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Campaign ME
a day ago
- Entertainment
- Campaign ME
Cannes Lions MENA winners 2025: The regional round-up
The MENA region has had a great run at the Cannes Lions International Festival of Creativity 2025, with a total of 27 trophies awarded across agencies and markets – up from 22 in 2024. This year's Cannes Lions MENA winners include work from the UAE, Saudi Arabia, and, for the first time, Jordan. Agencies from the UAE secured 13 awards, while Saudi Arabia followed closely with 14. Jordan marked a milestone by earning its first-ever Cannes Lion in the festival's 72-year history. The awarded work spans a mix of categories and disciplines, offering a snapshot of the campaigns and ideas that resonated with juries this year. Below is a breakdown of the Cannes Lions MENA winners and the campaigns recognised in 2025. RECIPE FOR CHANGE Agency: FP7 McCann Dubai Client: Arla Foods Lions: Gold (Sustainable Development Goals); Silver (Brand Experience & Activation); Bronze (Creative B2B) THE 4TH JUDGE Agency: BigTime Creative Shop, Riyadh Client: The Ring Lions: Gold (Entertainment for Sport); Silver (Entertainment for Sport) View this post on Instagram A post shared by TURKI ALALSHIKH تركي آل الشيخ (@turki) THE SECOND RELEASE Agency: SRMG Labs, Riyadh Client: Billboard Arabia, Riyadh Lions: Gold (Audio and Radio); Silver (Audio and Radio) OBSESSION Agency: BigTime Creative Shop, Riyadh Client: Riyadh Season Lions: Gold (Entertainment for Sport); Bronze x2 (Film Craft, Film) THE NEW PRESIDENT Agency: Impact BBDO, Dubai Client: Annahar Newspaper Lion: Gold (Creative Strategy) THE SHADED ROUTE Agency: VML Riyadh Client: Hungerstation Lions: Silver (Digital Craft); Bronze x2 (Health & Wellness, Outdoor) SOUNDS OF THE LAND Agency: SRMG Labs, Riyadh Client: Billboard Arabia, Riyadh Lions: Silver (Design) SOCIAL FEED Agency: VML Dubai Client: Hungerstation Lions: Silver (Creative Commerce); Bronze x 2 (Brand Experience & Activation, Creative Data) NOTES ON NOTES Agency: Impact BBDO, Dubai / AdPro& Jordan Client: Capital Bank Lion: Bronze (Print & Publishing) READ BETTER Agency: FP7 McCann, Dubai / McCANN, Bristol Client: Waterstones Lions: Bronze (Digital Craft) SAFE AT 3AM Agency: VML Dubai Client: Dubai Tourism Lions: Bronze (Direct) NOT FOR FIRST DATES Agency: FP7 McCann Dubai Client: McDonald's Lions: Bronze (Outdoor) SPONSORED BALLS Agency: FP7 McCann Dubai Client: Testicular Cancer Society Lion: Bronze (PR) EVERYTHING OR NOTHING Agency: BigTime Creative Shop, Riyadh Client: Riyadh Season Lion: Bronze (Film Craft) THE GREAT INDIAN DUNK Agency: LEO Dubai Client: NBA India Lion: Bronze (Print & Publishing)
Malaysian Reserve
13-06-2025
- Business
- Malaysian Reserve
Colombia to Compete at Cannes Lions 2025 with Two Campaigns Led by ProColombia
For the first time, the entity will represent the country in the official competition of the world's most prestigious creative festival, with campaigns that highlight emerging destinations and position biodiversity as Colombia's natural ambassador BOGOTÁ, Colombia, June 13, 2025 /PRNewswire/ — Colombia will make its official debut in the competition at the Cannes Lions International Festival of Creativity, taking place from 16 to 20 June in France. With the support of ProColombia, the country will participate with two campaigns developed under its nation brand narrative: "Colombia, the country of beauty." "For the first time, ProColombia is taking part in this event with two campaigns across multiple categories in pursuit of a Cannes Lion. We want the world to recognise Colombia as not only a beautiful country, but one that transforms its natural, cultural and human wealth into creative ideas that connect globally. Being at Cannes Lions with these campaigns is an opportunity to showcase the best of who we are – with innovation and authenticity," said Carmen Caballero, President of ProColombia. In this edition of the festival, which gathers the most influential brands and creatives each year with over 30,000 entries, Colombia will compete with two campaigns created in alignment with its nation brand story: "Clues of Hidden Beauty" and "Humanimal Migration." Both campaigns are entered in over 47 categories, including Outdoor, Media, Brand Experience, Creative Strategy, and Creative Commerce, among others. The first campaign, "Clues of Hidden Beauty," highlights the opening and expansion of air routes that have improved access to unique tourist destinations across the country. Thanks to this enhanced connectivity, places such as Tolú on Colombia's Caribbean coast and Bahía Solano in the Pacific region of Chocó have gained recognition as tourism gems offering authentic experiences, lush natural settings, and local communities that promote more responsible travel. The campaign has gained visibility in key markets such as the United States, France, Germany, Argentina and the United Kingdom, attracting travellers with an interest in sustainability and authenticity. The second campaign, "Humanimal Migration," was launched in late 2024 at The Sphere in Las Vegas and is inspired by an extraordinary fact: Colombia hosts over 1,200 migratory species each year, including birds, whales and turtles. Using real-time data and tracking technologies, the campaign turned these species into ambassadors of the country's beauty, sending over 600 personalised messages in five languages to potential travellers in more than 20 countries – all delivered in the "voices" of the animals themselves. The response was striking: 66,175 new international visitors, a 64% increase compared to the previous year, with an estimated economic impact of $89.6 million. Both campaigns have achieved significant international reach, with over 380 million media impressions and an estimated earned media value of $42 million. They have contributed to positioning Colombia as an innovative, sustainable, and inspiring destination. Photo:
Yahoo
13-06-2025
- Business
- Yahoo
Colombia to Compete at Cannes Lions 2025 with Two Campaigns Led by ProColombia
For the first time, the entity will represent the country in the official competition of the world's most prestigious creative festival, with campaigns that highlight emerging destinations and position biodiversity as Colombia's natural ambassador BOGOTÁ, Colombia, June 13, 2025 /PRNewswire/ -- Colombia will make its official debut in the competition at the Cannes Lions International Festival of Creativity, taking place from 16 to 20 June in France. With the support of ProColombia, the country will participate with two campaigns developed under its nation brand narrative: "Colombia, the country of beauty." "For the first time, ProColombia is taking part in this event with two campaigns across multiple categories in pursuit of a Cannes Lion. We want the world to recognise Colombia as not only a beautiful country, but one that transforms its natural, cultural and human wealth into creative ideas that connect globally. Being at Cannes Lions with these campaigns is an opportunity to showcase the best of who we are – with innovation and authenticity," said Carmen Caballero, President of ProColombia. In this edition of the festival, which gathers the most influential brands and creatives each year with over 30,000 entries, Colombia will compete with two campaigns created in alignment with its nation brand story: "Clues of Hidden Beauty" and "Humanimal Migration." Both campaigns are entered in over 47 categories, including Outdoor, Media, Brand Experience, Creative Strategy, and Creative Commerce, among others. The first campaign, "Clues of Hidden Beauty," highlights the opening and expansion of air routes that have improved access to unique tourist destinations across the country. Thanks to this enhanced connectivity, places such as Tolú on Colombia's Caribbean coast and Bahía Solano in the Pacific region of Chocó have gained recognition as tourism gems offering authentic experiences, lush natural settings, and local communities that promote more responsible travel. The campaign has gained visibility in key markets such as the United States, France, Germany, Argentina and the United Kingdom, attracting travellers with an interest in sustainability and authenticity. The second campaign, "Humanimal Migration," was launched in late 2024 at The Sphere in Las Vegas and is inspired by an extraordinary fact: Colombia hosts over 1,200 migratory species each year, including birds, whales and turtles. Using real-time data and tracking technologies, the campaign turned these species into ambassadors of the country's beauty, sending over 600 personalised messages in five languages to potential travellers in more than 20 countries – all delivered in the "voices" of the animals themselves. The response was striking: 66,175 new international visitors, a 64% increase compared to the previous year, with an estimated economic impact of $89.6 million. Both campaigns have achieved significant international reach, with over 380 million media impressions and an estimated earned media value of $42 million. They have contributed to positioning Colombia as an innovative, sustainable, and inspiring destination. Photo: View original content to download multimedia: Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Daily Mirror
03-06-2025
- Entertainment
- Daily Mirror
Gerald the giraffe brutally killed film-maker with horrifying headbutt
Carlos Carvalho, 47, was tragically killed after being hit by a giraffe while filming at a safari lodge in South Africa, with a colleague saying the attack came 'out of nowhere' In a tragic turn of events, an award-winning 47 year old film director was fatally injured by a single headbutt from a giraffe while on location at a South African safari lodge. During the shoot, as Carlos Carvalho attempted to get close-up footage of Gerald the giraffe, the animal unexpectedly lashed out with its neck, catapulting the director through the air and onto the ground. Carvalho tragically passed away from his injuries that night after being flown to a Johannesburg hospital, as reported by CallaCrew, a film agency. The incident occurred at Glen Afric farm in Broederstroom, a site famed for featuring in the British series Wild at Heart. Richard Brooker, whose family owns the lodge, insisted that Gerald, the male giraffe involved, would not face euthanasia since he wasn't considered a threat. "When Carlos was standing in front of the giraffe, the animal spread its legs, bent its neck and swung its head at Carlos," said Brooker. "Gerald will remain at the lodge. He did nothing wrong," he told The Telegraph, reports the Irish Star. A Glen Afric spokesperson implied that Carlos had ignored safety protocols by moving away from the group and getting too close to the animals. Drikus Van Der Merwe, who was present during the May 2, 2018 incident, recounted: "The giraffe started chasing the boom swinger who joined our unit." He recounted to the Sun: "We didn't feel threatened because he just seemed to be inquisitive." Nonetheless, the situation took a grave turn in an instant, culminating in the tragic death of the filmmaker mere hours later. "We started shooting closeups of its body and its feet. Then while Carlos was looking through the camera eyepiece Gerald swung his neck and hit him against his head. "It came out of nowhere and Carlos didn't even see it coming. He wasn't aware of the danger. Even after witnessing such an intense and frightening set of events, Drikus optimistically believed that Carlos would pull through, not foreseeing the grievous outcome. He admitted: "I knew he had a severe head trauma. But I never thought he would die." Carlos had earned acclaim for his craft, winning a Cannes Lion award in 2003 for a South African Childline public service announcement, and served as director of photography on 'The Forgotten Kingdom', the pioneering feature film made in Lesotho. Emotional tributes poured in on Facebook for the Johannesburg father-of-two, with heartfelt remembrances hailing him as a "wonderful human being". His colleague Chris Roland lamented: "Deeply saddened to hear about the passing of Carlos Carvalho, a very nice guy and talented DOP [director of photography] I had the honour of working with twice. A great loss to the industry. Farewell Carlos!". Props master Thabiso Mohapi also expressed his grief: "RIP my brother! Meeting and greeting you that morning at breakfast shooting the first scenes of the morning didn't know it was our last time together."
Irish Daily Mirror
03-06-2025
- Entertainment
- Irish Daily Mirror
Film director, 47, killed by giraffe after being headbutted on safari
A 47-year-old acclaimed film director tragically lost his life after being headbutted by a giraffe while filming at a safari lodge in South Africa. Carlos Carvalho was capturing close-up shots of Gerald the giraffe when the animal unexpectedly swung its neck, catapulting Carlos through the air and causing him to crash to the ground. Sadly, Carlos succumbed to his injuries later that night after being airlifted to a hospital in Johannesburg, as reported by CallaCrew, a film agency. He had been shooting scenes at Glen Afric farm in Broederstroom, a location famed for its appearances in the British TV series Wild at Heart. Richard Brooker, whose family owns the lodge, confirmed that Gerald, the bull giraffe, would not be put down as he was not considered dangerous. "When Carlos was standing in front of the giraffe, the animal spread its legs, bent its neck and swung its head at Carlos," Brooker detailed. "Gerald will remain at the lodge. He did nothing wrong," Brooker informed The Telegraph, reports the Irish Star. A spokesperson from Glen Afric suggested that Carlos had strayed from the group and ignored safety instructions not to approach the animals. Drikus Van Der Merwe, a member of the film crew who was standing next to Carlos during the incident on May 2, 2018, said: "The giraffe started chasing the boom swinger who joined our unit." He told to the Sun: "We didn't feel threatened because he just seemed to be inquisitive." Yet, in a tragic twist of fate, the filmmaker met his end mere hours later. Drikus said: "We started shooting closeups of its body and its feet. Then while Carlos was looking through the camera eyepiece Gerald swung his neck and hit him against his head. It came out of nowhere and Carlos didn't even see it coming. He wasn't aware of the danger." Despite witnessing such a sudden and violent incident, Drikus held onto hope that his colleague would pull through, admitting: "I knew he had a severe head trauma. But I never thought he would die." Carlos was celebrated for winning a Cannes Lion award for a South African Childline public service announcement in 2003 and served as the director of photography for The Forgotten Kingdom, the first feature film produced in Lesotho. The Johannesburg father-of-two was honoured on Facebook as a "wonderful human being". Chris Roland said: "Deeply saddened to hear about the passing of Carlos Carvalho, a very nice guy and talented DOP [director of photography] I had the honour of working with twice. A great loss to the industry. Farewell Carlos!". Props master Thabiso Mohapi said: "RIP my brother! Meeting and greeting you that morning at breakfast shooting the first scenes of the morning didn't know it was our last time together."
