Latest news with #BrandsForLess
Globe and Mail
09-06-2025
- Business
- Globe and Mail
Can TJX's Global Expansion Plan Unlock its Next Growth Phase?
As The TJX Companies, Inc. TJX maintains its stronghold in U.S. off-price retail, the spotlight is now turning to the global expansion strategy as a potential engine for long-term growth. On the first-quarter fiscal 2026 earnings call, TJX emphasized continued momentum in international markets, particularly in Europe, Canada and Australia, and a planned market entry into Spain in 2026 through its TK Maxx banner. Comparable sales in TJX International rose 5% during the quarter, with Australia singled out for 'outstanding' performance and TJX Canada also posting a solid 5% increase. The TJX Companies is also deepening footprint in emerging markets through the joint venture with Grupo Axo in Mexico and a strategic investment in Brands For Less, strengthening its presence in the Middle East. With a well-established global sourcing network spanning more than 100 countries and a highly flexible merchandising model, The TJX Companies appears well-positioned to replicate its U.S. success across geographies. Management reaffirmed that its off-price value proposition, branded goods at everyday low prices, resonates across customer demographics and international markets alike. These attributes, coupled with the brand's adaptability and treasure-hunt appeal, form the foundation for what could be The TJX Companies' next major growth chapter abroad. How Are BURL & COST Approaching Expansion Compared With TJX? While TJX is betting on international expansion for growth, both Burlington Stores, Inc. BURL and Costco Wholesale Corporation COST are scaling through different store expansion strategies. Burlington plans to open 100 net new stores in fiscal 2025, with additional momentum from acquiring 46 JOANN Fabrics leases for fiscal 2026. Burlington's strategy capitalizes on real estate availability and supports the Burlington 2.0 framework for long-term growth and store productivity. Costco is expanding its international footprint with nine warehouse openings during the third quarter of fiscal 2025, on track to reach 914 global locations. This expansion reflects Costco's broader strategy to enhance member experience, strengthen its global footprint and drive long-term value through continued investment in new locations and operational efficiency. TJX's Price Performance, Valuation and Estimates Shares of The TJX Companies have risen 9.6% in the past three months compared with the industry 's growth of 8.9%. From a valuation standpoint, TJX trades at a forward price-to-earnings ratio of 27.77X, below the industry's average of 33.53X. Image Source: Zacks Investment Research The Zacks Consensus Estimate for The TJX Companies' current fiscal-year sales and earnings per share implies year-over-year growth of 4.4% and 4.7%, respectively. TJX stock currently carries a Zacks Rank #3 (Hold). You can see the complete list of today's Zacks #1 Rank (Strong Buy) stocks here. Zacks Names #1 Semiconductor Stock It's only 1/9,000th the size of NVIDIA which skyrocketed more than +800% since we recommended it. NVIDIA is still strong, but our new top chip stock has much more room to boom. With strong earnings growth and an expanding customer base, it's positioned to feed the rampant demand for Artificial Intelligence, Machine Learning, and Internet of Things. Global semiconductor manufacturing is projected to explode from $452 billion in 2021 to $803 billion by 2028. See This Stock Now for Free >> Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report The TJX Companies, Inc. (TJX): Free Stock Analysis Report Burlington Stores, Inc. (BURL): Free Stock Analysis Report
Campaign ME
06-05-2025
- Business
- Campaign ME
Brands for Less reveals its first complete AI-generated summer campaign
Brands For Less (BFL) Group has launched its first fully AI-generated summer campaign in a bold step that aims to fuse the latest technological tools with creative retail strategy. Going live in April, the campaign reimagines every element of a traditional fashion rollout: AI-generated models, AI-curated styling, AI-rendered settings and even AI-produced promotional visuals. At its core, the initiative showcases Brands For Less' exclusive summer collection, featuring clothing, toys and home products from a curated range of high-quality, authentic brands. But beyond products, the campaign also demonstrates a creative exploration of how generative AI can enhance brand storytelling, not by replacing human creativity, but by unlocking new dimensions of it. 'This campaign is more than just a first in the region, it's an indication of where we believe the future of retail is headed,' said Ayman Beydoun, Chief Executive Officer of Brands For Less Group. 'We approached this not just as a marketing initiative, but as a strategic innovation experiment. Our goal was to test how AI can accelerate the creative process, amplify visual storytelling, and ultimately drive deeper engagement with our audience, all while staying true to our core values of accessibility, quality, and originality,' Beydoun added. View this post on Instagram A post shared by BFL Group (@bflgroup) The campaign launches at a time when AI is transforming industries across the globe. By embracing this technology with intention and creativity, the brand aims to open up exciting new possibilities for storytelling, content creation, and customer engagement. In August 2024, the off-price retailer Brands for Less revealed a campaign collaborating with AI influencers. Brands for Less also claimed to be the first regional retailer to partner with AI Instagram personalities, featuring the first GCC virtual influencer Mayaseen, and the first Arab AI star, Jood. The first campaign was rolled out across multiple channels to maximise reach and engagement on social media platforms such as Instagram and TikTok. More recently, Brands for Less' The Agent campaign, produced by Ninja Media Productions at Pixojam Virtual Production Studio in Dubai, offered audiences an inside look at the sourcing process behind the brand. The campaign aimed to inform consumers about how products are selected from various global suppliers, emphasising authenticity and quality. Beydoun concluded, 'At Brands For Less, we are committed to embracing digital transformation and leading with innovation. Whether through AI integration, hoping on trends, or data-driven strategies, we continuously seek out forward-thinking solutions to keep us relevant and ahead of the curve.'
Campaign ME
07-04-2025
- Entertainment
- Campaign ME
Private View by C2 Comms' Zahir Mirza
Campaign Middle East features a Private View section with a range of insights and viewpoints from industry experts, revealing the intricate world of marketing and advertising campaigns. This review of our 'Works' from January is by Zahir Mirza, Executive Creative Director, C2 Comms. Sleepzone: In-Snore Coupons Discount coupons don't necessarily scream 'wohooo, give me that brief'. Because more often than not they are pitched with the same run-of-the-mill mechanics. That's why the idea of site immediately jumps out. It rewards a natural human behaviour. That said, it does beg the question of whether consumers can game the system? After all, you do want to reward the authentic snores. Brands for Less: The Agent The angle is interesting. Hunting down the best brands for you. Ties in snugly with the purpose of the brand. The executional framework had potential as well, with Brands For Less agents on the prowl tracking down the latest fashion trends. But the execution of the spot leaves you wanting, even if the intention was super kitsch. The craft in every aspect is missing. Cheesy can be cool when scripted and shot well. Mountain Dew & Doritos: Dew x Doritos I loved this mash-up from the get-go. The tune is hypnotic, loved the synth hooks. The performances and kitschy CGI vibes go so well with the lyrics and the execution. I did track a lot of Mountain Dew but felt the Doritos flavour got a little sidelined. But thumbs up, nonetheless. Panadol: Break Up Text Songs I like it. Let's get that out of the way. Turning heartache on its proverbial head. The social execution is on point and on trend. And it's nice to have the brand fess up to the fact that for all other aches and pains you can trust Panadol Extra Strong. Adidas: You Got This It's a simple one shot feel. Feels airy and natural. You sense the protagonist's anxiety prior to the race. And the reassurance coming her way feels real. The dialogue could have sounded a little more conversational and less scripted. By Zahir Mirza, Executive Creative Director, C2 Comms.
