Latest news with #CrispyChickenStrip
New York Post
3 days ago
- Business
- New York Post
Taco Bell cranks up fast-food chicken wars with crispy strips, tacos and burritos — but only for a limited time
Taco Bell's chicken nuggets were just the beginning. The fast-food chain has introduced Crispy Chicken Tacos, Burritos and Strips to its menus for a limited time. 5 The new menu items will feature the same signature tortilla-coated crunch used on Taco Bell's nuggets. Taco Bell 5 Taco Bell's Crispy Chicken Tacos, Burritos and Strips will be available for a limited time. Taco Bell The new menu items will feature the company's signature tortilla-coated crunch used on the Crispy Chicken Nuggets, but this time with a bigger bite as a Crispy Chicken Strip. 'Crispy chicken is having a moment, but our fans made it a movement,' Taylor Montgomery, Chief Marketing Officer at Taco Bell, said in a statement as the battle for fast-food chicken supremacy continues. 5 'Crispy chicken is having a moment, but our fans made it a movement,' Taylor Montgomery, chief marketing officer at Taco Bell, said in a statement. Taco Bell 5 Check out the evolution of Taco Bell's crispy chicken from a tortilla chip to a nugget, strip, taco and burrito. Taco Bell 'So, we decided to bring our sell-out Nuggets recipe to the formats that defined our brand because true innovation means elevating the icons, not replacing them.' Crispy Chicken Tacos will feature the new chicken strip with purple cabbage, lettuce, pico de gallo and shredded cheddar cheese for $2.79. The Crispy Chicken Burrito includes two strips, purple cabbage, lettuce, pico de gallo and cheddar cheese for $5.49. Chicken tacos and burritos will also come with a choice of two new sauces: Spicy Ranchero Sauce or Avocado Ranch Sauce. Taco Bell is also offering an order of two Crispy Chicken Strips on their own for those who don't want the whole package for $3.99. The addition of Chicken Crispy Strips to Taco Bell's menu comes as an apparent fast-food 'wrap' battle is ensuing with chicken strips elsewhere. After years of begging and waiting, McDonald's confirmed that the Snack Wrap will return to restaurants nationwide permanently beginning July 10. 5 The items will be available on menus for a limited time only. M. Suhail – The Snack Wrap will feature one of McDonald's new McCrispy Strips, topped with crisp shredded lettuce and shredded cheese, all wrapped in a soft flour tortilla. Popeyes also announced the addition of Chicken Wraps to its menu earlier this month.
Miami Herald
5 days ago
- Entertainment
- Miami Herald
Taco Bell menu makes massive new addition to take down McDonald's
Taco Bell likes media and social media attention. That's why the chain always seems to be tinkering with its menu and why it has never limited its offerings to what would be considered traditional Mexican (or at least traditional American take on Mexican). Related: New Starbucks beverage goes after wellness market The Yum Brands (YUM) chain has gone outside those parameters by offering its own take on french fries and chicken nuggets. Those offerings not only get Taco Bell media attention and social media shares, it brings the brand more customers. Kids (and even adults) who have a limited palette and don't eat tacos, burritos, and other Mexican food might eat Taco Bell's Nacho Fries a chicken nuggets. That might help the chain steal some business from McDonald's and the other burger chains. It also could serve as an entryway to Taco Bell's cuisine for people who have never tried it. Don't miss the move: Subscribe to TheStreet's free daily newsletter Taco Bell's latest offering, however, takes that logic a little further. It's not just venturing outside of its lane, it's adding a menu item that copies a recent McDonald's addition that the chain plans to use to bring back a fan favorite. Now, Taco Bell is offering a similar product that might beat McDonald's at its own game. McDonald's brought back its McCrispy Chicken Strips earlier this summer. That was a prelude to its bringing back its popular Snack Wraps. The chain dropped the Snack Wrap line in 2016 because its sales did not justify the added effort it took in its kitchens to make the product. Franchisees actually pushed for the menu item to be eliminated but customers have clamored for its return since it was dropped. A snack wrap is essentially a basic take on taco using a crispy chicken strip. Now, Taco Bell has brought out its own crispy chicken strips and it's using them in a variety of dishes. "After the breakout success of Crispy Chicken Nuggets, the next move was obvious: take the craveable, tortilla-coated crunch fans loved and pack it into the formats that made Taco Bell famous - tacos and burritos," the chain shared in a press release. The new menu items include: Crispy Chicken Taco ($2.79): A harmonious combination of one perfectly crisped Crispy Chicken Strip layered with purple cabbage, crisp lettuce, pico de gallo and shredded cheddar cheese with the choice of the all-new Spicy Ranchero Sauce or Avocado Ranch Chicken Burrito ($5.49)*: A full-sized burrito that won't leave fans hungry for more featuring two Crispy Chicken Strips surrounded by a bed of purple cabbage, crisp lettuce, pico de gallo, cheddar cheese with the choice of the all-new Spicy Ranchero Sauce or Avocado Ranch Chicken Strips (2 for $3.99)*: The fan-favorite formula from Crispy Chicken Nuggets is back and bigger than ever. Each Crispy Chicken Strip is specifically designed for extra crispy and crunchy Ranchero Sauce: The new Spicy Ranchero is a creamy sauce made with Anaheim and jalapeño chiles, tomatoes, garlic, and onion, offering a hint of spice that's perfect for dunking or Ranch Sauce: Enjoy your crispy chicken with the classic Avocado Ranch Sauce, a creamy and zesty ranch with a hint of avocado. Prices, of course, may vary by market. Yum Brands calls Taco Bell one of its "twin growth engines" along with KFC International. Yum Brands CEO David Gibbs shared some news about the chain during his company's first-quarter earnings call. "First, Taco Bell U.S. delivered a staggering 9% increase in same-store sales, an impressive achievement, especially against the backdrop of soft industry trends. Notably, this quarter, Taco Bell saw a significant expansion in consumer penetration, reflecting our efforts to elevate our positioning and broaden our relevance, which helped us to grow traffic low-single digits," he said. He believes that an increased investment in technology has been key to that growth. "Taco Bell's digital momentum is also accelerating. Byte by Yum! has reduced system limitations, empowering Taco Bell's world class advertising team to push creative boundaries. One area in marketing with enormous potential is the expansion of AI driven decisioning to enable personalized experiences for consumers," he added. Related: Pepsi has discontinued a bunch of soda flavors Gibbs shared an example of that: "We are testing the use of these tools to enable us to deliver one-to-one communication to our consumers. Recall at the Taco Bell Consumer Day, the team shared that they expect to generate over $225,000 in additional per store sales by 2030 or an approximate 10% increase to AUVs through expanded digital channels and loyalty membership," he said. The Arena Media Brands, LLC THESTREET is a registered trademark of TheStreet, Inc.
