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Irish Examiner
22-05-2025
- Entertainment
- Irish Examiner
What are the viral Labubu dolls and why are the fluffy toy monsters so popular?
Labubu dolls first hit the market in 2019, but in 2025 they're sustaining a viral moment. We should ask ourselves why. reports that recent 'drops' of the toy in Australia have seen queues form for blocks around its distributor, Pop Mart, with 3am-risers racing to meet the arrival of restocked merchandise. A Pop Mart spokesperson insists such a mania in pursuit of the highly-collectible plushies and miniatures has gripped Australia 'like never before'. If this isn't aggressive sales hyperbole, it's an admission of touching innocence from someone too young to know about the Cabbage Patch Kid riots of 1983, the Tamagotchi State Repression of 1996 or the brawl economics of the Beanie Baby bubble in the late 1990s. Child, sit by me and let me tell you the tale of when I, as a nine-year-old, somehow blackmailed my mother into chaperoning me to the Northgate shopping centre, Hornsby, before dawn, so we could be first in line to acquire a soft-bodied, vinyl-faced Cabbage Patch Kid with a unique birth certificate. 'Fifty bucks for that thing,' my incredulous mother said, forever thereafter, whenever my prized adoptee entered her field of vision. 'Fifty bucks!' Ah, but what price for childhood joy? Well, you can snaffle Labubu keychain figures for a lobster or two, but joy's price tag comes in at A$300 (€170) for some popular models of Labubu on eBay, and goes up to a truly eye-popping $1,580 (€900) for some items on the Pop Mart website. The queues and the cost aren't the only reason for media interest in the fad. The explosion of Labubu popularity can be traced to the appearance of the toy, not with aspirational child models in a heavily capitalised, after-school-television marketing campaign, but in the possession of adults. Lisa from K-pop band BlackPink was photographed with one of the miniatures dripping from a luxury handbag last year. The Barbadian icon Rihanna followed suit. Then everyone was in on it. Cute fluffy ears are quite the contrast with sharp-looking teeth; some wear farmers' overalls, others what appear to be trans-pride helmets. Picture: Pop Mart What's the aesthetic appeal? Uh, subjective! The dolls are the creation of Hong Kong-born, Netherlands-raised artist Kasing Lung, who was inspired by Nordic mythology when he created his 'Monsters' characters for a series of picture books in 2015, of which Labubu is but one. The style that emerged (and has since been rendered by brand partnerships into fluffy polyester and vinyl) most resembles what would happen if a Cabbage Patch Kid had a love child with a Tim Burton Nightmare Before Christmas claymation and then grew up to be a bunny furry. Cute fluffy ears are quite the contrast with sharp-looking teeth; some wear farmers' overalls, others what appear to be trans-pride helmets. You can dress them yourself – people do, look up the hashtag on Bluesky – or accessories are available for purchase. Pop Mart will generously sell you tiny plastic shoes for $22 (€12.5). The hybrid visual identity of the object provides a neat metaphor for the hybrid marketing assault that has stoked its popularity. It's not just that the doll speaks to a contemporary K-pop/anime aesthetic that has achieved near-global familiarity. Pop Mart has also replicated the restricted-supply concept of distribution that drove the Beanie Babies craze, releasing waves of variations, some in very limited numbers, and then cutting them off – creating hype around new releases, as well as the use of collectibles markets like eBay as an ongoing, unpaid-for marketing front. Add to this, Labubu are predominantly sold in 'blind boxes', like the LOL Surprise Dolls of 2017; at purchase, you don't know which precise model of Labubu you'll acquire. There's a lottery element of possibly acquiring a rare doll with a higher potential resale value than others. No wonder the Pop Mart spokesperson was able to claim to 'This isn't just about 'toys' but a collectible, pop-culture movement.' Maybe a fluff ball with a monster face is the comfort object that today's bleakness recognises. Picture: Pop Mart That this 'movement' is targeted not to children but to adults is the other conspicuous difference here. The queues, the celebrity vaunting and the online fandoms exist in a conspicuously grown-up consumer conversation. Men's fashion mag GQ has already run an article about the doll as a popular accessory in the growing market of men's luxury handbags. The American design academic Gozde Goncu Berk observes that trends exerting this level of heft do not exist in a vacuum; they are embedded in a cultural context. Fads catch on because they encapsulate a convergence of social anxieties, technological shifts, and shared desires that we may struggle to articulate but attach to with instant familiarity. In this framework, the doll becomes a totem for collective introspection. Like blockbuster comic book adaptations, Ghostbusters reboots, adult colouring books, video games, Lego masters and the increasing popularity of dollhousing, maybe Labubu offer a retreat into an illusion of childhood simplicity, to escape the complexities that presently overwhelm our adult world. We might consider that in a consumer society where possession defines us but has already stuffed 300,000 objects into the typical home, a doll on a handbag represents the desperate seizure of a diminishing real estate opportunity. In a moment of global markets and – now, thanks to AI – mass production of everything, maybe the fantasy of limited availability substitutes for creativity or specialness. Maybe a fluff ball with a monster face is the comfort object that today's bleakness recognises. But if we're getting up at 3am to queue for them, friends, one thing is certain. We are the Labubu. And the Labubu is us. Where to buy Labubu in Ireland? While there are several Pop Mart stores in the UK, none are currently in Ireland. However, they offer online shopping. Forbidden Planet Dublin sometimes has Labubus in stock. Check their social media for updates on availability. Van Badham is a Guardian Australia columnist
Yahoo
09-05-2025
- Business
- Yahoo
Lori Falce: Let them have dolls
May 9—Christmas isn't just a festive holiday. Not in the U.S., at least. Christmas is also business — big business. Overall, the National Retail Federation puts sales during November and December at about 19% of the annual total. For perspective, the monthly average is around 8%, which means those last two months represent almost an extra two weeks of spending for retailers. In household terms, that's like getting another paycheck — not one that's unexpected but one that you plan on all year. That's why some retailers — including Walmart, Target and Home Depot — are already concerned about the impact of tariffs on the bottom line. It should likewise be a concern for individuals and families. The holiday season represents hiring of over 500,000 people, according to the federal Bureau of Labor Statistics. That's not just Christmas. That actually starts when the first Spirit Halloweens blow through and settle into empty big box stores. But with everything from Halloween costumes to stocking stuffers being made overseas, filling those stores could be a problem. Filling them at a price people are willing to pay? That could be worse. That could mean fewer of those seasonal job opportunities. President Donald Trump responded to this last week by saying girls will just have to learn to muddle through with two dolls instead of 30. I'm going to admit, this made me twitchy. When I was 9, my mom had to decide between me getting presents or getting to see my grandparents in Minnesota for Christmas. My mom handmade me and my sister beautiful cloth dolls with meticulously stitched clothing and braided yarn wigs. When I was 12, I bought my sister a Cabbage Patch Kid on layaway at J.C. Penney before the uproar began. Mom tried to get one for me but they were impossible. She made me one from scratch. I called her Tabitha, and I loved her. Singling out dolls feels like a way to call concerns about this area something only little girls worry about. It paints it as childish and irrelevant in a world of more manly, grown-up problems. That's not only insulting, it's wrong. Toys are big business too. Half of toy sales are made during the fourth quarter of the year. Planning for that fourth quarter isn't just an idea that's coming up on the calendar. Look behind you. That starting line is already past. It also feels like a snide attack on the poor — and an uninformed one as lower income families are not exactly swimming in pools full of Barbies. Poorer households may struggle to pay the bills but if you have ever met a mother who scrimps, you have met someone who will fight a lion to give her kids a Christmas present. The glib "let them eat cake" dismissal shows an out-of-touch distance from someone who has never once had to tell his own children no. I don't expect the president to back away from his tariff position for the sake of little girls. I don't think he would ever do so for the poor or middle class families — even those that support him. But the blasé dismissal is going to impact big companies with big bottom lines, and that could mean something to someone who runs in big money circles. Because dolls may be a little thing, but Christmas is big business. Lori Falce is the Tribune-Review community engagement editor and an opinion columnist. For more than 30 years, she has covered Pennsylvania politics, Penn State, crime and communities. She joined the Trib in 2018. She can be reached at lfalce@
