Latest news with #ButterflyEffect
Campaign ME
5 days ago
- Business
- Campaign ME
What the butterfly effect tells us about branded experiences
Seemingly insignificant actions at a branded experiences can trigger massive waves of engagement and buzz, much like the Butterfly Effect in chaos theory. From a simple greeting to a subtle design choice, small details can cascade into powerful, memorable experiences that captivate audiences and amplify a brand's reach. Understanding and leveraging these micro-moments is essential for marketers aiming to craft experiences that generate organic excitement and long-term loyalty. Successful events managers are those who obsess over small details that spark exponential impact. How tiny actions shape branded experiences and narratives Every gesture, interaction, and design choice plays a role in the story an event tells. A genuine smile or a brief personal connection can spark conversations that ripple through social networks, potentially turning attendees into passionate advocates. For example, a welcoming handshake from a known brand ambassador can immediately set a tone of warmth and trust, encouraging guests to engage more openly. Recognising that even the most minor elements contribute to the bigger picture allows event planners to craft cohesive narratives that feel authentic and memorable. Personalisation as a catalyst for organic hype Tailoring experiences to individual attendees transforms passive spectators into active participants. Personalisation creates moments of surprise and delight, encouraging guests to share their unique experiences organically. Imagine attending a product launch event where, upon arrival, each guest receives a customised welcome kit tailored to their interests and preferences – perhaps based on prior registration data. The sense of being seen and valued fosters emotional connections that fuel word-of-mouth and social media excitement beyond the event itself. Events are multi-sensory experiences, and subtle sensory cues – from lighting and sound to texture and scent –can profoundly influence how attendees perceive a brand. Such triggers evoke emotions and memories, helping anchor the brand message in the minds of participants. Thoughtfully designed sensory details create immersive environments that attendees carry with them long after the event ends. Balancing precision and spontaneity in live events While meticulous planning is critical, the magic often happens in the unscripted moments. Creating room for spontaneity allows genuine interactions and unexpected connections to flourish. The best branded experiences strike a delicate balance between precision and improvisation, enabling small, authentic moments to emerge that feel fresh and real. In the world of music festivals, artists occasionally invite fans on stage for spontaneous interactions or impromptu jam sessions. Often unplanned, such moments electrify the crowd and create unique memories that attendees share widely online. Subtle metrics that predict event success Beyond attendance numbers and social media mentions, the most telling indicators of success are often subtle. Tracking micro-engagements – like the duration of conversations, attendee expressions, on-site feedback, and the ripple effect online – can reveal how deeply an event resonates. Nuanced insights of this nature guide continuous improvement and help marketers fine-tune the details that spark impact. Building a team culture that champions creativity Behind every successful event is a team that treats every detail – from the placement of signage to the timing of lighting cues – as a deliberate choice shaping the attendee experience. Encouraging team members to test new ideas, run quick experiments, and gather real-time feedback creates a culture where creativity drives measurable improvements. Leaders who prioritise hands-on collaboration and recognise individual contributions motivate the team to refine every element, no matter how small. Leveraging technology to amplify micro-moments Cutting-edge technologies are transforming how events capture and amplify the small details that create excitement. Drone light shows offer breathtaking visual spectacles that captivate audiences and become instant social media hits. Augmented reality and interactive installations engage attendees in immersive, personalised experiences that deepen connection. Real-time data tools allow organisers to monitor crowd sentiment and adapt on the fly, turning spontaneous moments into viral moments. Seamlessly integrating these innovations elevates micro-interactions into unforgettable experiences that spread organically and expand a brand's reach. Sustaining momentum Personalised video messages sent after an event thanking attendees for their participation can spark renewed enthusiasm and social sharing. Exclusive digital content – like behind-the-scenes footage, early access to product launches, or interactive recap experiences – invites guests to relive key moments and stay connected. Customised invitations to follow-up webinars or VIP communities keep the conversation going, turning casual attendees into loyal brand advocates. True event impact is in the interplay between intention and surprise. Mastering the balance between precise execution and openness to the unexpected transforms ordinary moments into powerful experiences. It's in this space that brands find their strongest, most authentic connections – and where small details create the biggest thrill. By Wael Jaber, CEO & Founder of CLAN.
Los Angeles Times
12-06-2025
- Entertainment
- Los Angeles Times
‘He's still killing it': Ken Flores jokes on in Hulu's ‘LOL Live'
Beloved Los Angeles comedian Ken Flores died earlier this year, but not before giving audiences one final hearty laugh. On June 6, Hulu released two episodes of Kevin Hart's stand-up series, 'LOL Live,' featuring sets by Flores and Daphnique Springs. This is the first and last special ever taped by the budding comedian, who died in the midst of his headlining 'Butterfly Effect' tour at age 28, following a history of congestive heart failure. 'Ken Flores was exactly the kind of authentic comedic voice we sought to champion through our 'LOL Live' series,' said Jeff Clanagan, president and chief distribution officer of Hartbeat, Hart's entertainment company, which produced the program. '[The special] captured his unique ability to connect with audiences through genuine storytelling.' Born in Chicago and raised in Aurora, Ill., Flores was intrinsically comical, deeply convinced that he was funnier than any of the booked comics he witnessed on stage. 'These people suck!' he told the Comedy Gazelle blog in 2023. Flores honed his comic chops at popular Chicago-area comedy clubs, including the Laugh Factory and Zanies, and rose to greater popularity on social media platforms like TikTok and Instagram, where he shared snippets of his sets— often filled with his impeccable crowd work and self-deprecating humor. The comic often made his lifestyle the punchline, mainly taking aim at his own weight and Mexican identity. Gabriel Iglesias took notice of the rising star, tapping him to open for his 2023 'Don't Worry Be Fluffy Tour' in Chicago. 'It was a highlight to have his family. His mom, dad and friends were there with him — and 15,000 people that night,' said Iglesias, who remembers Flores as 'kind' and 'respectful.' The young act also went on tour with established comedians Jo Koy and Felipe Esparza. But it was after his move to Los Angeles in 2023 that Flores seemed to take flight, building a community across various comedy clubs including Hollywood's Laugh Factory, the Comedy Store, the HaHa and the Hollywood Improv. 'People did like him and that's very telling,' said Iglesias. Among those who loved and continue to mourn Flores are Rene Vaca and Ralph Barbosa — prominent Latino acts in the comedy world — who considered the late comedian a 'brother.' 'The most memorable thing about him was how real he was,' said Barbosa. '[Ken] never kissed anybody's ass, which made me respect him more, because that means everything that he got was through talent and hard work.' Two distinct memories linger for the duo. The first took place at a restaurant in L.A., which marked the first time they all got together. 'It was one of those Chinese restaurants with those spinning tables,' said Vaca. 'Ken was always trying to reach for the orange chicken, but every time he reached for it, [the table] kept spinning away from him.' Then there's their last reunion in L.A. when all three comedians got on stage to perform during Barbosa's set at the Hollywood Improv on Jan. 21, just a week before Flores' death. 'We had some drinks in us, we had the piano, we were improvising songs … Rene fell on the ground trying to pants Ken,' said Barbosa. 'It's hard not to get teary eyed when I think about that day.' 'It was as if the universe gave us our opportunity to have that moment with Ken before he left us, you know?' said Vaca. Vaca has already watched the Hulu special, marveling at Flores' ability to land the jokes perfectly. 'Like butter, man — it was beautiful,' he said. Barbosa, on the other hand, has only seen snippets. Choking up, he admits, ' I just don't want it to be over, you know?' The three had plans for a national tour this year, which Vaca and Barbosa continued in honor of their friend. They adopted his tour name, 'The Butterfly Effect,' splitting the profit three ways to include Flores' family. 'None of us would do it unless it was like we split this evenly,' said Barbosa. During every show, the pair play an unreleased 15-minute segment of Flores, who jokes about the fluttering impact of such majestic creatures. 'He's still killing it in the audience,' said Vaca.
The Advertiser
01-06-2025
- Health
- The Advertiser
Women's crossfit bonanza supporting Butterfly Foundation for eating disorders
IN a colourful display of strength and power, hundreds of women gathered in Cameron Park to take part in a crossfit event described as the world's largest celebration of female movement. The Butterfly Effect Competition is the largest women-only CrossFit competition in the country, celebrating body positivity, inclusivity and raising money for the Butterfly Foundation, a charity supporting those suffering from eating disorders. Organisers say the event, which was held at CrossFit Life Athletic, is more than a competition, that it is a movement championing inclusivity, body positivity, and personal growth, welcoming athletes of all backgrounds and abilities. Butterfly Effect events take place all over Australia, as well as in Singapore, New Zealand and Dubai. The format involves teams of three across three divisions, tackling four workouts over the course of the day that have been released months in advance to give participants plenty of time to prepare. More than 300 athletes registered to attend, and 600 spectators were expected to cheer them on. The Butterfly Effect began in 2016 as a female-only fitness competition, created to raise awareness about negative body image and eating disorders. It is a cause close to founder Rowena Calderwood's heart. As a young child, her mother suffered with anorexia, surviving off multiple cups of coffee a day and cigarettes. In her early twenties, Ms Calderwood became homeless, living off bread, jam and scraps off people's plates at cafes. It was during this challenging season that she began to appreciate and value food, and promised herself if she could get out of this difficult situation, she would never take food or health for granted again. Today's event was "amazing", she said, loud and full of good vibes. "It's a community event but it's part of an event series," Ms Calderwood said. "There will be 6,000 people competing worldwide and the next one is in Auckland." IN a colourful display of strength and power, hundreds of women gathered in Cameron Park to take part in a crossfit event described as the world's largest celebration of female movement. The Butterfly Effect Competition is the largest women-only CrossFit competition in the country, celebrating body positivity, inclusivity and raising money for the Butterfly Foundation, a charity supporting those suffering from eating disorders. Organisers say the event, which was held at CrossFit Life Athletic, is more than a competition, that it is a movement championing inclusivity, body positivity, and personal growth, welcoming athletes of all backgrounds and abilities. Butterfly Effect events take place all over Australia, as well as in Singapore, New Zealand and Dubai. The format involves teams of three across three divisions, tackling four workouts over the course of the day that have been released months in advance to give participants plenty of time to prepare. More than 300 athletes registered to attend, and 600 spectators were expected to cheer them on. The Butterfly Effect began in 2016 as a female-only fitness competition, created to raise awareness about negative body image and eating disorders. It is a cause close to founder Rowena Calderwood's heart. As a young child, her mother suffered with anorexia, surviving off multiple cups of coffee a day and cigarettes. In her early twenties, Ms Calderwood became homeless, living off bread, jam and scraps off people's plates at cafes. It was during this challenging season that she began to appreciate and value food, and promised herself if she could get out of this difficult situation, she would never take food or health for granted again. Today's event was "amazing", she said, loud and full of good vibes. "It's a community event but it's part of an event series," Ms Calderwood said. "There will be 6,000 people competing worldwide and the next one is in Auckland." IN a colourful display of strength and power, hundreds of women gathered in Cameron Park to take part in a crossfit event described as the world's largest celebration of female movement. The Butterfly Effect Competition is the largest women-only CrossFit competition in the country, celebrating body positivity, inclusivity and raising money for the Butterfly Foundation, a charity supporting those suffering from eating disorders. Organisers say the event, which was held at CrossFit Life Athletic, is more than a competition, that it is a movement championing inclusivity, body positivity, and personal growth, welcoming athletes of all backgrounds and abilities. Butterfly Effect events take place all over Australia, as well as in Singapore, New Zealand and Dubai. The format involves teams of three across three divisions, tackling four workouts over the course of the day that have been released months in advance to give participants plenty of time to prepare. More than 300 athletes registered to attend, and 600 spectators were expected to cheer them on. The Butterfly Effect began in 2016 as a female-only fitness competition, created to raise awareness about negative body image and eating disorders. It is a cause close to founder Rowena Calderwood's heart. As a young child, her mother suffered with anorexia, surviving off multiple cups of coffee a day and cigarettes. In her early twenties, Ms Calderwood became homeless, living off bread, jam and scraps off people's plates at cafes. It was during this challenging season that she began to appreciate and value food, and promised herself if she could get out of this difficult situation, she would never take food or health for granted again. Today's event was "amazing", she said, loud and full of good vibes. "It's a community event but it's part of an event series," Ms Calderwood said. "There will be 6,000 people competing worldwide and the next one is in Auckland." IN a colourful display of strength and power, hundreds of women gathered in Cameron Park to take part in a crossfit event described as the world's largest celebration of female movement. The Butterfly Effect Competition is the largest women-only CrossFit competition in the country, celebrating body positivity, inclusivity and raising money for the Butterfly Foundation, a charity supporting those suffering from eating disorders. Organisers say the event, which was held at CrossFit Life Athletic, is more than a competition, that it is a movement championing inclusivity, body positivity, and personal growth, welcoming athletes of all backgrounds and abilities. Butterfly Effect events take place all over Australia, as well as in Singapore, New Zealand and Dubai. The format involves teams of three across three divisions, tackling four workouts over the course of the day that have been released months in advance to give participants plenty of time to prepare. More than 300 athletes registered to attend, and 600 spectators were expected to cheer them on. The Butterfly Effect began in 2016 as a female-only fitness competition, created to raise awareness about negative body image and eating disorders. It is a cause close to founder Rowena Calderwood's heart. As a young child, her mother suffered with anorexia, surviving off multiple cups of coffee a day and cigarettes. In her early twenties, Ms Calderwood became homeless, living off bread, jam and scraps off people's plates at cafes. It was during this challenging season that she began to appreciate and value food, and promised herself if she could get out of this difficult situation, she would never take food or health for granted again. Today's event was "amazing", she said, loud and full of good vibes. "It's a community event but it's part of an event series," Ms Calderwood said. "There will be 6,000 people competing worldwide and the next one is in Auckland."
Yahoo
20-05-2025
- Business
- Yahoo
Agentic AI platform Manus launches a paid plan for teams
Manus, the once-buzzy AI agent platform, on Tuesday launched a plan aimed at small businesses and organizations. The plan, dubbed Manus Team, starts at $39 per seat per month with a five-seat minimum, totaling $195 per month. Each team gets 19,500 credits in a sharable pool, as well as access to certain features in beta, dedicated infrastructure, and priority access during peak hours. Credits can be spent on tasks — for example, copying data from a website to a spreadsheet. Lengthier tasks can burn up hundreds — or even thousands — of credits. Team users can run up to two tasks concurrently and can optionally use Manus' "high-effort mode" for improved reliability. Manus, which went viral in March in part thanks to a buzzy social media campaign, has introduced a number of premium offerings in recent weeks as well as a mobile app. The startup behind the platform, Butterfly Effect, reportedly recently raised $75 million in a funding round led by Benchmark that valued the company at $500 million. According to Bloomberg, Manus aims to expand to new markets, including Japan and the Middle East. The company also intends to continue upgrading the AI models that power its platform. Currently, Manus primarily uses Anthropic's Claude 3.7 Sonnet and customized versions of Alibaba's Qwen. This article originally appeared on TechCrunch at Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
TechCrunch
20-05-2025
- Business
- TechCrunch
Agentic AI platform Manus launches a paid plan for teams
Manus, the once-buzzy AI agent platform, on Tuesday launched a plan aimed at small businesses and organizations. The plan, dubbed Manus Team, starts at $39 per seat per month with a five-seat minimum, totaling $195 per month. Each team gets 19,500 credits in a sharable pool, as well as access to certain features in beta, dedicated infrastructure, and priority access during peak hours. Manus Team is live! We're introducing team pricing for shared credits access to Manus. Your team gets 3,900 credits per seat in a flexible pool with no individual limits, and each member can run up to 2 tasks at the same time. Starts at 5 seats for $39/seat/month. — ManusAI (@ManusAI_HQ) May 20, 2025 Credits can be spent on tasks — for example, copying data from a website to a spreadsheet. Lengthier tasks can burn up hundreds — or even thousands — of credits. Team users can run up to two tasks concurrently and can optionally use Manus' 'high-effort mode' for improved reliability. Manus, which went viral in March in part thanks to a buzzy social media campaign, has introduced a number of premium offerings in recent weeks as well as a mobile app. The startup behind the platform, Butterfly Effect, reportedly recently raised $75 million in a funding round led by Benchmark that valued the company at $500 million. According to Bloomberg, Manus aims to expand to new markets, including Japan and the Middle East. The company also intends to continue upgrading the AI models that power its platform. Currently, Manus primarily uses Anthropic's Claude 3.7 Sonnet and customized versions of Alibaba's Qwen.
