Latest news with #Cyberway
Yahoo
10 hours ago
- Business
- Yahoo
Cyberway Product Innovation Platform: Empowering Enterprise Innovation Processes and Building Exceptional Product Strength
GUANGZHOU , June 22, 2025 /PRNewswire/ -- In the fiercely competitive FMCG market, only efficient innovation can create a true competitive edge. As consumer preferences change rapidly and the market environment remains uncertain, how can companies precisely identify needs, execute efficiently, and continuously optimize their strategies? The Cyberway Product Innovation Platform empowers FMCG enterprises to achieve sustainable growth by providing powerful capabilities in pre-planning insight, in-process control, and post-launch analytics—ultimately enabling the development of exceptional product strength. Before: AI-Powered Foresight for Accurate Market Opportunity Detection AI Opportunity Discovery: Real-time industry data, user behavior, and competitor insights are captured to automatically identify blue ocean markets and unmet needs—fueling inspiration for new product planning. Accelerate Opportunity Capture: Shorten market research cycles and improve speed and accuracy of opportunity identification. AI-Driven Product Definition: Using opportunity and competitor analysis, combined with internal product knowledge bases, the system intelligently generates product concepts, optimizes configurations, and refines packaging and formulas. Agile Response: Ensure product design closely aligns with market needs and competition, allowing rapid focus on core value and improving product-market fit. End-to-End User Demand Management: A comprehensive demand management framework tracks records, statuses, and feedback, aggregating omnichannel voice of customer with AI to identify high-value & Accurate: By realizing and verifying demand in closed-loop cycles, continuously refine product performance, minimize resource waste, and pave the way for the next breakout product. During: Efficient Execution to Deliver Outstanding Products Scientific Project Management System: Integrates visual dashboards, all-in-one workbenches, and real-time notifications via Feishu, WeCom, and DingTalk for full project transparency and synchronized decision-making across teams. Core Value: Reduce communication overhead, improve collaboration efficiency, and prevent project delays. Standardized Project Workflow: Based on industry templates and task libraries, enabling tiered and structured project management tailored to channel requirements. Flexible Control: Guarantees high-quality delivery while allowing adaptive workflows, ensuring key tasks succeed the first time. Cross-Functional Online Collaboration: Integrates marketing, go-to-market, and product workflows to shorten timelines. Interlocked nodes require mutual confirmation to ensure stability and avoid cost waste. Key Feature: Enables synergistic cooperation across departments for performance greater than the sum of its parts. AI Marketing: Tracks competitor strategies and social trends in real time, dynamically generating targeted content and pricing strategies using internal knowledge. Efficient & Agile: Accelerates creative production and drives an integrated "strategy-content-pricing" engine for rapid market response. Online Knowledge Repository: A dedicated enterprise R&D knowledge base aggregating key data such as risk warnings, solutions, and technical documentation. Significant Boost: Empowers faster troubleshooting and prevents redundant errors in R&D. Comprehensive Quality Control System: Embeds IPD checkpoints and technical reviews to govern key milestones; incorporates risk management for prevention, monitoring, and post-analysis. Ultimate Goal: Ensure high-quality project delivery while minimizing potential risks. After: Data-Driven Innovation Strategy Optimization Project Review: Compare project baselines with actual execution to deeply analyze quality, timeline, and cost performance. Deeper Insights: Identify key factors that influence project success. Go-to-Market Tracking: Monitor GMV trends across e-commerce platforms, VOC on social media, and promotional campaign outcomes to pinpoint growth opportunities and risks, driving agile strategy iteration. Advanced Capabilities: Fuel product iteration and innovation, providing a core foundation for the next-generation breakout product. Data Asset Management: Leverages delivery data and gate review points to auto-update master product data, creating a unified view with field supplementation and relationship validation. Long-Term Value: Enables full-lifecycle product data management, enhancing both data quality and business utility. The Cyberway Product Innovation Collaboration Platform is a powerful enabler for FMCG enterprises to enhance product innovation with AI, reduce waste, shorten R&D cycles, and create market bestsellers. From ideation to launch and ongoing optimization, the platform empowers excellence at every stage—allowing businesses to stand out in an intensely competitive landscape. We look forward to partnering with more brands to explore new ways of innovation and co-create the next market blockbuster! Website: Email：Marketing@ View original content: SOURCE Cyberway Information Technology Co., Ltd. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
12 hours ago
- Business
- Yahoo
Cyberway:The Common Choice for Digital Transformation of FMCG Fortune 500 Industries
GUANGZHOU, China, June 22, 2025 /PRNewswire/ -- Cyberway Information Technology Co., Ltd. (hereinafter referred to as "Cyberway") is a leading digital marketing empowerment expert. Since its establishment, Cyberway has focused on the digital marketing landscape in the consumer goods industry, with business coverage across China and the Asia-Pacific region. Upholding a philosophy of long-term partnership, Cyberway has consistently collaborated with numerous Fortune 500 companies and globally renowned brands, jointly driving successful digital transformation and leading the new wave of intelligent marketing in the industry. An Overview of Cyberway's Digital Marketing Services Cyberway's service offerings are centered on the evolving needs of enterprise development and adhere to the "ALL IN ONE" philosophy. Unlike traditional single-product or single-service approaches, Cyberway delivers a full lifecycle of support—from industry expert consulting, full-chain marketing system implementation, and international-standard IT operations, to cutting-edge AI transformation and AI Agent deployment—tailored to various stages of digital maturity. Cyber Insight: Industry-Expert Digital Marketing Consulting As one of the few software vendors offering digital marketing consulting, Cyberway brings a deep understanding of FMCG business models and processes. Our consulting services include feasibility studies, holistic digital planning, and comprehensive project evaluation—helping enterprises gain panoramic insight, implement the right systems, and take the first step toward sustainable business growth. Cyber 3A Model: The Industry's First Full-Chain Marketing Framework Integrating System, Data, and AI With a core of modular configurability, the Cyber 3A Model seamlessly connects front-end applications and back-end data. By integrating cutting-edge AI technologies, Cyberway enables businesses to build comprehensive intelligent marketing platforms, reshaping end-to-end digital capabilities. The model includes: Application Engine – Builds and connects full-chain marketing systems. Analytics Engine – Transforms data into strategic assets and drives decision intelligence. AI Engine (AI Middle Platform + AI Agent) – Accelerates real-world application of AI for enterprise use. Integrated and Efficient Digital Marketing Myetem Operations: Global Expertise, Local Execution Aligned with the Cyber 3A integrated platform concept, Cyberway offers comprehensive solutions for both system and data operations. These services ensure stable performance in day-to-day operations while addressing challenges of traditional IT management. With rich experience in overseas project delivery, Cyberway serves clients across Japan, South Korea, Singapore, Malaysia, Thailand, Australia, and New Zealand—offering deep insight into the unique demands of multinational FMCG enterprises. AI Evolution: Enabling AI Transformation and Building AI Agents Cyberway is committed to exploring AI technologies that enable enterprise digital transformation. In partnership with the School of Mathematics at Sun Yat-sen University, Cyberway co-established an AI research-industry-education innovation hub. Through collaboration with Dify, one of the top three global AI development platforms, Cyberway delivers a mature AI Middle Platform. This enables FMCG companies to skip building AI infrastructure from scratch and instead focus on business needs, Agent objectives, and integration of private data and knowledge—laying the foundation for enterprise-level AI Agents. From sales and marketing to R&D, IT, and operations, Cyberway empowers every function through "platform enablement + scenarios deep plowing" This approach transforms AI into real productivity, empowering business growth and accelerating enterprise-wide AI transformation. Future Trends: Where Will FMCG Enterprises Focus Their Digital + Intelligent Transformation Efforts? Build an Enterprise-Level AI Middle Platform and Incubate AI Agents – Unlock Data Potential and Drive Smart Decisions & Personalized Experiences With the maturation of AI technology, its application in the FMCG sector holds enormous potential. Building private AI Middle Platform and AI Agents ensures data security while delivering deep, scenario-based intelligence. A high-efficiency, flexible, and user-friendly AI development platform enables enterprises to swiftly build, customize, and deploy AI Agents across business dimensions—forming a "Generative AI Application Factory" to power the enterprise AI brain. AI Agents across the FMCG marketing value chain will become more than just tools—they will be intelligent assistants capable of autonomously performing complex tasks in various business scenarios, enhancing both operational efficiency and customer experience. Establish a Unified Master Data Management (MDM) Framework – Lay a Solid Data Foundation In the journey toward digital and AI transformation, data is a core asset. However, data that is fragmented across systems, inconsistently formatted, and of varying quality often becomes a major obstacle. Poor-quality data can lead to AI hallucinations, resulting in flawed outputs, misinformed decisions, and even wasted resources. Cyberway's MDM approach — built on the principles of unified structure, language, and standards — establishes an enterprise-grade data governance framework that ensures consistency, uniqueness, and compliance at the root. With end-to-end data governance that is standardized and AI-enabled, fragmented data is transformed into golden assets that fuel sustainable business growth. Build a Smart and Precision Marketing Expense Management Platform – Make Every Investment Count Marketing accounts for a large portion of costs in the FMCG industry, yet traditional management methods often suffer from poor budget allocation, low transparency, and difficulty in tracking effectiveness. Cyberway pioneered a three-stage marketing expense management framework—TPM (Transaction), TPE (Performance), and TPO (Optimization)—to address the varying needs of FMCG enterprises at different maturity levels. The platform seamlessly integrates with systems such as MDM, SAP, SFA, BI, DMS, POS, and OA, ensuring unified data flows and laying a solid foundation for AI-enabled finance operations. The platform is evolving with AI, embedding roles like Budget Planner, Campaign Mix Recommender, and Execution Optimizer—each powered by AI Agents—to serve targeted growth across brand, distributor, and retail layers. Build an Agile Product Innovation Collaboration Platform – Accelerate Product Launch and Market Fit In a product-driven era, rapid iteration and precision innovation are essential for maintaining competitiveness in FMCG. Traditional R&D processes are often slow, poorly coordinated, and disconnected from market feedback—hindering timely product launches. Cyberway developed the first product innovation collaboration platform tailored to the FMCG sector, pioneering a "Three-Stream Parallel" model—Marketing Campaigns, Launch Readiness, and Product Development. With end-to-end collaboration, standardized workflows, and data accumulation at its core, the platform leverages AI to make product innovation measurable, structured, and intelligent—boosting new product contribution rates. As an official ISV partner of the Tmall Innovation Lab, Cyberway offers a wealth of resources to help brands identify emerging trends, streamline R&D, and ensure successful product launches. Firmly rooted in the digital technology sector, Cyberway has established regional hubs in the Greater Bay Area, East China, and Southwest China, backed by a professional team of over 600 technical experts. Driven by innovation and technological leadership, Cyberway continues to invest in R&D and deepen its innovation capabilities, consistently improving product quality and market competitiveness. By staying aligned with AI and industry trends, Cyberway empowers enterprises to accelerate the growth of next-generation productivity and drive high-quality digital and intelligent transformation in the FMCG industry. Website: Tel：4001680262Email：Marketing@ View original content to download multimedia: SOURCE Cyberway Information Technology Co., Ltd.
Yahoo
27-05-2025
- Business
- Yahoo
AI Agents Empower Marketing Expense Management with Autonomous Perception, Decision-Making, and Efficient Action
How Do AI Agents Redefine Marketing Expense Management? GUANGZHOU, China, May 27, 2025 /PRNewswire/ -- AI technologies are reshaping cognitive and capability boundaries at an unprecedented pace. However, achieving true intelligence in the complex and ROI-driven domain of marketing expense management is no easy feat. The challenge lies in transforming AI's potential from scattered functional points into a central intelligent core that drives the evolution of the entire management system—with autonomous perception and action capabilities. Cyberway is riding the wave and taking the lead in providing an answer. Cyberway's advanced digital-intelligent marketing expense management (Cyber TPM) has long progressed beyond foundational TPM (Trade Promotion management) to advanced TPE (Trade Promotion Effectiveness) and toward TPO (Trade Promotion Optimization). Now, powered by AI, we are evolving marketing expense management. With the major release of our integrated AI Agent capabilities, Cyberway ushers in a new era of intelligent marketing expense management. Cyberway AI Agents: Beyond Intelligence—Autonomous "Cognitive Engines" The AI Agent that Cyberway has incorporated this time is not a simple feature overlay or automation are "cognitive engines" built on advanced AI models, capable of autonomous execution of complex tasks with clear goals. These agents are deeply embedded in all key phases of marketing expense management, working in tandem with business teams to drive disruptive improvements in efficiency and decision-making. Below are the core AI Agents of Cyberway's advanced digital-intelligent marketing expense management platform: 1► Budget Planner Goal: Optimize the efficiency and effectiveness of marketing budget allocation to align spending with strategic goals and market potential. Actions: Proactive Data Monitoring: Actively monitor inputs like sales forecasts, strategic directives, and historical ROI. Autonomous Proposal Generation: Generate data-driven annual/quarterly/monthly budget plans based on set goals (e.g., sales growth, market share gain). Smart Budget Decomposition: Break down HQ budgets using regional characteristics and historical performance, and push tailored suggestions to regional managers. Adaptive Model Optimization: Continuously learn from outcomes to refine allocation models over time. 2► Campaign Optimizer Goal: Design the optimal marketing campaign mix under constraints like budget, product, and market scope to meet business targets. Actions: Parameter Handling: Accept user-defined inputs like budget limits, product lines, and target geographies. Scenario Simulation & Evaluation: Run simulations to assess ROI, volume uplift, and brand impact of various campaign combinations. Optimal Mix Recommendation: Recommend statistically best-performing campaign combinations. Actionable Plan Creation: Generate base campaign plans—type, timing, budget, goals—for user refinement and execution. 3► Campaign Performance Analyst Goal: Maximize ROI by tracking campaign performance, intervening on underperforming activities, and offering data-driven strategic insights. Actions: Real-Time Data Analysis: Continuously ingest and analyze sales lift, field execution, and other performance data. Underperformance Alerts: Identify underperformers via thresholds/predictive models and notify responsible parties. Actionable Suggestions: Provide intervention advice—pause, adjust scope, or terminate campaigns to reduce loss. Insight Extraction: Distill learnings into actionable recommendations to refine future campaigns. 4► Claim Validation Assistant Goal: Enhance claim compliance and speed, reduce manual workload, and accelerate financial settlement. Actions: Multi-Source Data Aggregation: Retrieve data from DMS, SFA, portals, and customer claim submissions. Intelligent Validation: Cross-validate completeness, authenticity, and compliance of documents using rule engines. Discrepancy Analysis: Detect mismatches, generate audit reports, and suggest fixes or deductions. Automated Workflow: Auto-route approved claims to finance and track unapproved ones until closed-loop completion. 5► Payment Forecaster Goal: Improve spending predictability and assist finance in cash flow optimization. Actions: Data Integration: Consolidate approved plans, contract terms, and historical payment data. Forecast Modeling: Estimate future payment timelines and amounts for upcoming periods. Reporting: Generate and push clear payment schedules to finance for budget allocation. 6► Approval Assistant Goal: Act as an intelligent gatekeeper, identifying risks and enabling faster, informed approvals. Actions: Real-Time Monitoring: Observe incoming approval documents. Smart Review: Check against rules, budgets, patterns, and compliance. Anomaly Detection: Flag issues like overspending or policy violations. Content Summarization: Highlight key decision info (purpose, product, budget, etc.). Targeted Notifications: Push summarized approvals with alerts to reviewers. 7► TPM Knowledge Advisor Goal: Act as an on-demand TPM expert, replacing static manuals and reducing reliance on L1 support. Actions: Knowledge Ingestion: Learn and update TPM operations, rules, and FAQs. Smart Query Understanding: Use NLP to interpret user questions accurately. Information Retrieval: Deliver structured and step-by-step answers. Contextual Dialogue: Clarify intents and provide contextual guidance. Continuous Improvement: Learn from feedback to refine responses. Cyberway AI Agents: Ushering Marketing expense management into the Era of Autonomous Intelligence With deeply integrated AI Agents, Cyberway's advanced marketing expense management platform has evolved from a powerful tool into an intelligent operational hub—with capabilities in perception, analysis, decision support, and partial autonomy. Forward-Looking Strategic Planning: Predict with AI to optimize resources and seize market Operational Efficiency: Automate tedious tasks, accelerate processes, and free up human Risk Control & Compliance: Intelligent alerts and proactive defense for stable Market Response: Monitor in real-time and adjust rapidly for maximum Human-Machine Collaboration: Natural interaction and intelligent guidance that truly empowers users. This is not just a technological upgrade—but a redefinition of the management powered by AI Agents, is redefining the future of marketing intelligence. Website: Tel: 4001680262 Email: Marketing@ View original content: SOURCE Guangdong Cyberway Information Technology Co., Ltd.
