Latest news with #Casio
Fashion Network
2 days ago
- Entertainment
- Fashion Network
G-Shock launches ‘Rise Above the Shocks' campaign with Vicky Kaushal
G-Shock, a watch brand from Casio has launched a new campaign with their brand ambassador actor Vicky Kaushal with the message 'Rise Above the Shocks'. Through the campaign, the brand will showcase its designs that include the DW-5000R, GA-2100, DW-5600, and GA-110. Through this campaign, the brand aims to widen its reach by connecting with India's Gen Z and millennial audiences. Commenting on the campaign, Takuto Kimura, managing director of Casio India in a statement said, 'With 'Rise Above the Shocks', we're celebrating a generation that is raw, unapologetic and fearless, for whom G-Shock reflects this very mindset. We are elated to have powerhouse Vicky Kaushal embodying the spirit and vision of this generation, resonating with a powerful message of never giving up and the power of sheer perseverance.' Vicky Kaushal added, 'There is strength in silence and power in perseverance. 'Rise Above the Shocks' is for everyone who's had the resilience and will to rise above the hardest blows that life has thrown at them and have a 'Never Give Up outlook in life'.'
Fashion Value Chain
2 days ago
- Entertainment
- Fashion Value Chain
G-SHOCK, Vicky Kaushal Champion Gen Z Resilience
G-SHOCK, Casio's globally iconic watch brand, has launched a new campaign featuring brand ambassador Vicky Kaushal, spotlighting Gen Z's redefined take on strength and resilience. The latest creative push builds on the brand's 'Rise Above the Shocks' ethos, this time channelling an inner form of toughness that Gen Z and millennials embrace as they navigate societal pressures and personal setbacks. Highlighting G-SHOCK's most recognisable models, including the DW-5000R — a modern nod to the brand's original 1983 model — the campaign celebrates those who stay true to themselves despite external expectations. The campaign also features standout models like the GA-2100, DW-5600, and GA-110, each reflecting the values of creativity, identity, and strength in design. Takuto Kimura, Managing Director of Casio India, commented: 'With 'Rise Above the Shocks', we're celebrating a generation that is raw, unapologetic and fearless. This campaign reflects how today's youth are rewriting what it means to be tough — with authenticity, boldness, and style.' Vicky Kaushal, sharing his thoughts on the campaign, said: 'There is strength in silence and power in perseverance… 'Rise Above the Shocks' is for everyone who's had the resilience to face life's toughest blows and keep going.' Produced by Method Productions, the campaign film was led by producer Ravneet Mahajan and directed by John Fredrick Peter, bringing to life the gritty spirit of the collection while anchoring it in storytelling that resonates with a new-age audience. With a renewed focus on youth, the campaign is a celebration of resilience—both stylistically and spiritually—cementing G-SHOCK's place in the hearts of India's new generation of go-getters and self-starters.
Time of India
3 days ago
- Entertainment
- Time of India
G-Shock celebrates GenZ's spirit of resilience with Vicky Kaushal
G-Shock , the watch brand from Casio, has launched a new campaign with their brand ambassador and actor Vicky Kaushal , building on the brand's signature message — rise above the shocks. Focused on G-Shock's iconic styles, the campaign champions a new generation that redefines what it means to be tough. Through this campaign, the brand shifts the spotlight onto a more personal, inner kind of resilience — one that defines today's youth as they face expectations, setbacks, and the pressure to conform. In a world that often questions their strength, they continue to push forward on their own terms. Leading the campaign is the DW-5000R , a tribute to the very first G-Shock that sparked a global movement, now reimagined for today. Its instantly recognisable square face, rugged resin build and unmistakable street-ready aesthetic make it a statement piece for those who live by their code. Alongside it, styles like the GA-2100 , DW-5600, and GA-110 showcase the iconic toughness of G-Shock's design language — each one a wearable symbol of resilience, creativity, and identity. Takuto Kimura, managing director of Casio India said, 'This campaign reflects how today's youth are rewriting what it means to be tough with authenticity, boldness, and style. We are elated to have powerhouse Kaushal embodying the spirit and vision of this generation, resonating with a powerful message of never giving up and the power of sheer perseverance.' Kaushal added, 'The 'Rise Above the Shocks' is for everyone who's had the resilience and will to rise above the hardest blows that life has thrown at them, and have a 'Never Give Up outlook in life'. That's what G-Shock represents, and I'm proud to be part of that brand story.' The creation of the project was undertaken in partnership with Method Productions, led by avid producer Ravneet Mahajan and director John Fredrick Peter, who sought to strike a balance between the right level of grit and storytelling for a new age audience, focusing on the core values of what it means to be tough in the current day context. G-Shock's latest campaign reinforces its deep connection with a loyal community while inviting a new generation to wear their resilience on their wrist with some of its most iconic model lineups which are a rage globally, the company stated in a press release. Watch the video here:
The Star
5 days ago
- Entertainment
- The Star
Zizan Razak named as G-Shock's first-ever Malaysian ambassador
Actor and comedian Zizan Razak is G-SHOCK's first-ever brand ambassador in Malaysia – a collaboration that aptly captures the essence of toughness and originality of the brand. Keeping its pulse on the heart of Malaysian entertainment, G-SHOCK brings the world of watches together with the brand's mission of uniting fashion, art, music and sports (FAMS) under one umbrella. Every segment of the G-SHOCKFAMS community exemplify raw passion and bold individuality. A natural fit for a brand built on strength, resilience and expressive individuality, Zizan's story reflects G-SHOCK's ethos of 'Never Give Up', inspiring fans from all walks of life. Hailing from the small town of Dungun in Terengganu, Zizan, 41, has gone on to become one of Malaysia's most-loved entertainers, having made a name for himself both on the big and small screens. He first captured the nation's attention through Maharaja Lawak and Raja Lawak, and further rose to fame after becoming champion of Super Spontan and Super Spontan All Stars. Since then, he has become a household name with blockbuster hits such as the Polis Evo trilogy, Abang Long Fadil and Mael Lambong, not to mention his vibrant hosting gigs that showcase his real, relatable charm on high-energy shows such as the Gempak Most Wanted Awards. Some of the watches from Zizan's G-SHOCK collection. 'When G-SHOCK first called to inform me that I had been chosen, my first reaction was that of disbelief. I thought that it was a prank by my friends, or a scam!' says Zizan during the official announcement at Dadi Pavilion in Pavilion Kuala Lumpur. 'I've always been a huge G-SHOCK fan. Despite knowing that I would be working closely with the brand now, I still bought three new G-SHOCK watches during my recent trip to Japan. 'Yes, I love their watches that much!' His very first purchase was a red DW-6900CB model. 'I was just 25 then, and it cost me about RM300, which was a lot of money back then,' Zizan recalls. Altogether, he owns around 20 G-SHOCK watches, and the DW 6900 series remains his favourite to date, often seen adorning his wrist in his movies. Being in tune with fashion, Zizan has no qualms colour-blocking with bold and expressive hues, for example, pairing a bright yellow shirt with his pink G-SHOCK watch. When asked to describe G-SHOCK in three words, Zizan says, 'Handsome, sincere, tough.' Off-stage, Zizan's passion for speed is palpable, especially when he realised his dream in 2024 by competing in the Petronas Grand Prix of Malaysia, after years of being a long-time motorsport fan and dedicated spectator. 'At Casio, time isn't just something we measure, it's a mindset. With G-SHOCK, we have always stood for toughness, innovation and unapologetic individuality,' says Casio Malaysia managing director Yuki Mutsui. 'In Zizan, we've found someone who lives that spirit effortlessly. He's bold, sharp and completely original; someone who can switch from sophistication to sheer energy in a heartbeat. 'His presence, humour and influence make him the perfect fit for the G-SHOCKFAMS community, and we couldn't be more excited to welcome him as our very first Malaysian brand ambassador,' Mutsui adds. (From left) Marco Corporation (M) Sdn Bhd assistant general manager Eric Lim and executive director SJ Ong, Zizan, Casio Singapore managing director Shingo Yamaga and Mutsui. — MUHAMAD SHAHRIL ROSLI/The Star Zizan's journey from rising comedian to multi-faceted performer perfectly embodies G-SHOCK's enduring 'Never Give Up' spirit and passion for reinvention. As he steps into the spotlight as the face of Malaysia for G-SHOCK, he joins an impressive powerhouse regional line-up that includes Superbon who is ONE Featherweight Kickboxing World Champion; Rizky Ridho, Indonesia's football star; and Dwight Ramos, professional basketball player for the Philippines' Gilas team and Levanga Hokkaido of Japan's Toughness Is Multi-Dimensional Campaign The philosophy, 'Toughness is Multi-dimensional' is brought to life with Zizan who seems to master every role he takes on. Regardless whether he's on set or on the streets, he is said to reflect the G-SHOCK attitude – genuine, cool, resilient, obsessed, confident and charismatic. He kicks off his ambassadorship with the legendary G-SHOCK 6900 series, known for its bold front button and signature triple graph dial. First launched in 1995, the 6900 remains an icon of durability, creativity and fearless self-expression. Now, 30 years later, it continues to lead the way in durability, self-expression, and fearless design. Reading between the lines of the 'tough' tagline, Zizan says toughness isn't just about what you see externally. 'It's also about being tough inside as a person, and withstanding things as they are thrown my way. 'I'm going to be as tough as my watch!' With Zizan onboard, G-SHOCK Malaysia is set to deliver more excitement and community-focused initiatives, dropping more stories that transcend time- keeping.
Fashion Network
5 days ago
- Business
- Fashion Network
Casio launches its first automatic timepieces
Casio, the iconic Japanese brand founded in Tokyo in 1946 and renowned for its innovation across watches, calculators, cameras, musical instruments, and projectors, is entering a new chapter with the launch of its first automatic timepieces. The debut features five interpretations of the 'EFK-100' model, introduced under the brand's Edifice collection. 'There's no denying that automatic movements are attracting growing interest among Italian consumers—especially among traditional adult buyers, but increasingly among younger audiences as well,' said Alessandro Trucillo, head of the watch division at Casio Italy, in an interview with 'That shift is largely thanks to social media creators who've made this type of watch more accessible and engaging. Two out of every ten watches sold in Italy are Casio, so we already have a strong fan base. But we asked ourselves—why should those loyal customers have to turn to other brands when they decide to buy an automatic? That question drove the creation of this new collection and marks our entry into an entirely new segment.' The 'EFK-100' collection includes five unisex automatic models—true to Casio's inclusive identity. Two of them, the EFK-100CD and EFK-100XPB, feature forged carbon dials, created by blending carbon fiber with resin and compressing it under high temperature and pressure. The result is a one-of-a-kind surface texture for each watch. The lead models are built with solid stainless steel cases and bracelets, scratch-resistant sapphire glass, and water resistance up to 10 bar. The automatic movement offers a power reserve of approximately 41 hours and is housed in a screw-down transparent case back that reveals the mechanism inside. A deployant clasp completes the construction. 'The collection is made up of four plus one models, because the EFK-100XPB—with its all-black aesthetic and forged carbon case and dial paired with an ultra-soft urethane strap—will be distributed in limited quantities,' Trucillo added. 'Our aim is to widely distribute the stainless steel models, while keeping the more niche XPB model exclusive. Priced at €449 (compared to €279 for the others), we believe it speaks to a more passionate group of fans—those who specifically want a strap over a bracelet.' Rounding out the 'EFK-100' range are three automatic models in blue, green, and white. These dials recreate the visual texture of forged carbon using a refined electroforming technique. 'Casio has never been retail-focused—we've always leaned toward wholesale distribution,' Trucillo continued. 'We don't believe in restrictive, exclusive retailing. Our goal is for customers to be able to find our watches easily, even years after launch.' Nonetheless, Casio does operate a mono-brand store in Milan. Globally, there are around 20 flagship stores: two in France (including one in Paris' Marais district), one in Germany, one in the UK, one in SoHo, New York, five or six in Japan, and several others across Asia in cities like Singapore, Beijing, and Shanghai. 'We're considering opening new mono-brand stores in Madrid and Hamburg,' added Giuseppe Brauner, president of Casio Italy—the first Italian to hold the role, following a series of Japanese presidents, including Minoru Takahashi, Kato Tomoo, and Yusuke Suzuki. 'The idea is to keep working through traditional retail—chains or independents—and treat our mono-brand stores as true flagships. For that reason, we only sell Casio's watch lines in these spaces. Offering calculators or musical instruments would dilute our message and confuse customers.' 'We've been planning this automatic timepiece project for several years,' Brauner continued. He began his watch industry career at Lorenz in 1995, where he also worked with Casio watches. 'Entering this category meant learning to manage an entirely different type of product. That involved setting up a new service network, rethinking quality control, and identifying reliable suppliers for both materials and movements. Even using carbon for the cases and dials was completely new for us—it required dedicated research and testing.' Casio Italy recorded revenue of €33.4 million in fiscal year 2024, up 11.9% from 2023. At the global level, the group reported revenue of €1.57 billion (¥261.76 billion), down 2.6% year-on-year. 'Europe has become increasingly important for us in recent years—it's now performing better than many other regions,' noted Brauner. 'Italy, France, Germany, and Spain are leading the way. As a regional bloc, Europe is now our top market, though Japan remains the leader as a single country.' The full 'EFK-100' collection will be available for purchase starting August 1, 2025, through a selection of authorized Casio Edifice retailers, on Casio's official e-shop, and at the G-Shock store in Milan.
