Latest news with #Cayenne
Car and Driver
13 hours ago
- Automotive
- Car and Driver
View Exterior Photos of the 2025 Porsche Cayenne GTS
It also completed the quarter-mile in 12.1 seconds at 112 mph. In both metrics, the new Cayenne GTS is better than a 2021 Cayenne GTS Coupe we tested.
Top Gear
4 days ago
- Automotive
- Top Gear
Tricky Tuesday? Here's a gallery of rally-prepped Porsches in Africa to cheer you up
Kalmar Automotive's latest 'Beyond Adventure' rally looks absolutely incredible Back in November 2022, we brought you images of the Kalmar Beyond Adventure Trans-Andes Rally. Essentially, it was a group of rally-prepped air-cooled 911s and Cayennes covering 11,000km off-road in South America. And yes, it was exactly as cool as it sounds. Now, Kalmar is back with another quest. This time it's taking its customers on the Beyond Adventure Trans-Africa Rally, with a route that passes through Namibia, Angola, Botswana, Zambia and Zimbabwe. Due to finish in a couple of days, these rather incredible snaps would suggest that the adventure has been quite something so far.
Time Business News
10-06-2025
- Automotive
- Time Business News
What Today's Leaders Can Learn From Building Brands That Connect With Both Niche and Mass Audiences
A decade ago, choosing to focus on mass or niche markets was one of the key decisions a company would make. It was an 'either/or' choice that would propel a company in a definite direction. But when the era of big data began to dawn, the business landscape changed rapidly. Companies suddenly had the tools to play in both arenas. And as they crunched the numbers, they realized that becoming a 'both/and' company — mass and niche — gave them a greater capacity for growth. 'In today's attention-deficient, culture-whiplash marketplace, you can't just be one thing to one group — at least not if you want to scale,' warns Jared Navarre, founder of Keyni Consulting. 'You've got to be specific enough to mean something, and broad enough to matter.' Jared Navarre is a multidisciplinary founder and creative strategist with a proven track record in launching, scaling, and exiting ventures across IT, logistics, entertainment, and service industries. He has consulted over 250 businesses, specializing in building operational systems, designing resilient technology infrastructure, and developing multi-platform brand ecosystems that resonate with niche and mainstream audiences alike. 'If you're content being niche and boutique, great — build a tight cult and stay weird,' Navarre says, 'but if you're trying to play on a bigger stage, this dual-audience approach becomes essential. Brands that master this duality don't just survive — they take the field swinging, while everyone else is still defending their TAM slide.' Options for building brands that do both In many cases, brands keep both mass and niche market shoppers satisfied by strategically segmenting their product lines. For example, Ford does this by providing the F-150 for the masses while producing the Raptor for those who want to draw a crowd on YouTube. Porsche has a similar approach, with the Cayenne keeping the lights on while the 911 keeps the brand holy. 'A diverse product line, which includes both mass and niche options, democratizes entry while providing an aspirational ceiling,' Navarre explains. 'Nike balances shopping mall shelf ubiquity with niche cultural obsession. Apple sells to the masses but still whispers sweet nothings to filmmakers, musicians, and developers.' Companies also achieve the diversity needed to connect with mass and niche markets by building a cadre of brands aimed at different targets. Toyota, which provides reliability and accessibility to the mass market, uses Lexus to connect with smaller markets seeking a refined and luxurious option. 'VW Group has Volkswagen to get you there, Audi to get you there in style, and Lamborghini to get you there screaming,' Navarre says. The importance of bringing all stories under one narrative The key to succeeding with a 'both/and' strategy is understanding that segmenting does not mean separating. While a company's mass and niche offerings need to connect with unique customer sensibilities, they must still be seen as a part of the same brand narrative. 'Clear brand architecture, in which each tier has purpose, boundaries, and distinct positioning, is critical,' Navarre shares. 'Confusion kills trust, which can cause a brand to lose in all markets. Without discipline and clarity, a brand can be diluted into oblivion.' However, Navarre also says companies must find a way to build their strategy around a single strand of brand DNA. Segment-specific storytelling should make sense within the larger brand narrative. 'The essence should be consistent, even if the price tags aren't,' he advises. 'Your messaging needs to hit differently for each group, but should still feel like it came from the same soul. When messaging gets messy, you build a house of friction where operations, marketing, and product constantly step on each other's toes.' Using brand tension to gain an advantage Clarity can give way to complexity as brands strive to craft a strategy that appeals to both mass and niche markets, which can give rise to brand tension. Although the instinct is to find a way to resolve the tension, that can inadvertently limit a brand's potential for success. According to Navarre, the brands that endure and thrive are often the ones that learn to live in the in-between. 'One of the most overlooked dynamics in building a brand that straddles both niche and mass audiences is the productive tension it creates,' he says. 'When embraced rather than avoided, that tension becomes a long-term competitive advantage.' As they embrace tension, brands build a layered identity, adopting elements that some may see as contradictions. Apple, for example, strives for a level of simplicity that maximizes its accessibility while also providing powerful developer tools that require a professional-level understanding. Rather than seeing the layers as contradictions, savvy companies understand them as a way to create brand depth. 'This kind of brand strategy is harder because it requires more discipline, more nuance, and an internal culture that resists the urge to collapse complexity into something neat,' Navarre says. 'But in a world increasingly flattened by sameness, tension is a signal that invites curiosity, rewards exploration, and keeps a brand interesting long after the product alone would've lost momentum.' Indeed, making a play for both mass and niche markets increases potential, but also increases risks. Brands that make it work are those that avoid confusion, manage tension, and deliver authenticity. Regardless of the market, success requires developing and deploying a strategy that drives the brand's cultural and commercial relevance forward. TIME BUSINESS NEWS
Yahoo
08-06-2025
- Automotive
- Yahoo
Drivers compete in the 'Monaco of hill climbing'
Motorsports fans have gathered in Worcestershire to watch races described by organisers as like "Formula 1 up a country lane". The 120th British Hill Climb Championships at Shelsley Walsh, held on Saturday and Sunday, is billed as Europe's "fastest and most spectacular" speed hill climb. The track, near Stourport-on-Severn, claims to be the oldest motorsports venue in the world still staging events on its original course. Encompassing a steep hill with a 329ft (99m) rise, generations of racers have taken on the course since it opened in 1905. More than 200 cars took to the hill over the weekend to compete, some racing at speeds of about 150mph (241km/h) around the 1,000 yd (914m) track. Alex Summers, from Tenbury Wells, the fourth generation of his family to race the course, described it as "hallowed ground". "Some people refer to it as the Monaco of hill climbing," he said. "It's the sensation of speed and it's the fact that Shelsley's a natural amphitheatre, so you've got the ability to see almost the entire hill, pretty much wherever you are." Supporting from the paddocks, his mum Lindsay, who started racing 15 years ago, hit speeds of 143mph (230km/h) on her practice round. She said: "You just get to an age I think, as a woman, where you stop caring what people think and you just [say] 'I'm going to do it, I'm going to have some fun'." After lugging wheels up the track, she described the sport as "definitely not glamorous but a lot of fun". Porsche also put a prototype electric SUV, brought over from Germany and named Cayenne, through its paces on the track and a spokesperson said it was "very fast". Events started at 09:00 BST, with the fastest cars competing in the top 12 run offs. Course record holder Sean Gould was attempting to better his fastest time of 22.37 seconds in a 410kg single-seater, smaller-scale Formula 1-style car . He said hitting the high speed had been "frightening" in hindsight. "You kind of get carried away in the moment," he added. Follow BBC Hereford & Worcester on BBC Sounds, Facebook, X and Instagram. The race that is 'like F1 up a country lane' Shelsley Walsh
Auto Blog
04-06-2025
- Automotive
- Auto Blog
Say Hello To The Cayenne Porsche Desperately Needs To Be A Success
Porsche's Bold Cayenne Redesign Was a Smart Move When the Porsche Macan went electric, the initial signs were promising. But the novelty of electric propulsion has already worn off for some, and as a result, Porsche is backing away from all-electric plans. That decision is affecting several model lines, including the Cayenne, and new spy shots caught by the Autoblog spies have shown that the current generation of Porsche's luxury SUV will live on with gas power, gaining styling that brings it more in line with other P-cars. Some Say The Cayenne Could Be Porsche's Achilles Heel According to a recent report from the Wall Street Journal, the SUV that saved Porsche in the early 2000s could be causing problems in Stuttgart. The outlet says that Porsche is facing struggles in the market and says that some of the reasoning for this could be Porsche's reliance on parent company Volkswagen and its platforms. In the case of the Cayenne, that platform is shared with the Lamborghini Urus, but also the Volkswagen Touareg, and WSJ posits that this could be giving the brand a bit of an identity crisis. Nonetheless, as Porsche's best-seller, the Cayenne is still an important part of the portfolio, and this new development mule shows that Porsche isn't taking its challenges lightly. Cayenne Copies Carrera For 2026 While other automakers design complex camouflage wraps for their prototypes, each with unique patterns to hide an individual car's characteristics, Porsche has simply painted all of its development mules black, with prototype parts finished in the same color and sometimes even covered with more black tape. Annoyingly for us, this is just as effective, if not more so, but with these shots taken in such close proximity, we do get some details. Like the 992.2 911 Carrera, the Cayenne is getting vertical slats in the intake grilles, with the outermost openings likely featuring closing adaptive slats for aero and cooling efficiency. Vertical daytime running lights on either end help frame the new design choice better, and the massaged bumper completes the subtle changes. This is what Porsche does best: radically improving a car with as few clues to its newness as possible. We should see the final product by the end of the year, likely arriving for the 2026 model year, and likely with more price increases. This will keep the Cayenne alive until at least the end of the decade. Source: Autoblog
