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Reliance Jio launches gaming pack to drive 5G monetisation, ties up with BGMI developer Krafton
Reliance Jio launches gaming pack to drive 5G monetisation, ties up with BGMI developer Krafton

Time of India

time3 days ago

  • Business
  • Time of India

Reliance Jio launches gaming pack to drive 5G monetisation, ties up with BGMI developer Krafton

NEW DELHI: Reliance Jio has launched India's first-ever gaming-specific pack, in a move that will significantly help it drive data usage on its fifth-generation ( 5G ) networks and accelerate monetisation efforts beyond data and voice. The telecom carrier has tied up with Korean Krafton Inc. to offer the latter's Battlegrounds Mobile India ( BGMI ) battle royale game to millions of Jio users through the bundled pack. 'From a monetisation lens, this plan transforms data consumption into content-driven utility, where gaming is no longer a bandwidth expense but a bundled value,' a Jio spokesperson told ETTelecom . 'It reflects a shift from traditional telco pricing to use-case driven monetisation, making gaming a revenue-generating service layer atop 5G,' the spokesperson added. As per the telco, the high latency sensitivity in gaming makes 5G ideal, encouraging gamers to upgrade, while gaming bundles will increase customer stickiness and average revenue per user (ARPU) by adding exclusive value beyond traditional data. Jio, with over 191 million 5G subscribers as of Q4FY25, currently offers unlimited 5G data to its prepaid users who subscribe to packs priced ₹198 or above. Seddharth Merrotra , head of business development at Krafton India, in turn, told ETTelecom that the gaming pack provides access to cloud gaming and affordability. 'Gamers now get premium connectivity through Jio's 5G network, exclusive BGMI content and cloud gaming benefits, all in one plan,' he said. Telcos, including Jio, have been attempting to achieve a significant breakthrough in monetising their 5G networks beyond fixed wireless access (FWA). According to industry executives, 5G-enabled cloud gaming could become another major consumer-centric application for fueling 5G monetisation initiatives. Thailand's DTAC offers data plans bundled with in-game benefits backed by a partnership with BGMI, while AIS, also a Thai telco, has a partnership with Call of Duty: Modern Warfare to offer in-game benefits. Likewise, Indonesia's Indostat IM3 provides data plan and value services through a partnership with a cloud gaming platform. 'For us, this means deeper engagement with BGMI players who now receive exclusive in-game rewards with every recharge, enhancing player satisfaction and loyalty. For the players, it's a win-win as they get seamless, low-latency gameplay and added value through skins, cloud gaming access and subscriptions.'Merrotra said. India's largest telecom carrier had in 2023 tied up with Ubitus to power its cloud gaming platform, JioGamesCloud, which provides access to AAA titles and other games without requiring a high-end hardware set-up. Merrotra said that online gaming has become a platform for cross-collaborations with the technology and entertainment companies. 'We have co-created in-game experiences with brands across automotive (Mahindra, Hero MotoCorp), FMCG (Sting) and technology (Dolby Atmos) to craft integrations that resonate with Indian players,' he said. 'The BGMI and Jio Gaming Pack is a great example of this convergence. It merges high-performance telecom infrastructure with game content and exclusive digital goods.' According to the executive, Krafton India sees potential in co-creating similar bundles with other telcos in the country. 'That said, for us, it's not just about partnering with every player in the ecosystem it's about finding the right fit.' Consultancy firm PwC India, in a report last year, said that India's online gaming industry is estimated to double to ₹66,000 crore by 2028, with the potential to create an additional 2-3 lakh jobs in the upcoming few years.

Microsoft wins appeal in FTC challenge to $69 billion Activision Blizzard deal
Microsoft wins appeal in FTC challenge to $69 billion Activision Blizzard deal

CNBC

time07-05-2025

  • Business
  • CNBC

Microsoft wins appeal in FTC challenge to $69 billion Activision Blizzard deal

An Activision Blizzard's Call of Duty: Modern Warfare video game is inserted into Microsoft's Xbox One video game console. A federal appeals court on Wednesday rejected a legal challenge by the Federal Trade Commission to Microsoft 's $69 billion purchase of "Call of Duty" maker Activision Blizzard. The San Francisco-based 9th U.S. Circuit Court of Appeals upheld a lower judge's order that said the FTC was not entitled to a preliminary injunction blocking the deal, which closed in 2023. A three-judge panel unanimously ruled that the lower judge had applied the correct legal standards and said the FTC had not shown it was likely to succeed on its claims that the merger would restrict competition. A spokesperson for the FTC declined to comment. Microsoft did not immediately respond to a request for comment. The decision came in an antitrust lawsuit filed by the Federal Trade Commission in 2022 against Xbox maker Microsoft. The FTC, which enforces antitrust law, separately challenged the merger in an internal administrative action. That proceeding was placed on hold in 2023 during President Joe Biden's administration, pending the 9th Circuit's decision. The Activision Blizzard transaction marked the largest-ever acquisition in the video gaming market. The deal closed in late 2023 after competition authorities in the UK approved it. The purchase also faced regulatory scrutiny in other international markets. The FTC's lawsuit sought an order freezing the Activision transaction while the agency pursued its administrative challenge. The agency claimed the Microsoft-Activision tie-up would allow the merged company to fend off competitors to the Xbox console and to its subscription and cloud-based gaming business. U.S. District Judge Jacqueline Scott Corley had refused to block the acquisition in July 2023, finding that the FTC had not shown Microsoft's ownership of Activision would "substantially lessen competition in the video game library subscription and cloud gaming markets." The FTC argued in its appeal that the court applied an overly stringent standard in weighing whether to grant a preliminary injunction.

Top 10 Most Downloaded Games on Game 3rb [2025 List]
Top 10 Most Downloaded Games on Game 3rb [2025 List]

Time Business News

time23-04-2025

  • Entertainment
  • Time Business News

Top 10 Most Downloaded Games on Game 3rb [2025 List]

If you're a PC gamer searching for safe, reliable game downloads, Game3rb is one of the platforms that many users turn to in 2025. With a wide selection of popular titles and user-friendly downloads, it has become a go-to site for gaming fans around the world. In this article, we've listed the Top 10 Most Downloaded Games on Game3rb, based on user interest, gameplay quality, and ease of access. Genre: Action / Open World Action / Open World Why Players Love It: GTA V's massive open-world map, compelling missions, and the popular GTA Online mode continue to make it a fan favorite. GTA V's massive open-world map, compelling missions, and the popular GTA Online mode continue to make it a fan favorite. 🔗 You can check out its PC version on Game3rb. 2. Red Dead Redemption 2 Genre: Western / Action-Adventure Western / Action-Adventure Why Players Love It: Rockstar's masterpiece offers a cinematic experience with detailed graphics and an engaging storyline. 3. Call of Duty: Modern Warfare Genre: First-Person Shooter First-Person Shooter Why Players Love It: Known for its realistic graphics and intense missions, it's a top pick for shooter fans. 4. Assassin's Creed Valhalla Genre: RPG / Historical Adventure RPG / Historical Adventure Why Players Love It: The Viking-themed setting and immersive gameplay offer hours of exploration and fun. 5. Cyberpunk 2077 Genre: Sci-Fi RPG Sci-Fi RPG Why Players Love It: Set in a futuristic world, it's appreciated for its unique story and atmosphere—especially after recent updates. 6. Need for Speed Heat Genre: Racing Racing Why Players Love It: High-speed street racing, a day-night cycle, and intense police chases make it a top racing title. 7. Resident Evil Village Genre: Survival Horror Survival Horror Why Players Love It: It delivers a chilling horror experience while maintaining fast-paced, action-driven gameplay. 8. FIFA 23 Genre: Sports / Football Sports / Football Why Players Love It: Updated rosters, smoother gameplay, and realistic features keep football fans coming back. 9. Hitman 3 Genre: Stealth / Strategy Stealth / Strategy Why Players Love It: Creative assassination missions and stealth mechanics make it stand out. 10. Mortal Kombat 11 Genre: Fighting Fighting Why Players Love It: With brutal combos and classic characters, it's one of the best fighting games in years. Why Do Some Gamers Use Game3rb? Game3rb has become popular due to its: Easy-to-navigate interface Compressed file sizes Pre-installed game setups Fast links for users with slow internet Final Thoughts The games listed above are not only popular in the gaming world, but also frequently searched by players looking for easier download options. While platforms like Game3rb may offer access, always consider supporting the official developers when you can. Gaming should be fun — and also safe. So, whichever game you choose to explore next, make sure your download source is secure and trustworthy. TIME BUSINESS NEWS

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