announced new protections for creators to help ensure they receive credit for their work and to protect it from misuse and misrepresentation. The launch of the Adobe Content Authenticity app, now in public beta, offers a free tool to let creators choose which information is attached to their work via Content Credentials. It includes verified identity (powered by Verified on LinkedIn and social media accounts. Creators can include a tag in their Content Credentials to state they don't want generative AI models to train on their work. Adobe takes the most creator-friendly approach to AI in the industry. It views AI as a tool for, not a replacement of, human creativity and believes that generative AI can be developed responsibly, starting with respect for creators' rights. For information on our approach to generative AI, visit: About Adobe Adobe is changing the world through digital experiences. For more information, visit © 2025 Adobe. All rights reserved. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe in the United States and/or other countries. All other trademarks are the property of their respective owners. View source version on Contacts Public relations contact Erin Di LevaAdobeedileva@ Sign in to access your portfolio
Indian Express
24-04-2025
- Business
- Indian Express
Adobe debuts all-in-one Firefly AI app with access to models by OpenAI, Google Cloud
Adobe has announced over a hundred new upgrades to its suite of creative software tools accessible through its Creative Cloud platform, including certain AI features powered by its flagship Firefly technology to enable users to instantly generate visuals and graphics, animate still images, convert long video footage into shorter clips, and more. The design software giant also introduced a new Firefly AI app at its annual creativity conference Adobe Max London on Thursday, April 24. The app is designed to be an all-in-one platform for AI-assisted content ideation, creation, and production, the company said. Through the app, users will not only be able to access Adobe's in-house AI models (Firefly Image Model 4 and Firefly Video Model) but also third-party AI models such as Gemini and ChatGPT developed by its partners Google and OpenAI, respectively. AI models from other developers including Ideogram, Luma, Pika, and Runway will be available in the coming months, as per the company. Adobe also said it is rolling out a new feature called Firefly Boards that helps users mood board, ideate, and explore concepts with the help of AI. This feature will be available in beta through the Firefly app. 'Adobe is laser focused on empowering creative professionals with the best tools to do their best work, which means bringing them more speed, precision, control, flexibility and, of course, amazing creative superpowers,' said Deepa Subramaniam, Vice President, Product Marketing, Creative Cloud at Adobe. 'Today, we're bringing creative professionals major advancements in app performance, highly requested productivity features and all-new AI features powered by Firefly to give creators everything they need to bring their creativity to the world,' she said.
Gulf Today
25-02-2025
- Business
- Gulf Today
Adobe brings free Photoshop app to phones, courting younger users
Adobe said on Tuesday it is bringing its Photoshop app to mobile phones for the first time, offering both a free version and a paid version at the lowest cost yet for the app, at $7.99 per month. First released in 1990, Adobe's digital image software is enough of a household name to have become a verb for touching up photos. But it has always cost money, and the lowest-cost version previously was a $9.99 per month subscription for Apple's iPad. Adobe has now released a free version for Apple's iPhone, with an Android app coming soon, Adobe executives told Reuters. Adobe will offer a premium version for $7.99 a month that includes more features as well as access to more cloud storage and the web-based version of Photoshop for editing on larger screens. The move comes as mobile operating systems from Apple and Alphabet's Google have replicated, for free, many longtime Photoshop features such as adjusting a photo's colors or removing some distracting objects. Adobe's software for creative professionals still makes up more than half of its sales at a time when the company in December gave a 2025 revenue forecast that missed Wall Street expectations. Deepa Subramaniam, Adobe's vice president of product marketing for creative professional apps, said the company is focused on courting younger users whose phones are their primary camera and editing device when they need more tools than a phone's operating system offers. Even the free version of the Photoshop app will have features such as splitting a photo into separate layers, masking off parts of it and adding text - all of which can be used to create cover shots for podcasts, streaming music playlists or YouTube videos. "We spent a lot of time and energy testing directly with our target user base, which is the next-generation creator who does a lot on their phone. It is the way that they express personal creativity, and the application is really built for them," Subramaniam told Reuters. Reuters
