Latest news with #Carlton
Time of India
an hour ago
- Entertainment
- Time of India
Mokobara's Diljit Dosanjh ad: A splash of sci-fi humor and deja vu
Mokobara , the travel and lifestyle brand, has stirred up a buzz with its latest advertisement featuring Diljit Dosanjh . In a quirky mix of sci-fi humor and Bollywood-style action, the ad follows Dosanjh as he receives an unexpected galactic invite from a fictional Elon Musk to perform on Mars. Amidst interplanetary chaos and Diljit's signature charm, Mokobara cleverly spotlights its standout feature i.e. a hassle-free, " no questions asked " 30-day trial policy . However, the ad's distinct style and plot have triggered a wave of comparisons to an older, equally memorable campaign for Carlton Luggage . Advertising pundits and social media users alike have pointed out striking similarities. The Carlton campaign was famous for launching their 'Carlton Edge' sub-range, which came with a lifetime warranty that even covered airline damage, all under a 'no questions asked' policy. The campaign, developed by Moonshot , fully embraces far-fetched humor and pop-culture parody , leveraging Dosanjh's charismatic persona to deliver a memorable, albeit outlandish, narrative. It's a clear attempt by Mokobara to position itself as a modern, design-forward brand that understands its audience's inclination. We reached out to both Moonshot and Mokobara for comment on the campaign's creative influences, but did not receive a response at the time of publishing. While Mokobara's ad with Diljit certainly stands out for its celebrity power and production value, the chatter around its resemblance to the Carlton campaign has added an unexpected layer to its reception. The brand officially announced Diljit Dosanjh as their brand ambassador in October 2024, a partnership that prominently featured his global 'Dil-luminati' tour.
Sydney Morning Herald
5 hours ago
- Business
- Sydney Morning Herald
Discount Pies: How these old champs are on low contracts
Loading Collingwood greats Scott Pendlebury and Steele Sidebottom are playing for less than the AFL's average wage for a senior-listed player this year, in what has become a major benefit to the premiership favourites. Pendlebury, 37, and Sidebottom, 34, are contracted for deals in the range of $400,000 in 2025, plus the normal bonuses players can receive for best and fairest finishes and All-Australian selection, according to industry sources familiar with the outline of the super veterans' 2025 deals. Even if either earned best and fairest or All-Australian bonuses, Pendlebury and Sidebottom would still fall short of the $500,771 that is the average for an AFL senior-listed player (not including rookie list players) in 2025. Like Sidebottom, match-winning forward Jamie Elliott, 32, has been in near-career peak form this year – sitting third on the AFL goalkicking table – and is being paid well below his level of performance, relative to the competition. To place Pendlebury's and Sidebottom's deals for this year in perspective, collectively they are paid close to half the amount offered to Carlton's Tom De Koning, by St Kilda, on an annual basis, should the free-agent ruckman take up the Saints' monstrous long-term offer of $1.7 million a year. The Magpies have indicated a wish to retain Pendlebury and Sidebottom, along with Elliott, in 2026. Assuming a reasonable run with injury, Pendlebury (414 games) would break the AFL games record of 432 held by Brent Harvey next year, should he sign on, as now appears likely, for a 21st season. Defender Jeremy Howe, too, is reportedly favoured to be offered a contract. That Pendlebury, Sidebottom, Elliott and Howe have been able to perform at high levels, despite being well into their 30s, has been of benefit to the ladder leaders, who had enough space in their salary cap to acquire Dan Houston from Port Adelaide and Harry Perryman from Greater Western Sydney.
The Age
5 hours ago
- Business
- The Age
Discount Pies: How these old champs are on low contracts
Loading Collingwood greats Scott Pendlebury and Steele Sidebottom are playing for less than the AFL's average wage for a senior-listed player this year, in what has become a major benefit to the premiership favourites. Pendlebury, 37, and Sidebottom, 34, are contracted for deals in the range of $400,000 in 2025, plus the normal bonuses players can receive for best and fairest finishes and All-Australian selection, according to industry sources familiar with the outline of the super veterans' 2025 deals. Even if either earned best and fairest or All-Australian bonuses, Pendlebury and Sidebottom would still fall short of the $500,771 that is the average for an AFL senior-listed player (not including rookie list players) in 2025. Like Sidebottom, match-winning forward Jamie Elliott, 32, has been in near-career peak form this year – sitting third on the AFL goalkicking table – and is being paid well below his level of performance, relative to the competition. To place Pendlebury's and Sidebottom's deals for this year in perspective, collectively they are paid close to half the amount offered to Carlton's Tom De Koning, by St Kilda, on an annual basis, should the free-agent ruckman take up the Saints' monstrous long-term offer of $1.7 million a year. The Magpies have indicated a wish to retain Pendlebury and Sidebottom, along with Elliott, in 2026. Assuming a reasonable run with injury, Pendlebury (414 games) would break the AFL games record of 432 held by Brent Harvey next year, should he sign on, as now appears likely, for a 21st season. Defender Jeremy Howe, too, is reportedly favoured to be offered a contract. That Pendlebury, Sidebottom, Elliott and Howe have been able to perform at high levels, despite being well into their 30s, has been of benefit to the ladder leaders, who had enough space in their salary cap to acquire Dan Houston from Port Adelaide and Harry Perryman from Greater Western Sydney.
Sydney Morning Herald
6 hours ago
- Sport
- Sydney Morning Herald
Carlton keep fading out of games. It inspired a meme
Loading If football was played over one quarter, Carlton would be on top of the ladder, Tom De Koning would have a powerful reason to stay, and life would be rosy for coach Michael Voss. An Instagram post this week by the account Memes About Carlton, presumably run by a Blues fan, gave a glimpse into this parallel universe. Featuring highlights from the 1995 grand final under the title '2025 Carlton if AFL games ended at quarter time', the post finished with Stephen Kernahan and David Parkin holding aloft that year's premiership cup, the last won by the Blues. The Blues have won 10 of 13 first quarters, equal with Adelaide. They play daring football in this period, move the ball quickly by hand, are efficient inside 50 metres and kick straight. But things change dramatically after the first break, almost as if the quarter-time siren to them is what the stroke of midnight is for Cinderella. The key metrics drop. The Blues are less willing to handball after a mark, score conversions after entering 50m drop, as does accuracy – from third to 14th for the final three quarters. Unfortunately for success-starved Blues supporters, the events on the opening night of round one against Richmond were not an aberration, even if their subsequent fadeouts have not been as spectacular or as embarrassing. They have won just three of 13 second halves and are equal 16th for winning final quarters. In the 10 games they have led at quarter-time, they have won six, well below the competition average of 76.5 per cent. Even with one more win, they could have been playing this week for a spot in the eight. There are numerous theories to the Blues fadeouts. They are slow; they are not a good kicking team; or, don't have the fitness to play a physically taxing game built on contest and clearance are among the schools of thought.
The Age
6 hours ago
- Sport
- The Age
Carlton keep fading out of games. It inspired a meme
Loading If football was played over one quarter, Carlton would be on top of the ladder, Tom De Koning would have a powerful reason to stay, and life would be rosy for coach Michael Voss. An Instagram post this week by the account Memes About Carlton, presumably run by a Blues fan, gave a glimpse into this parallel universe. Featuring highlights from the 1995 grand final under the title '2025 Carlton if AFL games ended at quarter time', the post finished with Stephen Kernahan and David Parkin holding aloft that year's premiership cup, the last won by the Blues. The Blues have won 10 of 13 first quarters, equal with Adelaide. They play daring football in this period, move the ball quickly by hand, are efficient inside 50 metres and kick straight. But things change dramatically after the first break, almost as if the quarter-time siren to them is what the stroke of midnight is for Cinderella. The key metrics drop. The Blues are less willing to handball after a mark, score conversions after entering 50m drop, as does accuracy – from third to 14th for the final three quarters. Unfortunately for success-starved Blues supporters, the events on the opening night of round one against Richmond were not an aberration, even if their subsequent fadeouts have not been as spectacular or as embarrassing. They have won just three of 13 second halves and are equal 16th for winning final quarters. In the 10 games they have led at quarter-time, they have won six, well below the competition average of 76.5 per cent. Even with one more win, they could have been playing this week for a spot in the eight. There are numerous theories to the Blues fadeouts. They are slow; they are not a good kicking team; or, don't have the fitness to play a physically taxing game built on contest and clearance are among the schools of thought.
