Latest news with #CX
Forbes
2 days ago
- Business
- Forbes
Cisco Charts Its Agentic AI Journey At Cisco Live U.S. 2025
Cisco CEO Chuck Robbins delivering the opening-day keynote at Cisco Live 2025 At last week's Cisco Live event in San Diego, the IT and OT infrastructure giant showcased the development of deep agentic AI integrations across its broad portfolio of networking, cybersecurity and observability offerings — with a renewed focus on customer experience. I have had the opportunity to participate in many of the company's past events around the world, but this year's conference could be considered historic given the payload of substantive announcements. Let's dig into what I found most important — and how Cisco might improve on what it's already doing to further its ambitions. (Note: Cisco is an advisory client of my firm, Moor Insights & Strategy.) Cisco Live's mainstage sessions across two days focused on two things: (1) a dizzying number of new solution announcements, and (2) improvements in its customer experience journey. Not surprisingly, day one outlined Cisco's continued progression with modern AI into agentic functionality, from both connectivity and security perspectives. Jeetu Patel, the company's chief product officer who was recently promoted to president, articulated a pragmatic approach that focuses on AI-ready datacenters, future-proofed workplaces and digital resilience created by infusing security controls into the company's network infrastructure portfolio. I was particularly struck by how he contrasted the demands of generative versus agentic AI inferencing, highlighting the need to future-proof connectivity and compute infrastructure to support the demands of agentic persistent workloads. His illustration also demonstrated the need for Cisco to double down on supporting these workloads, something that I will come back to as an opportunity for improvement. On day two, executive vice president Liz Centoni, who took the reins of the company's overall customer experience efforts a year ago, outlined a completely retooled strategy. A new approach was desperately needed, given that Cisco's initial launch of the CX was more programmatic and decoupled technically from its infrastructure solutions, making it complex to navigate for both its channel partner sellers and its customers. What I like about the new effort is tighter product and solution integration supported by an AI adoption agent and a purpose-built large language model. It is a powerful combination, leveraging the company's vast knowledge base with 40 years of issue and remediation experience. Cisco unquestionably possesses the largest data lake in its market, one that has the potential to speed deployment and resolve ever-present issues such as infrastructure misconfigurations quickly and easily. Centoni's 'drop the mic' moment for me was the stated goal to make every customer feel like Cisco's only customer. That is an audacious statement by any measure, and I believe that Cisco has the potential to deliver on its promise. Given the vast number of announcements at Cisco Live this year, it might be difficult to pick one that stands above all the rest. However, the company's new AgenticOps platform landed for me as the most significant for two reasons. First, it includes what I consider to be a beautifully executed management console, dubbed AI Canvas. AI Canvas incorporates an intuitive user interface that integrates a generative AI-powered natural language tool that allows users to customize views with dynamically generated widgets. In doing so, AI Canvas provides a dynamic and real-time view into the inner workings of a customer's infrastructure expanse — providing network assurance, security observability and remediation functionality supported by Cisco's Splunk, ThousandEyes, AppDynamics, Duo Security and other solution offerings. Second, a newly developed Deep Network Model aims to feed AI Canvas with data pulled from Cisco's knowledge base. Combined, they have the potential to dramatically simplify network and security operations with deep observability, exceptional visualization and robust collaboration features to remediate network issues and improve security posture and cyber defense. I also had the opportunity to spend time with senior vice president DJ Sampath, who leads Cisco's AI Software and Platform organization. What I find noteworthy about his team's efforts is the rapid development cycle that brought AgenticOps to market so quickly — in less than one year. As a former product marketer, I can tell you that is a significant achievement by any measure, and it's one that continues to feed Cisco's innovation engine under Patel's leadership. From my perspective, the newly announced AgenticOps platform could serve as the tip of the spear to facilitate the company's deeper infrastructure sales penetration into its competitor install bases. Moor Insights & Strategy founder and chief analyst Patrick Moorhead and The Futurum Group's chief executive Daniel Newman dive deeper with Sampath in this Six Five Media On The Road conversation from the event. A handful of other announcements are worth highlighting: I have highlighted only a handful of the networking and security announcements at the conference. With that said, I really like what Cisco is doing to drive to a platform approach at scale — making it easier for channel partners to sell and deploy the company's numerous new offerings and for customers to consume them. As previously mentioned, Cisco's announcement payload was massive at Cisco Live. Consequently, customers and partners may have a tough time digesting all of this. The risk is that some of these new capabilities may be lost in the mix, and it's going to be a challenge for Cisco to prioritize which elements are most important, whether for overall product marketing or in go-to-market conversations with individual customers. Furthermore, I felt that Cisco's compute strategy fell flat during Patel's keynote. A handful of Cisco executives I spoke to acknowledged the need to strengthen the messaging, especially given the company's desire to deliver full-stack, AI-ready infrastructure through its AI PODs platform, which marries compute and networking to address AI modeling and ML operations. However, I will defer to my Moor Insights & Strategy colleague Matt Kimball to explore this more deeply, given his coverage of datacenter compute. Despite some of those short-term challenges, I like what the company is doing to execute against a platform strategy that addresses the challenges organizations face in deploying AI-ready infrastructure to transform network and security operations. Historically, through Cisco's parallel organic roadmap and acquisition efforts, it has duplicated functionality — especially from an automation perspective. The good news is that its rapid adoption of agentic AI is addressing its myriad automation tools, and in the process is simplifying automation capabilities though more unified product development and go-to-market efforts. I liken a complete and modern AI infrastructure stack to a three-legged stool providing the requisite compute, networking and security functionality. In my mind, it also includes storage as table stakes, given the demands placed on unifying data to train large and small language models. The recent announcements at Cisco Live U.S. address all of these elements to help enterprises unlock the transformative potential of generative and agentic AI applications and workloads securely and at scale.
Yahoo
2 days ago
- Business
- Yahoo
NiCE Announces Elite Partners of the Year Awards at Interactions 2025, Driving Worldwide Acceleration of CX Automation
This year's honorees played a pivotal role in accelerating CXone Mpower adoption and scaling the impact of customer service automation globally HOBOKEN, N.J., June 18, 2025--(BUSINESS WIRE)--NiCE (Nasdaq: NICE) today announced the winners of the NiCE Elite Partners of the Year award at Interactions 2025, the industry's largest customer experience event, taking place in Las Vegas. The winning partners were recognized for their exceptional contributions to expanding CXone Mpower's global footprint, enabling more organizations to deliver connected, proactive and automated customer service. Selected for their commitment to deepening expertise through advanced certifications and delivering differentiated value to customers, the winners exemplify excellence in innovation, execution, and impact. The winners of the NiCE Elite Partners of the Year award are: Top Global System Integrator – For redefining customer service as a catalyst for proactive growth and delivering seamless, data-driven, and intuitive experiences at scale, the winner is Accenture. Top Technology Solution Distributor - For expanding the reach of NiCE's solutions by activating a robust network of technology advisors and accelerating momentum across the channel, the winner is Telarus. Top Carrier Communication Partner – For delivering the connectivity, reliability, and security essential to supporting AI-powered customer experiences at scale, the winner is Verizon. Top CALA Partner – For showcasing exceptional regional leadership and expertise in advancing CXone Mpower adoption throughout CALA and enabling enterprises to harness the power of next-generation CX automation, the winner is Betta. Top Canada Partner – For advancing CX innovation in the Canadian market through major infrastructure investments and market leadership in communications and media, the winner is Bell Canada. Top Public Sector Partner – For enabling government and public service agencies to transform workforce and HR operations through CXone Mpower-driven innovation, the winner is Deloitte GPS. Top Trusted Advisor – For serving as a strategic partner to clients navigating cloud, cybersecurity, and automation solutions, and helping organizations modernize and elevate the customer experience, the winner is Amplix. Top DEVone Partner – For redefining real-time collaboration by enabling businesses to instantly add co-browsing and collaborative capabilities to any digital experience and helping over 3,000 organizations streamline customer interactions, the winner is Surfly. Top Certified Implementation Partner – For delivering seamless CXone Mpower implementations with precision and speed, and helping enterprises across industries drive agility, resilience, and transformation through expert guidance and execution, the winner is Tech Mahindra. Top Technology Partner – For empowering innovation through globally trusted cloud infrastructure and enabling organizations to deploy AI-powered experiences at speed and scale, the winner is AWS. Barry Cooper, President, CX Division, NiCE, said, "CXone Mpower is setting a new global standard for AI-driven customer service. It's our partners who help bring this innovation to life, extending our reach, accelerating adoption, and driving measurable outcomes for businesses worldwide. We're proud to recognize this year's winners for their outstanding dedication, expertise, and role in reshaping the future of customer experience." About NiCENiCE (NASDAQ: NICE) is transforming the world with AI that puts people first. Our purpose-built AI-powered platforms automate engagements into proactive, safe, intelligent actions, empowering individuals and organizations to innovate and act, from interaction to resolution. Trusted by organizations throughout 150+ countries worldwide, NiCE's platforms are widely adopted across industries connecting people, systems, and workflows to work smarter at scale, elevating performance across the organization, delivering proven measurable outcomes. Trademark Note: NiCE and the NiCE logo are trademarks of NICE Ltd. All other marks are trademarks of their respective owners. For a full list of NICE's marks, please see: Forward-Looking StatementsThis press release contains forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. Such forward-looking statements, including the statements by Mr. Cooper, are based on the current beliefs, expectations and assumptions of the management of NICE Ltd. (the "Company"). In some cases, such forward-looking statements can be identified by terms such as "believe," "expect," "seek," "may," "will," "intend," "should," "project," "anticipate," "plan," "estimate," or similar words. Forward-looking statements are subject to a number of risks and uncertainties that could cause the actual results or performance of the Company to differ materially from those described herein, including but not limited to the impact of changes in general economic and business conditions; competition; successful execution of the Company's growth strategy; success and growth of the Company's cloud Software-as-a-Service business; rapid changes in technology and market requirements; the implementation of AI capabilities in certain products and services, decline in demand for the Company's products; inability to timely develop and introduce new technologies, products and applications; difficulties in making additional acquisitions or difficulties or effectively integrating acquired operations; loss of market share; an inability to maintain certain marketing and distribution arrangements; the Company's dependency on third-party cloud computing platform providers, hosting facilities and service partners; cyber security attacks or other security incidents; privacy concerns; changes in currency exchange rates and interest rates, the effects of additional tax liabilities resulting from our global operations, the effect of unexpected events or geo-political conditions, including those arising from political instability or armed conflict that may disrupt our business and the global economy; our ability to recruit and retain qualified personnel; the effect of newly enacted or modified laws, regulation or standards on the Company and our products and various other factors and uncertainties discussed in our filings with the U.S. Securities and Exchange Commission (the "SEC"). For a more detailed description of the risk factors and uncertainties affecting the company, refer to the Company's reports filed from time to time with the SEC, including the Company's Annual Report on Form 20-F. The forward-looking statements contained in this press release are made as of the date of this press release, and the Company undertakes no obligation to update or revise them, except as required by law. View source version on Contacts Corporate Media Contact Christopher Irwin-Dudek, +1 201 561 4442, media@ ET Investors Marty Cohen, +1 551 256 5354, ir@ ETOmri Arens, +972 3 763 0127, ir@ CET
Business Wire
2 days ago
- Business
- Business Wire
NiCE Announces Elite Partners of the Year Awards at Interactions 2025, Driving Worldwide Acceleration of CX Automation
BUSINESS WIRE)-- NiCE (Nasdaq: NICE) today announced the winners of the NiCE Elite Partners of the Year award at Interactions 2025, the industry's largest customer experience event, taking place in Las Vegas. The winning partners were recognized for their exceptional contributions to expanding CXone Mpower 's global footprint, enabling more organizations to deliver connected, proactive and automated customer service. Selected for their commitment to deepening expertise through advanced certifications and delivering differentiated value to customers, the winners exemplify excellence in innovation, execution, and impact. The winners of the NiCE Elite Partners of the Year award are: Top Global System Integrator – For redefining customer service as a catalyst for proactive growth and delivering seamless, data-driven, and intuitive experiences at scale, the winner is Accenture. Top Technology Solution Distributor - For expanding the reach of NiCE's solutions by activating a robust network of technology advisors and accelerating momentum across the channel, the winner is Telarus. Top Carrier Communication Partner – For delivering the connectivity, reliability, and security essential to supporting AI-powered customer experiences at scale, the winner is Verizon. Top CALA Partner – For showcasing exceptional regional leadership and expertise in advancing CXone Mpower adoption throughout CALA and enabling enterprises to harness the power of next-generation CX automation, the winner is Betta. Top Canada Partner – For advancing CX innovation in the Canadian market through major infrastructure investments and market leadership in communications and media, the winner is Bell Canada. Top Public Sector Partner – For enabling government and public service agencies to transform workforce and HR operations through CXone Mpower-driven innovation, the winner is Deloitte GPS. Top Trusted Advisor – For serving as a strategic partner to clients navigating cloud, cybersecurity, and automation solutions, and helping organizations modernize and elevate the customer experience, the winner is Amplix. Top DEVone Partner – For redefining real-time collaboration by enabling businesses to instantly add co-browsing and collaborative capabilities to any digital experience and helping over 3,000 organizations streamline customer interactions, the winner is Surfly. Top Certified Implementation Partner – For delivering seamless CXone Mpower implementations with precision and speed, and helping enterprises across industries drive agility, resilience, and transformation through expert guidance and execution, the winner is Tech Mahindra. Top Technology Partner – For empowering innovation through globally trusted cloud infrastructure and enabling organizations to deploy AI-powered experiences at speed and scale, the winner is AWS. Barry Cooper, President, CX Division, NiCE, said, "CXone Mpower is setting a new global standard for AI-driven customer service. It's our partners who help bring this innovation to life, extending our reach, accelerating adoption, and driving measurable outcomes for businesses worldwide. We're proud to recognize this year's winners for their outstanding dedication, expertise, and role in reshaping the future of customer experience.' About NiCE NiCE (NASDAQ: NICE) is transforming the world with AI that puts people first. Our purpose-built AI-powered platforms automate engagements into proactive, safe, intelligent actions, empowering individuals and organizations to innovate and act, from interaction to resolution. Trusted by organizations throughout 150+ countries worldwide, NiCE's platforms are widely adopted across industries connecting people, systems, and workflows to work smarter at scale, elevating performance across the organization, delivering proven measurable outcomes. Trademark Note: NiCE and the NiCE logo are trademarks of NICE Ltd. All other marks are trademarks of their respective owners. For a full list of NICE's marks, please see: Forward-Looking Statements This press release contains forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. Such forward-looking statements, including the statements by Mr. Cooper, are based on the current beliefs, expectations and assumptions of the management of NICE Ltd. (the 'Company'). In some cases, such forward-looking statements can be identified by terms such as 'believe,' 'expect,' 'seek,' 'may,' 'will,' 'intend,' 'should,' 'project,' 'anticipate,' 'plan,' 'estimate,' or similar words. Forward-looking statements are subject to a number of risks and uncertainties that could cause the actual results or performance of the Company to differ materially from those described herein, including but not limited to the impact of changes in general economic and business conditions; competition; successful execution of the Company's growth strategy; success and growth of the Company's cloud Software-as-a-Service business; rapid changes in technology and market requirements; the implementation of AI capabilities in certain products and services, decline in demand for the Company's products; inability to timely develop and introduce new technologies, products and applications; difficulties in making additional acquisitions or difficulties or effectively integrating acquired operations; loss of market share; an inability to maintain certain marketing and distribution arrangements; the Company's dependency on third-party cloud computing platform providers, hosting facilities and service partners; cyber security attacks or other security incidents; privacy concerns; changes in currency exchange rates and interest rates, the effects of additional tax liabilities resulting from our global operations, the effect of unexpected events or geo-political conditions, including those arising from political instability or armed conflict that may disrupt our business and the global economy; our ability to recruit and retain qualified personnel; the effect of newly enacted or modified laws, regulation or standards on the Company and our products and various other factors and uncertainties discussed in our filings with the U.S. Securities and Exchange Commission (the 'SEC'). For a more detailed description of the risk factors and uncertainties affecting the company, refer to the Company's reports filed from time to time with the SEC, including the Company's Annual Report on Form 20-F. The forward-looking statements contained in this press release are made as of the date of this press release, and the Company undertakes no obligation to update or revise them, except as required by law.
Khaleej Times
2 days ago
- Business
- Khaleej Times
The XDO advantage: How HCL Unica+ redefines customer experience in the intelligence economy
We are living in a time when customer experience (CX) does not stand still. In fact, each day, with the rise of new technologies, customer expectations are soaring, and the bar is set to go only higher. Across industries and in the B2B and B2C segment alike, investments are being made to map customer journeys, identify moments of truth, and create innovative ways to close the gaps between performance and customer expectations. Yet, a critical gap persists understanding customer intent and building trust that can redefine how brands connect with customers. To achieve this holy grail of CX, marketers need platforms and tools that can capture intent, turn relevant data into useful insights and make marketing workflows manageable through intelligent orchestration. In the UAE market – a nation where reportedly 99 per cent of residents own a smartphone and same-day delivery is the norm – the CX landscape has become exceptionally crowded. Brands are racing to deliver sophisticated experiences such as multilingual support, tailored customer journeys, and culturally inclusive marketing strategies. 'Close enough' no longer counts, and differentiation is increasingly difficult to come by. Customer loyalty in the UAE no longer hinges on price or proximity; it revolves around relevance in the moment. Forward-thinking marketers need technology that speaks the language and understands customer intent without cutting corners on trust. From attention economy to intelligence economy The marketing playbook is fundamentally changing. For years, marketers chased clicks and eyeballs in what we now recognise as the 'Attention Economy'. With consumers drowning in an unending stream of marketing messages – engagement plummets and trust erodes, a new paradigm emerges: the intelligence economy. In this new era of MarTech, value flows from insight, intent, and experience rather than volume and reach. The focus has shifted from inside-out marketing to outside-in with data and intelligence at the core. HCL Software's newly unveiled Unica+ platform embodies this pivot perfectly. With AI woven into its very fabric, Unica+ is purpose-built for the Intelligence Economy – delivering AI-first, data-driven, and hyper-personalised experiences at unprecedented scale. The platform's capabilities are proven - powering one of the world's largest MarTech implementations at a major bank serving 500 million customer accounts, underscoring its ability to scale like no other platform in the industry while delivering intelligent, contextual experiences that define success in today's market. AI-first MarTech platform redefining customer intelligence Built on three foundational elements, the MarTech platform delivers hyper-personalised customer experiences at scale with privacy guardrails built into it. At its core, the platform has Customer One-View CDP with Digital Body Language capabilities that capture 12 unique customer buying signals - from the way users hover on a webpage to the path taken to navigate a mobile app - creating a composite, high-definition customer profile enriched with real-time intent data. One of the key applications, MaxAI Assistant, serves as a conversational interface for campaign management, creative optimisation, and platform navigation. Working with data isn't just for business analysts or data scientists anymore. MaxAI Workbench democratises data science for marketers, providing them a low-code environment to slice and dice data to create targeted segments, analyse and deploy segments in action and based on models, predict the propensity score or determine the right time to roll out an offer. Agentic layer: Ushering in autonomous marketing intelligence The MarTech platform elevates marketing automation through its agentic layer - a network of specialised AI agents that operate semi-autonomously to optimise campaign performance. The Insights Agent continuously monitors marketing effectiveness, analysing campaign lead quality, helping marketers plan and optimise campaigns. Building on these insights, the Segmentation Agent automatically creates customer segments and executes them semi-autonomously. The Content Optimiser Agent completes the marketing cycle by generating dynamic, personalised content - from subject lines to full messages - while conducting real-time A/B testing. This agent leverages the rich customer intelligence from Customer OneView and Digital Body Language signals, enhanced by MaxAI analysis, to deliver optimised content within millisecond response times. Experience, data, operations - The XDO Blueprint in action Unica+ exemplifies HCL Software's Xperience, Data & Operations (XDO) Blueprint in action, with an architecture that seamlessly integrates the three XDO pillars. It transforms the MarTech platform into a unified system where customer experiences are powered by intelligent data insights and supported by self-optimising operations. Delivering hyper-personalised experiences through MaxAI Assistant and real-time personalisation engine that create meaningful customer moments. Trusted data intelligence at scale via Customer OneView CDP and Digital Body Language intelligence that ensures trusted, governed data insights. Driving secure, scalable, and autonomous enterprise through an intelligent infrastructure that combines AI-powered monitoring and observability, reducing risk, improving uptime, and driving IT-business alignment. Why It matters to the UAE marketers For organisations in the UAE navigating complex regulatory environments, Unica+ delivers the three critical requirements: complete data transparency and ownership, governed by robust governance frameworks that enforce compliance standards, and unprecedented scale - whether handling routine campaigns or managing high-traffic scenarios like flash sales or seasonal promotions. Moreover, local marketers contend with data-residency rules that favour in-country hosting. Unica+ offers cloud, on-premises or hybrid deployment, letting brands anchor workloads in their choice of deployment. Now officially available on the UAE and KSA Regional Cloud, Unica+ empowers enterprises across the Middle East with flexible deployment options across cloud, on-premises, or hybrid - ensuring data residency compliance. So, organisations, across banking, retail, telecom, hospitality or government sectors can now keep data local and compliant while leveraging AI-driven insights and real-time personalisation capabilities, making Unica+ the definitive solution for data-driven, AI-powered marketing in the intelligence economy.
Yahoo
4 days ago
- Business
- Yahoo
Want to prepare for generative AI? Get your knowledge base up to par
This story was originally published on CX Dive. To receive daily news and insights, subscribe to our free daily CX Dive newsletter. The rise of generative AI-powered search engines and agents is poised to change how people interact with brands, from buying products to seeking customer service. The technology is still in the early days, and no one can say just how the generative AI future will pan out. However, experts encourage CX leaders to prepare for however AI models evolve by putting a proper knowledge sharing strategy in place. 'Inaction is a big risk,' Brett Leary, generative AI transformation and global retail lead at Accenture, told CX Dive. 'You do have the opportunity to do something now in terms of making sure your site is accessible to these models.' Third-party customer service is already immensely popular. Consumers say that, on average, they successfully find the answers they need through third parties like YouTube or Google 62% of the time, according to a Gartner survey of more than 5,800 people released earlier this month. Generative AI is making its mark as younger customers add AI tools to their third-party customer service mix. Gen Z, for example, uses ChatGPT as often as video sites like YouTube before they interact with customer service channels, according to Gartner's research. Consumers have interest in AI shopping agents as well, with three-quarters saying they would be open to using a trusted AI-powered personal shopper that understands their needs, according to a June Accenture survey of 18,000 people in 14 countries. Generative AI adoption is on the rise among consumers, and CX leaders have an opportunity to prepare their operations to keep up with how customers are viewing their information. Information is the lifeblood of AI tools whether they are first or third party, which makes it paramount for leaders to prepare their knowledge base with AI in mind, according to Keith McIntosh, senior principal quantitative researcher on the customer service and support team at Gartner. 'It's the common denominator, whether a customer is accessing knowledge through a third-party aggregator, gen AI third-party aggregator, or whether they're going to your site and using your company search, they need knowledge, and they need the right knowledge,' McIntosh told CX Dive. The large language models behind third-party AI tools act similarly to the web crawler bots that power traditional search engines, according to Leary. They visit brand sites and capture information that can be used to train AI models, which influences the results provided to end users. As a result, CX leaders need to think about how LLMs as well as customers will read their pages, according to Leary. One way to appeal to both people and machines is to make sure the information featured on a site is presented clearly and confidently. 'Are we answering people's questions in an authoritative type of view?' Leary said. 'These LLMs, as we're learning, are looking for that type of content to use as they go and respond to questions, and so you start to think about the impact on your content strategy.' Ensuring product and service knowledge is both comprehensive and accurate a top priority whether customers discover it on the brand website, a search engine or a generative AI assistant, according to McIntosh. 'We're encouraging organizations to make themselves the main source of truth on their products and services, and to invest in a quality knowledge management system because it's relevant regardless of where customers are getting their answers,' McIntosh said. Perhaps the biggest challenge of consumers turning to third-party AI tools is dealing with the loss of control. Individual companies have little to no control over the experience of customers who use Google or ChatGPT to seek out information. However, this may not be as big a problem as it appears. There is no correlation between the amount of effort a customer puts into solving a problem via third-party services and the satisfaction with the service provided by the company, according to Gartner's survey. Customers simply don't penalize companies for the effort they put into resolving an issue through external sites. While brands won't have complete control over what third parties do with their content, partnerships with AI providers can help companies ensure the information AI agents provide customers is accurate, according to Leary. Retailers like Target are working with OpenAI to test its Operator agentic AI, which can shop directly on behalf of customers. Such partnerships could help these companies join the upcoming AI ecosystem with the right foot forward. Content in general will be important as well, according to Leary. Brands will still control the information they put on their sites, and that is what generative AI will draw from even as it acts on behalf of customers. Leaders can't police the internet, according to Leary. As a result, their best bet is to deliver accurate content to third-party LLM providers to help ensure their output provides a good experience. 登入存取你的投資組合
