Latest news with #Budweiser
Calgary Herald
a day ago
- Business
- Calgary Herald
Nelson: Elbows down, Canada, as Trump and Carney make nice over tariffs
Tuck those elbows in Canada. We're pals again with Donald Trump's America. Article content Yes, we can once more spend Januarys in Orlando or Phoenix without feeling guilty. We can even drink Budweiser beer. And next NHL season, there'll be no booing the Star Spangled Banner before games. Because, speaking of games, the Liberals have played an absolute gem. Article content Article content Before election night, new boss Mark Carney wrapped himself so tightly in the Maple Leaf it's a wonder he had the breath to thank voters for returning the Grits to power, a victory that looked next to impossible a few months earlier. Article content Article content Back then, Trump was busy insulting outgoing prime minister Justin Trudeau, calling him the governor of Canada and talking about making this country a 51st state. Article content Article content We were not amused, especially when our biggest trading partner also announced a series of tariffs. Article content Conservative Leader Pierre Poilievre was cast as a mini-me Trump, given his earlier hard-edged attacks on the failing Trudeau. That — along with the collapse of the NDP vote thanks to the stunningly inept performance of its then-leader Jagmeet Singh — led the Liberals to a remarkable turnaround victory. Article content But that was then, this is now. The votes are counted and the pretence we're turning our backs on our somewhat rude southern neighbours can be ditched. It worked a treat. Article content And as we saw during the U.S. president's brief appearance at this week's Kananaskis G7 summit, there's been a Chinook-sized thaw in Carney's Captain Canada routine regarding Trump and the U.S. Article content Article content All that guff about Canada forging a different path was ditched. Instead, Carney promised to work hand in hand with Trump, after gushing it was such a great honour welcoming him to Alberta. Article content Article content 'This marks the 50th birthday of the G7, and the G7 is nothing without U.S. leadership,' said Carney, before praising Trump's personal leadership on issues such as geopolitics, the economy and technology. Remarkably, our prime minister didn't even blush. Article content Of course, those paying attention understood Canada was already bending its knee before the Kananaskis meeting. Article content First up was the Strong Borders Act, a proposed bill to crack down on drugs and weapons crossing the border, while toughening up immigration checks, areas Trump had repeatedly accused Canada of ignoring. Article content That was followed by Carney's announcement that we'd increase defence spending to hit the magic two per cent of GDP mark, not in five years but in nine months. This, too, follows U.S. condemnation of our previously paltry contribution.
Time Out
2 days ago
- Time Out
These are the most expensive airports in the U.S., per a new study
Aside from the actual vacation itself, a trip to the airport alone will cost you a pretty penny before your travels can even officially begin. But not all airports were created equally, or economically, for that matter: A new study by reveals the most and least affordable airports in North America, tallying the average cost for everything from a one-night hotel stay to overnight parking to that pre-plane pint of beer. The most expensive airport in the U.S.? It's unsurprisingly set in New York City: that would be LaGuardia Airport in Queens. Parking there is $37 a day, while a beer inside will cost an average of $12. If you stay overnight at one of the nearby hotels, the average nightly rate is $332. At that price, you'd want to stay at a fabulous new award-winning hotel instead of an hour-burner. The second most expensive travel hub is Denver International Airport, where parking is $32, a beer is seven bucks, and the close-by hotels run $312 per night. In third place is Boston's Logan International, with $27 parking, a $7 pint and $303 hotel rooms. Let's make ourselves feel better and look at the other end of the scale. The cheapest U.S. airport on the list is Houston's William P. Hobby airport—there, you can spend a more reasonable $14 for parking and $8 for a pre-boarding beer and drop just $101 on that hotel stay. The second least expensive is Louis Armstrong New Orleans International Airport ($16 parking, $6 beer, $120 hotel), while the third-place finisher is Phoenix Sky Harbor International ($30 parking, $7 beer, $109 hotel). Most expensive beer overall? That's LaGuardia's $12 pour. Least pricey? Portland International (Oregon, not Maine) at a little over $4. Most expensive parking overall? Nashville International at $42 a day. Least costly William P. Hobby's $14. Most expensive hotel overall? $332 at LaGuardia. Least wallet-testing? William P. Hobby's $101. As for the methodology behind the ranking, the beer cost was calculated using a 20-ounce Budweiser averaged across three different drink menus at each airport. Hotel prices were averaged from the three hotels that were determined to be closest to each airport. And parking prices were based on leaving your car in economy lots at the airport. All pricing was gathered for the same projected future date to be fair: July 26–27, 2025.
Time of India
10-06-2025
- Business
- Time of India
BUDX NBA House 2025 - Star-studded inaugural session featuring NBA legend Gary Payton celebrates iconic collaboration between Budweiser and NBA
NBA logo. Photo byNBA House made its debut in India, collaborating with the beverage company Budweiser with a grand celebration of the sport infused with music, hype and culture. The inaugural event was hosted on the 7th and 8th of June, 2025, at the DOME, SVP Stadium in Worli. The press conference preceding the main event saw the NBA legend Gary Payton, NBA Asia head of strategy and NBA India country head Rajah Chaudhry, and Vineet Sharma, vice president, marketing and trade marketing, AB InBev India, come together to reflect on the aims and strategies of the collaboration. AB InBev India breaks down trends related to alcohol consumption in India, boasts of being the first one to collaborate with the famous NBA The strategic collaboration between Budweiser and the NBA House is the first of its kind in India. It is not just the sport that was being focused upon during the event, but also a fresh take on the music, right from the lineup meet-and-greets with five-time NBA champion Derek Fisher and Naismith Basketball Hall of Famer Gary Payton, photo opportunities with the Larry O'Brien Trophy. Prior to the collaboration, BUDX had previously joined hands with pioneers in the world of music like the Lollapalooza, Boiling Room, Mixmag, Supersonic and Echoes of the Earth. During the press conference, the vice president of AB InBev India, Vineet Sharma, highlighted several facts and figures revolving around the brand while reflecting on the joint initiative between the brand and BUDX. While speaking to afaqs! Sharma stated, 'We are very happy to collaborate with the NBA, a very like-minded partner. Budweiser stands for a lot about seizing the opportunity and core values of freedom, ambition, and authenticity. Not to forget, both are American brands; both stand for the US, the freedom, and the ambition part of it.' While the collaboration was the highlight of the event, Sharma revealed certain statistics related to drinking in India. There has been a reduction in the percentage of people who consume alcoholic beverages at a young age. Moreover, beer has become a medium of socialising, replacing the age-old convention of meeting over coffee. The VP also highlighted an increase in female consumers in recent times. Budweiser in India is taking initiatives in unconventional ways, one of which is the collaboration with NBA, bringing the two entities of basketball and beer together. A major highlight of the event was the 3v3 Celebrity Game, which featured stars like Badshah , Disha Patani , Rannvijay Singha, and Varun Sood. The music lineup saw artists like Hanumankind & Friends (feat Parimal Shais and Kalmi), Bombay Mami, Stick No Bills, Baby J B2B Tye Turner, Benga, and Shioriy Bradshaw. Also read: NBA star Draymond Green makes bold claim about Oklahoma City Thunder's Alex Caruso over NBA Finals BUDX NBA House came as an opportunity for NBA fans in India to live the experience while the world of basketball is transfused with music, fashion, and community. NBA House, before making its debut in India, hosted its previous editions in Brazil, Canada, France, Mexico, the UK and the US.
Business Upturn
06-06-2025
- Business
- Business Upturn
Budweiser Kicks Off New 'Celebration in the Making' Global Platform for FIFA Club World Cup 2025™
London, United Kingdom: Today, Budweiser (Brussel:ABI) (BMV:ANB) (JSE:ANH) (NYSE:BUD) unveils its new global platform 'Celebration in the Making' and full campaign details as the Official Global Beer Sponsor of the FIFA Club World Cup 2025™. This summer, as football supporters around the globe bring their energy to the groundbreaking tournament, Budweiser will be there to elevate celebrations at every stage – from the opening touch to the final whistle, and beyond. This press release features multimedia. View the full release here: Budweiser Kicks Off New 'Celebration in the Making' Global Platform for FIFA Club World Cup 2025™ To inspire celebrations from the start, Budweiser is officially kicking off the platform with a new film set to an iconic score, and announces the return of its acclaimed 'Bring Home The Bud' campaign to deliver the ultimate prize of free beer for the winning club* and its supporters. Budweiser will also leverage exclusive FIFA-created 'Celebration of the Match' content featuring the top celebrations from each matchday, and has released new LTO tournament-inspired packaging and designs on its products. 'In partnership with FIFA, Budweiser has been celebrating football culture and its legions of fans for nearly 40 years, and we're proud to launch this global platform to match the energy, scale and excitement of this unique competition,' said Richard Oppy, Global President, Premium Company at AB InBev, brewer of Budweiser. 'Whether it's being in a local pub at match kickoff or being in a packed stadium cheering the return of a champion club, Budweiser will be there to ensure every moment of this FIFA Club World Cup feels like an epic celebration in the making.' Bring Home The Bud Budweiser's celebrated 'Bring Home The Bud' campaign first debuted during the FIFA World Cup 2022™ and then again for the FIFA Women's World Cup 2023™, giving fans of those winning countries a celebration fitting of a world champion: free beer for those of a legal drinking age. The 'Bring Home The Bud' football tradition continues this tournament, as the signature Budweiser-branded red beer crates are already making appearances in cities across Brazil, UK, and China to build excitement for the ultimate payoff for the winning club* and its home supporters. Details about how 'Bring Home The Bud' will come to life for the winning club will continue to unfold throughout the tournament. To learn more, visit Unleashing Celebration in the Making Budweiser channels the passion and raw energy of football fans in its new film, 'ThunderBud,' set to AC/DC's legendary 'Thunderstruck.' The spot captures the moment a Budweiser can cracks open in a crowded stadium, unleashing an electrifying anthem that raises fans and players alike toward victory. In a first-of-its-kind integration, Budweiser will celebrate standout moments on the pitch through 'Celebration of the Match' content created by FIFA for each matchday, which Budweiser will amplify across social media. Fans will have the chance to vote online for their favorite highlights — whether it's an unbelievable goal or a game-saving goalkeeper stop — tying the emotional pinnacle of each match to the idea that fans are the ones who power the game. Watch 'ThunderBud' on YouTube, and follow all the 'Celebration of the Match' action across social media at @budweiser and @budfootball on Instagram, Facebook and X during the tournament. The Beer of Celebration Unique for this year's tournament, Budweiser has launched limited-edition LTO packaging at retail for Budweiser and Budweiser Zero with an updated crest and creed, crafted to include bespoke gold elements for FIFA Club World Cup 2025™. Budweiser Zero will keep its same design while featuring FIFA Club World Cup 2025™ branding, now with a white base to signal its no-alcohol badge of honor. As the Official Beer of the FIFA Club World Cup 2025™, Budweiser continues its legacy of championing football and fan passion on the world's biggest stages, elevating celebrations wherever the game is played. About Budweiser Budweiser is a globally iconic lager born from a bold vision. In 1876, founder Adolphus Busch set out to create the United States' first truly national beer brand – brewed to be universally popular and transcend regional tastes. Today, Budweiser is recognized as the world's second most valuable beer brand in Kantar's BrandZ global 2025 rankings, enjoyed in more than 80 countries and brewed with the same unwavering commitment to quality and consistency. Each batch of Budweiser stays true to the same family recipe used by five generations of Busch family brewmasters. Budweiser is a medium-bodied, flavorful, crisp beer with layers of premium American hop aromas, brewed for the perfect balance of flavor and refreshment. Budweiser is made using time-honored methods including 'kraeusening' for natural carbonation and Beechwood aging, which results in unparalleled balance and character. About AB InBev Anheuser-Busch InBev (AB InBev) is a publicly traded company (Euronext: ABI) based in Leuven, Belgium, with secondary listings on the Mexico (MEXBOL: ANB) and South Africa (JSE: ANH) stock exchanges and with American Depositary Receipts on the New York Stock Exchange (NYSE: BUD). As a company, we dream big to create a future with more cheers. We are always looking to serve up new ways to meet life's moments, move our industry forward and make a meaningful impact in the world. We are committed to building great brands that stand the test of time and to brewing the best beers using the finest ingredients. Our diverse portfolio of well over 500 beer brands includes global brands Budweiser®, Corona®, Stella Artois® and Michelob Ultra®; multi-country brands Beck's®, Hoegaarden® and Leffe®; and local champions such as Aguila®, Antarctica®, Bud Light®, Brahma®, Cass®, Castle®, Castle Lite®, Cristal®, Harbin®, Jupiler®, Modelo Especial®, Quilmes®, Victoria®, Sedrin®, and Skol®. Our brewing heritage dates back more than 600 years, spanning continents and generations. From our European roots at the Den Hoorn brewery in Leuven, Belgium. To the pioneering spirit of the Anheuser & Co brewery in St. Louis, US. To the creation of the Castle Brewery in South Africa during the Johannesburg gold rush. To Bohemia, the first brewery in Brazil. Geographically diversified with a balanced exposure to developed and developing markets, we leverage the collective strengths of approximately 144 000 colleagues based in nearly 50 countries worldwide. For 2024, AB InBev's reported revenue was 59.8 billion USD (excluding JVs and associates). *Where applicable; subject to restriction. View source version on Disclaimer: The above press release comes to you under an arrangement with Business Wire. Business Upturn takes no editorial responsibility for the same.
Fast Company
06-06-2025
- Business
- Fast Company
Modelo's new NA beer might have the best logo of the year
The world is awash in nonalcoholic beer right now. Athletic led the category with some $95.8 million in sales in 2024, followed by the legacy barons Heineken ($89.45 million), Budweiser ($62.37 million), Busch ($37.08 million), and Corona ($28.6 million). As Beverage Industry reports, 0% beer is predicted to continue growing by double digits this year, so it comes as no surprise that Modelo—which overtook Bud Light as the U.S.'s leading beer in 2023—is getting into the game. What does come as a surprise is the logo of its new alcohol-free beer. Some brands, like Heineken, simply made a few tweaks and added a '0.0.' Others, like Budweiser, stripped the can of color (conceptually fun!) and added a 'Zero.' But none of them were as perfectly primed to go NA as Modelo. The brand's new logo is as serendipitous as it is straightforward, but no less sublime. It almost feels like an intervention by the design gods, perhaps not unlike the FedEx arrow. And that's likely why there was no debate when Gut Design presented the work to Modelo. It was an instant 'go.' 'You cannot unsee that, right?' says Murilo Melo, Gut's global head of design. 'They said . . . we don't have to see anything else. It was kind of a magic moment.' Model0% Around six months ago, Modelo brought the Gut agency on to oversee the strategy and branding of what would become Model0% Dorada and Model0% Negra, which just launched in Mexico. The company was focused on creating a nonalcoholic beer that tasted like beer—or, rather, a nonalcoholic Modelo that tasted like Modelo, which the brand says it achieved via a proprietary yeast formula. When it came to the branding, Melo says Modelo needed a system that would work across multiple flavors and styles of its beer to prime it for the future. Given the company's success and its 100-plus-year history, 'there was an intention to honor the legacy of the brand,' Melo says. 'So what we tried the most was to preserve the equity and everything the brand already had.' They experimented with various concepts and hooks. But then, in an informal Gut team chat in WhatsApp, someone posted 'Model0%.' 'When we did that, we said, 'Whoa. There's something here.' ' Melo adds that his team has a mantra to keep things simple and powerful ('we always try, but it's quite hard')—and, well, they had stumbled upon a mark that visually signifies a nonalcoholic Modelo that tastes like the regular Modelo fans love. Gut built out a system for the brand that can scale across new NA products, featuring secondary typeface Rauschen B (a funky, unexpected choice), a '0%' label at the top of the bottle sporting the 'o' of the legacy logo, and more. The bottle does away with the lions, banner, and other elements from the original. But look closely at that 'o,' and you'll indeed find some of the parallel line motifs from the full-strength formula. Ultimately, it all yielded that immediate green light from Modelo. 'Everybody was so on board to respect the visual legacy of the beer, and open to something new,' Melo says. 'It was a perfect match.' How often does that happen? 'Less than I would like it to,' he says with a laugh.
