26-05-2025
Chapter 2 Drip launches first flagship store in Bandra
Chapter 2 Drip, a streetwear label founded by Rhea and Showik Chakraborty, has launched its first flagship store in Bandra, Mumbai. Designed as more than a retail space to house its men's and women's apparel, the store also features a coffee nook.
Located in the heart of Bandra, the store features black and white tiled interiors, curved clothing racks, and a casual, expressive atmosphere, the brand announced in a press release. Handwritten quotes line the walls, alongside a built-in coffee bar and conversation corners aimed at fostering community and engaging shoppers.
'For us, Chapter 2 wasn't a brand idea- it was real, it was survival,' said Rhea Chakraborty in a press release. 'This store is a physical memory of that journey. It is raw in emotion but designed with clarity and purpose.'
Known for oversized tees, raw-edged hoodies, and apparel with affirming messages, Chapter 2 Drip positions itself outside of trend-driven fashion. 'Our clothes aren't meant to impress,' said Showik Chakraborty. 'They are meant to express.'
The Bandra flagship also debuts Chapter 2 Brew, a coffee nook created to encourage visitors to linger and connect. The label's products, priced between Rs 1,190 and Rs 4,190, come with poetry-lined packaging and tags that double as affirmations to continue the brand's focus on fashion as a form of healing and identity.
