Latest news with #ChakravarthiNV
Fashion Value Chain
12 hours ago
- Entertainment
- Fashion Value Chain
Himalaya BabyCare Celebrates Dads with #GentleAsDad Film
Himalaya BabyCare, India's most trusted baby wellness brand, unveiled its touching new Father's Day campaign #GentleAsDad, anchored by an emotional DVC inspired by the iconic Kannada song 'I Love You Appa.' The digital film traces the timeless bond between a father and his daughter, portraying moments of tenderness from infancy to adulthood. Set to a stirring soundtrack recreated in six Indian languages—Hindi, Tamil, Telugu, Malayalam, Marathi, and Bengali—the film captures everyday rituals of affection, such as applying Himalaya's Baby Massage Oil and Lotion, highlighting the father as a silent nurturer in the backdrop of his daughter's growth. The story unfolds through a symbolic photo album and culminates in a powerful wedding-day moment, reinforcing the enduring emotional imprint of a father's gentle care. 'With this campaign, we wanted to honour the subtle strength and tenderness that define fatherhood,' said Chakravarthi N V, Director – BabyCare, Himalaya Wellness Company. He emphasized that the #GentleAsDad campaign aims to celebrate fathers as protectors, playmates, and the quiet constants in every child's life. Himanshu Arora, Co-Founder of Social Panga, added, 'The recreated song and multilingual storytelling make this narrative universally relatable. It's a tribute to how a daughter is always her father's little girl, no matter her age.' Now live on YouTube and Instagram, the campaign invites audiences to share their own heartfelt memories under the hashtag #GentleAsDad. ▶️ Watch the film: YouTube Link
Time of India
14-06-2025
- Entertainment
- Time of India
This Father's Day, Himalaya BabyCare celebrates every gentle touch
Himalaya BabyCare , India's baby care brand, has unveiled a new DVC film to mark the occasion of Father's Day. Inspired by the popular Kannada song 'I Love You Appa ', the campaign, titled ' GentleAsDad ' captures the emotional bond between a father and his daughter as she grows from a newborn to a young woman. To resonate deeply with regional audiences, the beloved song has been translated into six languages—Hindi, Tamil, Telugu, Malayalam, Marathi, and Bengali, ensuring regional resonance and a deeper emotional connection. The film opens with a powerful visual: a father, now in his 60s, is shown getting ready in front of a mirror and a little girl dressed in wedding attire calls out, ' Appa !' and hands him a photo album. As the pages turn, viewers are taken on an emotional journey through the lens of the father, showcasing quiet, everyday moments of love and care, from applying Baby Massage Oil, Baby Soap and Lotion while playing together —each moment portraying a father's quiet, unwavering presence in his daughter's life. These visual memories, highlighted by the soulful lyrics of 'I Love You Appa ,' portray the father not just as a caregiver and protector but also a constant, gentle presence whose quiet strength shapes a child's every moment. At the heart of this narrative lies Himalaya BabyCare 's science-backed range—Baby Massage Oil, Baby Soap and Baby Lotion featuring seamlessly as part of the shared experiences between father and child. These products, known for their trust and science-backed herbal care, become quiet companions in this journey of parenting, offering support in every moment of affection, growth, and guidance. Speaking on the campaign, Chakravarthi N V, director – BabyCare, Himalaya Wellness Company , said, "Fathers are often the silent pillars of a child's life - gentle, steady, and always present in the background, shaping their child's world through love and protection. With this campaign, we wanted to honour the subtle strength and tenderness that define fatherhood. The song 'I Love You Appa ' carries deep cultural emotion, and through this universally relatable story, we hope to celebrate every dad who plays the role of protector, playmate, guide, and gentle nurturer.' Himanshu Arora, the co- founder of Social Panga said, 'This Father's Day, our campaign celebrates the timeless bond between fathers and daughters, a connection that's deeply personal to me as a father. The song was thoughtfully chosen for its universal emotion, capturing how a daughter will always be her father's 'little girl,' no matter her age. Our goal was to create a campaign that beautifully captures this journey, and to ensure every part of India relates, we've recreated the song in six regional languages. We're proud to have partnered with Himalaya BabyCare, further strengthening their vital role as a leading parenting partner rooted in the values of gentle, natural care' The campaign will be launched across YouTube and Instagram, accompanied by the hashtag #GentleAsDad to encourage viewers to share their own memories and moments with their fathers. Watch the video here:
Fashion Value Chain
04-06-2025
- Business
- Fashion Value Chain
Himalaya BabyCare Launches ‘Maa Ka Bharosa' Campaign
Himalaya BabyCare, India's most trusted doctor-prescribed baby care brand, has launched a touching new campaign titled 'Maa Ka Bharosa', celebrating the unwavering trust of mothers across India. The digital-first campaign features six emotionally resonant video commercials (DVCs), each focusing on a signature Himalaya BabyCare product—Gentle Baby Lotion, Gentle Baby Shampoo, Gentle Baby Wash, Gentle Baby Soap, Crème Cleansing Bar, and Baby Crème. These short films capture intimate, real-life moments between mothers and babies—from gentle massages to playful bath times—reflecting how Himalaya BabyCare is more than a product line; it's a trusted parenting companion. 'At Himalaya, every baby care product is a thoughtful fusion of natural origin ingredients, modern science, and Ayurvedic wisdom,' said Mr. Chakravarthi N V, Director – BabyCare, Himalaya Wellness Company. 'This campaign is a tribute to the enduring bond between mothers and their babies—and the trust they've shown in us over the years.' Formulated with up to 99% natural ingredients like Olive Oil, Almond Oil, Aloe Vera, and Licorice, Himalaya's baby products are clinically tested, pH 5.5 balanced, and safe for daily use from birth. Rooted in Kaumarabhritya, the Ayurvedic science of infant care, Himalaya BabyCare is endorsed by pediatricians and cherished by generations of mothers. Through 'Maa Ka Bharosa,' Himalaya reiterates its core belief: peace of mind comes from gentle, proven care. The campaign celebrates the brand's role in nurturing millions of everyday parenting journeys—with products that support bonding, trust, and holistic well-being.
