12 hours ago
CoolCabanas founder buys $18m block where viral beach trend began
The founder of the viral, and sometimes controversial, CoolCabanas brand is believed to be the new owner of an $18 million beach block of land, complete with approved house plans.
Located on Witta Circle, the property sold on May 7 and settled earlier this month.
Publicly-available property records show it was purchased by Mark Andrew Fraser, believed to be the same brains behind the viral CoolCabanas empire.
Patents in that same name are linked to the beach shelter.
Fraser, who is an architect, came up with the idea while holidaying in Noosa with his family in 2014.
And it was that simple idea that has clearly paid off with the beach shelters a regular site on Aussie beaches.
Sold by Tom Offermann Real Estate agents Jill Goode and Tom Offermann, the sale was for the vacant land only but that sale comes with a Chris Clout designed masterpiece with development approval.
Mr Offermann declined to comment.
'Internally the design over three levels includes a waterfall centrepiece, underground parking and a lift,' the listing says.
'On the entry level water vistas have starring roles in almost every space.
'Liberal use of disappearing glass panes merge the interiors to the natural surrounds and alfresco living where bridges connect seemingly 'floating' terraces to the luminescent pool, spa, pond and spill in a fashion to the wide beach and perfect-for-swimming sparkling shallows.'
Other features include 20m water frontage with a white sand beach, and a 12m-long jetty.
Fraser told News Corp in 2021 that he was holidaying at Noosa with his wife and kids in 2014 when he observed people fumbling to put together their umbrellas.
'I was at Noosa relaxing and wondered if I could create a better design,' he said.
'I set myself a core brief that it needed to be wind resistant, easy to use, and comfortable enough for families to spend the entire day under.
'I literally sat there sketching out design options in the sand and came up with the core idea.
'The one centre pole for ease of use and corner arms held in tension with sand bags.'
