18 hours ago
Aldi launches viral La Vieille Ferme dupe but in a box – and it's much cheaper
ALDI has launched a boxed wine version of the viral La Vieille Ferme for a fraction of the price.
Made with picnics in mind, the 1.5 litre tub of wine has hit shelves just in time for the warm weather.
Arriving in stores today, Le Petit Poulet Rosé Boxed Wine is a pale and citrusy rosé that's straight from the wine region of Provence.
And priced at £12.49 it's over £3 cheaper than the original, La Vieille Ferme Rosé Bag in a box, which scans for £15.50 per litre.
While traditionally it's been lower grade wines that have been sold in boxes, expert Sam Caporn says boxes now have a much greater variety of wines on offer.
He's urged Brits to give boxed wine a go, calling it a more affordable way to drink as the beverage stays fresh for longer.
He said: 'Boxed wines have many advantages. For example, boxed wine can stay fresh for considerably longer than bottled.
'There is usually a price advantage too, as you're not paying for heavy or expensive glass. And lastly, boxed wine tastes no different to bottled!'
It's not just rosé that Aldi has got on offer but a collection of red and white boxed wines too.
White-wine drinkers will be thrilled to know that the Cambala Sauvignon is scanning for just £13.99.
Meanwhile, an intense Shiraz is flying off the shelves for as little as £13.99 for 2.25L.
This comes just days after Aldi slashed the price of some of its fanciest wine to just £10 as part of a brilliant bargain sale.
The retailer is slashing the price as part of a sale to mark English Wine Week.
Saving 44 per cent per bottle shoppers will be treated to Aldi's premium Winemaster's Lot English Sparkling Wine for just £9.99.
Without the discount the bottle would set back shoppers a massive £17.96.
The deal will be available in stores for the duration of English Wine Week from the 19th-25th of June.
Julie Ashfield, Chief Commercial Officer at Aldi UK, said: 'English Wine Week is a great moment to showcase the quality of British winemaking.
"With a saving of 44% on our Winemaster's Lot English Sparkling Wine, we're making it easier than ever for shoppers to enjoy exceptional, award-winning English wine at unbeatable prices.'
English Wine Week is an annual national event that celebrates the English wine industry.
Several retailers, restaurants and vineyards participate in the event, offering up cheap English wines to customers.
This year Aldi will be serving up multiple bottles from their collection to mark the event.
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