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Tariff threats, wars will slow but not collapse global luxury sales in 2025
Tariff threats, wars will slow but not collapse global luxury sales in 2025

Nahar Net

time4 hours ago

  • Business
  • Nahar Net

Tariff threats, wars will slow but not collapse global luxury sales in 2025

by Naharnet Newsdesk 20 June 2025, 15:14 Global sales of personal luxury goods are "slowing down but not collapsing," according to a Bain & Co. consultancy study released Thursday. Personal luxury goods sales that eroded to 364 billion euros ($419 billion) in 2024 are projected to slide by another 2% to 5% this year, the study said, citing threats of U.S. tariffs and geopolitical tensions triggering economic slowdowns. "Still, to be positive in a difficult moment — with three wars, economies slowing down, inequality at a maximum ever — it's not a market in collapse,'' said Bain partner and co-author of the study Claudia D'Arpizio. "It is slowing down but not collapsing." Alongside external headwinds, luxury brands have alienated consumers with an ongoing creativity crisis and sharp price increases, Bain said. Buyers have also been turned off by recent investigations in Italy that revealed that sweatshop conditions in subcontractors making luxury handbags. Sales are slipping sharply in powerhouse markets the United States and China, the study showed. In the U.S., market volatility due to tariffs has discouraged consumer confidence. China has recorded six quarters of contraction on low consumer confidence. The Middle East, Latin America and Southeast Asia are recording growth. Europe is mostly flat, the study showed. This has created a sharp divergence between brands that continue with strong creative and earnings growth, such as the Prada Group, which posted a 13% first-quarter jump in revenue to 1.34 billion euros, and brands like Gucci, where revenue was down 24% to 1.6 billion euros in the same period. Gucci owner Kering last week hired Italian automotive executive Luca De Meo, the former CEO of Renault, to mount a turnaround. The decision comes as three of its brands — Gucci, Balenciaga and Bottega Veneta — are launching new creative directors. Kering's stock surged 12% on news of the appointment. D'Arpizio underlined his track record, returning French carmaker Renault to profitability and previous roles as marketing director at Volkswagen and Fiat. "All of these factors resonate well together in a market like luxury when you are in a phase where growth is still the name of the game, but you also need to make the company more nimble in terms of costs, and turn around some of the brands,'' she said. Brands are also making changes to minimize the impact of possible U.S. tariffs. These include shipping directly from production sites and not warehouses and reducing stock in stores. With aesthetic changes afoot "stuffing the channels doesn't make a lot of sense,'' D'Arpizio said. Still, many of the headwinds buffering the sector are out of companies' control. "Many of these (negative) aspects are not going to change soon. What can change is more clarity on the tariffs, but I don't think we will stop the wars or the political instability in a few months,'' she said, adding that luxury consumer confidence is tied more closely to stock market trends than geopolitics. President of Italian luxury brand association Altagamma Matteo Lunelli underlined hat the sector recorded overall growth of 28% from 2019-2024, "placing us well above pre-pandemic levels." While luxury spending is sensitive to global turmoil, it is historically quick to rebound, powered by new markets and pent-up demand. The 2008-2009 financial crisis plummeted sales of luxury apparel, handbags and footwear from 161 billion euros to 147 billion euros over two years. The market more than recovered the losses in 2010 as it rebounded by 14%, with an acceleration in the Chinese market. Similarly, after sales plunged by 21% during the pandemic, pent-up spending powered sales to new records.

Tariff threats, wars will slow but not collapse global luxury sales in 2025, new study shows
Tariff threats, wars will slow but not collapse global luxury sales in 2025, new study shows

Time of India

time8 hours ago

  • Business
  • Time of India

Tariff threats, wars will slow but not collapse global luxury sales in 2025, new study shows

Global sales of personal luxury goods are "slowing down but not collapsing," according to a Bain & Co. consultancy study released Thursday. Personal luxury goods sales that eroded to 364 billion euros ($419 billion) in 2024 are projected to slide by another 2% to 5% this year, the study said, citing threats of U.S. tariffs and geopolitical tensions triggering economic slowdowns. "Still, to be positive in a difficult moment - with three wars, economies slowing down, inequality at a maximum ever - it's not a market in collapse,'' said Bain partner and co-author of the study Claudia D'Arpizio. "It is slowing down but not collapsing." Alongside external headwinds, luxury brands have alienated consumers with an ongoing creativity crisis and sharp price increases, Bain said. Buyers have also been turned off by recent investigations in Italy that revealed that sweatshop conditions in subcontractors making luxury handbags. Sales are slipping sharply in powerhouse markets the United States and China, the study showed. In the U.S., market volatility due to tariffs has discouraged consumer confidence. China has recorded six quarters of contraction on low consumer confidence. The Middle East, Latin America and Southeast Asia are recording growth. Europe is mostly flat, the study showed. This has created a sharp divergence between brands that continue with strong creative and earnings growth, such as the Prada Group, which posted a 13% first-quarter jump in revenue to 1.34 billion euros, and brands like Gucci, where revenue was down 24% to 1.6 billion euros in the same period. Gucci owner Kering last week hired Italian automotive executive Luca De Meo, the former CEO of Renault, to mount a turnaround. The decision comes as three of its brands - Gucci, Balenciaga and Bottega Veneta - are launching new creative directors. Kering's stock surged 12% on news of the appointment. D'Arpizio underlined his track record, returning French carmaker Renault to profitability and previous roles as marketing director at Volkswagen and Fiat. "All of these factors resonate well together in a market like luxury when you are in a phase where growth is still the name of the game, but you also need to make the company more nimble in terms of costs, and turn around some of the brands,'' she said. Brands are also making changes to minimize the impact of possible U.S. tariffs. These include shipping directly from production sites and not warehouses and reducing stock in stores. With aesthetic changes afoot "stuffing the channels doesn't make a lot of sense,'' D'Arpizio said. Still, many of the headwinds buffering the sector are out of companies' control. "Many of these (negative) aspects are not going to change soon. What can change is more clarity on the tariffs, but I don't think we will stop the wars or the political instability in a few months,'' she said, adding that luxury consumer confidence is tied more closely to stock market trends than geopolitics. President of Italian luxury brand association Altagamma Matteo Lunelli underlined hat the sector recorded overall growth of 28% from 2019-2024, "placing us well above pre-pandemic levels." While luxury spending is sensitive to global turmoil, it is historically quick to rebound, powered by new markets and pent-up demand. The 2008-2009 financial crisis plummeted sales of luxury apparel, handbags and footwear from 161 billion euros to 147 billion euros over two years. The market more than recovered the losses in 2010 as it rebounded by 14%, with an acceleration in the Chinese market. Similarly, after sales plunged by 21% during the pandemic, pent-up spending powered sales to new records.

The future of luxury packaging
The future of luxury packaging

Campaign ME

timea day ago

  • Business
  • Campaign ME

The future of luxury packaging

Packaging in the luxury sector is undergoing a quiet revolution – and it's getting smarter, greener, and more purposeful. A new report from Bain & Company, in collaboration with Fedrigoni Group, the global manufacturer of speciality papers, self-adhesive materials, and RFID (radio-frequency identification tags), reveals that sustainability is no longer a trade-off in the world of high-end packaging – it's becoming a competitive edge. In a compelling forecast, the report, Luxury Packaging: Resolving the Tension Between Creativity and Impact, projects that, within the next three years, more than 30 per cent of all luxury packaging sales are expected to use sustainable solutions. The findings, unveiled today at the 'Explore – Fedrigoni Creative Summit' event, held in Paris, draw on a survey of more than 500 executives across the luxury packaging value chain in Europe, the Middle East and Africa, including designers, suppliers, converters, and leading brands. 'Packaging is evolving from a static container into a dynamic brand touchpoint,' said Claudia D'Arpizio, senior partner and global head of the Fashion and Luxury practice at Bain & Company. 'It's no longer about choosing between beauty and responsibility. Today, you can – and must – deliver both.' From indulgence to innovation Luxury has long been defined by sensory experiences – the feel of a hand-crafted box, the gleam of a bespoke bottle. But as environmental concerns and regulations reshape the industry, luxury brands are now reimagining their packaging not just as a container but as a statement of values. Marco Nespolo, Fedrigoni Group CEO, said: 'Every day, through our close collaboration with brands, designers and converters, we witness the evolution of what luxury truly means: no longer just about aesthetics and exclusivity, but increasingly about responsibility, transparency and positive impact. In this context, packaging becomes a powerful cultural symbol – beauty that reflects values and innovation that embraces sustainability. As manufacturers of premium papers and self-adhesive and RFID materials, our role is to enable this transformation by delivering high-performance, creative and sustainable solutions. Being a true partner means co-developing with our clients an ecosystem where every material choice becomes a strategic, sustainable and narrative touchpoint.' The report emphasises how leading brands are applying the 'four Rs' (reduce, reuse, recycle, recover) with a luxury twist – substituting traditional materials with advanced papers, biodegradable polymers, and even mycelium-based solutions (a sustainable alternative harnessing the root structure of fungi) that feel as exclusive as they are eco-conscious. Slimmer glass bottles and modular packaging designs are also helping brands cut emissions without compromising elegance. Aesthetic meets ethics Rather than restraining creativity, sustainability is unlocking a new frontier for luxury storytelling and customer connection. Packaging is now being viewed not as the end of the journey but the beginning – especially in the digital realm. Think QR codes embedded in boxes that reveal a garment's origin story, smart labels that verify authenticity, and augmented reality overlays that enhance the unboxing experience. At the centre of this digital evolution is the Digital Product Passport (DPP) – a soon-to-be-standard offering full transparency into a product's lifecycle. 'For today's luxury consumer, knowledge is part of the reward,' said D'Arpizio. 'They want to know where something came from, how it was made, and what happens to it next. Packaging is now the portal to that story.' However, integrating sustainability as a core focus requires brands and packaging manufacturers to collaborate more closely in developing innovative and cost-effective alternatives. By engaging early in the process, both parties can align on creative solutions that not only meet environmental goals but also support the overall operating model more efficiently. Reducing packaging weight and volume is seen as a top priority for sustainable supply chains Reducing packaging volume and weight to optimise transport efficiency and minimise trips is viewed as the most significant factor in improving the sustainability of the supply chain, with 43 per cent of respondents to the survey ranking it as their top priority. Promoting reusable packaging to minimise waste and environmental impact, cited by 25 per cent, was the second top priority. Using lightweight, durable materials to prevent damage during transport ranked third, at 17 per cent, while adopting modular and stackable designs for better space and logistics management was selected by 10 per cent. The integration of smart technologies into packaging for real-time tracking and condition monitoring was considered the least significant, with only 5 per cent prioritising it. Regulation as a catalyst, not a constraint Beyond changing consumer expectations, evolving regulations – such as the EU's Corporate Sustainability Reporting Directive and its Packaging and Packaging Waste Regulation – are accelerating the shifts detailed in the report. While regulation remains a central focus in discussions about industry transformation, what stands out prominently from the survey responses is the belief that customers are the true catalysts for change. The survey found half of respondents predicted that sustainable packaging will make up more than 30 per cent of industry sales within three years. The materials are improving, the digital tools are in place, and the customer appetite is growing. Forward-thinking luxury brands are not just adapting to these changes; they're using them to get ahead, the report finds. It suggests that the best-positioned companies are those that invest in material science, redesign supply chains, and work closely with packaging experts to create more meaningful – and more compliant – solutions. The report concludes that the future of luxury packaging isn't just lighter and smarter but increasingly is symbolic of the luxury industry's broader transformation toward transparency, responsibility, and deeper emotional connection.

Tariff threats, wars will slow but not collapse global luxury sales in 2025, new study shows

timea day ago

  • Business

Tariff threats, wars will slow but not collapse global luxury sales in 2025, new study shows

MILAN -- Global sales of personal luxury goods are 'slowing down but not collapsing,' according to a Bain & Co. consultancy study released Thursday. Personal luxury goods sales that eroded to 364 billion euros ($419 billion) in 2024 are projected to slide by another 2% to 5% this year, the study said, citing threats of U.S. tariffs and geopolitical tensions triggering economic slowdowns. 'Still, to be positive in a difficult moment — with three wars, economies slowing down, inequality at a maximum ever — it's not a market in collapse,'' said Bain partner and co-author of the study Claudia D'Arpizio. 'It is slowing down but not collapsing.' Alongside external headwinds, luxury brands have alienated consumers with an ongoing creativity crisis and sharp price increases, Bain said. Buyers have also been turned off by recent investigations in Italy that revealed that sweatshop conditions in subcontractors making luxury handbags. Sales are slipping sharply in powerhouse markets the United States and China, the study showed. In the U.S., market volatility due to tariffs has discouraged consumer confidence. China has recorded six quarters of contraction on low consumer confidence. The Middle East, Latin America and Southeast Asia are recording growth. Europe is mostly flat, the study showed. This has created a sharp divergence between brands that continue with strong creative and earnings growth, such as the Prada Group, which posted a 13% first-quarter jump in revenue to 1.34 billion euros, and brands like Gucci, where revenue was down 24% to 1.6 billion euros in the same period. Gucci owner Kering last week hired Italian automotive executive Luca De Meo, the former CEO of Renault, to mount a turnaround. The decision comes as three of its brands — Gucci, Balenciaga and Bottega Veneta — are launching new creative directors. Kering's stock surged 12% on news of the appointment. D'Arpizio underlined his track record, returning French carmaker Renault to profitability and previous roles as marketing director at Volkswagen and Fiat. 'All of these factors resonate well together in a market like luxury when you are in a phase where growth is still the name of the game, but you also need to make the company more nimble in terms of costs, and turn around some of the brands,'' she said. Brands are also making changes to minimize the impact of possible U.S. tariffs. These include shipping directly from production sites and not warehouses and reducing stock in stores. With aesthetic changes afoot 'stuffing the channels doesn't make a lot of sense,'' D'Arpizio said. Still, many of the headwinds buffering the sector are out of companies' control. 'Many of these (negative) aspects are not going to change soon. What can change is more clarity on the tariffs, but I don't think we will stop the wars or the political instability in a few months,'' she said, adding that luxury consumer confidence is tied more closely to stock market trends than geopolitics. President of Italian luxury brand association Altagamma Matteo Lunelli underlined hat the sector recorded overall growth of 28% from 2019-2024, 'placing us well above pre-pandemic levels.' While luxury spending is sensitive to global turmoil, it is historically quick to rebound, powered by new markets and pent-up demand. The 2008-2009 financial crisis plummeted sales of luxury apparel, handbags and footwear from 161 billion euros to 147 billion euros over two years. The market more than recovered the losses in 2010 as it rebounded by 14%, with an acceleration in the Chinese market. Similarly, after sales plunged by 21% during the pandemic, pent-up spending powered sales to new records.

Tariff threats, wars will slow but not collapse global luxury sales, new study shows

timea day ago

  • Business

Tariff threats, wars will slow but not collapse global luxury sales, new study shows

MILAN -- Global sales of personal luxury goods are 'slowing down but not collapsing,' according to a Bain & Co. consultancy study released Thursday. Personal luxury goods sales that eroded to 364 billion euros ($419 billion) in 2024 are projected to slide by another 2% to 5% this year, the study said, citing threats of U.S. tariffs and geopolitical tensions triggering economic slowdowns. 'Still, to be positive in a difficult moment — with three wars, economies slowing down, inequality at a maximum ever — it's not a market in collapse,'' said Bain partner and co-author of the study Claudia D'Arpizio. 'It is slowing down but not collapsing.' Alongside external headwinds, luxury brands have alienated consumers with an ongoing creativity crisis and sharp price increases, Bain said. Buyers have also been turned off by recent investigations in Italy that revealed that sweatshop conditions in subcontractors making luxury handbags. Sales are slipping sharply in powerhouse markets the United States and China, the study showed. In the U.S., market volatility due to tariffs has discouraged consumer confidence. China has recorded six quarters of contraction on low consumer confidence. The Middle East, Latin America and Southeast Asia are recording growth. Europe is mostly flat, the study showed. This has created a sharp divergence between brands that continue with strong creative and earnings growth, such as the Prada Group, which posted a 13% first-quarter jump in revenue to 1.34 billion euros, and brands like Gucci, where revenue was down 24% to 1.6 billion euros in the same period. Gucci owner Kering last week hired Italian automotive executive Luca De Meo, the former CEO of Renault, to mount a turnaround. The decision comes as three of its brands — Gucci, Balenciaga and Bottega Veneta — are launching new creative directors. Kering's stock surged 12% on news of the appointment. D'Arpizio underlined his track record, returning French carmaker Renault to profitability and previous roles as marketing director at Volkswagen and Fiat. 'All of these factors resonate well together in a market like luxury when you are in a phase where growth is still the name of the game, but you also need to make the company more nimble in terms of costs, and turn around some of the brands,'' she said. Brands are also making changes to minimize the impact of possible U.S. tariffs. These include shipping directly from production sites and not warehouses and reducing stock in stores. With aesthetic changes afoot 'stuffing the channels doesn't make a lot of sense,'' D'Arpizio said. Still, many of the headwinds buffering the sector are out of companies' control. 'Many of these (negative) aspects are not going to change soon. What can change is more clarity on the tariffs, but I don't think we will stop the wars or the political instability in a few months,'' she said, adding that luxury consumer confidence is tied more closely to stock market trends than geopolitics. President of Italian luxury brand association Altagamma Matteo Lunelli underlined hat the sector recorded overall growth of 28% from 2019-2024, 'placing us well above pre-pandemic levels.' While luxury spending is sensitive to global turmoil, it is historically quick to rebound, powered by new markets and pent-up demand. The 2008-2009 financial crisis plummeted sales of luxury apparel, handbags and footwear from 161 billion euros to 147 billion euros over two years. The market more than recovered the losses in 2010 as it rebounded by 14%, with an acceleration in the Chinese market. Similarly, after sales plunged by 21% during the pandemic, pent-up spending powered sales to new records.

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