Latest news with #CYBERExpressWash
Yahoo
10 hours ago
- Automotive
- Yahoo
CYBER Express Wash Debuts in Alaska with a Bold Mission to Redefine Car Care -- and a Model Built to Scale
ANCHORAGE, Alaska, June 19, 2025 /PRNewswire/ -- CYBER Express Wash, the fast-rising disruptor in the $15B+ car wash industry, officially opened its premiere location this weekend in Anchorage, Alaska — unveiling a future-facing, hospitality-first model that reimagines modern car care. The grand opening welcomed community leaders, media, and investors, with Anchorage Mayor Suzanne LaFrance joining for a private ribbon-cutting and behind-the-scenes tour celebrating over 90 new jobs added to the local economy. The weekend celebration gave guests a front-row seat to the full CYBER experience including a first look at the brand's striking architectural design, seamless customer journey, and proprietary wash + express detail system engineered for speed, consistency, and scale. Proceeds from the day supported local youth mentorship through Big Brothers Big Sisters of Alaska, reinforcing CYBER's commitment to community impact. Outside, a curated car show showcased vintage Corvettes, Mustangs, and Porsches alongside fan-favorite SRTs and a show-stopping Mercedes-Maybach— honoring not just clean cars, but the connection, community, and culture that drive them. The Anchorage flagship marks more than just a grand opening, it sets the tone for a category-defining brand built with national expansion in mind. Built to withstand Alaska's extreme conditions, CYBER's complete operating model was designed to meet high consumer expectations in one of the most demanding environments in the country. "We launched in Alaska by choice, not chance," said Paul Horstkoetter, Founder and CEO. "Alaska forces you to solve for real-world conditions — extreme weather, demanding roads, high customer standards. If we can build something remarkable here, we can do it anywhere." With multiple sites already secured across Alaska, including one set to break ground this summer, CYBER is actively planning multi-location expansion and evaluating strategic growth markets beyond the state. "We didn't build CYBER to compete with the car wash down the street," said Paul Horstkoetter. "We built it to set a new national standard — one rooted in speed, sophistication, and service — and designed to scale." From proprietary software and custom equipment to optimized chemistry and next-gen detailing, every element of CYBER is intentionally engineered to elevate the guest experience and protect vehicle integrity — all while maintaining obsessive operational precision and environmental responsibility. Backed by a leadership team with deep expertise in development, infrastructure, operations, brand, and finance, CYBER is not just raising the bar— it's setting a new one. From repeatable systems and elevated service standards to local job creation and national scalability, CYBER is designed for lasting impact. The CYBER model: 3-minute, high-tech exterior wash with AI driven LPR Alaska's only 10-minute express detail center — no appointment needed Design-forward architecture and a concierge-inspired experience Exclusive Graphene coating delivering luxury-grade protection — the new standard Custom-engineered software & equipment for precision, efficiency, and performance Sustainability-first systems reclaiming 70–80 percent of wash water What makes CYBER different? A focus on hospitality as advanced as its tech. A consumer brand identity built more like luxury retail than auto service. A leadership team with deep expertise in brand strategy, development, and operational rigor. And a mission that centers local ownership, high-quality jobs, and long-term regional investment. The Anchorage location is already being recognized as the third-largest and most advanced express wash in the U.S., but it's only the beginning. The brand is actively fielding investor interest and partnership inquiries drawn to CYBER's fully integrated model to scale both regionally and nationally as it builds toward multi-location expansion, operational excellence, and high customer retention across new markets. "The response from the community and the industry at large has been overwhelming," said Stephanie Horstkoetter, Chief Brand Officer. "People don't just want clean cars anymore. They want a luxury experience they're proud to be a part of. We've built CYBER to deliver both." ABOUT CYBER EXPRESS WASHCYBER Express is a new category of car care — blending speed, sophistication, and hospitality into one elevated experience. Focused on elevated service, express interior detail, and state-of-the-art design, CYBER is Alaska's first hospitality-first express wash and the only express detail center in the state, a full-stack brand system designed to scale nationwide. Rooted in a deep respect for automotive culture and driven by a commitment to innovation, integrity, and sustainability, CYBER exists for those who expect more. Learn more at along for opening day teasers & behind-the-scenes updates at @cyberexpresswash Media + Investor Inquiries: pr@ + Video Assets Available Upon Request View original content to download multimedia: SOURCE CYBER Express Wash Connectez-vous pour accéder à votre portefeuille
Malaysian Reserve
23-04-2025
- Automotive
- Malaysian Reserve
Third-Largest Car Wash in the U.S. Set to Open in Alaska
CYBER Express Wash brings world-class design, high-tech performance, and record-breaking scale to Anchorage ANCHORAGE, Alaska, April 23, 2025 /PRNewswire/ — This spring, Anchorage will become home to one of the largest and most advanced express car washes in the world—ranking #5 globally, #3 in the U.S., and #1 on the West Coast. At 38,000 square feet, this isn't just a car wash—it's a new standard in automotive care— a fully climate-controlled, indoor experience designed for peak performance in any season. The site includes 19 heated indoor vacuum bays, a dedicated express detail wing, and a layout engineered for seamless, high-volume flow without compromising luxury. Outfitted with a suite of proprietary technology, and a brand that blends motorsport culture with design-driven sophistication, CYBER Express is rewriting the rules of the car wash game. Poised to become a category-defining force, CYBER isn't just big—it's smart. From AI-powered systems to a meticulously designed customer journey, CYBER is proving that even the coldest corners of the map can lead the way forward. 'We didn't set out to build the biggest—we set out to build the best. The size just happened to follow,' said CEO, Paul Horstkoetter. 'This is the future of car care. Precise. Fast. Intentional. And unapologetically premium.' While most car washes still rely on legacy infrastructure and tried and true, albeit outdated solutions, CYBER has invested in innovation, from software to design. With a focus on sustainability, efficiency, and obsessive precision, the brand is drawing interest from both national investors who see CYBER as the blueprint for the next generation of car care and future customers who want more than the rinse-and-repeat status quo. But why Alaska? Locally owned and operated, CYBER is undoubtedly an unexpected player on the national stage, but it's not to be underestimated. 'We're Alaskan—we like bold, audacious challenges,' says Horstkoetter. 'Every inch of this space is designed with intention, creating an experience that reflects the future of car care, not what's already been done, and we're proud to bring the pioneering spirit of Alaska to the industry.' With a distinctive brand identity, aggressive loyalty model, and a bold pipeline of future locations, CYBER isn't just washing cars—it's washing away industry expectations, replacing them with new and elevated standards. From advanced vehicle scanning technology and high-speed drying systems that track your vehicle as you go, to a members-only Founder's Club that rewards early adopters with lifetime exclusivity, every element of CYBER is engineered to perform. The brand's tech-forward approach turning heads not just in Alaska but across the U.S. express wash landscape at large. Key Highlights: 38,000 sq ft of architectural ambition #1 largest express wash on the West Coast #3 largest in the U.S. #5 largest globally Fully indoor, climate-controlled facility 19 indoor heated vacuum bays Express detail services for interior care and upgrades Most tech-forward carwash on the market, featuring AI-integrated systems, proprietary chemistry, and precision-designed customer flow A trailblazing design-led experience, bridging motorsport culture, luxury hospitality, and cutting-edge tech About CYBER Express WashCYBER Express is a future-focused car wash brand designed for the modern driver. Focused on elevated service, express interior detail, and state-of-the-art design, CYBER is positioned to lead a new era in express car care. Rooted in a deep respect for automotive culture and driven by a commitment to innovation, integrity, and sustainability, CYBER exists for those who expect more. Follow along for opening day teasers & behind-the-scenes updates at @ more at
