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BusinessToday
4 days ago
- Business
- BusinessToday
Vmy 2026 An Opportune Time For Hotels To Showcase ESG Readiness
By Dalilawati Zainal As Malaysia gears up for Visit Malaysia 2026, attention is turning to the hotel industry, being one of the tourism sector's key pillars. Experts are calling for strategic reforms to ensure digital transformation supports long-term sustainability. This article focuses on hotels, which play a vital role in shaping visitor experiences, promoting national branding and supporting Malaysia's sustainability goals. Many Malaysian hotels are still falling short in aligning digital transformation efforts with broader environmental, social and governance (ESG) priorities. This misalignment could slow the momentum gained during the post-pandemic recovery and may affect Malaysia's standing as a credible sustainable travel destination. Before the COVID-19 pandemic, the hotel sector had begun to show stronger commitment to sustainability. A number of upscale hotels were pursuing green certifications, investing in energy-efficient systems and engaging in community-based tourism. Digitalisation was also progressing, though conservatively, with a focus on enhancing efficiency through online booking platforms and loyalty programmes. While these efforts were encouraging, they remained fragmented and were not yet supported by comprehensive ESG strategies. The pandemic acted as both a catalyst and a disruptor. Between 2020 and 2023, hotels rapidly adopted technologies such as contactless check-ins, smart room automation and remote guest services to enhance safety and maintain operations. Although these tools improved operational continuity, many were adopted without being anchored in broader sustainability planning. Integration with environmental performance tracking, such as carbon monitoring or electronic waste management, remains limited. This disconnect between digitalisation and environmental accountability highlights a broader challenge. In many cases, digital upgrades were introduced for convenience or cost reduction, without considering long-term ESG implications. As a result, these systems can contribute to higher energy consumption, increased data demands and unmanaged digital waste. The key for Malaysia's hotel industry is not only to innovate but to ensure innovation is aligned with measurable sustainability outcomes. Integrating ESG into digital systems is essential for credible reporting and strategic management. Without it, hotels may struggle to produce reliable data, potentially limiting access to green financing opportunities such as sustainability-linked loans. A lack of transparent and evidence-based disclosures may also reduce stakeholder trust and investment appeal. This gap also fails to meet the expectations of post-pandemic travellers, who are increasingly environmentally conscious and digitally informed. According to Sustainable Travel Report 2024, 76 percent of global travellers expressed a desire to travel more sustainably in the coming year, and 65 percent said they would feel more confident selecting accommodation with recognised sustainability certification. These trends reflect rising demand for visible and credible sustainability performance at the booking stage. In Malaysia, although digital technologies have become more widespread, their use to support or communicate sustainability commitments remains limited. A 2024 study on hotel environmental practices found that most sustainability efforts are still basic, such as energy-saving measures or waste reduction; and are often driven by cost efficiency rather than long-term planning. Similarly, a 2025 analysis of tourism recovery found that while digital tools are increasingly used, they are rarely accompanied by systems that monitor or report environmental impact. Communication of ESG efforts is another challenge. Hotels frequently highlight social initiatives, such as staff activities or charity drives, as these are more relatable and easier to share digitally. However, effective ESG reporting requires a balanced approach that covers environmental, social and governance pillars. Without this balance, hotels risk presenting an incomplete picture of their performance and value, potentially weakening brand position and stakeholder trust. This communication gap has operational and reputational implications. With Visit Malaysia 2026 approaching, international travellers, travel platforms and rating agencies will likely assess how well Malaysia's hotels align with global sustainability benchmarks such as the UN Sustainable Development Goals (SDGs) and the Global Reporting Initiative (GRI). Inadequate ESG transparency may result in lost competitiveness compared to destinations seen as more accountable. Government support has begun to respond to these challenges. The Ministry of Tourism, Arts and Culture (MOTAC) has positioned sustainability as a key focus in the Visit Malaysia 2026 campaign. In addition, MOTAC is investing in digital marketing to promote eco-conscious tourism experiences, signalling a stronger alignment between destination marketing and sustainable development objectives. On the certification front, the Malaysia Green Hotel Certification, developed in line with ASEAN standards, has been introduced to recognise hotels that meet specific sustainability benchmarks. While still in the early adoption phase, the certification reflects growing institutional efforts to formalise ESG practices in the sector. These measures can help hotels integrate sustainability more systematically into both operational strategies and digital engagement, especially as the industry prepares for greater scrutiny. Industry observers stress that time is of the essence. Hotels are encouraged to reassess their digital investments through a sustainability lens, recognising that this is not just about technological advancement but also about strengthening operational continuity, stakeholder confidence and long-term financial sustainability. Hotels that move early to align digital transformation with ESG principles are likely to gain a competitive advantage, particularly as sustainability performance grows in importance to both consumers and investors. Malaysia's hotel sector now stands at a critical juncture. The momentum from post-pandemic recovery and the visibility offered by Visit Malaysia 2026 present an opportunity to redefine the industry's approach to sustainability. Achieving this will require coordination between public policy, private sector practices and improved ESG reporting frameworks. The path forward lies in adopting integrated and transparent sustainability strategies that are actively communicated through digital platforms. By doing so, Malaysian hotels can strengthen their market position, attract environmentally conscious travellers and investors, subsequently contribute meaningfully to the country's broader development agenda. Related
Hindustan Times
13-06-2025
- Hindustan Times
Happy Pride Month: Top 8 inclusive destinations for queer travellers to visit in 2025
Travel is on everyone's immediate bucket list, but a trip only becomes truly enjoyable when one feels completely at ease. A very big part of the travel experience is whether one is able to be their most authentic self. This Pride Month, for LGBTQ+ travellers, identifying inclusive destinations is essential as safety and inclusivity are key priorities while travelling for the queer community. Moreover, destinations that already have an accepting culture, having LGBTQ+-owned cafes, community-led events, and drag clubs give a sense of belonging and celebration. According to research three out of four queer travellers consider the destinations based on whether they can be their most authentic self. Booking. com also identified the top queer-friendly destinations that have accepting and inclusive culture for queer travellers. Moreover these destinations also have had a role in contributing to the queer history somehow. Check out these top destinations as shared by research: A post shared by Europe Trip Deals (@europetripdeals) A post shared by •❂ ᎳᎾᏒᏞᎠ ᎳᎪᏞᏦᎬᏒᏃ ❂• (@world_walkerz) A post shared by zurichinside (@zurichinside) A post shared by Dirk (@hamburg_and_more) A post shared by Um Outro ngulo (@um_outro_angulo) A post shared by Windy City Chicago🏙️ (@windy_citychicago) A post shared by ℬ𝓎 𝒮ℴ𝒻𝒾𝒶🦋 (@novaevolvebysofia) A post shared by Ruben Oliveira • Porto (@ ALSO READ: Always overpacking your travel itinerary? Here's how to plan according to your family size
Hindustan Times
05-06-2025
- Hindustan Times
World Environment Day 2025: How Indians are embracing sustainable tourism, top 10 destinations for eco-friendly stays
World Environment Day 2025: Whether you are a mountain or beach person, travelling adds a little magic to life, but it should not be at the cost of our planet. Travel is no longer just about ticking off bucket lists or collecting souvenirs. Step back to look at the bigger picture, from increased plastic use to carbon emissions from planes and cars, there's a much darker side to your beloved trips that weighs down on the environment. On June 5, World Environment Day is observed annually. The theme this year is 'Putting an End to Plastic Pollution.' This theme couldn't be more apt and relevant to travel. Tourist destinations see a lot of plastic litter, from single-use plastic bottles to packaging of chips and biscuits, strewn everywhere. The ecosystems of these places suffer from this littering - beaches, forests, hiking trails, name it, and you will find trash sadly scattered around, marring the beauty of the landscape and affecting the flora and fauna. Giving travel a complete 'eco-makeover' is the need of the hour. But all hope is not lost, as it has already started, showcasing a rising consciousness for sustainability, which is prompting a shift towards responsible tourism with eco-friendly habits. the online travel agency, released its 10th edition of the Travel & Sustainability Report 2025, revealing some encouraging trends among Indian travellers who are making eco-friendly choices to reduce their carbon footprint, from reducing waste to opting for greener transport. ALSO READ: What is conscious tourism? Know about this eco-friendly travel trend Travel & Sustainability Report 2025 identified some key trends that indicate Indian travellers are embracing sustainable practices on their gateways. Here are some of the stats that demonstrate the trend, as shared by the report: Moreover, even in their booking preferences, travellers are choosing to go sustainable. The growing consciousness of sustainable tourism is making travellers actively filter places, choosing greener alternatives. Here are some trends, as per the stats of the report: Sustainable stays are rising, becoming a popular choice among travellers who are keen to stay in eco-friendly places. These stays are rooted in local communities and focus on sustainability through energy-efficient systems like solar power, water conservation, waste recycling and more. report identified 10 Indian destinations and 10 global locations that have a booming share of eco-friendly accommodations. These destinations were selected for having the highest percentage of overall properties with an independent third-party sustainability certification. Here are the destinations as per the report: Kanha, Madhya Pradesh Winnipeg, Canada Khawasa, Madhya Pradesh Den Haag, Netherlands Panaji, Goa Hamburg, Germany Agra, Uttar Pradesh Ankara, Turkey Jodhpur, Rajasthan Geneva, Switzerland Hyderabad, Telangana Aarhus, Denmark Candolim, Goa Puebla, Mexico Bengaluru, Karnataka Newcastle, United Kingdom Mumbai, Maharashtra Seoul, South Korea Pune, Maharashtra Roanoke, United States
Time of India
04-06-2025
- Business
- Time of India
Majority of Indian Travellers Embrace Sustainable Tourism in 2025, ET TravelWorld
Advt By , ETTravelWorld Join the community of 2M+ industry professionals Subscribe to our newsletter to get latest insights & analysis. Download ETTravelWorld App Get Realtime updates Save your favourite articles Scan to download App With sustainability rising as a central theme in global travel behaviour, latest Travel & Sustainability Report 2025 highlights a strong shift among Indian travellers towards more responsible tourism. Published ahead of World Environment Day, the 10th annual edition draws on insights from over 32,000 travellers across 34 countries, including to the report, 87 per cent of Indian travellers intend to travel more sustainably over the next year, emphasising habits such as waste reduction, greener modes of transport , and minimising energy consumption. About 52 per cent aim to use more eco-friendly transportation, 51 per cent plan to reduce waste, and 50 per cent are focused on conserving energy, while 45 per cent are also conscious of water usage during is also increasing sensitivity around food and wildlife impact. Nearly half (49 per cent ) of Indian travellers say they prefer sustainable accommodations, while 48 per cent intend to avoid wildlife-harming activities. Another 49 per cent are actively considering more mindful food now appears to be an expectation rather than a preference. data shows that 75 per cent of Indian travellers would like to filter tours and activities based on sustainability, followed by 74 per cent for stays, 72 per cent for car rentals, and 69 per cent for flights. However, while 61 per cent feel certified sustainable options may be more expensive, many are still likely to opt for them when clearly report also lists top Indian and global destinations offering credible third-party sustainability certifications, suggesting a rising demand for eco-verified travel Santosh Kumar, Country Manager for India, Sri Lanka, Maldives, and Indonesia at said, 'Indian travellers are demonstrating a clear and growing commitment to sustainable travel — not just in their intentions, but in their actions. From opting for greener transport and reducing waste, to actively seeking accommodations with credible sustainability credentials, Indians today are looking to make a meaningful difference.'
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Business Standard
03-06-2025
- Lifestyle
- Business Standard
87% of Indians choose eco travel: Here's top sustainable travel spots
As World Environment Day (June 5) approaches, Indian travellers are showing a remarkable shift in how they holiday, with sustainability becoming a top priority. According to 2025 Travel & Sustainability Report, 87 per cent of Indian tourists plan to travel more sustainably in the next 12 months, reflecting a rising awareness of eco-conscious tourism among Indians. Mindful travel choices take centrestage From cutting down on waste to choosing eco-friendly transport, Indian travellers are rethinking their vacation habits. found that: · 51 per cent aim to reduce waste · 50 per cent want to conserve energy during travel · 45 per cent are conscious of water usage · 48 per cent plan to avoid wildlife-harming activities · 49 per cent will prioritise stays with sustainability certifications · 49 per cent are open to making mindful food choices 'Indian travellers are demonstrating a clear and growing commitment to sustainable travel, not just in their intentions, but in their actions,' said Santosh Kumar, country manager for India, Sri Lanka, Maldives and Indonesia at Demand grows for transparency and tools Travel platforms play a major role in guiding these choices. Indian users want sustainability details upfront: · 75 per cent want filters for sustainable tours and activities · 74 per cent seek eco-friendly accommodation options · 72 per cent prefer low-emission rental cars · 69 per cent want greener flight options Interestingly, while 61 per cent believe sustainable choices may be more expensive, many are still willing to pay more when the options are clearly labelled. Sustainable destinations in India also highlighted Indian cities that offer a higher share of accommodations with third-party sustainability certifications. These include Kanha and Khawasa (Madhya Pradesh), Panaji and Candolim (Goa), Agra, Jodhpur, Hyderabad, Bengaluru, Mumbai and Pune. These cities are paving the way for greener tourism by making sustainable lodging more accessible. The bigger picture With climate concerns rising and plastic pollution in focus this year, India's travel habits signal a positive shift. As Kumar notes, 'At we aim to make every step of the travel journey more meaningful and aligned with the values of today's conscious Indian traveller.'
