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Chipotle offers BOGO deal for tattooed customers on Friday the 13th, launches new Adobo Ranch dip
Chipotle offers BOGO deal for tattooed customers on Friday the 13th, launches new Adobo Ranch dip

Time of India

time13-06-2025

  • Entertainment
  • Time of India

Chipotle offers BOGO deal for tattooed customers on Friday the 13th, launches new Adobo Ranch dip

Chipotle launches tattoo-inspired BOGO promotion Live Events Chipotle introduces new Adobo Ranch dip nationwide (You can now subscribe to our (You can now subscribe to our Economic Times WhatsApp channel Chipotle Mexican Grill is offering a buy-one-get-one (BOGO) entrée deal on Friday, June 13, from 3 p.m. to 4 p.m. local time for customers who are 'tatted like a Chipotle bag.' The promotion applies to all forms of tattoos, including permanent, temporary, or hand-drawn to the company, the campaign was inspired by online memes comparing heavily tattooed individuals to the signature line-drawing style on Chipotle's takeout bags. The limited-time BOGO deal will be available at participating Chipotle locations read: National Burrito Day: Here's what Chipotle Mexican Grill is offering to its members on this auspicious occasion In addition to the promotion, Chipotle is releasing a new collection of 13 temporary tattoo designs. The artwork draws from recognizable elements of the brand, including its ingredients, iconic black forks, and slogans such as 'Chipotle is my life.'Stephanie Perdue, Vice President of Brand Marketing, stated, 'On the biggest day of the year for tattoos, we are honoring our bold superfans who have artwork reminiscent of the designs on Chipotle's takeout bags. Fans who aren't ready to embark on their permanent tattoo journey can try out our 13 new temporary designs and enjoy a BOGO entrée.'Thirteen Chipotle locations across the US will distribute flash tattoo sheets during the one-hour BOGO window, while supplies last. Locations include cities such as New York, Los Angeles, Chicago, Miami, Denver, and San has announced the launch of a new Adobo Ranch dip, marking the brand's first new dip offering since the introduction of Queso Blanco in February 2020. The Adobo Ranch dip will be available at all Chipotle restaurants in the US and Canada starting June read: Chipotle announces new item as limited-time offering across North America and Europe; check what the special dish is Made with real ingredients, the dip features a blend of adobo pepper, sour cream, herbs, and spices, offering what Chipotle describes as a 'smoky, spicy twist' on traditional Rewards members will receive early access to a free side of the new dip on launch day. To qualify, customers must be enrolled in the Chipotle Rewards program by 11 p.m. local time on Monday, June 16. Additionally, new Rewards members will also receive a complimentary serving of introduction of the Adobo Ranch dip and the Friday the 13th promotion are part of Chipotle's ongoing efforts to engage with customers through brand-inspired experiences and new product offerings.

Chipotle launches new dip to menu, marking first new sauce since 2020
Chipotle launches new dip to menu, marking first new sauce since 2020

New York Post

time11-06-2025

  • Business
  • New York Post

Chipotle launches new dip to menu, marking first new sauce since 2020

Chipotle has a new dip coming to its menu for the first time since 2020. Its restaurants in the U.S. and Canada will start offering a new limited-time Adobe Ranch dip beginning June 17, the company announced Monday. When it becomes available, the new Adobo Ranch will contain adobo peppers, sour cream, and a 'unique blend of herbs and spices,' the company said. 'Ranch has become a cultural phenomenon, especially among Gen Z, who are finding creative ways to enjoy it beyond the traditional salad,' Chipotle chief brand officer Chris Brandt said. 'Our new Adobo Ranch taps into this passion, giving fans a crave-worthy way to customize their Chipotle order with a completely new flavor.' Customers who are members of the Chipotle Rewards program before 11 p.m. local time on June 16 will have the opportunity to get a free side of the Adobo Ranch on June 17 through an offer on their account, according to Chipotle. To cash in on it, they will have to buy a regular-price entrée. Chipotle has a new dip coming to its menu for the first time since 2020. Christopher Sadowski The Adobo Ranch will mark the first new dip Chipotle has brought to its menu since the chain rolled out its queso blanco in early 2020, the company said. Other dips on Chipotle's menu include salsas and guacamole. In recent months, Chipotle has offered other limited-time items. Chipotle restaurants in the U.S. and Canada will start offering a new limited-time Adobe Ranch dip beginning June 17, along with salsa, guac, and queso. Chipotle Mexican Grill, Inc. It debuted Chipotle Honey Chicken as a limited-time protein option in North America and Europe in early March. In September of last year, it also brought its Smoked Brisket back in the U.S. and Canada for a limited time. The chain, known for its burritos and bowls, has almost 3,800 locations globally, including nearly 3,700 across America. It has a long-term goal of reaching 7,000 restaurants in North America.

Chipotle adds a really popular item to its menus nationwide
Chipotle adds a really popular item to its menus nationwide

Miami Herald

time11-06-2025

  • Business
  • Miami Herald

Chipotle adds a really popular item to its menus nationwide

Taco Bell seems to fiddle with its menu on a weekly basis. It only rarely does something bold like adding a new protein, but it finds new ways to modify its core menu items that make them new. That could mean a new cheese, a novel sauce, or some other minor addition that can then be used in multiple ways. It's an innovative way to keep things fresh so customers never know exactly what to expect when they enter a store. Related: Big beverage brand unexpectedly files Chapter 11 bankruptcy In addition, the Yum Brands (YUM) chain has some recurring favorites that cycle on and off the menu. You might want its chicken nuggets, only to find that they are not available, which actually builds anticipation for when they get brought back. It's a process of endless change that keeps customers guessing while driving return visitors when old favorites make their returns. This system of near-endless innovation also drives media coverage and keeps the company visible on social media. Don't miss the move: Subscribe to TheStreet's free daily newsletter Rival Chipotle (CMG) takes a very different approach. It very rarely changes its menu partly because its make line system has very limited room for new items. The popular Mexican chain adds a new seasonal protein three of four times a year and generally that's the extent of its changes. Now, however, Chipotle has a big surprise for its customers. Chipotle has added Adobo Ranch, a smoky, spicy twist on America's beloved dipping sauce to its menu nationwide. "Made fresh in Chipotle restaurants, Adobo Ranch features adobo pepper, sour cream and a unique blend of herbs and spices, bringing a craveable kick to the brand's signature burritos, bowls, salads, tacos and quesadillas," the company shared in a press release. Adobo Ranch will be available at Chipotle locations across the U.S. and Canada starting Tuesday, June 17 and Chipotle Rewards members can try it for free on launch day. Chipotle noted that ranch has passed ketchup to become the most popular condiment in the U.S. More Restaurants Beloved Mexican restaurant closing iconic location after 63 yearsMajor restaurant chain quietly closes several locationsIconic restaurant closing its doors after 32 years "Ranch has become a cultural phenomenon, especially among Gen Z, who are finding creative ways to enjoy it beyond the traditional salad," said Chipotle Preisdent Chris Brandt. "Our new Adobo Ranch taps into this passion, giving fans a craveworthy way to customize their Chipotle order with a completely new flavor." The new Chipotle take on ranch, features only what the company describes as real ingredients and no artificial colors, flavors or preservatives. While its overall results were mixed, Chipotle saw sales slow down at restaurants that have been open for over a year. "Turning to our first quarter results. Sales grew over 6% to reach $2.9 billion, including a comparable sales decline of 0.4%. Digital sales represented 35.4% of sales. Restaurant-level margin was 26.2%, a decrease of 130 basis points year-over-year. Adjusted diluted earnings per share was $0.29, representing 7% growth over last year, and we opened 57 new restaurants, including 48 Chipotlanes," CEO Scott Boatwright shared during an earnings call with analysts. The CEO blamed the economy and overall negative consumer sentiment. "In February, we began to see that the elevated level of uncertainty felt by consumers starting to impact their spending habits. We could see this in our visitation study where saving money because of concerns around the economy was the overwhelming reason consumers were reducing the frequency of restaurant visits. This drove a slowdown in our underlying transaction trends. This trend has continued into April," he said. Related: McDonald's is facing a harsh new reality as customer behavior shifts Boatwright expects these conditions to continue. "While we can't predict how long these consumer headwinds will last, what I do know is that the Chipotle brand has never been stronger, that we have an extraordinary value proposition that is more important than ever to focus on being guest obsessed to earn every transaction," he added. The Arena Media Brands, LLC THESTREET is a registered trademark of TheStreet, Inc.

Chipotle Finally Adds Southwest Ranch to Menu
Chipotle Finally Adds Southwest Ranch to Menu

Yahoo

time10-06-2025

  • Business
  • Yahoo

Chipotle Finally Adds Southwest Ranch to Menu

Ranch is officially coming to the Chipotle menu. While many other burrito chains throughout the country have embraced creamy, southwest-style ranch sauces on their menus, Chipotle has long resisted such a move. But it sounds like that's officially changing this month. On Monday, Chipotle officially announced the launch of Adobo Ranch, which is the company's own twist on the beloved American dressing and dip. Made fresh in-house with fresh ingredients, the new sauce features 'adobo pepper, sour cream and a unique blend of herbs and spices,' which the company said brings a "craveable kick to the brand's signature burritos, bowls, salads, tacos and quesadillas." The company expects the new sauce to be particularly popular amongst its younger customers. "Ranch has become a cultural phenomenon, especially among Gen Z, who are finding creative ways to enjoy it beyond the traditional salad," said Chris Brandt, President and Chief Brand Officer said in a news release. "Our new Adobo Ranch taps into this passion, giving fans a craveworthy way to customize their Chipotle order with a completely new flavor." Adobo Ranch will be officially coming to all Chipotle locations across the U.S. and Canada starting Tuesday, June 17, and the company even announced that Chipotle Rewards members will be able to try the new sauce for free on launch day. Chipotle Finally Adds Southwest Ranch to Menu first appeared on Men's Journal on Jun 9, 2025

Chipotle is releasing its first dip in five years. Can you guess the flavor?
Chipotle is releasing its first dip in five years. Can you guess the flavor?

USA Today

time09-06-2025

  • Entertainment
  • USA Today

Chipotle is releasing its first dip in five years. Can you guess the flavor?

Chipotle is releasing its first dip in five years. Can you guess the flavor? For the first time in five years, Tex-Mex chain Chipotle is releasing a new dip called Adobo Ranch. According to the company, Adobo Ranch is Chipotle's first new dip since Queso Blanco, which was released in February 2020. The dip is made with all real ingredients. The dip will be available at all Chipotle locations in the U.S. and Canada starting on June 17. Chipotle Rewards members will get to try a free side of Adobo Ranch on June 17, the company said in a news release. In order to try the dip for free, customers must enroll in Chipotle Rewards by 11 p.m. local time on Monday, June 16. New Chipotle Rewards members can also get a free guac. Here's what to know about Chiptle's latest release. What led to the dip's release? According to the company, ranch dips and dressings have become popular among customers; ranch dips and dressings have even become a more popular condiment than ketchup, America's favorite condiment in 2024. The company said in its news release that ranch is 'a cultural phenomenon,' especially among Gen Z. When asked what led to the release of the Adobo Ranch, Chris Brandt, President and Chief Brand Officer at Chipotle, said Chipotle customers are finding new ways to enjoy the restaurant's food. 'Adobo Ranch gives our guests even more ways to customize their meals and explore bold new flavor combinations with our real ingredients,' Brandt said in a statement to USA TODAY on June 9. More food news: Selena Gomez Oreo cookies are available starting June 9: Where to get them What does the dip taste like? Chipotle said Adobo Ranch tastes puts a 'smoky, spicy twist" on ranch. It contains adobo pepper, sour cream, and herbs and spices. The company said the sauce will make a good addition to the restaurant's burritos, bowls, salads, tacos and quesadillas. In the company's news release, Vice President of Culinary at Chipotle Nevielle Panthaky suggested a few ways for customers to try the dip: Dip a quesadilla in Adobo Ranch. Dip salt and lime seasoned tortilla chips in Adobo Ranch before taking a bite out of a burrito bowl. How do I get my free dip or guac? To take advantage of the free dip or guac offers, Chipotle said: For a free side of Adobo Ranch, customers must enroll in Chipotle Rewards by 11 p.m. local time on Monday, June 16, and buy a regular-priced entrée on June 17. Valid only on June 17. customers must enroll in Chipotle Rewards by 11 p.m. local time on Monday, June 16, and buy a regular-priced entrée on June 17. Valid only on June 17. For free guac, new Chipotle Rewards members must sign up in time and make a $5 minimum purchase. The deal expires if it is not used within seven days after it has been issued. Visit for more information on Chipotle Rewards, or for information on the free guac deal. Saleen Martin is a reporter on USA TODAY's NOW team. She is from Norfolk, Virginia – the 757. Email her at sdmartin@

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