Latest news with #CWENCHHydration™
Yahoo
5 days ago
- Sport
- Yahoo
Cizzle Brands Announces the Launch of Celly Freeze™, A New Flavour of CWENCH Hydration™ Developed in Collaboration with Austen Alexander, Coach Chippy, Coach Jeremy, Nasher, Pavel Barber, and Swaggy P
At launch, Celly Freeze will be sold in Canadian grocery stores including Fortinos and Metro (Ontario) as well as sporting goods retailers including Pro Hockey Life, Source for Sports, Sports Excellence, FGL Quebec and Pure Hockey. TORONTO, June 18, 2025--(BUSINESS WIRE)--Cizzle Brands Corporation (Cboe Canada: CZZL) (OTCQB: CZZLF) (Frankfurt: 8YF) (the "Company" or "Cizzle Brands"), is pleased to announce the launch of Celly Freeze™, a limited-time ready-to-drink flavour of CWENCH Hydration™. The name Celly Freeze™ along with its flavour profile was developed by Cizzle Brands in collaboration with well-known hockey influencers and content creators Austen Alexander, Coach Chippy, Coach Jeremy, Nasher, Pavel Barber and Swaggy P (Pete Lenes) (collectively, the "Creators"). In addition to having a direct influence on the name and flavour, all six Creators are featured on the packaging for Celly Freeze™ and will be actively promoting the new flavour of CWENCH Hydration™ through their social media channels. The taste for Celly Freeze™ was selected because of its nostalgic profile, which "hits cold" on a hot day, with a flavour that feels light, icy and crisp on the palette. Regarding the collaboration with Cizzle Brands in launching Celly Freeze™, Coach Jeremy of How To Hockey said "My whole mission is to help players fall in love with the game and keep levelling-up, whether they're ripping shots on a backyard rink or under the lights at the barn. Celly Freeze™ captures that post-goal excitement in a crisp, hydrating hit that keeps you looking good, playing good, and ready for the next snipe. Partnering with CWENCH Hydration™ and Cizzle Brands and the other Creators helps us hydrate the hockey community with the same passion we bring to every drill. Let's go!" Creator Nasher added "I've always believed the best plays deserve an ice-cold celly, and now we've bottled that moment. Celly Freeze™ delivers the same crisp excitement you feel when the red light flicks on - clean, refreshing, absolutely electric. Working with Cizzle Brands and the other Creators enables me to share that with every player and fan, from pickup games to the big stage. I'm proud to work with a team that understands the hockey lifestyle and pushes innovation just as hard as we push the pace on the ice. Open one after your next snipe and feel the freeze." Cizzle Brands recently celebrated the one-year anniversary of CWENCH Hydration™ following its launch in May 2024. In the brand's first year on the market, it established a presence in more than 3,000 points of distribution across North America and Europe, has been endorsed by NHL MVP Nathan MacKinnon, NBA All-star Andrew Wiggins, Montreal Canadien Cole Caufield, Canadian Olympian Adriana Leon as well as other athletes and trainers, became the Official Hydration Partner of USA Hockey and gained distributorship with Van Houtte Coffee Services (a subsidiary of Keurig Dr Pepper Canada). Cizzle Brands' Founder, Chairman, and Chief Executive Officer John Celenza commented, "Every hockey player knows how special of a moment a 'celly' is… whether that's after a big goal or a big win, celebrating with your teammates is a sacred ritual in hockey and all sports. Working the Creators to bring Celly Freeze™ to life, we wanted to capture the spirit of that moment and I think we nailed it. The excitement we're seeing from retailers eager to carry Celly Freeze™ is a great early indication we got it right. Get it while you can as it's only going to be around for a limited time." About Cizzle Brands Corporation Cizzle Brands Corporation is a sports nutrition company that is elevating the game in health and wellness. Through extensive collaboration and testing with leading athletes and trainers across several elite sports, Cizzle Brands has launched two leading product lines in the sports nutrition category: (i) CWENCH Hydration™, a better-for-you sports drink that is now carried in over 3,000 locations in Canada, the United States, and Europe; and (ii) Spoken Nutrition, a premium brand of athlete-grade nutraceuticals that carry the prestigious NSF Certified for Sport® qualification. All Cizzle Brands products are designed to help people achieve their best in both competitive sports and in living a healthy, vibrant, active lifestyle. For more information about Cizzle Brands, please visit: For more information about CWENCH Hydration™, please visit: On behalf of the Board of Directors of the Company, CIZZLE BRANDS CORPORATION "John Celenza" John Celenza, Founder, Chairman, and Chief Executive Officer CAUTIONARY NOTE REGARDING FORWARD-LOOKING INFORMATION This news release contains "forward-looking information" which may include, but is not limited to, information with respect to the activities, events or developments that the Company expects or anticipates will or may occur in the future, such as, but not limited to: new products of the Company and potential sales and distribution opportunities. Such forward-looking information is often, but not always, identified by the use of words and phrases such as "plans", "expects", "is expected", "budget", "scheduled", "estimates", "forecasts", "intends", "anticipates", or "believes" or variations (including negative variations) of such words and phrases, or state that certain actions, events or results "may", "could", "would", "might" or "will" be taken, occur or be achieved. Various assumptions or factors are typically applied in drawing conclusions or making the forecasts or projections set out in forward-looking information. Those assumptions and factors are based on information currently available to the Company. Forward looking information involves known and unknown risks, uncertainties and other risk factors which may cause the actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking information. Such risks include risks related to increased competition and current global financial conditions, access and supply risks, reliance on key personnel, operational risks, regulatory risks, financing, capitalization and liquidity risks. Although the Company has attempted to identify important factors that could cause actual results to differ materially from those contained in forward-looking information, there may be other factors that cause results not to be as anticipated, estimated or intended. There can be no assurance that such information will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking information. The Company undertakes no obligation, except as otherwise required by law, to update these forward-looking statements if management's beliefs, estimates or opinions, or other factors change. View source version on Contacts For further information, please contact: Setti CoscarellaHead of Corporate Developmentinvestors@ 1-844-588-2088
Business Wire
5 days ago
- Sport
- Business Wire
Cizzle Brands Announces the Launch of Celly Freeze ™, A New Flavour of CWENCH Hydration™ Developed in Collaboration with Austen Alexander, Coach Chippy, Coach Jeremy, Nasher, Pavel Barber, and Swaggy P
TORONTO--(BUSINESS WIRE)-- Cizzle Brands Corporation (Cboe Canada: CZZL) (OTCQB: CZZLF) (Frankfurt: 8YF) (the 'Company' or 'Cizzle Brands'), is pleased to announce the launch of Celly Freeze ™, a limited-time ready-to-drink flavour of CWENCH Hydration™. The name Celly Freeze ™ along with its flavour profile was developed by Cizzle Brands in collaboration with well-known hockey influencers and content creators Austen Alexander, Coach Chippy, Coach Jeremy, Nasher, Pavel Barber and Swaggy P (Pete Lenes) (collectively, the ' Creators '). In addition to having a direct influence on the name and flavour, all six Creators are featured on the packaging for Celly Freeze ™ and will be actively promoting the new flavour of CWENCH Hydration™ through their social media channels. The taste for Celly Freeze ™ was selected because of its nostalgic profile, which 'hits cold' on a hot day, with a flavour that feels light, icy and crisp on the palette. Regarding the collaboration with Cizzle Brands in launching Celly Freeze ™, Coach Jeremy of How To Hockey said 'My whole mission is to help players fall in love with the game and keep levelling-up, whether they're ripping shots on a backyard rink or under the lights at the barn. Celly Freeze ™ captures that post-goal excitement in a crisp, hydrating hit that keeps you looking good, playing good, and ready for the next snipe. Partnering with CWENCH Hydration™ and Cizzle Brands and the other Creators helps us hydrate the hockey community with the same passion we bring to every drill. Let's go!' Creator Nasher added 'I've always believed the best plays deserve an ice-cold celly, and now we've bottled that moment. Celly Freeze ™ delivers the same crisp excitement you feel when the red light flicks on - clean, refreshing, absolutely electric. Working with Cizzle Brands and the other Creators enables me to share that with every player and fan, from pickup games to the big stage. I'm proud to work with a team that understands the hockey lifestyle and pushes innovation just as hard as we push the pace on the ice. Open one after your next snipe and feel the freeze.' Cizzle Brands recently celebrated the one-year anniversary of CWENCH Hydration™ following its launch in May 2024. In the brand's first year on the market, it established a presence in more than 3,000 points of distribution across North America and Europe, has been endorsed by NHL MVP Nathan MacKinnon, NBA All-star Andrew Wiggins, Montreal Canadien Cole Caufield, Canadian Olympian Adriana Leon as well as other athletes and trainers, became the Official Hydration Partner of USA Hockey and gained distributorship with Van Houtte Coffee Services (a subsidiary of Keurig Dr Pepper Canada). Cizzle Brands' Founder, Chairman, and Chief Executive Officer John Celenza commented, 'Every hockey player knows how special of a moment a 'celly' is… whether that's after a big goal or a big win, celebrating with your teammates is a sacred ritual in hockey and all sports. Working the Creators to bring Celly Freeze ™ to life, we wanted to capture the spirit of that moment and I think we nailed it. The excitement we're seeing from retailers eager to carry Celly Freeze ™ is a great early indication we got it right. Get it while you can as it's only going to be around for a limited time.' About Cizzle Brands Corporation Cizzle Brands Corporation is a sports nutrition company that is elevating the game in health and wellness. Through extensive collaboration and testing with leading athletes and trainers across several elite sports, Cizzle Brands has launched two leading product lines in the sports nutrition category: (i) CWENCH Hydration™, a better-for-you sports drink that is now carried in over 3,000 locations in Canada, the United States, and Europe; and (ii) Spoken Nutrition, a premium brand of athlete-grade nutraceuticals that carry the prestigious NSF Certified for Sport® qualification. All Cizzle Brands products are designed to help people achieve their best in both competitive sports and in living a healthy, vibrant, active lifestyle. For more information about Cizzle Brands, please visit: For more information about CWENCH Hydration™, please visit: On behalf of the Board of Directors of the Company, CIZZLE BRANDS CORPORATION 'John Celenza' John Celenza, Founder, Chairman, and Chief Executive Officer This news release contains "forward-looking information" which may include, but is not limited to, information with respect to the activities, events or developments that the Company expects or anticipates will or may occur in the future, such as, but not limited to: new products of the Company and potential sales and distribution opportunities. Such forward-looking information is often, but not always, identified by the use of words and phrases such as "plans", "expects", "is expected", "budget", "scheduled", "estimates", "forecasts", "intends", "anticipates", or "believes" or variations (including negative variations) of such words and phrases, or state that certain actions, events or results "may", "could", "would", "might" or "will" be taken, occur or be achieved. Various assumptions or factors are typically applied in drawing conclusions or making the forecasts or projections set out in forward-looking information. Those assumptions and factors are based on information currently available to the Company. Forward looking information involves known and unknown risks, uncertainties and other risk factors which may cause the actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking information. Such risks include risks related to increased competition and current global financial conditions, access and supply risks, reliance on key personnel, operational risks, regulatory risks, financing, capitalization and liquidity risks. Although the Company has attempted to identify important factors that could cause actual results to differ materially from those contained in forward-looking information, there may be other factors that cause results not to be as anticipated, estimated or intended. There can be no assurance that such information will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking information. The Company undertakes no obligation, except as otherwise required by law, to update these forward-looking statements if management's beliefs, estimates or opinions, or other factors change.
Yahoo
13-06-2025
- Business
- Yahoo
Cizzle Brands Corporation Releases its Fiscal Q3 2025 Results, Reflecting Net Sales Growth of Over 25% for the Quarter
During the first three quarters of its 2025 fiscal year, Cizzle Brands generated more than CAD $9.2 million in revenue, mainly from sales of CWENCH Hydration™, while maintaining a 52% gross margin in its fiscal Q3. TORONTO, June 13, 2025--(BUSINESS WIRE)--Cizzle Brands Corporation (Cboe Canada: CZZL) (OTCQB: CZZLF) (Frankfurt: 8YF) (the "Company" or "Cizzle Brands"), has released its financial results for the third quarter of its 2025 fiscal year (three months ended April 30, 2025, referred to herein as "FQ3 2025"). Key highlights from Cizzle Brands' FQ3 2025 results include the following (all figures are in Canadian Dollars unless otherwise specified): Net sales of $3,577,113 during FQ3 2025, reflecting 25.24% sequential quarter-over-quarter ("QoQ") growth from the previous fiscal quarter, bringing total revenues to $9.2 million for the nine months ended April 30, 2025; Gross profit increased by 14% to $1.87 million in FQ3 2025 from $1.64 million in the Company's previous fiscal quarter; Gross margin for the nine months ended April 30, 2025 was 57%; During FQ3 2025, reported U.S. sales grew 73% compared to the previous fiscal quarter, reflecting the Company's increased focus on key markets in the United States; and QoQ increase in Trade Receivables of 28.03% to $3,058,766, reflecting sustained growth of the Company's sales pipeline and a greater amount of Inventory on hand at $3,572,717, or an increase 14.43% over its previous fiscal quarter with no obsolete inventory and no provisions to inventory having been recorded. Please refer to Cizzle Brands' profile on SEDAR+ ( to view the Company's full FQ3 2025 financial statements, as well as its corresponding Management Discussion and Analysis ("MD&A"). Notable developments for Cizzle Brands during its FQ3 2025 period are summarized below. Total count of retailers and other locations carrying CWENCH Hydration™ products across North America and Europe grew to over 3,000 points of distribution; CWENCH Hydration™ became the Official Hydration Partner of USA Hockey, the national governing body of ice hockey in the United States with more than one million players, coaches, officials, and volunteers across the country; CWENCH Hydration™ became the title sponsor of the CWENCH All Canadian Basketball Games and CWENCH All Canadian Volleyball Games; The Company launched CWENCH Hydration™ in a number of key retailers: London Drugs, MacEwen-owned gas stations, Canco Petroleum, Healthy Planet, Farm Boy, and Fortinos. In addition, CWENCH was launched at Metro locations in Ontario and subsequently expanded to Quebec; CWENCH Hydration™ was placed in United Supermarkets (Texas), further adding to the brand's presence in the United States; and The Company graduated to the OTCQB® Venture Market, and the Company's common shares became eligible for electronic deposit at the Depository Trust Company ("DTC") which simplifies the process of trading CZZLF shares for U.S. investors. Corporate Updates In addition to release of the FQ3 2025 Financial Statements, Cizzle announced today that it has filed with the securities regulatory authorities in Ontario, British Columbia, and Alberta a notice of intention to be qualified to file a short form prospectus under National Instrument 44-101 – Short Form Prospectus Distributions, and an Annual Information Form. The filings qualify Cizzle Brands as a short-form prospectus filer but do not evidence its intent to file a short form prospectus, to enter into any particular financing or transaction or to become a reporting issuer in any jurisdiction. The Company also continues to evaluate a range of strategic alternatives to drive growth and maximize shareholder value as part of its ongoing review. Management is considering options to ensure each business unit is well-positioned, properly resourced, and focused on long-term value creation. Potential actions may include refining the Company's business strategy, focusing on specific products, markets, or partners; asset or business unit transactions; strategic investments; partnerships or joint ventures; or changes to capital structure and allocation. There is no assurance that this process will result in any specific action or transaction, or regarding the timing or outcome if one does occur. Cizzle Brands' Founder, Chairman, and Chief Executive Officer John Celenza commented, "With the completion of Cizzle Brands' FQ3 2025, it is amazing to consider how much our team accomplished in under one calendar year. While many early-stage sports nutrition companies struggle to drive awareness, our disciplined approach has enabled us to be taken on by several leading Canadian retailers, in addition to Van Houtte Coffee Services Inc., a subsidiary of Keurig Dr Pepper Canada, and leading U.S. organizations such as USA Hockey and LifeTime. These accomplishments have generated quantifiable results, anchored by over CAD $9.2 million in net sales fiscal year-to-date with a gross margin of 57%, and over 3,000 locations carrying CWENCH Hydration products across North America and Europe. This is only the beginning, and on behalf of the Cizzle Brands team we are grateful to all of our investors, partners, and stakeholders who have contributed to the Company's phenomenal performance in its early stages." About Cizzle Brands Corporation Cizzle Brands Corporation is a sports nutrition company that is elevating the game in health and wellness. Through extensive collaboration and testing with leading athletes and trainers across several elite sports, Cizzle Brands has launched two leading product lines in the sports nutrition category: (i) CWENCH Hydration™, a better-for-you sports drink that is now carried in over 3,000 locations in Canada, the United States, and Europe; and (ii) SPOKEN™ Nutrition, a premium brand of athlete-grade nutraceuticals that carry the prestigious NSF Certified for Sport® qualification. All Cizzle Brands products are designed to help people achieve their best in both competitive sports and in living a healthy, vibrant, active lifestyle. For more information about Cizzle Brands, please visit: For more information about CWENCH Hydration™, please visit: For more information about SPOKEN™ Nutrition, please visit: On behalf of the Board of Directors of the Company, CIZZLE BRANDS CORPORATION "John Celenza" John Celenza, Founder, Chairman, and Chief Executive Officer CAUTIONARY NOTE REGARDING FORWARD-LOOKING INFORMATION This news release contains "forward-looking information" which may include, but is not limited to, information with respect to the activities, events or developments that the Company expects or anticipates will or may occur in the future, such as, but not limited to: new products of the Company and potential sales and distribution opportunities. Such forward-looking information is often, but not always, identified by the use of words and phrases such as "plans", "expects", "is expected", "budget", "scheduled", "estimates", "forecasts", "intends", "anticipates", or "believes" or variations (including negative variations) of such words and phrases, or state that certain actions, events or results "may", "could", "would", "might" or "will" be taken, occur or be achieved. Various assumptions or factors are typically applied in drawing conclusions or making the forecasts or projections set out in forward-looking information. Those assumptions and factors are based on information currently available to the Company. Forward looking information involves known and unknown risks, uncertainties and other risk factors which may cause the actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking information. Such risks include risks related to increased competition and current global financial conditions, access and supply risks, reliance on key personnel, operational risks, regulatory risks, financing, capitalization and liquidity risks. Although the Company has attempted to identify important factors that could cause actual results to differ materially from those contained in forward-looking information, there may be other factors that cause results not to be as anticipated, estimated or intended. There can be no assurance that such information will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking information. The Company undertakes no obligation, except as otherwise required by law, to update these forward-looking statements if management's beliefs, estimates or opinions, or other factors change. View source version on Contacts For further information, please contact:Setti CoscarellaHead of Corporate Developmentinvestors@ 1-844-588-2088 Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Business Wire
13-06-2025
- Business
- Business Wire
Cizzle Brands Corporation Releases its Fiscal Q3 2025 Results, Reflecting Net Sales Growth of Over 25% for the Quarter
TORONTO--(BUSINESS WIRE)-- Cizzle Brands Corporation (Cboe Canada: CZZL) (OTCQB: CZZLF) (Frankfurt: 8YF) (the 'Company' or 'Cizzle Brands'), has released its financial results for the third quarter of its 2025 fiscal year (three months ended April 30, 2025, referred to herein as ' FQ3 2025 '). Key highlights from Cizzle Brands' FQ3 2025 results include the following (all figures are in Canadian Dollars unless otherwise specified): Net sales of $3,577,113 during FQ3 2025, reflecting 25.24% sequential quarter-over-quarter (' QoQ ') growth from the previous fiscal quarter, bringing total revenues to $9.2 million for the nine months ended April 30, 2025; Gross profit increased by 14% to $1.87 million in FQ3 2025 from $1.64 million in the Company's previous fiscal quarter; Gross margin for the nine months ended April 30, 2025 was 57%; During FQ3 2025, reported U.S. sales grew 73% compared to the previous fiscal quarter, reflecting the Company's increased focus on key markets in the United States; and QoQ increase in Trade Receivables of 28.03% to $3,058,766, reflecting sustained growth of the Company's sales pipeline and a greater amount of Inventory on hand at $3,572,717, or an increase 14.43% over its previous fiscal quarter with no obsolete inventory and no provisions to inventory having been recorded. Please refer to Cizzle Brands' profile on SEDAR+ ( to view the Company's full FQ3 2025 financial statements, as well as its corresponding Management Discussion and Analysis (' MD&A '). Notable developments for Cizzle Brands during its FQ3 2025 period are summarized below. Total count of retailers and other locations carrying CWENCH Hydration™ products across North America and Europe grew to over 3,000 points of distribution; CWENCH Hydration™ became the Official Hydration Partner of USA Hockey, the national governing body of ice hockey in the United States with more than one million players, coaches, officials, and volunteers across the country; CWENCH Hydration™ became the title sponsor of the CWENCH All Canadian Basketball Games and CWENCH All Canadian Volleyball Games; The Company launched CWENCH Hydration™ in a number of key retailers: London Drugs, MacEwen-owned gas stations, Canco Petroleum, Healthy Planet, Farm Boy, and Fortinos. In addition, CWENCH was launched at Metro locations in Ontario and subsequently expanded to Quebec; CWENCH Hydration™ was placed in United Supermarkets (Texas), further adding to the brand's presence in the United States; and The Company graduated to the OTCQB® Venture Market, and the Company's common shares became eligible for electronic deposit at the Depository Trust Company (' DTC ') which simplifies the process of trading CZZLF shares for U.S. investors. Corporate Updates In addition to release of the FQ3 2025 Financial Statements, Cizzle announced today that it has filed with the securities regulatory authorities in Ontario, British Columbia, and Alberta a notice of intention to be qualified to file a short form prospectus under National Instrument 44-101 – Short Form Prospectus Distributions, and an Annual Information Form. The filings qualify Cizzle Brands as a short-form prospectus filer but do not evidence its intent to file a short form prospectus, to enter into any particular financing or transaction or to become a reporting issuer in any jurisdiction. The Company also continues to evaluate a range of strategic alternatives to drive growth and maximize shareholder value as part of its ongoing review. Management is considering options to ensure each business unit is well-positioned, properly resourced, and focused on long-term value creation. Potential actions may include refining the Company's business strategy, focusing on specific products, markets, or partners; asset or business unit transactions; strategic investments; partnerships or joint ventures; or changes to capital structure and allocation. There is no assurance that this process will result in any specific action or transaction, or regarding the timing or outcome if one does occur. Cizzle Brands' Founder, Chairman, and Chief Executive Officer John Celenza commented, 'With the completion of Cizzle Brands' FQ3 2025, it is amazing to consider how much our team accomplished in under one calendar year. While many early-stage sports nutrition companies struggle to drive awareness, our disciplined approach has enabled us to be taken on by several leading Canadian retailers, in addition to Van Houtte Coffee Services Inc., a subsidiary of Keurig Dr Pepper Canada, and leading U.S. organizations such as USA Hockey and LifeTime. These accomplishments have generated quantifiable results, anchored by over CAD $9.2 million in net sales fiscal year-to-date with a gross margin of 57%, and over 3,000 locations carrying CWENCH Hydration products across North America and Europe. This is only the beginning, and on behalf of the Cizzle Brands team we are grateful to all of our investors, partners, and stakeholders who have contributed to the Company's phenomenal performance in its early stages.' About Cizzle Brands Corporation Cizzle Brands Corporation is a sports nutrition company that is elevating the game in health and wellness. Through extensive collaboration and testing with leading athletes and trainers across several elite sports, Cizzle Brands has launched two leading product lines in the sports nutrition category: (i) CWENCH Hydration™, a better-for-you sports drink that is now carried in over 3,000 locations in Canada, the United States, and Europe; and (ii) SPOKEN™ Nutrition, a premium brand of athlete-grade nutraceuticals that carry the prestigious NSF Certified for Sport® qualification. All Cizzle Brands products are designed to help people achieve their best in both competitive sports and in living a healthy, vibrant, active lifestyle. For more information about Cizzle Brands, please visit: For more information about CWENCH Hydration™, please visit: For more information about SPOKEN™ Nutrition, please visit: On behalf of the Board of Directors of the Company, CIZZLE BRANDS CORPORATION 'John Celenza' John Celenza, Founder, Chairman, and Chief Executive Officer CAUTIONARY NOTE REGARDING FORWARD-LOOKING INFORMATION This news release contains "forward-looking information" which may include, but is not limited to, information with respect to the activities, events or developments that the Company expects or anticipates will or may occur in the future, such as, but not limited to: new products of the Company and potential sales and distribution opportunities. Such forward-looking information is often, but not always, identified by the use of words and phrases such as "plans", "expects", "is expected", "budget", "scheduled", "estimates", "forecasts", "intends", "anticipates", or "believes" or variations (including negative variations) of such words and phrases, or state that certain actions, events or results "may", "could", "would", "might" or "will" be taken, occur or be achieved. Various assumptions or factors are typically applied in drawing conclusions or making the forecasts or projections set out in forward-looking information. Those assumptions and factors are based on information currently available to the Company. Forward looking information involves known and unknown risks, uncertainties and other risk factors which may cause the actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking information. Such risks include risks related to increased competition and current global financial conditions, access and supply risks, reliance on key personnel, operational risks, regulatory risks, financing, capitalization and liquidity risks. Although the Company has attempted to identify important factors that could cause actual results to differ materially from those contained in forward-looking information, there may be other factors that cause results not to be as anticipated, estimated or intended. There can be no assurance that such information will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking information. The Company undertakes no obligation, except as otherwise required by law, to update these forward-looking statements if management's beliefs, estimates or opinions, or other factors change.
Business Wire
15-05-2025
- Business
- Business Wire
Cizzle Brands' Flagship Product, CWENCH Hydration™, Becomes Official Hydration Partner of Massachusetts Hockey, Minnesota Hockey, and Michigan Amateur Hockey Association
TORONTO--(BUSINESS WIRE)-- Cizzle Brands Corporation (Cboe Canada: CZZL) (OTCQB: CZZLF) (Frankfurt: 8YF) (the 'Company' or 'Cizzle Brands'), is pleased to announce that it has further expanded its presence in the United States by entering into multi-year sponsorship agreements with the official USA Hockey affiliate organizations for each of Massachusetts, Minnesota, and Michigan. Massachusetts Hockey Under the terms of the sponsorship agreement, CWENCH Hydration™ will be the Official Hydration Beverage of Massachusetts Hockey, an organization that supports over 44,000 youth hockey players in the state and 6,600 hockey coaches. In addition, CWENCH will become Presenting Sponsor of #MassProud (the organization's official newsletter) and Massachusetts Hockey will also provide Cizzle Brands with experiential marketing and sampling opportunities for CWENCH Hydration™ at tournaments. Digital initiatives will include year-round presence of the CWENCH brand on Massachusetts Hockey's website, as well as collaborative posts on social media and email campaigns promoting CWENCH Hydration™. For more information about Massachusetts Hockey, please visit: Minnesota Hockey Minnesota Hockey oversees close to 60,000 hockey players in the state, which represents over 1% of Minnesota's population, making it the largest state affiliate under USA Hockey. Under its agreement with Minnesota Hockey, the CWENCH Hydration™ brand will be widely promoted by the organization through its event-based and digital channels using promotional methods and tactics that include, but are not limited to, the following: 'Bench Recognition' at select events, consisting of CWENCH-branded bottles, towels, and other items to be used by players and team personnel; On-site activation opportunities for game attendees through tables or display booths with CWENCH Hydration™ samples; Print advertisements in select Minnesota Hockey tournament and event programs; Print advertisements in Minnesota Hockey's publications including Let's Play Hockey (10 issues per season distributed across over 120 arenas in Minnesota), and Minnesota Hockey Journal (four issues per year, circulation of 75,000 per issue); Video advertisements during regional and state tournament games (645 games broadcasted annually on Digital promotions through Minnesota Hockey's social media profiles (over 50,000 aggregate followers); and Leveraging Minnesota Hockey's long-standing presence at the Let's Play Hockey Expo at the St. Paul RiverCentre (world's largest consumer hockey show) to host a CWENCH booth or facilitate product giveaways through Minnesota Hockey's booth at the two-day event. For more information about Minnesota Hockey, please visit: Michigan Amateur Hockey Association, Inc. (MAHA) MAHA supervises the activities of over 2,500 amateur hockey teams involving more than 50,000 players. Under the sponsorship agreement with MAHA, CWENCH Hydration™ will be recognized as MAHA's 'Official Hydration Partner' and MAHA will continuously publicize the CWENCH Hydration™ brand through its digital and social channels through a schedule of email blasts, social media posts, and a banner advertisement on the official MAHA website. CWENCH Hydration™ will also be featured through in-rink branding at MAHA hockey games with booth space for on-site activation. During live streams on CWENCH Hydration™ commercials will be shown in-game, along with a series of pre-game rolls and announcer in-game sponsor reads. For more information about MAHA, please visit: The agreements with Massachusetts Hockey, Minnesota Hockey and MAHA follow on Cizzle Brands' April 3, 2025 announcement that its flagship brand CWENCH Hydration™ is now the Official Hydration Partner of USA Hockey, the national governing body for the sport of ice hockey in the United States. USA Hockey's constituency includes more than one million players, coaches, officials, and volunteers across the country. The combination of these agreements position CWENCH as the go-to drink for youth hockey players in the US. Since launching CWENCH Hydration™ in late May of 2024, Cizzle Brands has curated a portfolio of sponsorships, endorsements, and promotional arrangements with teams/organizations as well as individual players and figures in grassroots athletics across North America. In addition to Massachusetts Hockey, Minnesota Hockey, and MAHA, these include Cizzle Brands' sponsorship agreement with Canlan Sports (anchored by the CWENCH Centre multi-rink arena in Toronto), CWENCH Hydration™ title sponsorships of the All Canadian Volleyball Games and All Canadian Basketball Games, as well as a collaboration with Canadian hockey influencer Coach Chippy. Cizzle Brands' Founder, Chairman, and Chief Executive Officer John Celenza commented, 'As an organization, Cizzle Brands has always been enthusiastically supportive of grassroots hockey, and so we are very proud to be adding to CWENCH's visibility among players, their friends/families, coaches, trainers, and the loyal fans who cheer for their local teams across the United States. Throughout 2025, we are strategically commercializing the CWENCH Hydration™ brand in specific U.S. regions which include Massachusetts, Minnesota, and Michigan. We were able to leverage our status as the Official Hydration Partner of USA Hockey to establish these state-level partnerships, which will help to drive awareness of CWENCH Hydration™. Our aim is to make CWENCH Hydration™ a household name among hockey families, and these immersive sponsorship agreements will play a key role in working towards this objective.' About Cizzle Brands Corporation Cizzle Brands Corporation is a sports nutrition company that is elevating the game in health and wellness. Through extensive collaboration and testing with leading athletes and trainers across several elite sports, Cizzle Brands has launched two leading product lines in the sports nutrition category: (i) CWENCH Hydration™, a better-for-you sports drink that is now carried in over 3,000 locations in Canada, the United States, and Europe; and (ii) Spoken Nutrition, a premium brand of athlete-grade nutraceuticals that carry the prestigious NSF Certified for Sport® qualification. All Cizzle Brands products are designed to help people achieve their best in both competitive sports and in living a healthy, vibrant, active lifestyle. For more information about Cizzle Brands, please visit: For more information about CWENCH Hydration™, please visit: On behalf of the Board of Directors of the Company, CIZZLE BRANDS CORPORATION 'John Celenza' John Celenza, Founder, Chairman, and Chief Executive Officer This news release contains "forward-looking information" which may include, but is not limited to, information with respect to the activities, events or developments that the Company expects or anticipates will or may occur in the future, such as, but not limited to: new products of the Company and potential sales and distribution opportunities. Such forward-looking information is often, but not always, identified by the use of words and phrases such as "plans", "expects", "is expected", "budget", "scheduled", "estimates", "forecasts", "intends", "anticipates", or "believes" or variations (including negative variations) of such words and phrases, or state that certain actions, events or results "may", "could", "would", "might" or "will" be taken, occur or be achieved. Various assumptions or factors are typically applied in drawing conclusions or making the forecasts or projections set out in forward-looking information. Those assumptions and factors are based on information currently available to the Company. Forward looking information involves known and unknown risks, uncertainties and other risk factors which may cause the actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking information. Such risks include risks related to increased competition and current global financial conditions, access and supply risks, reliance on key personnel, operational risks, regulatory risks, financing, capitalization and liquidity risks. Although the Company has attempted to identify important factors that could cause actual results to differ materially from those contained in forward-looking information, there may be other factors that cause results not to be as anticipated, estimated or intended. There can be no assurance that such information will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking information. The Company undertakes no obligation, except as otherwise required by law, to update these forward-looking statements if management's beliefs, estimates or opinions, or other factors change.
