Latest news with #DavidAsquith


Business Wire
22-05-2025
- Business
- Business Wire
Aston Villa Football Club Officially Opens Flagship Store at Bullring Shopping Centre
BIRMINGHAM, England--(BUSINESS WIRE)--Aston Villa Football Club today officially opened its landmark retail store in Birmingham's iconic Bullring shopping centre. This moment marks a bold step forward in the club's continued commercial growth and ambition to position itself as a world-class organisation both on and off the pitch. The new 10,000-square-foot, two-floor retail space is now welcoming avid fans and shoppers alike. Celebrating the occasion with the launch of the 2025/26 away kit, there was a series of prize draws offering fans the chance to win personal shopping sessions and exclusive merchandise. Shoppers were also greeted with a vibrant atmosphere including a live DJ and immersive photo opportunities. Located next to Selfridges and alongside some of the UK's most recognisable brands, the Aston Villa Bullring store showcases the full breadth of the club's retail offering. This includes the newly revealed away kit, the full adidas x AVFC collection, training wear, lifestyle apparel, limited-edition releases, and an expansive range of adidas performance and Originals items. The opening also marks the debut of the 'Aston Works' customisation hub, where fans can personalise their purchases with bespoke designs. 'Today's opening marks a major milestone in our retail journey and broader growth strategy,' David Asquith, Vice President of Retail at Aston Villa, said. 'We've worked hard to create a space that is immersive and aspirational, going far beyond traditional retail to proudly reflect the culture and history of Aston Villa.' 'This store brings Aston Villa into the heart of Birmingham city centre in a bold and exciting way. It underlines our commitment to innovation, commercial excellence, and delivering memorable experiences for our fans. We're thrilled and can't wait to welcome more supporters to the Bullring store over the coming months and years to come.' Paul O'Brien, Director of Leasing & Commercialisation at Hammerson, commented: 'The opening of Aston Villa's store is an important milestone and an exciting addition for Bullring, acting as a prime example of Hammerson's dedication to quality brands and experiences at our best-in-class spaces. This flagship opening demonstrates our successful strategy of creating the right spaces for local and global brands alike, helping them reach a vast catchment while further enhancing Bullring's position as one of the UK's leading prime retail and leisure destinations.' The Bullring store is set to become a central hub for the Claret and Blue faithful, as well as a destination for Birmingham's wider community. With an integrated museum section designed to reflect the club's 150-year heritage, immersive fan experiences are combined with a best-in-class retail offering, bringing a new dynamic space with the spirit of Villa Park to the heart of the city. The store's opening follows a week of anticipated events including a VIP preview with adidas guests and exclusive first-look content across AVFC channels. Further in-store activations will continue from 23–25 May. Aston Villa is committed to fostering a workplace rooted in equality and diversity, and the Bullring store will reflect these values by providing an inclusive, welcoming environment for every staff member and visitor. About Aston Villa Football Club Founded in 1874, Aston Villa Football Club is a founding member of the Football League and a leading institution in the English game. One of only five English clubs to have been crowned champions of Europe, the team has historically enjoyed exceptional success domestically, including seven First Division Championships, seven FA Cup titles, and five Football League Cups. A club of the future, AVFC is committed to innovating technologically, on and off the pitch, providing best in-class experience for fans and leading the football industry for best practice. United behind the club values of Pride, Passion and Purpose, Aston Villa Football Club continually thrives to push the boundaries of what a football club should be.
Yahoo
22-05-2025
- Business
- Yahoo
Aston Villa Football Club Officially Opens Flagship Store at Bullring Shopping Centre
Club's new retail destination opens in the heart of Birmingham, blending immersive fan experiences with world-class shopping BIRMINGHAM, England, May 22, 2025--(BUSINESS WIRE)--Aston Villa Football Club today officially opened its landmark retail store in Birmingham's iconic Bullring shopping centre. This moment marks a bold step forward in the club's continued commercial growth and ambition to position itself as a world-class organisation both on and off the pitch. The new 10,000-square-foot, two-floor retail space is now welcoming avid fans and shoppers alike. Celebrating the occasion with the launch of the 2025/26 away kit, there was a series of prize draws offering fans the chance to win personal shopping sessions and exclusive merchandise. Shoppers were also greeted with a vibrant atmosphere including a live DJ and immersive photo opportunities. Located next to Selfridges and alongside some of the UK's most recognisable brands, the Aston Villa Bullring store showcases the full breadth of the club's retail offering. This includes the newly revealed away kit, the full adidas x AVFC collection, training wear, lifestyle apparel, limited-edition releases, and an expansive range of adidas performance and Originals items. The opening also marks the debut of the 'Aston Works' customisation hub, where fans can personalise their purchases with bespoke designs. "Today's opening marks a major milestone in our retail journey and broader growth strategy," David Asquith, Vice President of Retail at Aston Villa, said. "We've worked hard to create a space that is immersive and aspirational, going far beyond traditional retail to proudly reflect the culture and history of Aston Villa." "This store brings Aston Villa into the heart of Birmingham city centre in a bold and exciting way. It underlines our commitment to innovation, commercial excellence, and delivering memorable experiences for our fans. We're thrilled and can't wait to welcome more supporters to the Bullring store over the coming months and years to come." Paul O'Brien, Director of Leasing & Commercialisation at Hammerson, commented: "The opening of Aston Villa's store is an important milestone and an exciting addition for Bullring, acting as a prime example of Hammerson's dedication to quality brands and experiences at our best-in-class spaces. This flagship opening demonstrates our successful strategy of creating the right spaces for local and global brands alike, helping them reach a vast catchment while further enhancing Bullring's position as one of the UK's leading prime retail and leisure destinations." The Bullring store is set to become a central hub for the Claret and Blue faithful, as well as a destination for Birmingham's wider community. With an integrated museum section designed to reflect the club's 150-year heritage, immersive fan experiences are combined with a best-in-class retail offering, bringing a new dynamic space with the spirit of Villa Park to the heart of the city. The store's opening follows a week of anticipated events including a VIP preview with adidas guests and exclusive first-look content across AVFC channels. Further in-store activations will continue from 23–25 May. Aston Villa is committed to fostering a workplace rooted in equality and diversity, and the Bullring store will reflect these values by providing an inclusive, welcoming environment for every staff member and visitor. About Aston Villa Football Club Founded in 1874, Aston Villa Football Club is a founding member of the Football League and a leading institution in the English game. One of only five English clubs to have been crowned champions of Europe, the team has historically enjoyed exceptional success domestically, including seven First Division Championships, seven FA Cup titles, and five Football League Cups. A club of the future, AVFC is committed to innovating technologically, on and off the pitch, providing best in-class experience for fans and leading the football industry for best practice. United behind the club values of Pride, Passion and Purpose, Aston Villa Football Club continually thrives to push the boundaries of what a football club should be. View source version on Contacts Tommy JordanCommunications Director, AVFCEmail: media@ Hammerson ContactBullring Email: bullringestate@ Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
19-03-2025
- Business
- Yahoo
Aston Villa announce exciting new Villa Park change for fans
Aston Villa have announced a new way for fans to get their claret and blue fix with the introduction of a refurbished merchandise outlet at Villa Park. The revamped Holte End Store at Villa Park is set to become an outlet which will provide fans with deals on popular items. The store will open its doors on Thursday, March 20 from 10am-7pm, although season ticket holders have already had chance to get a sneak look ahead of opening, and members can also pop in on Thursday, 19th March. The Outlet plans to open every Thursday to Sunday from 10am to 4pm, with hours varying on matchdays. The store is located on the lower level of the Holte Pub and can also be accessed via the Witton Lane entrance. Villa is also set to open a new Birmingham city centre store to build on the club's on-field success. The Villans are flying high in the Champions League and through to the Round of 16, in the FA Cup fifth round, where they will take on Cardiff, and sit eighth in the Premier League. Now the club will again have a city centre presence, eight years after its previous store on New Street closed down. It is due to open a shop next to Selfridges in the Bullring, Birmingham 's busiest shopping centre. The new 10,000 square feet shop will have a ground and mezzanine floor. READ MORE: Aston Villa announce 'significant Villa Park redevelopment' plan As well as selling a range of Villa kits, clothes and souvenirs, the club said it would include a museum section and will have a reference to Villa Park, including the Holte End. It aims to provide more revenue for the club as it seeks to comply with the Premier League's stringent profit and sustainability rules. The club said: 'Its design takes inspiration from Aston Villa's rich 150-year history, incorporating cultural touchpoints from Villa Park while integrating a museum section that celebrates the club's deep-rooted connection to both Birmingham and football history. 'A nod to the iconic Holte End will be woven into the space, reflecting the passion and tradition of Villa's fanbase.' It said fans will be able to buy home, away, and third kits, training wear, lifestyle collections, and exclusive limited-edition releases. It also promised a 'significant Adidas collection', from footwear and apparel across running, training, football, Originals, women's, and kids' ranges. There will be an 'Aston Works' personalisation area allowing fans to tailor their purchases with 'bespoke designs'. The club said it 'underscored the club's commitment to creating a truly immersive and interactive shopping experience'. David Asquith, vice-president retail at Aston Villa, said: 'As Aston Villa continues to drive ambitious commercial growth, we are excited to announce this fantastic new store, in an iconic retail location. 'Retail continues to play a pivotal role in the strategic vision for Aston Villa, reinforcing the club's ability to comply with stringent Premier League regulations while solidifying our stature as a world-class organisation capable of continually competing and winning at the highest level. 'The Bullring store represents a major step in that journey, offering fans and sports enthusiasts a dynamic shopping experience that seamlessly combines sport, lifestyle, and club heritage.' The shop will be next to Selfridges 'alongside premium retailers such as Sephora'. The club said: 'The store is set to become a must-visit destination for both supporters and general shoppers. 'Its prime location strengthens Aston Villa's presence in Birmingham city centre, reinforcing the club's ambition to position itself among the elite in both English and European football.' It is set to open in May.


Associated Press
13-02-2025
- Business
- Associated Press
Aston Villa Football Club Announces New Team Store in Birmingham's Iconic Bullring
BIRMINGHAM, England--(BUSINESS WIRE)--Feb 13, 2025-- Aston Villa Football Club continues its rapid growth trajectory both on and off the pitch, further expanding its commercial footprint with the launch of a brand-new retail store in the heart of Birmingham's iconic Bullring shopping centre. The Aston Villa Bullring store is scheduled to open in May 2025. Spanning 10,000 square feet across a ground and mezzanine floor, the store will showcase Aston Villa's full retail offering, including home, away, and third kits, training wear, lifestyle collections, and exclusive limited-edition releases. Additionally, it will feature a significant adidas collection, spanning footwear and apparel across running, training, football, Originals, women's, and kids' ranges. The store's design takes inspiration from Aston Villa's rich 150-year history, incorporating cultural touchpoints from Villa Park while integrating a museum section that celebrates the club's deep-rooted connection to both Birmingham and football history. A nod to the iconic Holte End will be woven into the space, reflecting the passion and tradition of Villa's fanbase. Aston Villa is also introducing 'Aston Works,' an area dedicated to product personalisation, allowing fans to customise their purchases with bespoke designs. This initiative underscores the club's commitment to creating a truly immersive and interactive shopping experience. ' As Aston Villa continues to drive ambitious commercial growth, we are excited to announce this fantastic new store, in an iconic retail location,' said David Asquith, Vice President Retail at Aston Villa. 'Retail continues to play a pivotal role in the strategic vision for Aston Villa, reinforcing the club's ability to comply with stringent Premier League regulations while solidifying our stature as a World-class organisation capable of continually competing and winning at the highest level. The Bullring store represents a major step in that journey, offering fans and sports enthusiasts a dynamic shopping experience that seamlessly combines sport, lifestyle, and club heritage.' Conveniently situated in the Bullring—next door to Selfridges and alongside premium retailers such as Sephora—the store is set to become a must-visit destination for both supporters and general shoppers. Its prime location strengthens Aston Villa's presence in Birmingham city centre, reinforcing the club's ambition to position itself among the elite in both English and European football. As a proud employer committed to equality and diversity, Aston Villa will ensure the store upholds these values, creating an inclusive and welcoming environment for all staff and visitors. About Aston Villa Football Club Founded in 1874, Aston Villa Football Club is a founding member of the Football League and a leading institution in the English game. One of only five English clubs to have been crowned champions of Europe, the team has historically enjoyed exceptional success domestically, including seven First Division Championships, seven FA Cup titles, and five Football League Cups. A club of the future, AVFC is committed to innovating technologically, on and off the pitch, providing best in-class experience for fans and leading the football industry for best practice. United behind the club values of Pride, Passion and Purpose, Aston Villa Football Club continually thrives to push the boundaries of what a football club should be. Communications Director, AVFC KEYWORD: UNITED KINGDOM EUROPE SOURCE: Aston Villa Football Club Copyright Business Wire 2025. PUB: 02/13/2025 09:41 AM/DISC: 02/13/2025 09:42 AM