Latest news with #CIVIC
Yahoo
12-06-2025
- Business
- Yahoo
CIVIC Is Shaping the Future of Sports--One Fan Experience at a Time
With sports marketing spend to reach $115 billion in 2025 and women's leagues surging into the spotlight, CIVIC is reimagining how brands connect with fans—from stadium roars to race-day cheers NEW YORK, June 12, 2025 /PRNewswire/ -- More than ever, Americans are showing up for sports—not just as viewers but as seekers of engaging experiences with other fans and professional teams. Seventy percent of Americans consider themselves sports fans, with more than one in five identifying as avid followers.1 At the center of this surge is CIVIC, a creative marketing and communications agency that's turning game days into deeper moments of fan connection with stories and experiences that feel personal, immersive, and shared. "We're seeing a real shift. Fans don't just want to watch; they want to engage, belong, connect—with sport and with each other," said Renee Austin, Head of Growth at CIVIC. "Sports create space for connection across backgrounds, beliefs, and generations. That's powerful and rare. We turn that connection into a community where fans feel seen, engaged, and part of something bigger. When brands invest in that kind of community, they build loyalty and lasting momentum." Fan interest is translating into action: Millennials and Gen Z are leading a growing wave of experience-driven sports engagement, and more than 1 million U.S. households have signed up for sports streaming services during key events.2 CIVIC is scaling to meet demand—tapping new, sports-savvy talent across strategy, creative, and production, as well as broadening its experiences, communications, and content offerings to include a sports-marketing lens. CIVIC was named PR Agency of Record for Major League Soccer as the league celebrates its 30th season and builds momentum toward the 2026 FIFA World Cup. CIVIC's PR team also supported Peacock's 2024 Olympic broadcast strategy, helping NBCUniversal generate buzz around key content drops and live storytelling throughout the Games. In addition, the team is continuing its multiyear engagement with New York Road Runners to elevate narratives of inclusive participation across the five boroughs. "Growing sports fandom today isn't just about filling seats—it's about earning a place in culture," said Julie Safer, Head of PR at CIVIC. "With attention harder to capture and loyalty harder to earn, fan experiences need to resonate beyond the game itself. Our job is to help sports brands create moments that travel—experiences that fans engage with, talk about, and carry into their daily lives." For ION, the broadcast partner for WNBA and NWSL, CIVIC created the "Fan ConnectION" experience at Grand Central Terminal, transforming a transit hub into an immersive pop-up where fans stepped into penalty shootouts and posed with WNBA star Sue Bird and NWSL star Megan Rapino, merging sports and entertainment into one unified, unexpected story. The activation drew more than 1,200 visitors, earned nearly 59 million media impressions, and kept guests onsite for more than 10 minutes on average, well above industry norms. CIVIC works directly with brand sponsors, media partners, and sports leagues to plan how they'll engage fans during tentpole events, including the NBA Finals, the U.S. Open, the French Open, the NWSL and AUSL Championships, the Olympics, and more. About CIVICCIVIC is an agency that drives brand growth through the power of community. We thrive on crafting experiences, content, and communications that create meaningful connections. We partner with some of the most recognizable brands, such as Ford, HBO, Verizon, NBCU, and Audible. We're a 2024 Ad Age Small Agency of the Year, Campaign Agency of the Year finalist, PR Net 100 and have received honors from the Cannes, D&AD, Clio Music, Ex Awards, PR Purpose, Reggies, and Webby Awards. Come build with us at and buildwithus@ Siena College Research Institute and St. Bonaventure University, 2024 Bank of America, Secor Morsel Report, February 2025 View original content to download multimedia: SOURCE CIVIC
New Indian Express
18-05-2025
- Politics
- New Indian Express
Activists criticise GBA, warn of BBMP power erosion
BENGALURU: Kathyayini Chamraj, Executive Trustee of CIVIC, criticised the successive governments for delaying the BBMP elections, alleging that the delay was intended to undermine the Palike administration. She claimed the garbage, engineers, and real estate mafia had ruined BBMP. He was addressing a panel discussion involving civic activists, organised to discuss the Greater Bengaluru Authority (GBA) and its impact on local governance in Bengaluru on Saturday. CIVIC also stated it would challenge the GBA in court. 'In the GBA, all para-statals come under its ambit. All schemes are prepared by the government. Where is the autonomy of the local body? What authority will the elected body have if everything is controlled by the GBA?' Chamraj questioned. She said that MLA Rizwan Arshad, who chaired the joint legislature panel that introduced the Greater Bengaluru Governance Bill, was misleading the public. Arshad had claimed that the 74th Constitutional Amendment does not provide for control over agencies like Bescom, but the GBA bill covers them all. 'Autonomy of the local body has been reduced to just fixing potholes. Earlier, there was a ward committee, but it also has now been reduced to an advisory body whose recommendations are ineffective,' she said. Retired bureaucrat T R Raghunandan, who delivered the keynote address, warned that frequent delimitation and the creation of new municipalities under the GBA would disrupt reservation rotations for Scheduled Castes, Tribes, OBCs, and women, favouring elite candidates. 'The government's aim is to prevent the rotation of reservations,' he said, adding that the government's actions violated the equity mandates of the 74th Constitutional Amendment. He also observed that frequent delimitation creates new electoral cycles, diluting the representation of marginalised sections. He said cities like Manila and Brussels have decentralised municipalities with clear roles, a model that Bengaluru should adopt.
The Hindu
17-05-2025
- Politics
- The Hindu
Bengaluru citizen activists, experts come down heavily on GBG Act
Citizen activists and experts have voiced strong opposition to the newly enforced Greater Bengaluru Governance (GBG) Act 2024, calling it a direct threat to the constitutional mandate for decentralised urban local governance. They argued that the GBGA, which came into effect on May 15 this year, centralises power under the State government and sidelines the principles of the 74th Constitutional Amendment. At a seminar hosted by CIVIC (Citizen Voluntary Initiative for the City) on Saturday, former IAS officer and decentralisation advocate T.R. Raghunandan condemned the Act for placing authority in the hands of the Chief Minister, instead of enabling elected urban local bodies to function independently. 'This Act flies in the face of the Nagarapalika framework, which explicitly advocates for local self-government,' he said. Echoing his concerns, Kathyayini Chamaraj, civic activist, emphasised that the Bruhat Bengaluru Mahanagara Palike (BBMP) had already been stripped of substantial powers and that the GBG Act further reduces local officials to an advisory role, weakening accountability and grassroots governance. Satyajit Arikutharam, former Chief Technical Advisor at DULT, warned that opaque infrastructure decisions—such as a car-only underground tunnel—highlight the risk of elite-centric planning under the new regime. 'Future generations will bear the financial burden of projects that serve a privileged few,' he said. While Mr. Raghunandan advocated for the division of Bengaluru into smaller administrative units to aid decentralisation, Ms. Chamaraj warned this could lead to financial inequality between zones. 'Prosperous areas like Mahadevapura would retain their revenues, leaving others underfunded,' she cautioned. CIVIC plans to legally challenge the Act to restore democratic and accountable governance to the city.
