03-06-2025
ASOS summer campaign comes with pop-up store
The 'playful takeover brings the spirit of the summer, from the homepage to the high street' where visitors can discover curated edits from its brands including ASOS Design, Arrange, Collusion and Topshop, along with picks from Face + Body.
Running from 12 noon-8pm, the pop-up will showcase exclusive collections and limited-edition pieces. There will also be giveaways every hour, including chances to win Adidas cowprint trainers, BreatheMax T-shirts, or beauty products. The campaign event then culminates in an exclusive live DJ performance.
While its customers have been notified of the pop-up via e-mail, it said passers-by will also be welcome to the event.
Livvy Thompson, head of Marketing at ASOS, added: '[This] is a bold celebration… bringing fashion, beauty, and culture together in a fresh and immersive way — a true reflection of what our customers love about this season.'
She added: 'This campaign is about more than just shopping; it's about bringing the summer energy to London, creating unforgettable moments and inspiring our community to show up as their most confident, expressive selves.'
