Latest news with #CraigFederighi
Time of India
6 hours ago
- Time of India
Apple SVP Craig Federighi reveals why the iPad won't become a Mac says: ‘It's a bad idea…'
Apple's senior vice president of software engineering, Craig Federighi recently answered one of the most asked questions by Apple fans, whether the iPad and Mac should ever merge into a single device. Federighi humorously answered using a memorable analogy: "We don't want to build sporks." Speaking to MacStories' Federico Viticci in an interview, Federighi explained Apple's philosophy behind not merging the two popular Apple products. "Someone said, 'If a spoon's great and a fork's great, then let's combine them into a single utensil, right?' It turns out it's not a good spoon and it's not a good fork. It's a bad idea. And so we don't want to build sporks," Federighi said. This analogy clearly explains Apple's belief that merging the two devices or operating systems will compromise the strengths of the devices and will also make the product less useful. Federighi further explained that Apple's main aim is to make both iPad and Mac excel in their respective areas and the company does not want the iPad to displace a Mac. "The Mac lets the iPad be iPad," he stated, highlighting that the existence of a robust Mac ecosystem allows the iPad to remain focused on its touch-first, immersive, and simple interface. He also said that this time the iPadOS 26 introduced many useful and improved features such as new windowing engine and desktop-like features, but these features are designed to cater to the needs of a broader range of iPad users. The main focus is to improve the capabilities of an iPad without compromising on its identity. Federighi also talked about the growth of multitasking functionality in the iPadOS. He described evolution as a multi-year journey of experimentation. He added that if Apple had introduced traditional Mac-like menu bars on the iPad, developers might have designed their apps differently, which could have compromised the iPad app ecosystem. While the two platforms can "be inspired by elements of the Mac" and vice-versa, Federighi firmly believes that a full merger would lead to a messy, confusing, and ultimately inferior user experience . Apple remains committed to its strategy of offering distinct devices optimized for different use cases, rather than a "compromise" solution that attempts to be all things to all people. AI Masterclass for Students. Upskill Young Ones Today!– Join Now
Forbes
a day ago
- Business
- Forbes
Apple's AI Approach: Innovation, Criticism, And The Road Ahead
Apple Intelligence, Apple's AI strategy, moves forward with app innovation despite criticism. At WWDC in 2024, Apple rolled out its AI strategy and named it Apple Intelligence. It was an optimistic vision that created many expectations. However, Apple has received a great deal of criticism over the last year since its original launch, as the perception is that it overpromised and underdelivered on its AI strategy. Apple's AI strategy is criticized for its late entry, limited cloud capabilities, and overemphasis on on-device processing. Critics argue Apple has lagged behind leaders like OpenAI, Google, and Microsoft in foundational AI research and large language model (LLM) development. Instead of building a strong AI platform early, Apple focused on privacy and hardware, leaving it reliant on partnerships—like integrating ChatGPT into Siri. Skeptics also point to Apple's insistence on running AI models mostly on-device. While this approach protects privacy and improves speed, it limits the scale and complexity of AI features compared to cloud-based systems. Some developers and analysts believe this restricts Apple's ability to deliver truly transformative AI experiences. At this year's WWDC in early June, Apple acknowledged that many of the things promised in the 2024 Apple Intelligence launch are behind. Apple's Senior Vice President of Software Engineering, Craig Federighi, stated, "We're continuing our work to deliver the features that make Siri even more personal. This work needed more time to reach our high-quality bar, and we look forward to sharing more about it in the coming year." Open AI, Google, Meta, Microsoft, and players have their own LLM engines. But Apple needed to partner with and use a third party to help deliver AI integration to their OS and apps. In this case, they partnered with Open AI and ChatGPT to add AI to MacOS and iOS. When this was originally announced, this was an ambitious undertaking. Google's ownership of the Gemini LLM meant that they could, from the ground up, integrate AI into Android at a granular level. It has given Android a leg up regarding AI integration into a mobile OS. While this may be a better approach, Apple has done one thing that I find interesting. At least in the short term, they are AI-enabling their own apps. Apple has integrated its AI, Apple Intelligence, into several of its apps. Here are some key examples: Apple is also allowing other apps to utilize the on-device AI model at the core of Apple Intelligence. Their rifle-shot approach to AI in their apps is important, but given that AI has a global reach on data, the criticism that it limits the scale and complexity of AI features compared to cloud-based systems is legitimate. This has led some analysts and media to suggest that Apple needs to acquire one of the existing LLM companies to help deal with this global AI scaling. While that is an interesting idea, I don't see that happening. Apple is getting better at using existing LLM partnerships and this approach. In the process, I believe they are working on their own home-grown LLMs to give them the control they need to keep their customers' data private and give them the kind of privacy Apple excels at with its products. In a great analysis of Apple's AI strategy, Ed Handy, writing in the Cult of Mac, argues that Apple's slow rollout is not a crisis. He suggests that- "Apple isn't leading in AI — and most users won't notice Artificial intelligence is the hot technology of the 2020s, and Apple is far from the forefront in its development. OpenAI's ChatGPT chatbot makes Apple's Siri seem like a high school science project. Google Gemini creates pictures that make anything from Apple's Image Playground look laughable. The AI-enhanced version of Siri won't reach customers until a year after Apple initially expected. None of that matters, though. Not really. Let's take a look at Google's Android operating system to see why. Android got out ahead of iPhone with integrated AI features, but it didn't make users happier. The most recent American Customer Satisfaction Index survey indicates that Samsung users are 1% less pleased with their Android-powered smartphones than they were a year ago. Satisfaction with Google and Motorola Androids both decreased by 3%. But the survey also found that iPhone users are 1% less satisfied. What this means is that cool new AI features, or the lack thereof, have no effect on what typical users think of their phones." As one who has tracked Apple for over 40 years, I can attest that Apple marches to the beat of its own drum. And the way they deliver their Apple Intelligence is not influenced by outside criticism. Apple has historically excelled at creating new products and services. While some of the criticism has merit, Apple's approach to AI-enabling its apps is still a solid strategy with room for much innovation over time. Disclosure: Google, Meta, Samsung, Microsoft and Apple subscribe to Creative Strategies research reports along with many other high tech companies around the world.
Yahoo
2 days ago
- Yahoo
iPadOS 26 Makes Your Tablet More Powerful Than Ever
iPadOS 26 introduces a beautiful new Liquid Glass UI and more. Take advantage of a powerful new windowing system and improved multitasking. The Preview and Journal apps come to iPad, along with more Apple Intelligence goodies. Apple's WWDC 2025 event is here, and it's a big one. For starters, Apple is moving away from software version numbers to something easier to follow: a unified naming system based on the year. With that in mind, the company just unveiled the new and improved iPadOS 26, which is packed with a complete visual overhaul, powerful new features, and much more. Everything from your phone, watch, iPad, Mac, and even CarPlay is getting a complete visual overhaul with what Apple calls "Liquid Glass." This new design is translucent and clean and adapts to content on the screen, controls, and more in real time. It'll even reflect and refract the content, giving your iPad a more vibrant look. And while we'll be learning much more about Liquid Glass in the coming weeks, here's what's new about iPadOS 26. For iPadOS 26, Apple specifically mentions the design, windowing system, new Apple Intelligence features, more ways to work with files, the Preview and Journal apps are now on iPad, and computationally intensive Background Tasks on devices with Apple silicon. Plus, there's an all-new Apple Games app. "iPadOS 26 makes our most versatile device even more capable," said Craig Federighi, Apple's senior vice president of Software Engineering. Beautiful new Liquid Glass user interface A powerful and intuitive windowing system The Preview and Journal apps come to iPad More Apple Intelligence features Improved audio controls 3D graphing in the Calculator Ability to import and export notes into a markdown file New accessibility features and more. Aside from the all-new Liquid Glass design, your iPad will get several powerful new features that'll let you get more done, work faster, and take advantage of everything from resizable windows and Apple Intelligence. The new windowing system is probably the biggest change and one of the most-requested updates for iPad owners. Now, you can finally run multiple apps and windows at once, easily resize app windows, and put them precisely where you want. Opening numerous windows in any way you see fit will take productivity to the next level. Just like on a Mac, you can instantly open, resize, and minimize windows on the fly. Better yet, if you previously resized an app in iPadOS 26, it opens back in the same size and position the next time you use it. Additionally, this new intuitive windowing system works with Exposé and Stage Manager. Go split screen, open five windows at once, or swipe down from the top of the display to access a new menu bar that makes it easy for iPad owners to access all the commands available for each specific app. Apple Intelligence will bring live translation to FaceTime, new ways to create Genmoji with the power of ChatGPT, and more useful Shortcut features, including summarizing text with Writing Tools and creating images with Image Playground. iPadOS 26 will also introduce the world to a new and improved file system on the iPad. The new Files app has a slew of customization options that'll make it easy to change the colors and icons, add emojis, and more to specific files, making it easier than ever to find what's important. You can even use an updated list view to see more documents and files in resizable columns. There's also a new drag-and-drop system to put any folder from the Files app into the dock. Additionally, you can select the default app that'll open specific file types. While those are a few key changes, there's so much new in iPadOS 26. Owners will love finally having the Preview and Journal apps on their iPad, as well as new audio features that add flexibility for input/output and recording. You can even choose different microphones for each app or individual websites, taking the audio experience to the next level. iPadOS 26 will be available for the iPad 8th Gen (with the home button) and all newer models, but it looks like the 7th Gen base iPad is no longer supported. All of these features are available for testing starting today through the Apple Developer Program or the public beta next month. Otherwise, it'll arrive as a free software update later this fall. At this point, they should just call it macOS. Source: Apple Newsroom
News18
3 days ago
- Business
- News18
Here's When Apple's Siri AI Upgrade Could Be Releasing For iPhone Users In 2026
Last Updated: Apple Siri AI was not part of the WWDC 2025 keynote event and the company is working at pace to have it ready for 2026. Apple's Siri AI got a brief mention at the WWDC 2025 earlier this month which clearly meant the company did not have anything meaningful to share at the event. Apple did tease that we could see the Siri AI-powered version release some time next year, without giving a clearer timeline. We might finally know the details about when the Siri AI could be released and offered to the iPhone users in 2026. The report from Bloomberg suggests the new Siri AI release could be part of the iOS 26.4 version that may be offered around March and April 2026 for the iPhone users. Apple has toned down its AI intelligence features, so much that the term itself did not make any trivia rounds this year. Not Going To Plan Apple's AI struggle has been widely documented in recent weeks and most of its delays are being allegedly attributed to its senior executives missing the AI bus when the competition was working on building tools to build on the hype and the demand. Craig Federighi, who is a core part of Apple's software ecosystem has reportedly been instrumental in these decisions, and that's what has made Apple a chaser rather than a follower in this chase. Apple's executives were candid in an interview with WSJ recently, where both Federighi and Joswiak faced questions that most people have restrained themselves from asking the Cupertino-based giant. Apple has been lauded for its innovation and its focus on privacy, and some of that remains true even today. But the AI push needs more impetus and an acceptance that the competition is well ahead right now. That WSJ interview did have the Apple execs puzzled about how Siri is viewed in the market, and where the AI upgrades are essential for its renaissance in the next 12 months. Apple seems to have made changes internally to get Siri and other AI tools work as per its standards, but the company needs a clear thought process to work effectively and deliver the top results, something that Apple has been renowned for since the days of Steve Jobs at the helm. First Published:
Yahoo
4 days ago
- Yahoo
19 new iOS 26 features Apple didn't have time to show us at WWDC 2025
If you purchase an independently reviewed product or service through a link on our website, BGR may receive an affiliate commission. Apple's WWDC 2025 keynote is over, and I already know I'll need to watch it again to get a better idea of what's coming to all of Apple's operating systems later this year. Apple announced tons of exciting features on Monday, starting with the brand new Liquid Glass design arriving in its next operating system updates. The rumors were true: Apple's operating systems are now tied to the year. 'Our releases for the fall that will power us through the coming year, 2026, will be version 26,' Craig Federighi said on stage. Today's Top Deals Best deals: Tech, laptops, TVs, and more sales Best Ring Video Doorbell deals Memorial Day security camera deals: Reolink's unbeatable sale has prices from $29.98 Instead of iOS 19, we're getting iOS 26 this year, and the first iOS 26 beta is already available to download on iPhone 11 and newer devices. The Liquid Glass design is ready to preview right now in the iOS 26 developer beta, but some of the other interesting iOS 26 features that Apple demoed on stage won't be available until future beta releases roll out. But that's not all, as Apple also quietly revealed even more iOS 26 features that it didn't have time to highlight during the keynote. There are two types of people in the world: those who wake up when the alarm goes off, and those who hit snooze. I'm in the latter category, so I know how much extra sleep a snooze gives me: 9 minutes. In iOS 26, I'll be able to set that to any number I want. Speaking of sleep, rumors prior to WWDC said that iOS 26 would allow AirPods to pause media playback automatically when you fall asleep. That rumor has been confirmed. There are also two types of people when it comes to iPhone Messages: those who delete conversations and those who don't. I'm in the latter group. I might need some information from those old texts, but finding it isn't always easy. In iOS 26, Apple Intelligence will bring support for natural language search to the Messages app, which will make my life easier. When I do find what I need, I often struggle to copy the text in the chat bubbles. Apparently, iOS 26 will fix that, and I'll be able to select just the portions I need. I'm not quite sure what adaptive power means, but rumors suggested that the iPhone would use AI to intelligently adapt power use to improve battery life. As a future iPhone 17 Air owner, I hope that's what this iOS 26 feature does. Speaking of battery life, iOS 26 will finally tell us how long it'll take to charge an iPhone. Another useful thing the iPhone could tell us concerns the camera. iOS 26 will detect dirt on the lens and warn us to give it a wipe. I'm also routinely looking for images in the Photos app, including pictures taken around specific events. I'm hoping this iOS 26 feature will make it easier to mark events in the Photos app. Apple also listed an exciting feature for managing credit cards in the Wallet app. You'll be able to manage autofill cards in the app, which is great news for serial shoppers. Apple Maps will get new incident report types in iOS 26, a feature that has made Waze such a popular mapping app alternative in recent years. I've never been a fan of journaling on the iPhone or iPad. But I thought about using the app for jotting down thoughts about my marathon training sessions and the races I go to. Support for multiple journals might help me with that. It might help me journal other things, too, like travel-related info, in a different journal. Notes is my go-to writing app, as is the case for many iPhone owners. Among them, there are those who want to export Notes to Markdown. iOS 26 lets them do just that. iPhone users with Action buttons on their devices (iPhone 15 Pro and later) will soon be able to create reminders by pressing the Action button. iOS 26 will be able to enhance dialogue in the Podcasts app, a feature I have wanted for quite some time. I listen to Podcasts sometimes while I'm running, but hate having to max out the volume to hear people speaking. This feature should bring clarity to dialogue. I also want to speed up podcasts while I run, and iOS 26 will grant me that wish. The new iPhone operating system has new safety features that Apple didn't talk about. For example, the Settings app will feature a Block list, which is handy if you need to handle spammers, stalkers, and/or the annoying people in your life who might need blocking. iOS 26 will also do Safety Checks while blocking a contact, though it's unclear how this feature works. A new Focus feature will let you silence a SIM card, which is great news if you have one phone number for work and another for your personal life. Just silence it completely when you get home. You'll probably be able to automate the feature, too. Finally, the Passwords app will show you a history of passwords, which is something other password apps already offer. That way, you'll be able to keep track of the passwords you used for apps and websites, and avoid reusing any of them. Those are the highlights, but we'll continue to cover iOS 26 in the weeks and months ahead. Don't Miss: Today's deals: Nintendo Switch games, $5 smart plugs, $150 Vizio soundbar, $100 Beats Pill speaker, more More Top Deals Amazon gift card deals, offers & coupons 2025: Get $2,000+ free See the
