Latest news with #CustomerDataPlatform
Al Bawaba
2 days ago
- Business
- Al Bawaba
Lemnisk Unveils Industry-First Innovations for the AI Era of Customer Engagement
Lemnisk, a leading enterprise Customer Data Platform (CDP) and marketing technology company, today introduced a suite of AI innovations that mark a significant leap forward in real-time, personalized customer engagement. Trusted for its enterprise-grade security and compliance, Lemnisk's enhanced platform now introduces advanced capabilities designed to power the next era of intelligent, AI-driven marketing automation.● Real-Time, Event-Driven Predictive Scoring: Go beyond static segmentation. Lemnisk now categorizes audiences in real time based on their immediate purchase likelihood or churn probability. This enables brands to proactively engage customers with timely retention and conversion strategies triggered by their actual behavior.● Entity-Level Identity Resolution: Move beyond the 'one-size-fits-all' customer profiles. Now, you can unify customer intelligence across business lines - credit cards, loans, investments, and more - while still executing campaigns at the individual product level.● Voice to CDP: Feed in contact center recordings to auto-transcribe, extract sentiment and topic insights, and seamlessly feed them into the CDP as real-time segmentation signals. With automated clustering and no manual tagging required, this feature powers real-time personalization for voice journeys.● MCP Compliance for AI Agents: Lemnisk CDP is now MCP (Model Context Protocol) compliant via Lemnisk's external API and MCP Server Integration framework. This enables brand agents to securely access contextual enterprise data in real time and complete transactions inside conversations.'The exploding AI landscape demands foundational changes in how enterprises understand & engage with customers. Traditional models of real-time responsiveness are being disrupted with agentic AI,' said Subra Krishnan, CEO of Lemnisk. 'Our latest innovations reflect a bold step forward, empowering marketers to anticipate needs, personalize at scale, and show up for customers in the exact moments that drive loyalty and growth. Just as importantly, we're future-proofing our platform to ensure enterprises stay ahead in an AI-first world'. These AI-native capabilities are now generally available to all Lemnisk customers. To fully leverage the power of real-time intelligence and next-gen personalization, Lemnisk recommends that customers on earlier versions migrate to the latest release of the CDP.
Khaleej Times
3 days ago
- Business
- Khaleej Times
Lemnisk unveils industry-first innovations for AI era of customer engagement
Lemnisk, a leading enterprise Customer Data Platform (CDP) and marketing technology company, has introduced a suite of AI innovations that mark a significant leap forward in real-time, personalised customer engagement. Trusted for its enterprise-grade security and compliance, Lemnisk's enhanced platform now introduces advanced capabilities designed to power the next era of intelligent, AI-driven marketing automation. ● Real-time, event-driven predictive scoring: Go beyond static segmentation. Lemnisk now categorises audiences in real time based on their immediate purchase likelihood or churn probability. This enables brands to proactively engage customers with timely retention and conversion strategies triggered by their actual behaviour. ● Entity-level identity resolution: Move beyond the 'one-size-fits-all' customer profiles. Now, you can unify customer intelligence across business lines - credit cards, loans, investments, and more - while still executing campaigns at the individual product level. ● Voice to CDP: Feed in contact center recordings to auto-transcribe, extract sentiment and topic insights, and seamlessly feed them into the CDP as real-time segmentation signals. With automated clustering and no manual tagging required, this feature powers real-time personalisation for voice journeys. ● MCP compliance for AI agents: Lemnisk CDP is now MCP (Model Context Protocol) compliant via Lemnisk's external API and MCP Server Integration framework. This enables brand agents to securely access contextual enterprise data in real time and complete transactions inside conversations. 'The exploding AI landscape demands foundational changes in how enterprises understand and engage with customers. Traditional models of real-time responsiveness are being disrupted with agentic AI,' said Subra Krishnan, CEO of Lemnisk. 'Our latest innovations reflect a bold step forward, empowering marketers to anticipate needs, personalise at scale, and show up for customers in the exact moments that drive loyalty and growth. Just as importantly, we're future-proofing our platform to ensure enterprises stay ahead in an AI-first world' These AI-native capabilities are now generally available to all Lemnisk customers. To fully leverage the power of real-time intelligence and next-gen personalisation, Lemnisk recommends that customers on earlier versions migrate to the latest release of the CDP.
Business Upturn
23-05-2025
- Business
- Business Upturn
Vietnam Airlines and FPT Strengthen Comprehensive Strategic Partnership to Advance Digital Aviation
Hanoi, Vietnam: Vietnam Airlines has signed a Memorandum of Understanding (MOU) with global technology corporation FPT to strengthen comprehensive strategic cooperation. The partnership aims to accelerate end-to-end digital transformation, enhance operational capabilities, and improve customer experience. This press release features multimedia. View the full release here: The Memorandum of Understanding signing ceremony took place in Hanoi, Vietnam Under the agreement, Vietnam Airlines and FPT will collaborate to co-design and implement a broad spectrum of advanced technology solutions, including Generative AI, Cloud Computing, Big Data, Blockchain, IoT, and enterprise-grade digital platforms, all tailored to enhance operations and redefine the passenger journey across all touchpoints. As the national flag carrier launches a next-generation e-commerce platform project, a strategic first step in its comprehensive digitalization journey, the new system is expected to deliver a more personalized and smarter customer experience, while expanding its service ecosystem and driving ancillary revenue growth. The collaboration involves the implementation of AI solutions in customer engagement, content automation and personalization, the development of a Customer Data Platform (CDP), chatbots, voicebots, comprehensive CRM and ERP systems, internal self-service platforms, and mobile e-commerce applications. It also includes deploying flexible, scalable cloud infrastructure and data centers tailored to evolving business needs. Both parties will co-invest in development initiatives, co-own intellectual property, and share revenue from new technology solutions for aviation operations, with the potential to scale across regional and global markets. In addition to digital transformation initiatives, the partnership will enhance customer experience by integrating Vietnam Airlines' loyalty system with FPT's ecosystem, allowing customers to redeem mileage points for products and services across FPT's education and retail networks. Mr. Dang Ngoc Hoa, Chairman of the Board of Directors of Vietnam Airlines, said: 'Digital transformation is the key driver enabling Vietnam Airlines to strengthen its competitiveness and ascend to a leadership position in the region. Our strategic partnership with FPT, one of Vietnam's most trusted and pioneering technology partners, will accelerate our comprehensive digitization, particularly in developing a modern, intelligent, and customer-centric e-commerce ecosystem. This partnership represents a decisive step toward achieving our vision of becoming the premier digital airline in the Asia-Pacific by 2030. It will also play a pivotal role in advancing Vietnam's goals of Resolution No. 57, which positions science, technology, and innovation as the cornerstone of national development in the new era.' Dr. Truong Gia Binh, FPT Founder and Chairman, said: 'Vietnam is pursuing ambitious goals in this transformative era of national progress. The government has taken bold, decisive actions to drive the country's and businesses' growth. With this partnership and the successes we have already achieved together, FPT and Vietnam Airlines will further accelerate innovation and technology adoption, in alignment with the objectives of the government's Resolution No. 57. Leveraging extensive working experience with global aviation leaders, we are set to harness cutting-edge technologies, particularly AI, to comprehensively empower Vietnam Airlines' digital transformation to become a leading digital airline in the region and globally.' Echoing this sentiment, Mr. Vu Anh Tu, FPT Chief Technology Officer, further outlined five strategic initiatives to position Vietnam Airlines as the leading digital airline in the region. These focus on establishing an AI Innovation Lab, building a technology platform to deliver new, personalized customer experiences, modernizing cloud infrastructure, developing AI agents, and providing AI training for Vietnam Airlines' employees. FPT and Vietnam Airlines share a long-standing partnership rooted in digital innovation, dating back to the 1990s, with the first Strategic Partnership Agreement signed in 2013. Over more than three decades, FPT has been a trusted technology partner throughout all stages of Vietnam Airlines' development, contributing significantly to the airline's evolution in IT systems, telecommunications infrastructure, and passenger transportation. Notably, FPT has supported Vietnam Airlines in organizing internal Digital Transformation Days and successfully hosting the 2023 IATA World Safety and Operations Conference—the first event of its kind held in Vietnam. Through this collaboration, Vietnam Airlines reaffirms its commitment to sustainable development driven by innovation, while actively advancing the implementation of Vietnam's Resolution No. 57 on science, technology, and innovation, which are the key pillars of the country's growth in the coming period. FPT has established itself as a trusted technology partner in the global aviation landscape. The tech firm boasts an extensive network of partnerships with leading airlines across Europe, the U.S., and APAC, serving a portfolio of over 100 clients, including airlines, airports, cargo operators, and aircraft manufacturers. FPT is notably a strategic partner of aerospace leader Airbus and its Skywise platform and has recently joined forces with the European Union Aviation Safety Agency (EASA) to explore next-gen aviation technologies. About Vietnam Airlines Vietnam Airlines, a member of Skyteam Alliance, is the flag carrier of Vietnam, connecting the world's most thriving destinations with nearly 100 routes to 22 domestic and 31 international destinations in 18 countries. The carrier is recognized as one of the region's leading airlines thanks to its modern fleet and its commitment towards innovation, digitalization and development — earning it international acclaim as validated by numerous prestigious awards including Top 20 World's Best Airline by Airline Ratings (2023), Global 5 Star Airline by APEX (2023); Skytrax's 4 Star Airline for many years and numerous awards by the World Travel Awards. About FPT FPT Corporation (FPT) is a globally leading technology and IT services provider headquartered in Vietnam and operates in three core sectors: Technology, Telecommunications, and Education. Over more than three decades, FPT has consistently delivered impactful solutions to millions of individuals and tens of thousands of organizations worldwide. Committed to elevating Vietnam's position on the global tech map and delivering world-class solutions for global enterprises, the Corporation focuses on five strategic areas: Artificial Intelligence, Automotive, Semiconductor, Digital Transformation, and Green Transformation. In 2024, FPT reported a total revenue of USD 2.47 billion and a workforce of over 54,000 employees across its core businesses. For more information about FPT's global IT services, please visit View source version on Disclaimer: The above press release comes to you under an arrangement with Business Wire. Business Upturn takes no editorial responsibility for the same.
India.com
05-05-2025
- Business
- India.com
Architect of Engagement: Bhaskar Yakkanti and the Personalized Data Era
Bhaskar Yakkanti In the bustling universe of hospitality, guest expectations evolve minute by minute. Bhaskar Yakkanti's Customer Data Platform (CDP)—deployed for a leading global hospitality-and-gaming group—answers that volatility with a lake-house architecture that fuses hotel bookings, gaming activity, event tickets, and on-property purchases into a single, privacy-hardened spine. Streaming collectors ingest five million events an hour, Spark enrichment jobs fuse behavioural traits with loyalty metadata, and the polished record lands in Azure Synapse views that marketers query in seconds. Revenue strategists can now retune campaign cohorts midway through a holiday weekend rather than waiting for next-day batches, a shift that clips acquisition spend by double-digit margins while lifting repeat-stay rates. The platform's backbone emerged from Bhaskar's conviction that lineage must travel with every row. A Python validation framework performs schema drift checks before data reaches downstream marts; failed records detour to a quarantine route, preserving analytic integrity without slowing the happy path. Even compliance auditors—once tethered to protracted lineage hunts—trace a guest's profile from kiosk swipe to marketing blast in fewer than ten clicks. The immediacy has reshaped decision cycles: revenue teams hold 'lunch-and-launch' huddles that swap static weekly reports for real-time dashboards, and property managers experiment with room-upgrade incentives that react to occupancy swell in under thirty minutes. 'My experience of implementing large-scale data pipelines is that clarity in customer intent dictates every design choice, and once the 'why' is visible, the 'how' aligns naturally,' Bhaskar notes, underscoring that his architecture privileges business context over tooling hype. Powering Instant Decisions in Financial Services Long before casino floors and resort towers, Bhaskar refined his craft inside a global payments institution struggling with fraud-screening latency. Legacy MapR clusters digested card-swipe logs overnight, leaving investigators to chase stale anomalies. Bhaskar replaced the batch monolith with Spark Structured Streaming, partitioned on issuer geography and card family, then emitted micro-batches every three seconds to a rules-engine sandbox. Incident-response windows compressed from hours to minutes; false-positive escalations dropped by 22 percent; and the institution reclaimed seven figures in dispute fees during the first quarter post-cutover. Equally transformative was his decision to lay observability rails before performance tuning. He instrumented Kafka topic lag, executor memory churn, and rule-evaluation latency in Grafana, letting SREs correlate user complaints with pipeline health in real time. That transparency shifted the culture from reactive war-room scrambles to proactive capacity planning: peak holiday shopping now triggers automated autoscaling rather than frantic hardware requisitions. 'Implementing enterprise streaming taught me that you can't optimize what you can't witness,' he tells colleagues. 'Sustainable speed emerges only when telemetry, not adrenaline, guides the throttle.' Engineering Cloud-Native Scalability Without Sacrificing Certainty Bhaskar's cloud playbook rejects blanket migration mantras in favour of selective control. In the CDP, transient Spark pools absorb promotional surges, yet deterministic SQL pools guard finance aggregates whose quarter-close deadlines brook no jitter. For legacy Teradata marts, he orchestrated phased lifts: first replicating tables to Delta Lake, then throttling dual-writes until cost-to-serve validated the switchover. The outcome: a 28 percent infrastructure-spend reduction and 40 percent faster analytics refresh, achieved without a single missed service-level objective. Key to that success is Bhaskar's ' blue-green schema ' principle. Every breaking change spawns a parallel dataset with full lineage tags, letting analysts A/B test queries while pipelines stabilize. Confluence runbooks codify cut-over timing, rollback triggers, and owner sign-offs—documents that slash onboarding time for new engineers and expand institutional memory. 'Years of leading cloud migrations convinced me that governance is not overhead; it is the receipt that lets leadership spend an insight with confidence,' he remarks, framing compliance as a value multiplier rather than a speed bump. Building Governance and Trust into Every Byte In Bhaskar's view, data quality is inseparable from business credibility. His Python validation suite—deployed across finance, loyalty, and operations marts—executes column-level null-rate thresholds, referential integrity checks, and PII redaction before write-ahead logs commit. Alerting hooks into Microsoft Teams channel anomalies to domain owners, turning data stewardship from a back-office chore into a shared muscle. He extends that ethos to security. Field-level encryption keys rotate via Azure Key Vault every 30 minutes; privilege boundaries mirror the company's zero-trust macros; and access reviews auto-generate diff-reports for identity teams. When a hospitality subsidiary requested GDPR alignment, Bhaskar's lineage mapping shaved the remediation estimate by half because sensitive fields were already traceable to their ingress points. Finally, he threads ethical guardrails into machine-learning workflows. Model cards declare data provenance, training drift metrics, and fairness audits. Deployment pipelines block models lacking bias attestations, preventing ' shadow AI ' from reaching production. That diligence not only appeases regulators but also lends the brand a transparency halo coveted in the loyalty space. Mentoring Engineers and Business Stakeholders Alike Bhaskar multiplies impact by elevating those around him. A 12-week rotation cycles new hires through ingestion, transformation, and visualization squads; shadow commits mature into lead features by week nine. Attrition among graduates hovers below five percent, a stat HR attributes to his scaffolded learning path. Yet mentorship extends beyond engineers. Product owners attend ' data-design studios ' where white-boarded user stories receive lineage annotations in real time. Finance analysts preview SQL plans before rollout, ensuring metric alignment. And quarterly 'pipeline retros' invite marketing, risk, and compliance to grade data freshness, defect rates, and analytic adoption—an exercise that has lifted cross-team Net Promoter Scores by 18 points in two years. The payoff surfaces during audits and performance reviews alike. Engineers present stack decisions in business vernacular, while executives reference lineage dashboards confidently in board decks. The cultural dividend: data ceases to be an IT asset and becomes a lingua franca that knits departments together. AI-Driven Horizons: Closing the Loop from Creation to Consequence Looking forward, Bhaskar envisions large-language-model copilots absorbing descriptive analytics so humans can hunt causal insight. He is already piloting a retrieval-augmented generation layer that condenses campaign metrics into prose directly inside the CRM, cutting weekly review prep from four hours to fifteen minutes. Beneath that convenience sits a rigorous ethics stack. Differential privacy guards low-cardinality segments; synthetic data augments sparse classes; and bias scans flank model re-training. The coming wave, Bhaskar predicts, is vector databases that store behavioural embeddings alongside transactional facts, powering room-upgrade nudges the moment a guest slows at a lobby kiosk. But precision must never outpace permission: consent flags propagate through Kafka headers, ensuring downstream models honour opt-outs instantly. 'Scaling machine learning has shown me that relevance without trust is thin ice; only when transparency walks in lockstep with automation does AI create durable value,' Bhaskar contends, summarizing a philosophy that weds innovation to accountability.
Yahoo
16-04-2025
- Business
- Yahoo
GTX Solutions Expands Its Customer Data Consulting Services to Meet Growing Demand
Photo Courtesy of: GTX Solutions SAN DIEGO, April 16, 2025 (GLOBE NEWSWIRE) -- GTX Solutions LLC, a rapidly growing consultancy known for turning complex customer data into tangible business results, announced today that it is expanding its services to meet the rising demand from enterprise brands looking to unlock the full potential of their marketing technology investments, particularly Customer Data Platforms (CDP). The expansion includes new strategic and implementation resources to support GTX's Customer Data Platform (CDP) practice, helping brands unlock powerful results from data activation and personalization initiatives. Founded in 2023, GTX Solutions has rapidly established itself as a trusted partner for organizations seeking to unify, activate, and optimize customer data. The company's growth reflects the rising need for enterprise brands to use CDPs and marketing technology stacks more effectively to deliver personalized customer experiences. 'Our clients are asking for deeper support across the entire data lifecycle—from selection and implementation of platforms like Tealium and Snowflake to driving business results through activation and measurement,' said Chris Andres, Co-Founder and Managing Partner at GTX Solutions. 'We've expanded our team to meet that need and deliver more value, faster.' GTX Solutions provides comprehensive services across four key areas. The company offers CDP Strategy & Implementation, helping clients select, configure, and integrate leading platforms such as Tealium, Hightouch, and Segment. Their Marketing Technology Consulting services focus on designing smarter MarTech stacks and building scalable data pipelines that support identity resolution and unified customer views. GTX Solutions specializes in Data Activation & Personalization, transforming raw customer data into meaningful, real-time experiences across email, paid media, and digital channels. Additionally, they provide Analytics & Measurement services that enable organizations to track ROI and optimize performance through custom dashboards, reporting, and advanced analytics. 'We have worked with companies across industries like retail, financial services, healthcare, and travel,' said Jim Hartley, Co-Founder and Managing Partner. 'Many of these organizations have invested heavily in data tools, but they need expert guidance to make those tools work together and generate measurable outcomes. That's where we come in.' GTX Solutions differentiates itself through its focus on CDPs and the experience of its team. Many of its consultants are former employees or top-tier users of the platforms they now help clients implement. This background allows the company to skip the fluff and move quickly to deliver highly customized solutions without the overhead of bloated consulting firms. The company's expansion comes as demand for digital transformation and customer data solutions grows. According to industry research, the North American digital transformation consulting market is projected to grow at a compound annual growth rate of 24.7 percent through 2033, with CDPs playing an increasingly central role in enterprise data strategy. With demand rising across industries, GTX Solutions plans to deepen its footprint in North America while investing in platform expertise, partnerships, and thought leadership. From high-growth DTC brands to global enterprises, GTX is helping companies bridge the gap between data strategy and business performance. About GTX SolutionsGTX Solutions LLC is a specialized consultancy helping enterprise brands unlock the value of their customer data. The company provides strategy, implementation, and optimization services focused on Customer Data Platforms (CDPs), marketing technology, and data-driven personalization. GTX Solutions partners with clients to unify data across systems, improve customer experiences, and drive measurable business growth. Founded in 2023 and based in San Diego, CA, GTX serves clients across North America. For more information, visit Contact Information:Name: Chris AndresCompany: GTX Solutions LLCWebsite: Email: info@ A photo accompanying this announcement is available at in to access your portfolio
