Latest news with #Circana
Yahoo
5 days ago
- Business
- Yahoo
Circana Unveils Three New Solutions to Navigate Economic Shifts and Consumer Trends
Chicago, June 18, 2025 (GLOBE NEWSWIRE) -- Circana, LLC, today launched its latest innovations that empower businesses to stay ahead in today's rapidly shifting economic and consumer landscapes. The newly launched playbook solutions integrate advanced insights and analytics and are offered across three dynamic areas of change: tariffs, Hispanic shopper trends, and GLP-1 consumer behavior. Circana's playbooks combine predictive analytics, detailed data, and actionable strategies to offer a structured approach to managing disruptions from macroeconomic and consumer shifts. Rooted in Circana's unmatched data from Complete Consumer™ and Complete Market™, these playbooks identify key market signals, reveal areas of vulnerability or opportunity, and help clients take informed action. Whether used for optimizing product strategies, refining audience targeting, or analyzing pricing scenarios, these tools deliver a repeatable framework that empowers faster, more confident decision-making. 'Our clients are facing intricate challenges in staying competitive amidst shifting consumer habits and economic variables,' said Jeremy Allen, chief commercial officer for Circana. 'These solutions bridge the gaps, providing insights that are not only granular but also actionable. From identifying risk and opportunities to optimizing growth strategies in specific categories, we've created first-of-their-kind playbooks for informed decision-making.' Comprehensive Solutions for a Complex Market Tariffs pose a host of challenges for businesses, from rising manufacturing costs to supply chain disruptions and fluctuating consumer spending. Circana's Tariff Playbook equips companies with tools to evaluate category vulnerabilities, track retailer inventory trends, and simulate response scenarios. This data-driven approach helps clients predict and respond to tariff-induced shifts with confidence. Hispanic shoppers represent a rapidly growing and influential segment, driving significant market growth across industries. Circana's Hispanic Playbook offers detailed insights into these customers' purchasing behaviors and preferences, enabling companies to align products, messaging, and marketing strategies to better engage this key audience. GLP-1 users are redefining shopping and consumption patterns, particularly in food and beverage categories. Circana's GLP-1 Playbook tracks how their spending habits are evolving, providing businesses with a clear view of emerging trends. By leveraging these insights, companies can adapt their strategies to effectively meet changing consumer demands, whether they're focused on mitigating risk or capitalizing on new growth opportunities. Circana's integrated solutions are vital tools for retailers, manufacturers, foodservice operators, and agencies as they redefine their strategies in uncertain times, putting accurate forecasting, tailored audience insights, and scenario-planning tools at their fingertips. 'Manufacturers and retailers need a complete view across consumer sentiment, pricing, and demand to respond to shifts in the market quickly and confidently,' said Patty Altman, president of Global Solutions for Circana. 'The insights and data we provide not only show what's currently happening but also arm our clients with the tools they need to adjust and thrive, no matter the market conditions.' Learn more about Circana's three new global economic and trend playbooks. About CircanaCircana, LLC is a leader in providing technology, AI, and data to fast-moving consumer packaged goods companies, durables manufacturers, and retailers seeking to optimize their businesses. Circana's predictive analytics and technology empower clients to measure their market share, understand the underlying consumer behavior driving it, and accelerate their growth. Circana's Liquid Data® technology platform is powered by an expansive, high-quality data set and intelligent algorithms trained on six decades of domain expertise. With Circana, clients can take immediate action to future-proof and evolve their growth strategies amid an increasingly complex, fast-paced, and ever-changing economy. Learn more at CONTACT: Shelley Hughes Circana +1 312-731-1782 in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
6 days ago
- Business
- Yahoo
Circana's 2024 New Product Pacesetters Report Highlights Continued CPG Commitment to Innovation and Consumer Connections
New Game-Changing Consumer Products Earned $8.4 Billion in Year-One Sales Chicago, June 17, 2025 (GLOBE NEWSWIRE) -- Circana, LLC today unveiled its 2024 New Product Pacesetters report, identifying last year's most groundbreaking innovations across the food, beverage, and nonfood consumer packaged goods sectors. Now in its 30th year, the report reveals exciting shifts in consumer preferences, highlighting products that deliver convenience, compelling brand stories, and enhanced functionality. This year's report underscores consumer packaged goods (CPG) companies' commitment to consumer-centric innovation, prioritizing solutions that solve for evolving lifestyle and occasion needs. New offerings successfully address today's demand for convenience, elevated wellness benefits, and trusted brand solutions. The 2024 Pacesetters achieved an impressive $8.4 billion in combined year-one MULO+ sales. Brands embraced newer formats, nutritional enhancements, and extensions into new categories, often in partnership with other brands or licensed entities, capturing consumer interest across diverse lifestyles. 'Innovation remains at the heart of growth and consumer connection,' said Lisa Maas, principal and practice lead, Innovation, at Circana. 'The 2024 Pacesetters tap into the emotional and practical needs of modern consumers. Whether it is indulgence paired with protein, enhanced wellness, or iconic brands solving for evolving needs in new spaces, these products resonate because they make life easier, better, and more enjoyable.' The Top 10 Food and Beverage New Product Pacesetters for 2024: Just Bare® Lightly Breaded Chicken Dr Pepper® Strawberries & Cream C4 Energy® Red Bull® Sea Blue Edition MrBeast™ Feastables™ PRIME® Energy Legendary Foods® Golden Island® Real Good Foods® Lightly Breaded Chicken CELSIUS® Essentials™ The Top 10 Nonfood New Product Pacesetters for 2024: Charmin® Ultra Soft™ Smooth Tear™ Cascade® Platinum Plus ActionPacs™ Hero Cosmetics® Cirkul ® Swiffer® PowerMop™ Lume® Gain® + Ultra Oxi™ PrettyLitter® TEMPTATIONS™ Dry Cat Food Bloom® Driving Success Through Innovating Key CategoriesThe 2024 New Product Pacesetters list proves the CPG industry's ability to adapt. Last year's top-ranking food and beverage products, including Just Bare Lightly Breaded Chicken, PRIME Energy, and Legendary Foods, delivered high value and versatility in their respective categories. Consumers continued to prioritize convenience without sacrificing flavor, functionality, or quality, reflecting a shift toward accessible and gratifying at-home experiences. Nonfood leaders like Charmin Ultra Soft Smooth Tear and Hero Cosmetics highlight the importance of delivering a superior experience and sustainable self-care in daily routines. 'Consumers' tastes and preferences continue to evolve,' said Joan Driggs, vice president of Content and Thought Leadership at Circana. 'This year's Pacesetters embody the trends shaping markets today, from protein-powered foods to elevated hydration solutions and co-branded new-to-market products. These innovations demonstrate how CPG leaders meet consumers where they are while opening doors to new occasions and usage opportunities.' Key Innovations Shaping Consumer BehaviorThe report identifies significant innovation themes driving change across the industry. Protein Power: High-protein offerings from the traditional to the transformative, such as Just Bare Lightly Breaded Chicken and Legendary Foods protein snacks, fulfill increasing wellness demands. Restaurant-to-Retail and Trusted Brands in New Spaces: Iconic brands like Sonic Tots and IHOP launched products that recreate restaurant experiences at home. Functionality and Flexibility: Solutions like REV Energy & Electrolyte Gum and MiraFIBER Gummies cater to on-the-go consumers seeking enhanced benefits. Bare to Bold Beauty: Innovations range from all-in-one and plant-based formulas like COVERGIRL Lash Blast Cleantopia to super-bold products with dramatic color or long-lasting results. Small and Medium-Sized Manufacturers Drive InnovationThis year's report shows that innovation from companies of all sizes is imperative to meeting diverse consumer needs. Extra-large and large manufacturers made a rebound of sorts in 2024, increasing their dollar contribution to 64% of all Pacesetters and increasing the number of Pacesetter products from 23% in 2023 to 32%. 'The fluctuation around the role of company size in dominating the new product space serves as a reminder that even established brands need to think out of the box, challenge brand norms, and work to engage with different customers,' said Maas. 'At the same time, challenger brands continue to bring their A-game with distinct benefits, and we see younger consumers outspend on products from these companies.' About the ReportThe Circana 2024 New Product Pacesetters report is available exclusively from Circana, the leading advisor on the complexity of consumer behavior. The findings of this report were compiled based on insights from Circana's New Product Innovation Practice's powerful suite of analytical and decision-making tools, as well as the 2024 Circana New Product Survey. Circana WebinarCircana's Lisa Maas and Joan Driggs will host a webinar, New Product Pacesetters and the Commitment to Innovation: Strengthening CPG and Consumer Connections, on June 18, at 2 p.m. CT. Register here for this free webinar. *Source for all insights: Circana's 2024 New Product Pacesetters Report About CircanaCircana is a leader in providing technology, AI, and data to fast-moving consumer packaged goods companies, durables manufacturers, and retailers seeking to optimize their businesses. Circana's predictive analytics and technology empower clients to measure their market share, understand the underlying consumer behavior driving it, and accelerate their growth. Circana's Liquid Data® technology platform is powered by an expansive, high-quality data set and intelligent algorithms trained on six decades of domain expertise. With Circana, clients can take immediate action to future-proof and evolve their growth strategies amid an increasingly complex, fast-paced, and ever-changing economy. Learn more at CONTACT: Shelley Hughes Circana +1 312-731-1782 in to access your portfolio
Business Upturn
6 days ago
- Business
- Business Upturn
Circana Partners with TikTok
Chicago, June 16, 2025 (GLOBE NEWSWIRE) — Circana joins TikTok's Marketing Partner Program now badged in the measurement category with a focus area in sales lift. Circana has met TikTok's rigorous criteria for advanced measurement solutions, recognizing the impact of its Household Lift™ solution. This partnership empowers consumer packaged goods (CPG) manufacturers and retailers to measure the impact of their TikTok advertising campaigns on offline sales with unparalleled accuracy and insight. Circana Household Lift enables TikTok's advertisers to answer critical performance questions about their campaigns, helping them understand if their ads are driving incremental purchases, attracting new households, or encouraging increased spending from existing customers. With TikTok's expansive reach and engaged community, this partnership brings a data-driven approach to gauging advertising effectiveness and optimizing campaign strategies for meaningful business growth. 'TikTok is continuously evolving its measurement capabilities to help advertisers better understand the full impact of their campaigns on driving both online and offline outcomes,' said Casey Hamlyn, Head of Marketing Science, North America at TikTok. 'Measurement partners are a key part of that effort, bringing trusted and differentiated insights that enable brands to uncover the incremental lift in performance resulting from their investment on TikTok.' Dave Slowik, Executive Vice President of Global Media for Circana, said, 'At Circana, our mission is to help advertisers leverage data-driven insights to achieve measurable growth. Our partnership with TikTok exemplifies this by delivering cutting-edge measurement solutions that connect advertising performance to real-world outcomes. Together, we are enabling brands to make more informed decisions and unlock new opportunities for success.' Circana is thrilled to join the trusted ecosystem of TikTok partners. By bridging the gap between digital advertising and offline purchase behavior, the partnership enables TikTok advertisers to further harness the power of actionable insights to refine their strategies and boost ROI. About Circana Circana is a leader in providing technology, AI, and data to fast-moving consumer packaged goods companies, durables manufacturers, and retailers seeking to optimize their businesses. Circana's predictive analytics and technology empower clients to measure their market share, understand the underlying consumer behavior driving it, and accelerate their growth. Circana's Liquid Data® technology platform is powered by an expansive, high-quality data set and intelligent algorithms trained on six decades of domain expertise. With Circana, clients can take immediate action to future-proof and evolve their growth strategies amid an increasingly complex, fast-paced, and ever-changing economy. Learn more at Disclaimer: The above press release comes to you under an arrangement with GlobeNewswire. Business Upturn takes no editorial responsibility for the same. Ahmedabad Plane Crash
Yahoo
6 days ago
- Business
- Yahoo
Circana Partners with TikTok
Circana Recognized as Badged TikTok Measurement Partner with a Lift Specialty Chicago, June 16, 2025 (GLOBE NEWSWIRE) -- Circana joins TikTok's Marketing Partner Program now badged in the measurement category with a focus area in sales lift. Circana has met TikTok's rigorous criteria for advanced measurement solutions, recognizing the impact of its Household Lift™ solution. This partnership empowers consumer packaged goods (CPG) manufacturers and retailers to measure the impact of their TikTok advertising campaigns on offline sales with unparalleled accuracy and insight. Circana Household Lift enables TikTok's advertisers to answer critical performance questions about their campaigns, helping them understand if their ads are driving incremental purchases, attracting new households, or encouraging increased spending from existing customers. With TikTok's expansive reach and engaged community, this partnership brings a data-driven approach to gauging advertising effectiveness and optimizing campaign strategies for meaningful business growth. 'TikTok is continuously evolving its measurement capabilities to help advertisers better understand the full impact of their campaigns on driving both online and offline outcomes,' said Casey Hamlyn, Head of Marketing Science, North America at TikTok. 'Measurement partners are a key part of that effort, bringing trusted and differentiated insights that enable brands to uncover the incremental lift in performance resulting from their investment on TikTok." Dave Slowik, Executive Vice President of Global Media for Circana, said, 'At Circana, our mission is to help advertisers leverage data-driven insights to achieve measurable growth. Our partnership with TikTok exemplifies this by delivering cutting-edge measurement solutions that connect advertising performance to real-world outcomes. Together, we are enabling brands to make more informed decisions and unlock new opportunities for success.' Circana is thrilled to join the trusted ecosystem of TikTok partners. By bridging the gap between digital advertising and offline purchase behavior, the partnership enables TikTok advertisers to further harness the power of actionable insights to refine their strategies and boost ROI. About CircanaCircana is a leader in providing technology, AI, and data to fast-moving consumer packaged goods companies, durables manufacturers, and retailers seeking to optimize their businesses. Circana's predictive analytics and technology empower clients to measure their market share, understand the underlying consumer behavior driving it, and accelerate their growth. Circana's Liquid Data® technology platform is powered by an expansive, high-quality data set and intelligent algorithms trained on six decades of domain expertise. With Circana, clients can take immediate action to future-proof and evolve their growth strategies amid an increasingly complex, fast-paced, and ever-changing economy. Learn more at CONTACT: Shelley Hughes Circana +1 312-731-1782 in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Malaysian Reserve
12-06-2025
- Business
- Malaysian Reserve
Amid crisis and cost cutting fatigue, Europeans splash out on comfort and indulgence
New Circana 'Eat Play Love' report highlights increased demand for foods, toys and beauty products that provide mini moments of bliss and escape from a world of worry LONDON, June 12, 2025 /PRNewswire/ — Despite continuing to be frugal with everyday purchases, European shoppers are splashing out on joy – turning to mood-boosting foods, stress releasing toys, and nourishing beauty products – for comfort amid a backdrop of global conflicts, climate concerns, and ongoing economic pressures that now shape daily life. Circana's latest report, Eat Play Love, reveals that consumers across Europe are prioritising purchases that give them more control over their lives and offer 'mini moments of bliss.' The data, drawn from Circana's extensive coverage of European food retail, foodservice, prestige beauty, and toys, shows a striking shift toward self-soothing consumption. As European consumers become more selective about what they buy, they are channelling their money into luxury experiences, products and brands that deliver clear value, meaning or emotional return. Sales of high-protein snacks, restaurant quality dining at home, mood-boosting fragrances, and stress-relieving toys are all in demand as consumer look at new ways to support their health and wellbeing. 'Long-held ideas about value and necessity are being rewritten as consumers reassess how they eat, play and look after themselves and their loved ones,' said Anne Haine, European Head of Consumer Packaged Goods at Circana. 'Brands that win in 2025 are those that understand this new consumer mindset – practical yet emotional, cautious yet indulgent.' The Eat Play Love report highlights more than 15 shifts and changes in tastes and preferences as Europeans re-evaluate what they truly want and need when it comes to eating, playing and loving themselves, including: EAT: Bite sized is the new normal as food is snackified: Snacks are no longer just eaten between meals, but alongside, and instead of, a traditional breakfast, lunch or dinner. 13% of Europeans say they eat snacks instead of a main meal and 28% consume them alongside. 4 out of 10 snack products consumed outside the home are now eaten at lunch or dinner. Nearly three-quarters of consumers snack while watching TV or browsing online, with almost half viewing it as a form of self-care. Spend on 'snacking meals' is up 4.5% in foodservice outlets and up 9.6% in retail foodservice (a combined total of €64 billion). Restaurant quality dining at home: Consumers are blending delivery with at-home extras, for example, transforming a €120 restaurant meal into a curated experience costing less than half the price, while preserving a lot of the same enjoyment. Delivery continues to fare well even as cost-of-living pressures increase – with spend rising to €29bn in 2024 (up from €26bn in 2023). Doggy bags go mainstream: 20% of European consumers now take leftovers home – citing saving money as the main motivation for requesting a doggy bag, but the desire to reduce food waste also plays a role (20% of restaurant guests see taking leftovers home as an act of sustainability; a further 19% would like to see leftovers donated to charities). 'It's not about spending more or less, but spending better and in ways consumers can control themselves: buying fewer goods, planning purchases more carefully and avoiding food waste,' said Ananda Roy, Senior Vice President of Strategic Insights, Europe at Circana. 'The desire for greater control goes beyond ingredients,' said Edurne Uranga, Vice President Foodservice Europe, Circana. 'Consumers are watching their spending, asking for doggy bags and planning meals carefully. This isn't just budgeting. It's a form of empowerment.' PLAY: Toys provide stress relief for big kids and little grown-ups. Play is now about emotional release and creative fulfilment, whether it's intricate Lego Botanical sets, Jellycat plushies or Pokémon cards, consumers are splashing out on toys that bring out their inner child. Toys for ages 12+ now make up 31% of all European toy sales, worth €4.6bn in sales – double their share a decade ago. If growth continues apace, by 2034 nearly 40% of all toys sold in Europe will be toys for teens and adults. The rise of second hand toys and bargains. Parents are becoming more careful with what – and how much – they buy amid concern about the cost of living and the desire to be less consumerist. While toy sales are down, second-hand buying is on the rise. 51% of European consumers said they bought 'pre-loved' toys last year and the percentage keeps increasing. Many consumers are looking for a bargain when buying toys, and online marketplaces like Temu and Shein are booming as a result. 32% of European consumers say they bought a toy from a Chinese marketplace at least once during the second half of 2024. For 18-to-34- year-olds, it's 58%. Spending precious time together, away from screens. In the age of 'brain rot' and 'zombie scrolling', Europeans of all ages are rediscovering board games as an antidote to excessive screen use. Whether it's trading cards, jigsaw puzzles or spending the weekend in a board games café, consumers are turning to games for a much-needed opportunity to take a digital detox through play. Sales of card games were up 12% in 2024 and adult games increased by a staggering 22%. Games sales overall reached €1.844 billion in the region. 'In a world full of stress and uncertainty, play gives consumers essential moments of joy. As a critical act of self-care, playing with toys helps adults and their children unplug, recharge and self-soothe,' said Frédérique Tutt, Global Industry Advisor for Toys at Circana. LOVE: Fragrance is lifting moods. As a confidence booster or a means of relaxation, smelling nice is essential to many consumers' sense of wellbeing. Sales of fragrances costing €150 or more were up 32% in 2024 to €653 million (compared to +8% growth for total fragrance). The lower end of the market is also doing well as budget-conscious shoppers look for more affordable alternatives; sales of body sprays doubled in 2024. The new lipstick index. Buying a lipstick used to be the continent's favourite makeup buy during times of uncertainty. However, today's consumers – especially younger ones – favour glow-boosting products such as tinted moisturisers, concealers, setting sprays, and powders – often with added skincare benefits. Food-inspired comfort beauty. From 'glazed-doughnut' skin and 'butter yellow' nails to 'cherry cola' lips, food language and aesthetics have influenced the beauty sector for some time and there is no slowdown in consumer appetite for mouth-watering beauty treats. Food-inspired beauty taps into consumers' connection with, and memories of, food in a powerful way, feeding the senses and nostalgia. 'Beauty is no longer just about appearance, it's an emotional pick-me-up that people reach for daily,' said Mathilde Lion, Chief Beauty Analyst, Europe at Circana. 'Niche scents, premium haircare products and makeup with innovative textures are just some of the examples. Fueled by social media, beauty trends are evolving at break-neck speeds but there is no doubt that this focus on wellness and self-love is rewriting the European beauty playbook and set to continue well into 2025.' About Circana Circana is a leader in providing technology, AI, and data to fast-moving consumer packaged goods companies, durables manufacturers, and retailers seeking to optimize their businesses. Circana's predictive analytics and technology empower clients to measure their market share, understand the underlying consumer behaviour driving it, and accelerate their growth. Circana's Liquid Data® technology platform is powered by an expansive, high-quality data set and intelligent algorithms trained on six decades of domain expertise. With Circana, clients can take immediate action to future-proof and evolve their growth strategies amid an increasingly complex, fast-paced, and ever-changing economy. Learn more at Eat Play Love methodology This report leverages Circana's extensive coverage of European food retail, foodservice, prestige beauty, and toys covering sales of consumer goods across hundreds of categories, billions of SKUs across five European countries including the UK, France, Italy, Spain and Germany. Food retail covers six countries with additional data from The Netherlands. Consumer survey data is also included. Media assets: Logo: For further information, please contact: Teresa Horscroft at Eureka Communications +44 (0)1420 564346teresa@
