Latest news with #CommBank
The Australian
2 days ago
- Business
- The Australian
CommBank to sponsor Socceroos as well as Matildas
Football Australia has confirmed that CommBank will become the FIFA World Cup-bound Socceroos' new naming rights sponsor as part of the financial institution's growing investment in the sport. Already the main backer of the Matildas, CommBank will take over from Subway as the Socceroos' major sponsor in September. It's part of a new six-year deal, reportedly worth between $10m and $15m each year, that will result in the bank becoming FA's major sponsor at all levels. The FIFA World Cup-bound Socceroos have secured a new naming rights sponsor. Picture:'We are beyond delighted to take this next step in our relationship with CommBank and continue with our joint purpose of creating a game that is accessible to and loved by all Australians,' FA's interim chief executive officer Heather Garriock said. 'CommBank have been incredible partners since 2021. In the four years since, we have together taken the women's and para games from strength to strength, and we cannot wait to extend this success into other programs.' The sponsorship will also result in CommBank's naming rights scope expanding to the Olyroos, the Young Socceroos and the Joeys. CommBank chief executive Matt Comyn, said: 'With the Socceroos facing the upcoming FIFA World Cup 2026 and the Matildas preparing for the Australia-hosted AFC Women's Asian Cup, there has never been a more exciting time to be a fan of football in Australia.'
News.com.au
2 days ago
- Business
- News.com.au
CommBank to expand sponsorship portfolio with Football Australia
Football Australia has confirmed that CommBank will become the FIFA World Cup-bound Socceroos' new naming rights sponsor as part of the financial institution's growing investment in the sport. Already the main backer of the Matildas, CommBank will take over from Subway as the Socceroos' major sponsor in September. It's part of a new six-year deal, reportedly worth between $10m and $15m each year, that will result in the bank becoming FA's major sponsor at all levels. 'We are beyond delighted to take this next step in our relationship with CommBank and continue with our joint purpose of creating a game that is accessible to and loved by all Australians,' FA's interim chief executive officer Heather Garriock said. 'CommBank have been incredible partners since 2021. In the four years since, we have together taken the women's and para games from strength to strength, and we cannot wait to extend this success into other programs.' The sponsorship will also result in CommBank's naming rights scope expanding to the Olyroos, the Young Socceroos and the Joeys. CommBank chief executive Matt Comyn, said: 'With the Socceroos facing the upcoming FIFA World Cup 2026 and the Matildas preparing for the Australia-hosted AFC Women's Asian Cup, there has never been a more exciting time to be a fan of football in Australia.'
West Australian
2 days ago
- Business
- West Australian
Commonwealth Bank signs historic $60 million deal backing Football Australia
Commonwealth Bank has signed a historic six-year partnership with Football Australia, becoming the largest backer of the country's most played team sport in a deal worth more than $10 million a year. The agreement, which will run through 2031, builds on CommBank's existing support of the Matildas and extends naming rights to nearly every national team — including the Socceroos, Pararoos, Olyroos and all youth championships — in what amounts to the deepest corporate partnership in Australian football history. CommBank chief executive Matt Comyn said the deal was a long-term commitment to a sport with growing reach and cultural resonance. 'This is about a long-term partnership with the most active team sport Australia with more than 2 million (people) playing,' he said. Mr Comyn said the investment recognised the changing face of Australia. 'Long term migration is very important both economically and socially. It's no accident we've invested in the CommBank Stadium that is out in Western Sydney,' he said. 'We see tremendous growth in the game of football, and we think that's going to continue for many decades.' The deal includes naming rights across men's, women's, youth and para teams, as well as financial wellbeing programs and presenting sponsorship of national fan days. It also brings CommBank's total partnership with Football Australia to a decade in length — a substantive show of long-term brand alignment in an increasingly fragmented media and sports market. While the bank declined to disclose financial terms, the investment is reported to be between $10 million and $15 million annually. The expanded sponsorship comes at a time when football has surged in popularity, with Matildas game attendance more than doubling since 2021 and girls' participation up 27 per cent. Football Australia interim chief executive Heather Garriock said the extended partnership would be 'transformational' for the code. 'This is so much more than a sponsorship,' Ms Garriock said. 'It's a values-aligned partnership aimed at delivering real community impact across every level of the game.' CommBank's group executive for marketing, Monique Macleod, said the bank was focused on building a deep connection between its brand and the sport. 'We like to make sure that we can have a really deep partnership. Grassroots to elite is super important to us,' Ms Macleod said. 'What we love about football is exactly that — its audience, the participation rate, how that's growing.' She said sport was playing a bigger role in CommBank's overall marketing strategy. Ms Macleod said the bank saw strong value in helping grow the sport through participation, pathways and visibility. 'Sport has become an even more important part of the marketing mix,' Ms Macleod said. 'Being able to reach audiences over a passion point is really critical.' She said that in a fragmented media market, the ability to leverage the game's stars was an added opportunity. 'One of the things we saw during the FIFA World Cup with the Matildas is that it goes well beyond the game,' Ms Macleod said. 'It's about the individuals. It's about the storytelling. It's about what they experience through their journey.' The deal also follows the conclusion of CommBank's 37-year sponsorship of Cricket Australia, which ends this month. Westpac is widely expected to take over the role. 'We had a very long relationship with Cricket Australia, and we're incredibly proud of what we've done,' Ms Macleod said. 'But this is such a natural fit and extension for us. We're just really thrilled with how this has all played out.' She said CommBank measured its return on investment not only through brand performance but through social impact. 'The return comes in many different ways, but really it is about audience, reach and engagement,' Ms Macleod said. 'Since 2021 the number of girls participating in football has grown by 27 per cent — so that for us is success.'
Sydney Morning Herald
6 days ago
- Business
- Sydney Morning Herald
Amazon boosts Australian investment to $20 billion to meet AI, data demands
Seattle: Global tech giant Amazon Web Services will increase its spending on data centres in Australia to $20 billion over the next five years, company chief executive Matt Garman says. In a joint announcement alongside Prime Minister Anthony Albanese at the company's 'Amazon Spheres' building in Seattle, Garman said additional spending was needed so the company could meet increasing demand for access to artificial intelligence, cloud-based storage and more for some of Australia's biggest companies. Those companies include the big four banks, Telstra and Optus and a range of other IT and services companies, including Atlassian and Canva. The company, which is investing heavily in a range of power technologies including nuclear and renewables across the world to meet the huge electricity demands of artificial intelligence, will also invest in two new solar farms in Victoria and one in Queensland, an increase from the eight it currently invests in and uses. Amazon already has 37 major data centre 'regions' across the world, including one in each of Melbourne and Sydney, and the expanded investment will see these centres significantly expanded. The US-based company, best known for its ubiquitous online shopping services, has already spent about $9 billion in Australia and had planned to increase its spend to $13 billion, but surging demand for its web services meant the company's investment would rise to $20 billion by 2029. 'We think that AI has really the ability to change every industry, and we look at a couple of our customers. First, we look at a customer like CommBank. CommBank is launching an AI factory powered by AWS to completely change how they do innovation,' Garman said. 'They expect that AI will allow them to drive innovation up to four times faster than they do today ... We can look at the Australian national swimming team, we used AI to help their swimmers improve, and actually led to improvements in their performance in the pool, helping them win seven gold medals in the Paris Olympics.'
The Age
6 days ago
- Business
- The Age
Amazon boosts Australian investment to $20 billion to meet AI, data demands
Seattle: Global tech giant Amazon Web Services will increase its spending on data centres in Australia to $20 billion over the next five years, company chief executive Matt Garman says. In a joint announcement alongside Prime Minister Anthony Albanese at the company's 'Amazon Spheres' building in Seattle, Garman said additional spending was needed so the company could meet increasing demand for access to artificial intelligence, cloud-based storage and more for some of Australia's biggest companies. Those companies include the big four banks, Telstra and Optus and a range of other IT and services companies, including Atlassian and Canva. The company, which is investing heavily in a range of power technologies including nuclear and renewables across the world to meet the huge electricity demands of artificial intelligence, will also invest in two new solar farms in Victoria and one in Queensland, an increase from the eight it currently invests in and uses. Amazon already has 37 major data centre 'regions' across the world, including one in each of Melbourne and Sydney, and the expanded investment will see these centres significantly expanded. The US-based company, best known for its ubiquitous online shopping services, has already spent about $9 billion in Australia and had planned to increase its spend to $13 billion, but surging demand for its web services meant the company's investment would rise to $20 billion by 2029. 'We think that AI has really the ability to change every industry, and we look at a couple of our customers. First, we look at a customer like CommBank. CommBank is launching an AI factory powered by AWS to completely change how they do innovation,' Garman said. 'They expect that AI will allow them to drive innovation up to four times faster than they do today ... We can look at the Australian national swimming team, we used AI to help their swimmers improve, and actually led to improvements in their performance in the pool, helping them win seven gold medals in the Paris Olympics.'
