Latest news with #CardiB
Pink Villa
2 hours ago
- Entertainment
- Pink Villa
Outside: Cardi B Drops Solo Music After 15-Month Hiatus, Fans Say It Was ‘Worth the Wait'
Cardi B has put her 15-month hiatus to an end after dropping her new single, Outside. The Grammy-winning single, released on Friday, marked the musician's comeback in 2025, following her previous song, Enough (Miami), being dropped in 2024. The rapper's new song has received some wild reactions from her fans on social media. Meanwhile, to tease her new release, Cardi B took to her Instagram to announce her song. Sharing a photo of the song on her social media, she wrote, 'We OUTSIDE this Friday!!' The musician in the song raps, '(I'm goin' out) On the pop out (Side) 'Cause it's hot out / (I'm goin' out) You was playin' gamеs, (Side) Now you on time-out.' Cardi B's comeback was influenced by multiple factors As Cardi B 's comeback has delighted her fans, she was also influenced by multiple factors, including a copyright infringement issue regarding her previous song, Enough (Miami). Other things also include her bad health and hospitalization, and personal challenges, such as bad anxiety. Previously, while making an appearance on Complex's 360 by Norman, the musician revealed, 'I just feel like I lost myself like with everything like, you know like a lot of like music commenters and everything and a lot of people just be like, you know, 'She's afraid to drop an album; she's afraid to drop music.'' She further added, 'Last year, I barely dropped music. I was just afraid to do everything.' Fans react to Cardi B's new track, Outside In just a few hours after Cardi B dropped her new single, the fans dropped their thoughts about the catchy music and lyrics. One of the users on their X account shared, 'Twas worth the wait.' Another fan revealed, 'I SMELL A SMASH HIT!!! OUTSIDE!!!' The third netizen thought, 'Okay. Let's vibe.' Meanwhile, the musician is known to have dropped hit songs in the previous years. She also dropped an update about her new album. Cardi B's last album was released in 2018, and she is working on her sophomore set of tracks.
Business Insider
5 hours ago
- Business
- Business Insider
AI and sports were hot topics at the ad industry's Cannes Lions bash. Just don't mention 'brand safety.'
AI and sports were hot topics du jour at the ad industry's annual confab, Cannes Lions, this week. The bustling streets suggested AI isnt decimating the ad industry yet. Brand safety was the elephant in the room. The scorching hot sun is setting on advertising's annual shindig in the south of France, Cannes Lions, for another year. At the sprawling event, there was a level of thematic whiplash. In the span of an hour on the main stage in the Palais you go from hearing about the creation of the iconic Snickers "You're only you when you're hungry" campaign to hearing a speech from human-rights activist Sonita Alizadeh on the humanitarian crisis of child brides in Iran and Afghanistan. There was also a whole lot of partying. Spotify's beach concert stage hosted rapper Cardi B and indie rockers Royel Otis. Diplo was spinning the decks for Yahoo. Talent agency UTA's annual VIP "dinner" at the luxury Hôtel du Cap-Eden-Roc had no sit-down meal but instead a punchy set from comedian Sebastian Maniscalco. Business Insider was on the ground — and occasionally the yachts — to get the inside look on the big topics that are top of mind in an industry undergoing seismic changes. Here were the key themes. The AI of it all If the advertising industry is losing people to artificial intelligence, it certainly didn't look like it at Cannes this week. The streets were bursting with lanyard-wearing, hungover Lions attendees trying to figure out which opulent branded beach setup their next meeting was located. Still, AI was the talk of the town. With AI spinning up thousands of ads cheaply and in seconds, the business model of billing clients for time is under threat. Meta CEO Mark Zuckerberg ruffled feathers ahead of Cannes when he said AI will essentially automate the ad business. "You tell us what your objective is, you connect to your bank account, you don't need any creative, you don't need any targeting demographic, you don't need any measurement, except to be able to read the results that we spit out," he said in a May interview with the tech newsletter Stratechery. (Is that the sound of Don Draper dropping his glass of rosé, we hear in the distance?!) In an interview with BI, Meta's chief marketing officer, Alex Schultz, said his boss was talking about small businesses, not Fortune 500 brands. "I don't see myself fully automating my ad campaigns and not using my agency at any point," Schultz said. (Donny D! Come back, you're safe!) For all the promises of AI, advertising still appears to be a people business. Cannes showed people in the ad industry believe that relationships matter. It's how attendees convince the finance department back home that the $5,000 festival pass, flights, Airbnb, meals, and a 2 a.m. expense receipt for a Jéroboam of Rosé at the Carlton Hotel was all worth it. Marketers are racing to sports If you haven't got an F1 sponsorship deal, are you even a CMO in 2025? Sports was a pervasive theme at Cannes Lions this year, and athletes were out in force. Take a stroll down the famous — and exceptionally hot — Croisette promenade, and you had a good chance of bumping into tennis champ Serena Williams, McLaren Racing driver Oscar Piastri, or Kansas City Chiefs tight end — and Taylor Swift beau — Travis Kelce. Advertising company Stagwell's "Sport Beach" had some of the longest lines in town, some for the star-studded panels, others for the bragging rights of trouncing a colleague at pickleball. (Disclosure: BI hosted an event on Sport Beach, too.) With traditional, or linear, TV viewing in decline, sports is one of the last destinations where marketers can guarantee getting their brands in front of large audiences. "It's a way of being involved right in the moment, live," Michael Lacorazza, CMO US Bank, told BI. US Bank is involved in numerous teams and recently announced its partnership with the Premier Lacrosse League. It's not just about placing 30-second spots or slapping logos on jerseys. Marketers talked up how they're enhancing the live experience in stadiums while people are in a joyful mood. Uber Advertising was pitching clients using a case study from beauty brand La Mer, which sponsored rides to and from the Miami F1 Grand Prix, stuffed with skincare goodies. F1 is having a moment. According to the research firm Ampere Analysis, sponsorship spending on F1 and its teams is expected to reach $2.9 billion this year, up 10% on 2024. With viewership boosted in part by the popular Netflix series "Drive to Survive," brands and media partnerships are helping extend its reach beyond the race track. "Seeing the new fans come into the sport, we needed to show up in their worlds and be meaningful in their worlds," Louise McEwan, chief marketing officer of the McLaren Racing F1 team, told BI. "Only one percent of fans ever go to the track in their lifetime." Putting consumers in charge The power of the consumer is stronger than ever. At the Tubi cabana at Cannes, we spoke with its chief marketing officer, Nicole Parlapiano, who shared how the streaming platform is super-flexible in how it's marketing its titles. Streamers like Tubi can't easily test shows and movies before they acquire them, so they relentlessly monitor social chatter to determine how much and where to market a show, Parlapiano said. Daniel Lawrence Taylor's hit show "Boarders" got a billboard in New York City's Times Square. And that's down to Parlapiano's team being flexible, pouring extra marketing dollars into "Boarders" after seeing the social media reaction, she said. Laurie Lam, chief brand officer of E.l.f Beauty, said at a BI event that its product pipeline is often driven by what consumers are saying on social media. "They're telling us exactly what they want and we're then putting it into the market for them," Lam said. "And they're not polite about it, by the way," she added. "It used to be like, 'Hey, I would really love it if you can make this primer.' Now it's like, 'Make that primer now. Where is my primer?'" Brand safety becomes a brand risk Amid all the talk of AI supercharging creativity, and humanity being the ad industry's "super power," there was a big topic execs on the Croisette went super out of their way to avoid. People noticeably squirmed as we asked questions about the current debate around brand safety — a catch-all industry term to describe how advertisers avoid platforms and media that don't align with their brand. A few years ago, you couldn't move for panels on the topic at Cannes, with speakers calling on big platforms to do more to protect brands. This year, with the US government questioning the propriety of those decisions? Crickets. Barely anyone at Cannes wanted to discuss this enormous elephant in the room. Even the term " brand safety" has become a kind of Voldemort, "He who should not be named" word. One exec told us that the industry is more comfortable talking about "brand assurance" instead, whatever that really means in practice. Perhaps nobody wants a target on their back. The turnabout shows how Cannes Lions holds a telling mirror into the industry, where sometimes what's not being talked about can also speak volumes.
Time of India
5 hours ago
- Entertainment
- Time of India
Cardi B sets the summer on fire with bold comeback single ‘Outside'
Cardi B is officially back, and she's not easing into the spotlight. With her new single 'Outside,' released on June 20, 2025, the rapper delivers a blazing anthem that blends summer heat with lyrical fire, marking her first solo drop of the year. Cardi's post for the track To tease the new track, Cardi wrote on her social media page, 'We OUTSIDE this Friday!!' She also shared the song's photo art, which features the remains of a summer block party in New York City, including an overflowing fire hydrant and red Solo cups, dominoes, and blunt wrappers spread across the ground. The track production The track is produced by 'Charlie Heat,' 'HeyMicki,' and DJ 'SwanQo,' and it turned into a bold re-entry into the rap scene after a really quiet 2024. From the opening beat, 'Outside' pulses with Cardi's signature bravado. The chorus '(I'm goin' out) On the pop out (Side) 'Cause it's hot out / (I'm goin' out) You was playin' gamеs, (Side) Now you on time-out,'—sets the tone for a song that's equal parts party starter and personal statement. Cardy aims at her ex Lyrically, Cardi doesn't hold back. She takes aim at her ex-partners and double standards with lines like, 'When I tell you these ns ain't st, please believe me / They gon' f** on anything, these n***s way too easy.' by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like What She Did Mid-Air Left Passengers Speechless medalmerit Learn More Undo The verses are raw, unapologetic, and covered with the kind of punchy one-liners that have made her a cultural force. The single's cover art is a visual love letter to New York City summers, red cups, random food, and the glamour of a party in full swing. It's nostalgic, aggressive, and undoubtedly Cardi. 'Outside' also arrives with a wave of expectation for her long-awaited sophomore album about the sophomores, the follow-up to 2018's 'Invasion of Privacy.' While Cardi has hinted that delays are due to pending collaborations, this solo release proves she doesn't need anyone else to make a statement. The live show Fans got a sneak peek of the track earlier this week when Cardi performed it live at an experience hosted by the most used song application during the Cannes Lions festival in France. The performance, paired with her social media teaser—'We OUTSIDE this Friday'—sent her fandom into a pure madness. With 'Outside,' Cardi B isn't just dropping a song—she's reclaiming her throne. It's a reminder that when she steps out, she does it loud, proud, and on her own terms.
Daily Mail
7 hours ago
- Entertainment
- Daily Mail
Cardi B blasts ex Offset as she reveals petty revenge plot amid Stefon Diggs romance
Cardi B appears to diss her ex Offset on her latest track Outside, with lyrics that allude to her latest romance with NFL wide receiver Stefon Diggs. The 32-year-old rapper, who shares three children with Offset, 33 — Kulture, six, Wave, three, and Blossom, eight months, raps lyrics on her new track that seemingly allude to her romance with the veteran pass catcher, 31. 'Do you how you do me, bet you we won't speak again,' she rapped in the track. 'Favorite player from your favorite team, he in my DM.' The Girls Like You rapper - who has gone Instagram official in her romance with Diggs, now a member of the New England Patriots - rapped the lyrics 'heard them Patriots got them n*****, let me in the locker room.' Diggs has been a mainstay in the NFL for 10 seasons, playing his first five seasons with the Minnesota Vikings before playing for the Buffalo Bills and Houston Texans in the years since. The release of the track comes less than a year after the Bodak Yellow artist filed for divorce from the Migos rapper. The hip-hop mainstay, whose full name is Belcalis Almánzar, a few weeks back delved into her family's over-the-top finances and made a dig at her estranged husband Offset in a furious social media stream. In it, she said that the rapper has not pitched in a penny for the kids since their split. Cardi B added on X Spaces: 'A whole year straight, you have left me with the kids' bills. Y'all want to know what's the kids' bills? Start adding. 'My kids got their own driver — they pick them up from school, they drop them off and they take them to gymnastics and boxing classes. The kids' driver is on a retainer for $10,000 a month.' Cardi B audited the expensive tuitions she is footing the bill for, claiming Offset didn't help with any of it. 'Kulture's school this year — you didn't pay for it — that's $45,000,' said Cardi B. 'Wave's school a year is $35,000, which you didn't help me pay for it this year at all.' The hip-hop mainstay, whose full name is Belcalis Almánzar, added she pays a relative $3,000 weekly to babysit, and a nanny for their baby Blossom charges a daily fee of $500. Cardi B listed a series of ancillary charges she's eaten in the near-year since their bitter breakup. 'Kulture and Wave get tutoring four times a week. Each hour is $250. Count that up,' she said. 'Kulture's piano class, that's $300 an hour and she gets piano classes three times a week. 'I'm not sure how much is gymnastics and Wave's boxing classes, but I pay that too,' she added. The I Like It performer also was critical of Offset for seeking spousal support in the split, again itemizing expenses she's paid for without his assistance. 'Kiari, have I asked you for anything?' the Bodak Yellow vocalist said. 'You want spousal support so bad. 'And mind you, this is not even including food - my kids have a personal chef that comes from 7 a.m. to 5 p.m. that I pay for because people in my house don't have time to cook.' Cardi also said that Offset has 'seen Blossom only like five times' since her birth last fall. She added, 'I been trying to save your face. I said you can see my kids in my house. I want my daughter to feel the love of her dad. He hasn't seen his kids since March.' Cardi B filed for divorce from the musical artist in July of 2024, and petitioned the court for full custody of their three kids. She and Offset initially wed in 2017 and had previously filed for divorce in 2020, but eventually called it off. Diggs earlier this month an image of himself in the uniform of his new team, the New England Patriots, amid speculation at the time his mounting controversies could cause a distraction to the team ahead of training camp, endangering his roster spot.
Time of India
9 hours ago
- Entertainment
- Time of India
Stefon Diggs remains awfully silent as Cardi B's new single "Outside" dominates charts and sparks panic among fans
Stefon Diggs has yet to react to Cardi B's new single.(Image via Elsa/Getty) Cardi B and Stefon Diggs have been going strong for a few months now after the Grammy winner announced her separation from her ex husband, Offset, late last year. While Stefon Diggs has been busy with prepping for the upcoming season, Cardi B has focused on his career and today, her new single 'Outside', just been released. Her music has sparked frenzy among fans, but it seems her boyfriend, the NFL star, has not yet reacted to it. Cardi B's new single, 'Outside', sparks panic among fans but Stefon Diggs maintains silence around it Around midnight, Cardi B released her new single 'Outside' after 7 years, and it has already become a fan favourite. Cardi B's new single has already broken records and become the fastest solo female rap song to have ever debuted on US iTunes. — RedMedia_us (@RedMedia_us) The single has also sparked frenzy among fans. A fan took to X and wrote, 'I just woke Cardi B your spot in female rap will never be taken. OUTSIDE OUT NOW', while another fan commented, 'We really getting new cardi music tonight…like today is honestly going to be great.' A third fan posted, 'The concept of Cardi B announcing her sophomore album in the next 7 days, getting another top 10 with outside, selling between 150k-300K first week ,getting a global smash hit off her new album, going on a wold tour, billboard and vibe finally crowing her as the new Queen of Rap.' by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Memperdagangkan CFD Emas dengan salah satu spread terendah? IC Markets Mendaftar Undo Another user wrote, 'no way cardi b fans waited 7 years for her to rap like this 😭😭 she definitely wrote this one…' But Cardi B's new boyfriend, the New England Patriots' star player, Stefon Diggs, has yet to react to her success. Stefon Diggs took to his Instagram stories and posted an update about his luxury fashion label, Liem Homme, but hasn't yet reacted to the frenzy and success Cardi B's new single has achieved. Stefon Diggs does not wish to discuss his personal life in public Over the last few weeks, ever since Stefon Diggs' yacht video went viral, the NFL star has refused to comment on his personal life in public. Recently, former NFL player, Scott Zolak commented on Stefon Diggs' yacht video and said, 'That it is being thought of. And it's not just the boat. It's not just the boat. There are some other things that I've heard that put some things in question. Are you all-in here?' Also Read: 'He's using her for clout': Stefon Diggs' recent post with Cardi B raises eyebrows about his "intentions" Game On Season 1 kicks off with Sakshi Malik's inspiring story. Watch Episode 1 here
