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Yahoo
5 days ago
- Business
- Yahoo
Circana Unveils Three New Solutions to Navigate Economic Shifts and Consumer Trends
Chicago, June 18, 2025 (GLOBE NEWSWIRE) -- Circana, LLC, today launched its latest innovations that empower businesses to stay ahead in today's rapidly shifting economic and consumer landscapes. The newly launched playbook solutions integrate advanced insights and analytics and are offered across three dynamic areas of change: tariffs, Hispanic shopper trends, and GLP-1 consumer behavior. Circana's playbooks combine predictive analytics, detailed data, and actionable strategies to offer a structured approach to managing disruptions from macroeconomic and consumer shifts. Rooted in Circana's unmatched data from Complete Consumer™ and Complete Market™, these playbooks identify key market signals, reveal areas of vulnerability or opportunity, and help clients take informed action. Whether used for optimizing product strategies, refining audience targeting, or analyzing pricing scenarios, these tools deliver a repeatable framework that empowers faster, more confident decision-making. 'Our clients are facing intricate challenges in staying competitive amidst shifting consumer habits and economic variables,' said Jeremy Allen, chief commercial officer for Circana. 'These solutions bridge the gaps, providing insights that are not only granular but also actionable. From identifying risk and opportunities to optimizing growth strategies in specific categories, we've created first-of-their-kind playbooks for informed decision-making.' Comprehensive Solutions for a Complex Market Tariffs pose a host of challenges for businesses, from rising manufacturing costs to supply chain disruptions and fluctuating consumer spending. Circana's Tariff Playbook equips companies with tools to evaluate category vulnerabilities, track retailer inventory trends, and simulate response scenarios. This data-driven approach helps clients predict and respond to tariff-induced shifts with confidence. Hispanic shoppers represent a rapidly growing and influential segment, driving significant market growth across industries. Circana's Hispanic Playbook offers detailed insights into these customers' purchasing behaviors and preferences, enabling companies to align products, messaging, and marketing strategies to better engage this key audience. GLP-1 users are redefining shopping and consumption patterns, particularly in food and beverage categories. Circana's GLP-1 Playbook tracks how their spending habits are evolving, providing businesses with a clear view of emerging trends. By leveraging these insights, companies can adapt their strategies to effectively meet changing consumer demands, whether they're focused on mitigating risk or capitalizing on new growth opportunities. Circana's integrated solutions are vital tools for retailers, manufacturers, foodservice operators, and agencies as they redefine their strategies in uncertain times, putting accurate forecasting, tailored audience insights, and scenario-planning tools at their fingertips. 'Manufacturers and retailers need a complete view across consumer sentiment, pricing, and demand to respond to shifts in the market quickly and confidently,' said Patty Altman, president of Global Solutions for Circana. 'The insights and data we provide not only show what's currently happening but also arm our clients with the tools they need to adjust and thrive, no matter the market conditions.' Learn more about Circana's three new global economic and trend playbooks. About CircanaCircana, LLC is a leader in providing technology, AI, and data to fast-moving consumer packaged goods companies, durables manufacturers, and retailers seeking to optimize their businesses. Circana's predictive analytics and technology empower clients to measure their market share, understand the underlying consumer behavior driving it, and accelerate their growth. Circana's Liquid Data® technology platform is powered by an expansive, high-quality data set and intelligent algorithms trained on six decades of domain expertise. With Circana, clients can take immediate action to future-proof and evolve their growth strategies amid an increasingly complex, fast-paced, and ever-changing economy. Learn more at CONTACT: Shelley Hughes Circana +1 312-731-1782 in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
10-06-2025
- Business
- Yahoo
Circana Aggregated Retailer Data Integrated in the LiveRamp Clean Room, Accelerating Advertiser Ability to Boost Performance Outcomes
Chicago, June 10, 2025 (GLOBE NEWSWIRE) -- Circana, LLC today announced an expansion of its partnership with LiveRamp (NYSE: RAMP), the leading data collaboration partner, to increase advertisers' access to retail insights for end-to-end marketing optimization. This initiative underscores both organizations' dedication to meeting the growing demand for enhanced advertising performance by broadening access to actionable data and insights through secure, responsible data collaboration, all within the LiveRamp Clean Room. Circana, which tracks $5.8 trillion in consumer sales, offers the most comprehensive and verified consumer sales data in the industry. This data is fueled by unparalleled retailer membership loyalty card data for the U.S. CPG sector, providing noticeably greater sales coverage compared to other purchase-based data providers. Additionally, Circana's Complete Consumer™ receipt panel, representing approximately 200,000 static households, delivers robust insights across general merchandise industries, such as luxury beauty, consumer technology, apparel, foodservice, and others. With this integration, advertisers gain seamless access to Circana's aggregated, multi-outlet retailer transaction data, providing granular, omnichannel insights that can power real-time data-driven decisions and help brands win share. Marketers can now: Build smarter profiles with a deeper understanding of customer purchase behavior both within and across product categories, powered by Circana's premium data assets. Define and activate high-value audiences using Circana's known, aggregated multi-retailer purchase data that reflects actual consumer buying patterns. Distribute campaigns at scale across over 150 destinations via LiveRamp's powerful data collaboration network. Access standardized insights with minimal cost or complexity. Circana and LiveRamp remain focused on helping advertisers deliver on outcomes that prove ROI. As a further expansion to this solution, advertisers will be able to enrich their first-party data with Circana's purchase-based insights directly within the LiveRamp Clean Room, unlocking deeper analytics, more powerful modeling, and high-impact audience activation. They can also measure campaign performance in near real time, using conversion attribution to refine tactics and optimize marketing efforts to focus on those levers that drive measurable performance gains. 'Circana is committed to delivering the data and solutions our clients need to make confident, data-driven decisions that maximize sales outcomes,' said Dave Slowik, executive vice president of Global Media at Circana. 'This expanded partnership with LiveRamp reflects our shared mission to address evolving advertiser challenges with innovative, trusted solutions that fuel measurable results.' 'LiveRamp and Circana's growing partnership continues to enhance advertisers' ability to plan, target, activate, and measure effectively,' said Vihan Sharma, chief revenue officer at LiveRamp. 'Integrating clean room intelligence and standardization empowers data to become more connected, measurable, and adaptive, enabling more actionable insights and faster time-to-value.' About CircanaCircana is a leader in providing technology, AI, and data to fast-moving consumer packaged goods companies, durables manufacturers, and retailers seeking to optimize their businesses. Circana's predictive analytics and technology empower clients to measure their market share, understand the underlying consumer behavior driving it, and accelerate their growth. Circana's Liquid Data® technology platform is powered by an expansive, high-quality data set and intelligent algorithms trained on six decades of domain expertise. With Circana, clients can take immediate action to future-proof and evolve their growth strategies amid an increasingly complex, fast-paced, and ever-changing economy. Learn more at Media ContactShelley HughesEmail: CONTACT: Shelley Hughes Circana +1 312-731-1782
