Latest news with #ColorYourSummer
Asharq Al-Awsat
14 hours ago
- Entertainment
- Asharq Al-Awsat
Saudi Arabia's Al-Baha Prepares for Cultural Events
Al-Baha Region is gearing up for an exceptional summer season under the slogan 'Color Your Summer,' featuring over 500 diverse events across 80 fully equipped venues in five Saudi governorates. The lineup includes artistic and musical performances, circus festivals, magic shows, and varied recreational and cultural activities. Mayor of Al-Baha Region Ali Al-Sawat stated that the municipality and local authorities have completed early preparations by upgrading tourist sites, enhancing infrastructure, and coordinating with various government and private entities. These efforts aim to deliver a vibrant and safe summer experience that meets the expectations of both residents and visitors. He noted these events play a vital role in advancing the Kingdom's goal of establishing itself as a global tourism hub, renowned for its rich diversity and unique offerings, in accordance with Saudi Vision 2030. He further underscored that Al-Baha, with its stunning natural landscapes and distinctive tourist attractions, continues to be a key attraction for domestic and international tourism.
Arab News
a day ago
- Entertainment
- Arab News
‘Color Your Summer' program reflects Saudi diversity, targets 41m visitors
The Saudi Tourism Authority has launched 'Color Your Summer,' a program showcasing Saudi Arabia's natural and cultural diversity, the Saudi Press Agency reported on Saturday. The initiative will run until the end of September. Activities will be hosted in six main destinations 'that blend the sea and mountains and merge adventure with relaxation.' The STA expects the program to attract more than 41 million visitors from inside and outside the Kingdom this year, with projected tourism spending surpassing SR73 billion ($19.47 billion). Asir will host its Summer Season, featuring 'a rich array of musical, artistic, and cultural events such as Al-Muftaha Village and the Plato Event,' as well as 'adventure trails and outdoor activities amid lofty mountains and pleasant weather, while the region's ancient stone houses evoke a rich cultural memory, adding an authentic touch for visitors.' The STA, in partnership with Jazeera Airways, recently announced that direct flights from Kuwait to Asir will be available three times a week from July 15 until the end of September, strengthening the airline's presence in the Saudi market and supporting the authority's efforts to promote various summer destinations in the Kingdom. Meanwhile, Riyadh will make its mark this summer by hosting the second Esports World Cup from July 8 to Aug. 24, which is set to attract visitors from around the world. 'The city is also a hub for artistic and cultural events and a variety of entertainment shows throughout the summer,' the SPA stated. Jeddah will be welcoming visitors with new beaches and luxury resorts this summer, and its diverse selection of marine activities and 'relaxation events' make it 'the right place for family and water sports enthusiasts alike,' the SPA wrote, adding: 'Visitors can explore City Walk and circus performances at Circus 1903.' Sheybarah and Ummahat islands will also be featured as part of the Kingdom's luxury tourism network. 'With their white sandy beaches, crystal-clear waters, and colorful coral reefs, the islands add a maritime adventure to the portfolio of the Kingdom's destinations,' the SPA stated. Taif will greet its summer visitors this year with 'refreshing mountain breezes and the fragrant blooms of Taif roses in Arruddaf Park, nestled between traditional markets and lush orchards,' according to the SPA. 'Meanwhile, Al-Shafa and Al-Hada mountains cast a magical misty aura, providing experiences for adventure and culture enthusiasts steeped in the city's rich heritage and history.' And in Baha, visitors will encounter 'stunning natural beauty from the heights of the mountains to the depths of the valleys in Raghadan Forest.'
Saudi Gazette
25-05-2025
- Business
- Saudi Gazette
Al-Khateeb launches 'Saudi Summer' program 2025 titled 'Color Your Summer'
Saudi Gazette report RIYADH — Minister of Tourism and Chairman of the Board of the Saudi Tourism Authority Ahmed Al-Khateeb launched the 2025 edition of the 'Saudi Summer' program under the theme "Color Your Summer" at a workshop organized by the authority on Saturday. The event brought together over 120 partners from across the Kingdom's tourism ecosystem, including representatives from both public and private sectors. The workshop fostered collaboration in preparation for the upcoming summer season, aligning efforts to achieve the program's goals and maximize its economic and tourism impact. Running from May to September 2025, the Saudi Summer program will feature six distinct destinations—from the moderate-climate coastal escapes of Jeddah and the Red Sea to the cool, scenic highlands of Taif, Al-Baha, and Asir. Key highlights include the Esports World Cup (EWC) in Riyadh from July to August, and the dynamic Jeddah and Asir seasons, offering diverse events, activities, and promotional campaigns. 'Bringing together our partners each year through this workshop is a testament to our shared commitment to shaping the future of the Saudi tourism industry,' said Minister Al-Khateeb. 'This year, we are encouraged to see the private sector contributing over SR300 million in preparation for what promises to be an incredible summer season. With its rich culture and breathtaking diversity, Saudi Arabia's destinations continue to inspire travelers from around the world while fueling a dynamic domestic tourism scene,' he added. Minister Al-Khateeb noted that the summer season is more than a peak travel period—it is a vital opportunity for the tourism sector to reach new heights, embrace innovation, and make a lasting impact. 'This year, we aim to welcome over 41 million visitors from 18 countries and achieve SR73 billion in total tourism spending. These numbers reflect Saudi Arabia's growing reputation as a world-class destination, offering unforgettable experiences year-round,' he said. Chief Executive Officer of the Saudi Tourism Authority Fahd Hamidaddin emphasized the transformational nature of the Kingdom's tourism offerings: 'Saudi is redefining how the world views summer travel. In partnership with over 120 stakeholders, this summer will introduce more than 600 unique tourism products and experiences, along with over 250 special offers,' the minister said and added: 'From the pristine islands of Shebara and Umhat along the Red Sea, to iconic new luxury resorts such as St. Regis and Desert Rock, to five new beaches in Jeddah, and the cool retreats of Asir, Taif, and Al-Baha—Saudi Arabia is turning every visit into a vibrant summer highlight reel.' The program's theme "Color Your Summer" reflects the diversity of Saudi Arabia's tourism assets, designed to meet the expectations of various types of tourists and visitors. It includes coastal and mountain destinations, international events, exclusive offers, and a wide array of tourism products presented across the Kingdom.
