Latest news with #ColorWow
Calgary Herald
6 days ago
- Health
- Calgary Herald
Makeup tutorial: How to use root touch-up spray
Looking for a quick fix to cover up visible roots in a pinch? Here are a few things to consider before buying a root spray. Some people have few strands of silver hair, while others have regrowth so it's not a one-size-fits-all product. Article content Article content Article content Article content Oribe Airbrush Root Touch-up ($45) is a great option and one we often suggest to our clients if you are looking to disguise your roots and add fullness, dry and velvety texture. It instantly covers greys and roots and can also revive highlights between appointments. It offers a beautiful and seamless blend and it's quick-drying powder formula absorbs dirt and oil, similar to dry shampoo. Article content Article content Article content Comparable products to try: Article content Color Wow's Root Coverup Powder ($47) is another great option and a cult favourite if you prefer a powder over a spray and have a more defined regrowth. It's mess-free, paraben-free and wax-free. Not only does this cover grey hair, it's ideal for softening the look of a thinning hairline. Article content L'Oreal Magic Root Cover ($18) instantly covers grey exactly where you need it. Its lightweight formula is fast drying, smudge-free and long lasting. Article content Article content Article content Article content
Vancouver Sun
6 days ago
- Business
- Vancouver Sun
Makeup tutorial: How to use root touch-up spray
Looking for a quick fix to cover up visible roots in a pinch? Here are a few things to consider before buying a root spray. Some people have few strands of silver hair, while others have regrowth so it's not a one-size-fits-all product. The truth is that these products are designed for a quick fix in between your salon appointments, and as you can see, I'm in need of a colour service. Oribe Airbrush Root Touch-up ($45) is a great option and one we often suggest to our clients if you are looking to disguise your roots and add fullness, dry and velvety texture. It instantly covers greys and roots and can also revive highlights between appointments. It offers a beautiful and seamless blend and it's quick-drying powder formula absorbs dirt and oil, similar to dry shampoo. Discover the best of B.C.'s recipes, restaurants and wine. By signing up you consent to receive the above newsletter from Postmedia Network Inc. A welcome email is on its way. If you don't see it, please check your junk folder. The next issue of West Coast Table will soon be in your inbox. Please try again Interested in more newsletters? Browse here. Comparable products to try: Color Wow's Root Coverup Powder ($47) is another great option and a cult favourite if you prefer a powder over a spray and have a more defined regrowth. It's mess-free, paraben-free and wax-free. Not only does this cover grey hair, it's ideal for softening the look of a thinning hairline. L'Oreal Magic Root Cover ($18) instantly covers grey exactly where you need it. Its lightweight formula is fast drying, smudge-free and long lasting. Clairol Temporary Root Concealing Powder ($10) is another great drugstore option with an affordable price point. It blends on easily and covers grey hairs and roots with a few simple dabs.
Daily Mirror
12-06-2025
- Lifestyle
- Daily Mirror
This £25 hair treatment restores dry damaged ‘straw-like' hair with just one use
If you're on the lookout for a holy grail treatment that's sure to resurrect dry and damaged hair, look no further than this budget-friendly leave-in treatment With temperatures rising and summer kicking into gear, our hair is at even more risk of becoming dry and damaged in the sun. If you're trying to find a solution to "straw-like" hair but don't want to pay a fortune for expensive treatments that may not work, you're in luck. From the cult-favourite and viral brand, Color Wow, this leave-in hair treatment is set to be your new go-to for rescuing dried and damaged locks. The 50ml bottle normally retails for the wallet-friendly price of £12, but can now be added to your haircare routine for the reduced price of £9.60 from Space NK. If you'd rather buy the full-sized (200ml) product, you can shop it at Lookfantastic, Space NK, All Beauty, and Sephora. This Colour Wow tonic is a leave-in treatment that restores colour-treated hair by moisturising and protecting it. This treatment helps replenish silkiness and manageability by delivering a blend of fatty acids and emollients that bind with your hair, creating a 'lubricating film' that mimics the moisturising, natural outer layer of hair that is often stripped away during colour processing. Infused with Coconut Oil, the formula penetrates deep down to hydrate within the cortex for improved strength and flexibility, while instantly transforming dehydrated, straw-like hair into fluid, silky, supple strands. This Colour Wow treatment is set to make a "major difference" with just one blow dry. It acts as a heat protector as it revives dry, dehydrated, and damaged curls. Over at Lookfantastic, shoppers can't stop raving about this hair treatment as it's amassed hundreds of 5-star reviews. One thrilled buyer beams: "I definitely notice the effects of Color Wow Dream Cocktail Coconut after blow drying. My hair feels smoother, my flyaways are tamed, and there's noticeably less frizz. It makes a real difference to the finish of my hair. Love this product!" Another happy customer raves: " Has made a huge difference to my hair, don't need to use much as it goes a long way, wouldn't be without it now." This shopper says: " This stuff is magic. In the short time I've been using it, it's totally transformed my hair. I love it and it smells amazing." Whie another 5-star rater gushes: " This is such a gorgeous product!! Smells amazing and leaves my hair feeling so soft and shiny. Love the colour wow products, haven't been let down yet!"
Forbes
09-06-2025
- Business
- Forbes
This Hair Care Entrepreneur Doubled Her Fortune, And Plans To Do It Again
After selling her first company, John Frieda Professional Hair Care, in 2002, Gail Federici thought she was done with hair forever. She'd spent the prior 13 years growing John Frieda, a partnership with the legendary British hair stylist of the same name which she cofounded in 1989, and made an estimated $170 million fortune from its sale to Japanese giant Kao Corporation. 'I felt like we'd been there, done it,' the 76-year-old Federici tells Forbes in a phone call from her home in Wilton, Connecticut. 'I'm always interested in learning new things and I thought, 'I don't want to do the same thing all over again.'' For the next five years, Federici made a massive career pivot. Inspired by her husband James Smith, who is a musician, and two teenage daughters' interest in singing, she launched her own music label in London, Hometown Entertainment, signing several artists including a U.K. band called GX and the English rapper Taio Cruz, who would later release such hits as 'Dynamite' and 'Break Your Heart' under a different label. This detour didn't last long. By 2013, Federici had retreated from her fledgling music career and launched Color Wow, a hair care line she says was inspired by her sister's graying roots. Her first product: an eyeshadow-like root cover up product that lasts until the user's next hair wash. Color Wow has since released over 60 products combating everything from frizz to dryness. 'They're solving everyday problems,' explains Susan Anderson, a senior analyst at New York investment bank Canaccord Genuity covering beauty. This niche has proved highly lucrative for Color Wow. Jennifer Lopez used its products during her 2020 Super Bowl performance and the brand's $28 anti-frizz 'Dream Coat Spray' treatment is one of Sephora's best-selling hair products. The Wilton, CT-based company says it recorded some $300 million in revenue last year. Federici, Color Wow's sole owner, has done it all without bringing in outside investors. Forbes estimates the brand's value to be about half a billion, though the growing value of her Color Wow stake, which is now worth more than double what she got from John Frieda, has helped propel her net worth to an estimated $600 million. She ranked No. 61 spot on Forbes' 2025 list of America's Richest Self-Made Women, published in June. 'I always say to everybody here, "When you make something that matters, you make money." It's not about making money first, it's about making something that matters to people and then you'll be successful,' says Federici. Jamel Toppin for Forbes Hair care wasn't Federici's first passion. Growing up in Connecticut, where she watched her father ditch his law degree to be a computer software developer, she admits she had no real plan other than to live an 'adventurous life.' She studied English and Art History at the University of Connecticut, and then, after graduating in 1970, followed in the footsteps of two of her three siblings who studied law and enrolled in the University of Bridgeport Law School (now known as Quinnipiac University School of Law). While in night school at Bridgeport, she got a job as an assistant at Zotos, a hair care brand headquartered in Darien, Connecticut. Federici worked her way up the ranks at Zotos, quit law school during her last year and eventually became vice president of corporate communications, where she helped develop the ideas behind popular products of brands like Bain de Terre and Acclaim. Her first love, she says, was not her career but traveling. At 27, she enrolled at the University of Paris to study French; at 28, she started taking drum lessons and singing in a band at night; and by 29, she was in law school at night. 'I was definitely all over the place!," admits Federici, who says 'The only clear vision I had was that I wanted a life where I could work between the U.S. and the U.K.' It was during her time at Zotos that she met London-based John Frieda at a hair care industry convention in London in 1988. He had a small product line and was looking for guidance on how to take it further. Meanwhile, Federici had been considering striking out on her own and launching an ad agency, in part because one of her twin daughters was born with a congenital heart disease, putting a new strain on her family's finances. In 1989, she became his business partner and moved to London. A year later they launched their Frizz-Ease serum, one of the first ever products to target frizz; it was an instant hit. Later came popular brands Sheer Blonde and Beach Blonde. All of this caught the attention of Japan-based Kao Corp., which offered the partners $450 million in cash to buy them out in 2002 to gain access to the growing hair care market. It was an amount that Federici now describes as 'irresponsible to refuse,' though she admits 'I did feel quite lost after [the sale] because it happened so quickly and it was our life.' With Color Wow, Federici was able to get back to the roots of what made John Frieda a hit. Before launching the company in 2013, she brought back Dr. Joe Cincotta, a chemist she first met at Zotos and later recruited to John Frieda. It's Cincotta who helped come up with the root cover-up, which is one of Color Wow's top-selling products. Color Wow does about half its sales through its website and the rest through around 4,500 brick-and-mortar locations including Sephora, Ulta Beauty and independent hair salons. It's also grown its reach through celebrity marketing. Early on, the company forged a partnership with hair stylist to the stars Chris Appleton, who used Color Wow's products on his clients including Jennifer Lopez, the Kardashians and Ariana Grande. In February 2021, Color Wow launched the 'Money Masque' with Appleton, a $45 hair treatment for 'super glossy, expensive-looking hair.' A number of Color Wow's other products were inspired by Federici's personal hair struggles. The 'Dream Coat Spray' came about after the hair care mogul attended an Aerosmith concert at Jones Beach. 'I remember I blew out my hair perfectly, which would take me a long time… and went to the ladies' room halfway through, looked in the mirror and was appalled,' she recalls. 'It was a massive, and I mean massive, head of frizz.' John Frieda and Gail Federici At John Frieda, Federici had helped develop Frizz-Ease, which made it easier to blow dry frizzy hair into smooth locks. But the products didn't stand up to humidity. She and Cincotta got to work. Formulas may go back to the lab 50 times before they get the green light, says Federici. After many tries, Cincotta arrived at Federici's office with a demonstration: two swatches of hair, one treated and one untreated. He used a water dropper on both. The untreated hair absorbed the droplets instantly, while the ones on the treated swatch beaded up on top. By 2023, according to Color Wow, it was selling one bottle nearly every 4 seconds in the U.S. and the U.K.; that's more than 21,500 bottles per day and over 151,000 bottles in just one week. 'Corporate mentality is just come out with a gel, come out with this, they don't think inspirational,' says Cincotta, who notes that he and Federici avoid hitching themselves to trends and instead look for new raw materials that may help them do 'the impossible.' According to Federici, she and Cincotta keep a list of all the products they hope to develop one day, which used to include Dream Coat. Some are still scientifically impossible, she says, but others may be only months away. If all testing goes well, Color Wow is hoping to launch a 'pretty major product' next summer. Photos, From Left: Daniela Amodei, Selena Gomez, Gwynne Shotwell. Illustration by Ben Kirchner for Forbes The beauty industry isn't looking quite as attractive as it was a few years ago. Multiple brands acquired in the period leading up to the Covid-19 pandemic or during it have since seen their valuations sink. One prominent example: Olaplex Holdings, a hair brand developed by two chemists that advertises itself around strengthening technologies, debuted on the Nasdaq with a valuation of $15.9 billion in 2021. Today, the company is worth just $900 million. By focusing on solving specific issues, starting with frizz and graying roots, Color Wow has tapped into a lucrative trend, explains Dan Su, a beauty analyst at Morningstar. 'Consumers are depending more on specific products for different hair types,' she notes. One report published by consulting firm McKinsey last September went so far as to predict the 'skinification of hair,' describing how the elaborate routines and specialized products once associated with skin care are moving into the hair category, helping propel its compound annual growth rate to 5% through 2028. At the same time, there are a number of brands vying for a share of this growing market. There's Ouai, launched by Kim Kardashian's hair stylist and friend Jen Atkins in 2016, and K18, founded in 2020, which gained a cult following online thanks to its molecular repair mask targeting chemically treated hair — not to mention new entries from global giants like L'Oréal. 'The prestige haircare area has gotten a lot more competitive,' says Anderson. Two or three decades ago, 'if you had frizzy hair or if you wanted to treat your hair after coloring, there were probably not a whole lot of options out there compared to today,' adds Su. Despite the increased competition and downturn, there are some blockbuster beauty deals still breaking through. In May, publicly traded e.l.f. announced that it was acquiring Hailey Bieber's skincare and makeup company Rhode in a deal that is potentially worth $1 billion, though around $200 million of that is tied up in the company meeting certain benchmarks post-acquisition. 'I think there's definitely still appetite from large consumer product companies,' Anderson says of the M&A environment in beauty. 'We've seen a lot of them get bought by Unilever and stuff like that… There's still appetite for a good brand.' In April, Reuters reported Color Wow was exploring a sale at a $1 billion valuation. Federici confirms she's been approached by potential buyers for five years. 'The timing has just not been right for us,' she says, adding that they're 'talking and seeing what makes sense.' If she were to sell, Federici recognizes she might end up in a similar position as after the John Frieda sale. 'I can't imagine not doing anything,' she says. But at the same time, she seems to be feeling a familiar limitation with her own industry. 'Every single formula of ours is completely different because it's a different issue that we're addressing. But at the end of the day, it's still hair care products. I think at some point I would like to figure out some way to make a difference in another way.'
Buzz Feed
08-06-2025
- Entertainment
- Buzz Feed
33 Products With Such Stunning Results You'll Cackle Like An Evil Scientist Using Them
Color Wow's "Raise The Root" thickening and lifting spray to give your hair some instant ~~VAVOOM~~, no teasing or heat styling gymnastics required. Gold Bond's firming neck and chest cream your skin will be SO happy to soak up — this is formulated with aloe, salicylic acid, and jojoba oil to help hydrate, tighten, and gently exfoliate your skin so effectively that you should be able to see early results in two weeks. (For some reviewers, it only took a few days!) A delightfully affordable instant foot peeling spray for anyone ready to go full YEEHAW!! on a pedicure, without the big salon price tag. This not only helps gently remove dead skin, but moisturizes dry and cracked heels, so you'll really get some refreshing bang for your buck. Laneige's Neo Blurring Powder to absorb oil and blur pores so effectively that you'll be like, "Oh ... witchcraft??" Might be the only explanation for how this can matte-ify your complexion while still keeping it radiant and glowy ✨. A hairbrush cleaning tool designed with a pointy end to easily rake hair out of your beloved brush in one go, plus bristles to get rid of all the build-up left behind. Now you just have to deal with that giant hairball when it tries to reincarnate as a Furby. Elephant Ear Washer Bottle System for anyone whose ear wax situation has their primary care doctor going, "Yiiiiikes." Now you can take care of it at home easily, gently, and a little too effectively — the bits of wax this dislodges out of reviewer's ears are truly leaving them in shock! Clinique Almost Lipstick Tinted Lip Balm in Black Honey you're definitely going to want to stock up on *now*, before TikTokers go feral again (guilty as charged). This cult-classic, lightweight, slightly glossy shade is beyond "holy grail" status — it matches skin tones so beautifully that I'm personally starting to suspect witchcraft, after seeing so many TikToks of it subtly transforming entire beauty looks with just a few swipes. E.l.f's Lash XTNDR Tubing Mascara, a GODSEND for anyone with thin or fragile lashes. This uses lightweight ~tubing~ technology to wrap around lashes and give them a natural-looking, smudge-proof extension so good it almost looks fake. The real boon, though, is how easily the "tubes" slide off in clean, easy swipes at the end of the day when you're washing your face — absolutely no smudging, over-scrubbing, or special eye makeup removal products required. And E.l.f.'s iconic eyelash curler that blows all the expensive versions out of the water — this gives your lashes such an instant, gentle lift that you'll be like, "Oh, cool, there's dark magic in here somewhere." If you want to take your bare lashes or mascara to the next level, this little gizmo will do it in a few seconds flat, without the $22 price tag of the Shu Uemura version that reviewers compare it with. Olay Super Serum Body Wash to make anyone with dry or dull skin REJOICE — this is packed with niacinamide, shea butter, and collagen peptides for 24-hour hydration that will make you feel as ~luminous~ as the spring sunshine. (Psst — this is the body wash version of their TikTok-famous, super effective facial Super Serum, so you KNOW they mean business.) A shockingly affordable "Glow Up!" Vitamin C Face Serum that packs a powerful punch — reviewers swear by this for reducing dark spots, brightening skin, restoring tone, and giving skin a more radiant, firm look. This particular serum's secret is the 3-O Ethyl Ascorbic Acid, which helps boost ~radiance~, in addition to the hyaluronic acid, aloe vera, and vitamin E to help with hydration. Jergens Natural Glow Firming Self Tanner Body Lotion to give you a gradually-building, vacation-worthy ~sunkissed glow~ over the course of just a few days. Not only is this easy peasy to apply compared to other finickier, streaking lotions, but it's formulated with collagen and elastin to help your skin appear firmer *and* glowier. Sprayway Glass Cleaner, a reviewer-beloved cleaning staple that did *not* come here to play. This streak-free, fast-acting foam is so effective at cleaning surfaces that a lot of businesses and offices swear by it for that oh-so-squeaky-clean look. Catrice "Instant Awake" Under Eye Brightener, which will be your holy grail for concealing and brightening dark circles under your eyes when schedule is throwing you for a loop. This lightweight, color-adapting formula is designed for truly ~invisible~ coverage that makes a drastic difference — one that a lot of reviewers compare to the $33 Becca version. Plus Good Molecules Yerba Mate Wake Up Eye Gel, a cult-fave product for your beauty arsenal that will quickly help minimize eye puffiness and swelling thanks to its winning combo of caffeine and hyaluronic acid. It's basically an alarm clock for your eyeballs, because boy howdy are they awake now!! A super effective and strangely whimsical foaming drain cleaner for anyone who wants to make cleaning a whole aesthetic. This gentle but powerful foam pulls up gunk and cleans out drains in sinks, bathtubs, and floor drains, helping prevent plumbing issues and making everything smell ~squeaky clean~. Mise En Scene Perfect Serum, a beloved K-beauty staple reviewers compare to the $46 Gisou version for MEGA hair hydration and heat protection up to 450 degrees, so you can style your hair without sacrificing on ✨shine✨. This unique blend of seven-oil blend Moroccan argan, olive, coconut, apricot, Marula, jojoba, and camellia oil not only protects hair, but helps correct damage from dryness, *and* reduces drying time. A set of heavy duty Tub O Towels wipes that are most definitely not here to play — they're basically the paper towel version of The Rock and can lift up stains on anything from grease to permanent marker to nail polish. Bonus: they're tough on stains, but the aloe vera in them makes them super gentle on skin! Boldify Hairline Powder for anyone who's like, "Hmmm. Wasn't there ... a lot more hair there before??" when they're styling their roots. This "makeup for hair" helps effortlessly fill in the gaps in your hairline so you don't have style around it. Reviewers also swear by this for touching up their roots between appointments! A no-scrub weekly shower cleaner you can quite literally "set and forget" to maintain its cleanliness over time — once you apply it after a shower, you just have to wait eight to 12 hours and it'll quietly tackle the soap scum, grime, oils, mold, and mildew stains without any elbow grease from you. Lumify Eye Drops, a product so beloved by TikTok that despite being more $$ than other brands, it's the number one selling brand on Amazon right now. Reviewers swear by this for instant reduction in redness in their eyes, with visible differences within a minute of use. A bottle of wood polish to instantly make your scuffed-up doors, hardwood floors, and furniture look so spanking new that you'll wonder if it's not actually wood polish but a time machine. Why get new tables or fancy professional restoration when you've got a $9 secret weapon?? Dae's Hair Cactus Fruit 3-In-1 Styling Cream & Taming Wand, which is basically the brand's "holy grail," TikTok-famous styling cream in the form of a mascara wand. This versatile lil' tool helps you carefully target flyaways, style edges, and smooth frizz. A painless, mint-flavored teeth-whitening pen reviewers swear by as an alternative to pricey professional treatments and strips. This gets results from the very first use, lightening up years' worth of stains from coffee, tea, wine, or just, you know, existing as a human with teeth. A pack of dual-sided SneakErasers designed so that one side of them cleans scuffs, dirt stains, and grimes, and the other side whitens them, restoring your sneakers and their soles to their former glory. Take THAT, passage of time. A drain snake you can funnel into your shower or sink drain that honestly works a little *too* well at unclogging hair in older sinks and bath tubs, pulling it up in one (semi-horrifying) go before you have to resort to potentially pipe-damaging traditional drain cleaners. An "Exfoliate & Glow" premium scrub mitt for sloughing off all the dead skin from winter (one reviewer saw all the dead skin left in their shower floor and dubbed themselves a "Lizard Person" after shedding it). This is great for helping even out skin texture and tone, preventing ingrown hairs, calming keratosis pilaris, and removing self-tanner, too! A set of collagen-infused forehead patches to deeply hydrate your skin and improve its elasticity by minimizing fine lines and giving you a ~refreshed~ vibe when you wake up in the morning. First Aid Beauty's KP Bump Eraser Body Scrub Exfoliant to help exfoliate and smooth skin by dealing with rough patches or dry bumps at a price point a *lot* cheaper than expensive prescription creams and washes. A lot of reviewers with keratosis pilaris and similar skin textures swear by this for relief, with many noticing a difference after the very first use. Compound W Wart Removal Pads infused with concentrated wart removal medication to reduce the size and eliminate warts in a matter of days. A lot of reviewers turned to these after professional wart removals didn't work for them and saw much better results! A stainless-steel tongue scraper that a lot of reviewers bought to prevent bad breath, but ended up loving even *more* because it made their mouth feel so squeaky clean (and, in a lot of cases, made their taste buds experience flavor a lot more intensely!). A jar of all-in-one decor paint, a chalk-style paint with a built-in primer designed to easily glide on furniture, upholstery, and any wood, metal, and glass surfaces. It's eco-friendly and dries with a chalky matte finish within 30 minutes of application, making it a boon for parents doing DIY projects. Reviewers use it on everything from old couches to front doors to dressers to fences. The Pink Stuff's new "Sqeezy" sponge set, which is living up to its "miracle" catchphrase by helping reviewers with their toughest cleaning projects, like grimy pans, mildewed showers, and marked-up walls. If you aren't already in the cult of Pink Stuff cleaning paste, it's so good at its job that reviewers call it "gold in a jar" and "witchcraft."
