Latest news with #Creators
Yahoo
18 hours ago
- Entertainment
- Yahoo
Game On, Vegas: NBA Summer League & PlayStation Creator Cup Return To Sin City
NBA 2K Summer League and PlayStation Creator Cup are making their highly anticipated return to Las Vegas, bringing together top basketball talent and gaming's biggest creators for an electrifying blend of sports and entertainment. Set against the vibrant backdrop of Sin City, this year's events promise high-energy matchups, immersive fan experiences, and the ultimate celebration of hoops during the NBA's offseason. NBA Summer League Is About To Heat Up The Court In Las Vegas The Blast | Melanie VanDerveer July is game time for basketball fans in Las Vegas! Advertisement Get ready as rookies, sophomores, and undrafted NBA players gear up to showcase their skills during the nearly two-week long NBA2K26 Summer League in Sin City. From July 10 to 20, 2025, fans can catch multiple games daily at UNLV's Thomas & Mack Center and Cox Pavilion, along with a lineup of exciting events and activations. With different ticket and package options, you can create the fan experience you want, gaining access to unique inclusions, behind-the-scenes tours, meet and greets and more. PlayStation Creator Cup Is Also Returning To Las Vegas To Heat Up July Courtesy of the NBA The PlayStation NBA Creator Cup is also returning to the court in Las Vegas and promises to bring an exciting fusion of sports and creator culture. The basketball showdown, featuring top basketball content creators, will take place at The Pavilion at UNLV on Wednesday, July 9 at 7 p.m. Advertisement This year's event brings some of the top digital creators and basketball personalities to the court for an entertaining game, including SypherPK, YPK Raye, Carson Roney, Bree Green, Kris London, Cam Wilder, and D'Aydrian Harding. The Roster Mixes Former Collegiate Athletes, Social Media Stars, And Harlem Globetrotters On The Court The Blast | Melanie VanDerveer This year's roster features a diverse mix of talent - from Harlem Globetrotters to former college athletes, to social media stars. "Participating in the PlayStation NBA Creator Cup in Las Vegas is always a highlight of my summer,' said creator, YPK Raye. 'Bringing this energy to my hometown makes it even more meaningful plus it's a family-friendly event and a unique way for fans to connect with the creators they watch every day.' Advertisement Tickets to the PlayStation NBA Creator Cup are on sale now and just $20. NBA Summer League Builds Excitement For Next Season If you're a basketball fan or love catching NBA action, the NBA2K26 Summer League is a must-see. Watch multiple games daily and get a first look at the league's rising stars as they hit the court. Celebrating its 21st year in Las Vegas, NBA 2K26 Summer League brings all 30 teams together for nonstop hoops and high-energy fun. Each day of Summer League will have six to eight games. Each team will play at least four games during the 11 days of basketball excitement. After each team's first four games, the top four teams will continue to the playoffs. The two winning teams from the semifinals will compete in the final championship game, closing out the two-week event. Tickets Are Now On Sale For Games And Experiences In addition to all the excitement on the court, there will also be exciting experiences and a film festival to enjoy while visiting Las Vegas during Summer League. Advertisement July 17 to 19, the 2025 Summer League Film Festival will take place with daily screenings at the Strip View Pavilion inside the Thomas & Mack Center. Multiple experiences will also be available with specific ticket packages. Get a behind-the-scenes tour, enjoy the NBA Legends Dinner, on-court photo ops, and more are available for purchase. Tickets are currently on sale.
GSM Arena
a day ago
- Entertainment
- GSM Arena
Google will let creators generate videos for YouTube Shorts using the Veo 3 AI model Comments
Google will let creators generate videos for YouTube Shorts using the Veo 3 AI model Comments
Yahoo
3 days ago
- Business
- Yahoo
YouTube Launches ‘Open Call,' a New Way for Marketers to Solicit Branded Content From Creators
For several years, YouTube has provided a matchmaking service to connect marketers with top creators to promote their wares. Now the video platform has a new tool that it's hoping will make it even easier for brands to enlist creators for campaigns at scale. YouTube on Tuesday announced Open Call, which will let brands broadly request sponsored content from creators who are part of the YouTube Partner Program. The new feature is powered by YouTube BrandConnect, the platform's marketplace for brands to discover and partner with creators. The announcement is timed for the 2025 Cannes Lions International Festival of Creativity, the advertising conference taking place this week in the south of France. More from Variety Disney Loses Legal Bid to Block YouTube's Hiring of Media Exec Justin Connolly YouTube Disputes Disney Lawsuit's Claims Over Justin Connolly Hiring, Alleges Disney Is Using Exec as 'Pawn' in License Talks Justin Connolly, After Exiting Disney, Joins YouTube as Global Head of Media and Sports; Disney Sues Over Exec's Hiring With Open Call, based on a marketer's creative brief, creators can proactively respond by creating videos that match the parameters of the project and then share them with the brand. At that point, the brand that issued the Open Call can decide which videos to use in their campaigns. The marketer can then promote creator videos as 'partnership ads' in Google Ads. Open Call 'gives creators of all sizes the opportunity to pursue new relationships with brands,' Melissa Hsieh Nikolic, director of product management, YouTube Ads, wrote in a blog post about the new feature. Marketers can 'lean on the relevance and trust of YouTube creators to get more from your social strategy on YouTube.' Initially, Open Call is available for 'select advertisers,' with a broader rollout planned in the coming months, according to YouTube. YouTube says there are more than 3 million channels in the YouTube Partner Program, which shares ad revenue with creators (and provides other perks) if those creators meet certain minimum thresholds. Best of Variety New Movies Out Now in Theaters: What to See This Week 'Harry Potter' TV Show Cast Guide: Who's Who in Hogwarts? 25 Hollywood Legends Who Deserve an Honorary Oscar
The Verge
3 days ago
- Business
- The Verge
YouTube is helping creators pitch themselves to brands.
The video platform is launching a new 'open call' feature that allows creators to effectively audition for brand partnerships. Companies can publish campaign briefs to the YouTube Partner Program hub where creators then submit video content for the brands to review and approve, which may prevent smaller creators from being overlooked.
Yahoo
4 days ago
- Business
- Yahoo
Fox Backs The Lighthouse To Develop Creator-Led Franchises
Fox Corp (NASDAQ:FOX) (NASDAQ:FOXA) Fox Advertising on Monday announced a strategic investment in The Lighthouse (part of the Whalar Group), the innovative studio and campus space explicitly designed for Creators to collaborate and develop content. The financial terms of the deal remain undisclosed. The investment will also support the launch of Fox's new IP development initiative, which aims to fuel Creator-led franchises across its content portfolio. Also Read: The strategic investment will strengthen Fox's commitment to Creator-powered innovation and content creation. Unveiled at the Cannes Lions International Festival of Creativity, Fox, and The Lighthouse's future-forward strategic relationship, together with the launch of Fox's new IP development initiative, will bring together the art of storytelling, brand integration, and new media experiences and will allow advertisers to collaborate with Creators around brand sponsorships and advertising inventory tied to new properties, as well as access to a pipeline of Creator-led properties designed for maximum cultural relevance and creative impact. Fox held $4.82 billion in cash and equivalents as of March 31, 2025. Fox stock surged 59% in the last 12 months. The company reported third-quarter revenue of $4.37 billion, up from $3.45 billion a year ago, beating the analyst consensus estimate of $4.16 billion. Adjusted net income was $507 million, or $1.10 per share, beating the analyst consensus estimate of $0.90. It was $520 million or $1.09 per share a year ago. Price Action: FOXA stock is trading lower by 0.04% to $49.28 premarket at last check on Monday. Read Next:Photo by KinoMasterskaya via Shutterstock Up Next: Transform your trading with Benzinga Edge's one-of-a-kind market trade ideas and tools. Click now to access unique insights that can set you ahead in today's competitive market. Get the latest stock analysis from Benzinga? FOX (FOXA): Free Stock Analysis Report This article Fox Backs The Lighthouse To Develop Creator-Led Franchises originally appeared on © 2025 Benzinga does not provide investment advice. All rights reserved. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
