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BBC News
10-06-2025
- Business
- BBC News
Eco-friendly bus shelters planned for York
Plans to replace up to 30 bus stops with new shelters featuring living roofs and digital advertising screens have been lodged with a Channel UK said its scheme in York would see solar-powered shelters with rooftop wildflower and sedum plant beds application also states the shelters would bring "significant social and environmental benefits", with their installation, cleaning and maintenance funded by Foale, City of York Council's chief strategy officer, said the shelters would offer discounted advertising for local small businesses and would give the authority a "communications channel" for public information. The plans come after the council awarded the contract for management of the city's bus shelters to Clear Channel.A 2024 decision to hand it to existing holders JCDecaux was reversed and a transition period is currently in place to allow for the replacement of existing bus new plans state the living roofs on the shelters would feature plants designed to appeal to pollinating insects to help reverse their decline while also absorbing rainwater and added the 62in x 36in (160cm x 93cm) digital screens would be smaller than existing illuminated displays which would help to de-clutter to the Local Democracy Reporting Service, the council is set to receive a portion of the advertising revenue, with one 10-second slot per minute of screen time for its own also pledge a six-figure social value fund to spend on social and environmental causes, and a donation of screen time for two weeks to campaign for York-based date has been set for councillors to consider the plans. Listen to highlights from North Yorkshire on BBC Sounds, catch up with the latest episode of Look North.
Associated Press
14-05-2025
- Business
- Associated Press
OneScreen.ai Welcomes Out-of-Home Advertising Veteran Megan Fowkes as Senior Solutions Architect, Partnerships
Industry Hire Signals Focus on Assisting Advertising Agencies and Digital Marketers with Strategic OOH Solutions BOSTON, MA, UNITED STATES, May 14, 2025 / / -- the leading company simplifying how brands and agencies plan, execute, and measure impactful Out-of-Home (OOH) advertising campaigns, announced today the appointment of Megan Fowkes as its Senior Solutions Architect of Partnerships. This strategic hire underscores commitment to delivering strategic OOH solutions for digital marketing firms and advertising agencies as a value-added solution for their clients. Megan brings a wealth of invaluable experience to having spent several years immersed in the OOH landscape. Her most recent role as an Account Executive at Clear Channel Outdoor saw her drive impactful OOH campaigns while cultivating a reputation for the immense value she placed on partnerships and relationships. Recognizing that strong connections are the bedrock of success in the agency and OOH sectors, Megan fostered robust ties across agencies, vendors, and sales teams. Her focus on key verticals such as B2B, retail, and Quick Service Restaurants (QSR), coupled with her experience across the full spectrum of OOH offerings, contributed to remarkable success for her clients, who saw up to 75% year-over-year growth in the last year at Clear Channel. Before Clear Channel, Megan honed her expertise as a Media Planner at Billups, serving as a crucial link between clients, vendors, and internal teams. In this capacity, she expertly crafted OOH media plans tailored to client objectives, timelines, and budgets. Her proactive approach included identifying emerging media trends and integrating them into client strategies, consistently seeking opportunities to surpass expectations. Megan's collaborative spirit extended to working closely with vendor and internal teams to ensure seamless and successful campaign execution. Earlier in her career, as a Planner at AMP Agency and Decibel Media, Megan demonstrated strong leadership in client and internal communications. She spearheaded presentations encompassing cross-channel media recommendations, and her proactive engagement with vendors ensured campaigns achieved optimal and efficient results. Notably, Megan's career began at Mediavest in data analytics. This foundational experience provided her with invaluable insight into post-campaign analytics and the critical role data plays in informing pre-campaign planning, contributing to her well-rounded perspective. 'We are thrilled to welcome Megan to the team,' said Alex Ewing, Chief Executive Officer. 'Her deep-rooted experience in the OOH industry, combined with her understanding of the evolving needs of marketing agencies, makes her an invaluable asset – she's a Swiss army knife with a unique skillset. Megan's appointment comes at a pivotal time as we see a resurgence and reinvention of OOH within the broader marketing mix, and her insights, particularly her emphasis on the power of partnerships, will be crucial in building collaborations that drive innovation and deliver exceptional value to our clients.' Megan's extensive background positions her as a thought leader who has witnessed firsthand the evolution of marketing priorities. Her deep understanding of the OOH sector, coupled with her experience in integrated media planning, provides her with a unique perspective on the renewed emphasis marketing agencies are placing on traditional yet powerful tactics like OOH. Megan strongly believes in the unique power of experiencing a campaign in person – its non-skippable nature and the importance of being fully immersed in that shared moment. In her new role at Megan will leverage her expertise to forge strategic partnerships and develop innovative solutions that empower agencies and advertisers to seamlessly incorporate OOH into their omnichannel strategies. 'I am excited to join and be part of a company that is at the forefront of transforming the OOH landscape,' said Megan Fowkes. 'Having worked in this space for many years, I recognize the immense potential of OOH to deliver impactful results in today's dynamic marketing environment. I look forward to collaborating with partners to develop forward-thinking solutions that help agencies and brands effectively leverage the power of OOH, creating truly immersive and memorable experiences.' Megan's hire signifies continued investment in industry-leading talent and its dedication to providing a cutting-edge, data-driven platform that meets the evolving needs of the advertising ecosystem. Her expertise will be instrumental in fostering collaborations that drive the next chapter of growth and innovation in the OOH industry. Chelsea Waite Accelerate PR +1 949-310-6417 email us here Legal Disclaimer: EIN Presswire provides this news content 'as is' without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.
